"What? Are they joking? It's Hollywood's biggest movie of the year! What Chinese people love to see! ”

Hearing the report of his subordinates, except for the guaranteed 8,000 premieres and film schedules, all theaters can no longer continue to increase the number of films scheduled for Warner's new film "Ming Yu Edge", Albert instantly felt that his head was about to be angry.

When I chatted with these theater directors together, they didn't have this attitude at all!

"It may have been that way in the past, but recently there have been some surprises."

As he spoke, a staff member next to him handed Albert a translated newspaper.

I saw a huge title marked on it, ""Sinking Country" - an audio-visual feast of Chinese domestic science fiction films. ”

According to the above introduction, this Chinese local film work, which was previously treated with extreme contempt by Albert, received 46 million box office after its premiere, and in the next week, all aspects of the performance were rolling and leaping at 90 degrees almost every day.

Over 100 million in two days, 200 million in four days, 500 million in seven days... Just yesterday, the box office of "The Sinking Country" just exceeded 93 million, once again winning the highest box office record of this year, and also refreshing the record of 91 million domestic films set by "Thai Embarrassment".

According to the current popularity of this work, as well as the gradually expanding positive word-of-mouth effect, whether in theaters or in the eyes of ordinary audiences, its strength is still in the rising and explosive stage, and it is far from being shown.

Therefore, even if there are still a bunch of imported blockbusters waiting to be released, for the sake of immediate benefits, almost all theaters have chosen to extend the screening period of "Sinking Country" and increase its film schedule as much as possible, which undoubtedly suppresses the screening scale of other films.

Usually the release period of a movie is one to two weeks, but according to the popularity of the work in front of them, a group of mainstream theaters represented by Ida and China Film that occupy more than 80% of the country's screens have even directly planned the screening date of "Sinking Country" to a month later, until the end of August.

After getting off to a good start at the premiere, with the good word-of-mouth publicity and the second wave of strong promotion by Bluegrass Media, the average number of screenings of "Fallen Country" across the country reached nearly 30,000, and the average attendance rate throughout the day reached more than 55%. Analysts pointed out that although Hollywood blockbusters have a strong visual impact, the weak story surname and the 'value vacuum' are fatal wounds, and many audiences will inevitably suffer from aesthetic fatigue, while the type of science fiction films in the mainland is relatively scarce, especially those who dare to compete with Western blockbusters for the market in the summer are nowhere to be found. In the face of down-to-earth domestic genre films, coupled with the gimmick of 'August 1st Gift', the audience showed unprecedented enthusiasm. As for how long the movie-watching boom of "Sinking Country" can last, it depends on whether "Ming Said Edge" and "X-Men Prequel 2", which were released one after another in early August, can divert audiences in large quantities..."

Resisting the urge to shout "**", Albert almost finished reading the relevant news in the newspaper with a gloomy face.

However, when he saw the above satirizing the rise of "Sinking Country" as the fall of Hollywood, he couldn't hold back anymore, and roared directly, "It's all fart!" ”

"Actually, you don't have to be overly angry, other studios are in the same situation as us in this matter."

Seeing that the distribution director had the urge to go berserk, the people on the side immediately persuaded, "It's not just us, Paramount, who is responsible for the release of "Transformers 4", and "Jurassic Park", which has been delayed from June to now, are also facing the same trouble, and their investments are much larger than ours. ”

"Don't compare us to them, Warner has been preparing for this work for four years! How can you just lose to an unknown entertainment company! ”

Albert was still angry, but he really couldn't find a solution to the problem at the moment.

As a businessman from a capitalist country, he understands very well that this is completely the result of the market's automatic pursuit of profits and survival of the fittest, and no one can deliberately indulge in it, unless he can let those theaters see a more profitable direction, otherwise it is a fool's dream to let the other party let go at this time.

But I was really unwilling, and the summer gold file that I had been staring at was like a boiled duck, and flew directly.

"Inform our partners that the release of "The Edge of Tomorrow" has been postponed by a week."

Subsequently, the tangled and indignant Albert seemed to choose a compromise, turned his head to the staff around him and ordered, "Then continue to negotiate with those theaters to see if we can return to the previously agreed film schedule." ”

"Also... Go and book a movie ticket for me, I'm going to see this movie in person. ”

He has always faced this work with a condescending attitude, and it is only now that he remembers that he doesn't seem to know what kind of movie it is.

Seeing that he couldn't use the most direct means to stop the rapid rush of this work, Albert could only choose to observe his opponent and figure out where the opponent was strong...

As Warner's distributor said, Paramount Pictures, which is in charge of "Transformers 4" at the moment, is also in a heated discussion.

In order for this work to land smoothly in China, Paramount, which is responsible for the distribution of the film, even included CCTV6 film and television channel into the production partner to jointly operate and promote, and in order to attract Chinese audiences as much as possible, some Chinese movie stars were specially invited to participate in the filming.

However, now they are facing a problem that they never thought of, that is, "Fallen Country", which occupies almost all theater screening rooms.

If it is replaced by another imported sci-fi film, there is no pressure to change 4, whether it is the production staff or the distribution staff, they are confident enough to defeat their competitors, but for a Chinese local work with strong appeal and still being released strongly, Paramount is still a little hesitant.

To this end, they even began to temporarily launch a movie-watching survey to ask Chinese audiences about their willingness to watch movies.

When more than 50% of the people who received the questionnaire chose to "look forward to watching "Sinking Country", the film and television group, which has always regarded Huaxia as the second largest gold land, finally made the same choice as Albert, that is, to postpone the release of "Transformers 4" and release it at the end of August.

Compared with the surprise of these foreign giants, Huayi Brothers and other domestic media company giants do not have this worry - as early as when they saw the trailer, according to their understanding of AACC, a local company, they prepared for the screening in advance, either in advance or postponed, and took the initiative to give up the competition for the summer file in August, so they did not suffer much loss.

…

"Congratulations on the big sale!"

"Keep up the good work and reach new heights!"

In the phantom special effects room, in the midst of cheers, more than a dozen wine glasses were raised high, and everyone was celebrating the breakthrough achievements of "Fallen Nation".

At this time, the words "Phantom Special Effects Room", which was originally suspended in the air, were also replaced with a string of numbers such as "540,000,000", showing the cumulative box office results that "Sinking Country" has been increasing.

"I really didn't expect that our first film work could achieve such results, and it seems that all the efforts at the beginning were worth it."

Looking up at the string of numbers above, the head of the special effects team, Haiming, couldn't help but have some tears in his eyes, as an illegal hacker who had been imprisoned for cyber technology crimes, he seemed to really find his true value from this string of numbers.

Like Hemming, the other tech hackers who were "contained" by AACC were also excited at this time.

Although it was expected that this film would bring a different experience to the audience, when they saw the record-breaking scene, everyone seemed to find a meaningful new future.

"Your prize money has been distributed to your bank account, and as a sincere thank you for your dedication, I have prepared an additional gift for you outside the door."

As he spoke, Li Mo threw a key on the table.

"Wow"

"Wow~"

When they saw that what their boss put on the table was a car key with a Mercedes-Benz logo, almost everyone was stunned, and then a burst of cheers broke out, accompanied by all kinds of passionate hustle and bustle of "Long live AACC" and "Long live Mr. Li".

Achieving results is glorious, but in the end, it is more tangible in kind, and in the face of such additional rewards, almost everyone has the same idea - they will never leave AACC again in this life.

After such a long period of development, Li Mo has long been well versed in the way of reward, and only by giving his subordinates enough benefits and encouragement will they be more loyal to the company.

Therefore, in addition to the salary bonus agreed in the previous contract, Li Mo gave each of these core members a Mercedes-Benz car worth one million as their means of transportation in Sichuan Province.

And the money to buy a car comes from the current box office profits.

——Compared with other big-budget movies that have to exceed 100 million or even hundreds of millions of box office to earn back the cost and start making a profit, as a special effects film completed by pure indoor technology, not counting the investment of the energy factory of the reading industry, the investment in all aspects of "Sinking Country" is only about 50 million, and a large part of this is still used for actors' salaries.

In other words, on the day of the premiere, Li Mo basically earned back the investment cost of this movie, and almost all of the subsequent 500 million box office was pure profit, and if nothing else, this state of pure profit will last for more than half a month.

Taking out a small part of the hundreds of millions of profits to reward these core members is also a very necessary thing in Li Mo's opinion.

Just when everyone was immersed in the surprise of receiving an unexpected huge reward, Lu Siming, who came later, walked to Li Mo's side while greeting and squeezing through the crowd, and whispered in his ear, "The first batch of thirty crews who have passed the application have arrived at our Phantom Manor Film and Television Base, and there are also a large number of news reporters and tourists on their side, should you say it?" (To be continued.) )