Hong Kong people once derided themselves as "economic animals", who did not care about politics and only knew how to make money and enjoy themselves, which was once a portrayal of many Hong Kong people. 【Reading.com】

The "one country, two systems" policy will have a profound impact on Hong Kong's politics, economy, law, culture, education, and other social fields, and this impact is closely related to every Hong Kong person, no matter what class you belong to or what profession you are engaged in.

The topic of the handover has had varying degrees of impact on all sectors of Hong Kong society, and Hong Kong people's anxiety about politics has affected their economic mentality, and their economic mentality has affected their investment confidence, which has hit the Hong Kong market directly.

In the second half of 1982, some Hong Kong businessmen who had little confidence in the mainland began to withdraw, and Hong Kong's economy fluctuated slightly.

However, the Hong Kong film industry is unusually prosperous, with an annual output of more than 50 films in 82 years compared with last year, setting a record of 115 films since the opening of Hong Kong.

From the highest box office "Plan A" to "Tie Yan" with only 2,500 Hong Kong dollars in income, Wang Xiaohu found a kind of anxiety and floating, don't look at the film market on the surface of a hundred flowers in full costume, but behind it is hidden contradictions that are difficult to resolve.

This contradiction is most clearly confirmed at the box office, where everyone is anxious and desperately needs to vent out.

Wang Xiaohu finally understood why in the mid-80s, adventure action films, comedies, and hero films were popular with Hong Kong people, to put it bluntly, the audience liked to watch it, and wanted to relieve the huge psychological pressure and panic caused by the "return" in the movie.

All the movies that hit the box office in the so-called golden age have several obvious characteristics: one is a strong prodigal son complex, the prodigal son does not change his money, and the fallen leaves return to his roots, such as "The Story of Ah Lang", "Ah Hu" and so on.

There is also a lonely and unruly personal heroism, and the representative work is "The True Color of Heroes".

The essence of "True Colors of Heroes" does not lie in the aesthetics of violence. Rather, what it expresses, intentionally or unintentionally, alludes to the hazy and vague mentality of Hong Kong people at that time. In the era when "The True Color of Heroes" and John Woo's violent aesthetics prevailed, it was precisely an era of cognitive panic for Hong Kong people -- panic about the unpredictable future of the return of '97, a panic about whether they were Commonwealth or Chinese, panic about the future and collective image of Hong Kong people and their own sense of value.

There is also a kind of xenophobic little personism, which talks about how the little people suffer and enjoy in the big environment, and the representative figure is Stephen Chow.

Of course, the works of Jackie Chan, Sammo Hung and other Seven Little Fortunes have become the best targets for venting with more direct hot and thrilling actions, which is also the key factor for Seven Little Fortunes to stand tall in the golden decade of Hong Kong films.

At the end of October, Run Run Shaw invited Wang Xiaohu to the One-Eyed Lao Tea House for tea, and as soon as they met, he listened to the sixth uncle's long sigh and poured all kinds of bitter water, such as what employees proposed to increase salaries, and what people often asked for leave to see a psychiatrist.

After chattering for a long time, Run Run Shaw asked: "Xiaohu, any company is in constant trouble now, how do I feel that your Concord International has not been affected in any way?" ”

"Why didn't it matter?" Wang Xiaohu smiled and poured tea for Run Run Shaw, and said: "It's just that I started to prepare a response plan a few years ago, and at that time, I didn't want Uncle Sixth to have a big business for your family, so I had to adopt the strategy of stupid birds flying first to catch up little by little." ”

Run Run Shaw suddenly realized, thinking that Wang Xiaohu invited himself more than once when he entered the mainland, but because he did not have much hope for the mainland, he took measures again and again, even if he wanted to cooperate with Concord International Cooperation two years ago, he also smashed things up because of Liu Jialiang's arrogance, plus the tigress in his own family was powerful, and he completely cut off the cooperation with Concord in television.

The sixth uncle was a little conscious of making up for the dead, and sighed with a wry smile and said: "I really envy your foresight, and you have made three movies in a row that not only make money at the box office but also invest in the mainland's high-level tastes, hey, Xiaohu, if the sixth uncle wants to catch your last train now, I don't know if there is a chance?" ”

"What is the sixth uncle referring to?" Wang Xiaohu took a sip of tea and said with a smile: "Is it movie or TV?" ”

"TV, of course." Run Run Shaw rolled his eyes and muttered: "You don't know that I have long since faded out of the film industry, and even Li Hanxiang was sent by me to form his own company." ”

"Li Hanxiang also formed his own group?"

Wang Xiaohu was stunned, if he remembered correctly, Li Hanxiang would launch "Burning the Old Summer Palace" and "Listening to Politics with a Curtain" in recent years, both movies are relatively good at the box office and word of mouth, and more importantly, these two films have also been introduced by the mainland, becoming another batch of movies loved by mainlanders after the "Shaolin Temple" series.

At that time, it will also happen that Liang Jiahui was banned by Taiwan for participating in "Listening to Politics with the Curtain", and Liang Jiahui was disheartened, and no director dared to ask him to film anymore.

It's just that this time is different, and a letter from Liao Gong to Chiang Ching-kuo completely resolved these contradictions, but it was Concord International, not other Hong Kong film companies.

Thinking of this, Wang Xiaohu was happy in his heart, I'm afraid that Liang Jiahui will also send it to the door to ask for help at that time, right?

Run Run Shaw didn't know that Wang Xiaohu remembered a lot of gossip from his previous life with this news, he just nodded and said: "I really don't have the energy to do it in terms of movies, so I can only let a few directors adopt their own way, after all, they have worked hard for Shaw Brothers for more than ten years, and I can't trap them." ”

Wang Xiaohu didn't speak, just drank tea by himself, but Run Run Shaw said: "Xiaohu, I heard Jin Yong say that "Shooting the Condor" is very good, but you don't want to play it in Hong Kong because of my face. ”

Wang Xiaohu nodded.

Run Run Shaw looked embarrassed, his face was a little feverish, and after a long time, he picked up the teapot and poured tea for Wang Xiaohu: "I want to introduce wireless playback." ”

"Aunt Six"

Run Run Shaw raised his hand and interrupted him: "Woman's kindness, I am still in charge of the wireless after all, you just need to nod or shake your head." ”

"Hehe, it seems that Jin Yong still persuaded you." Wang Xiaohu shrugged his shoulders and said, "Since you are the master of the sixth uncle, let's do it according to the old rules." ”

"Follow the market price, or you'll be at a loss." Run Run Shaw shook his head and said, "It's already very face-saving for you to hand it over to TVB to play, and I can't be dissatisfied." ”

Wang Xiaohu smiled slightly when he heard this, and Run Run Shaw also laughed.

After nearly two years of cold war, the "father and son" finally released their suspicions, and Run Run Shaw not only admitted that he lost to Wang Xiaohu in movies, but now he also bowed his head to Wang Xiaohu in TV episodes.

Not only because of the excellent TV series produced by Wang Xiaohu, but also the solid mainland market behind Wang Xiaohu, Run Run Shaw now knows that as long as he follows Wang Xiaohu's ass and firmly protects the thighs of this cheap son, he will not be panicked and confused like other film companies, in other words, follow Wang Xiaohu, wireless TVB will be stable, and he will be able to press ATV to a greater extent.

At present, the market price of TV dramas is 10,000 Hong Kong dollars per episode, and there are a total of 60 episodes of "Shooting the Condor", and Run Run Shaw happily transferred 600,000 Hong Kong dollars to Wang Xiaohu's account at one time.

Later, TVB, Concord International, and Phoenix TV music channels joined forces to promote "The Legend of the Condor Heroes".

Wireless is very experienced in the promotion of TV dramas, and adopts traditional propaganda methods.

Concord International adopted a perfect promotion strategy during the release of "Mulan" to carry out comprehensive promotion in Hong Kong, Macao, Taiwan and Southeast Asia.

The publicity method of the music channel of Phoenix TV is simpler, directly making the three theme songs and more than a dozen episodes in "Shooting the Condor" into MTV, and the various pictures of "Shooting the Condor" bombarded the TV station 24 hours a day.

At the beginning, no one ordered these songs, and the music channel played them for free, and after three days of continuous play, these songs were gradually accepted by the citizens, and they continued to like it deeply, so they began to pick up the phone and watch them frequently.

At the same time, Wang Xiaohu also sent all the songs of "Shooting the Condor" to Lifeng Records, and Long Zichen distributed discs, tapes and other methods, trying to achieve better coverage before the TV series was broadcast.

One month before the countdown to the broadcast of "Shooting the Condor", Wang Xiaohu found Jin Yong and began to have bad ideas.

"Lao Dou, don't be idle, hurry up and hold a reading club signed on the spot or something, replace the cover of "Shooting the Condor" with the TV series version, and select a few illustrations with representative surnames from the TV series, isn't this a strengthening of the gold version?"

Jin Yong was amazed when he heard this: "This method is very good, I will arrange for the publishing house to handle it." ”

In business, Jin Yong thinks that Wang Xiaohu's idea is absolutely feasible, you must know that since Jin Yong closed the pen, the sales of his novels have begun to decline in recent years, although TVB several TV series have increased the sales of novels to a certain extent, but he thinks that there is absolutely no Wang Xiaohu This time to engage in a huge momentum.

Sure enough, Jin Yong personally stared at the publishing house for a week, and the 1,000-volume enhanced hardcover version of "The Legend of the Condor Heroes" was newly listed, the hardcover edition is divided into six volumes, and the covers of the six volumes are printed with photos of Weng Meiling and Huang Yuehua, Miao Qiaowei and Yang Panpan, Zhang Dan and Zeng Jiang, etc., and there are no less than 200 illustrations in the book, each of which is a beautiful photo taken from a TV series.

In order to cooperate with this book signing event, Wang Xiaohu asked Weng Meiling, Huang Yuehua, Miao Qiaowei, Yang Panpan and others to come to the scene in person to sign and sell on the same stage with Jin Yong, and 1,000 books were sold out on the day of the listing.

"Don't complain, don't complain, I invite everyone to Wanshou Palace for dinner tonight." Seeing this, Jin Yong hurriedly promised, and the two pairs of young men and women stopped complaining.

In fact, they also understand that these jobs seem to be very tiring, but they can use the east wind of Jin Yong's grandmaster to increase the ratings of TV dramas.

(To be continued)