335 Draw from the bottom of the kettle

After Wang Xiaohu returned to Los Angeles from Seattle, he immediately issued an order for a counteroffensive: "Old Wen, you go and contact Wilson of Twentieth Century Fox and ask him to start posting in the United States this afternoon." 【】”

"Hey, I can't wait!" Winterdur rubbed his hands together and looked impatient, five days of massive publicity at Warners had already peaked Warners' morale, and he was now eager to see his company's work on the big screen, and the look on their faces was definitely a very bad irony.

"Plus, we had 50 theaters that immediately released the trailer for 'The Warriors,' and we had Witherson convince their boss that we were going to show the trailer on their TV station's prime time!" Wang Xiaohu continued to issue orders.

"Boss, don't you think our promotional dollars are so insignificant compared to Warner?" "I feel like we could have done a little bit more, like you have a premiere," Winterdur said.

Wang Xiaohu raised his hand to interrupt Lao Wen's suggestion, and said with a wry smile: "These tricks have been used by Warner and Golden Harvest, and besides, they have held such events one after another, and most of the American audience has become aesthetically tired, so why do we need to do anything to make them more tired." ”

Wang Xiaohu said lightly: "They have completely detonated the audience's emotions, we will take advantage of the east wind to release the screen, it is more reasonable to be low-key, and if we do this, we will also save a lot of publicity costs." ”

Winterdur immediately closed his mouth when he heard this, he had appreciated the young Oriental boss's strength in "Rocky", so he closed his mouth with interest and did propaganda work according to Wang Xiaohu's request. Don't look at the boss who is now both a producer and a guest promotion manager, he gets a lot of salary, and the dividends of "Rocky" have always kept his work passion high.

"Wilson, our boss said that we can act, that's right, this afternoon, let's launch all the trailers prepared by all the theaters in your company, we have to catch Warner and Golden Harvest off guard!" Winterdur felt his voice tremble when he spoke, which was caused by the excitement all over his body, he took a few deep breaths, calmed himself down as much as possible, and continued: "Our boss said, let you give up the prime time commercials, oh, don't care about the commercials of those companies, we are going to show Bruce. Lee's peak action movie, the audience will forgive you, the price is negotiable! ”

I did publicity work a week later than Warner and Golden Harvest, but the publicity effect received was even greater than that of Warner and Golden Harvest!

First of all, the trailer of "The Journey of the Warrior" was released in 200 theaters across the United States, in which they once again saw Bruce Lee's familiar and crazy fighting style on the screen!

"Hey, see no, is this the Game of Death that Warners promoted the other day?"

"It looks good, oh God, that's Abdul-Jabbar, my idol Abdul-Jabbar! His appearance in the film is so handsome! ”

"Wow, so basketball can be used to hit people!"

The trailer of just two minutes and thirty seconds made all the audience fascinated, and when they saw the end of the trailer, that is, the title scrolling on the big screen, they were stunned!

"God, this isn't Game of Death, it's not Warner and Golden Harvest!!!"

I don't know who shouted, and everyone in the theater began to exclaim, because the title on the screen was indeed not "Game of Death", but clearly written "The Journey of a Warrior"!

"What the hell is going on!" The audience was confused, and they whispered that they couldn't figure out what the title was.

"The Journey of a Warrior" gradually faded on the screen, and the logo of Hong Kong Concord Pictures reappeared, "That's not Golden Harvest's work, it's Tiger . The work of the king! ”

Tiger. Who is the king? The audience has not forgotten the young Oriental who set off a "Rocky" storm in the United States half a year ago.

Tiger. The king is Bruce. Lee's brother, after Bruce's death, he took over the management of Hong Kong's Concord Film Company.

Tiger. Director Wang's "Rocky" set a box office record of 127 million in North America, and in half a year, the overseas box office of "Rocky" has also reached 150 million US dollars.

In the minds of American teenagers, Tiger . Wang is the "father of Rocky", and it was he who created such an excellent script as "Rocky" and made Sylvester popular. Stallone.

There is no doubt that there are all kinds of indications that the film, called "The Warrior's Journey", is a sign of Tiger Brown. Wang's work, but why did he take it out and show it at this time? All kinds of speculation began to spread among the people in the United States.

"Boss, your trick is simply amazing." After learning about this phenomenon from the heads of various theaters, Winterdur directly excitedly found Wang Xiaohu and asked: "How do you express this trick in your Chinese words?" ”

Wang Xiaohu smiled and said: "This is called the bottom of the kettle to draw salary, also known as the secret crossing of Chen Cang, and there is a saying that Zhuge Liang borrowed the east wind, in short, it all means that." We've managed to arouse the curiosity of the audience, and they must now wonder which of the two films that claim Bruce Lee's legacy is real. ”

"Draw salary from the bottom of the kettle, secretly cross Chen Cang, Zhuge Liang borrow the east wind" Winterdur muttered in a low voice these Chinese that were difficult for him to speak clearly, although the Chinese he spoke now was difficult to hear, but he had fully understood what Wang Xiaohu meant.

Winterdur slapped his face and said, "Boss, what are we going to do next, hehe, this game is getting more and more interesting." ”

"Warner and Golden Harvest will definitely reflect it, don't worry, you will see the news in the newspaper tomorrow." Wang Xiaohu stretched his waist and said: "As soon as the prime-time advertisement is inserted, it will definitely cause greater public opinion, and this is exactly what I want to do, using public opinion to do propaganda is definitely a very cost-effective means." "No matter what, Wang Xiaohu, whom Winterdur admires now, is on the ground.

In the office building of Warner Company, Zou Wenhuai was smoking a cigar depressedly, he was originally a non-smoker, but now he has a headache, he is worried, he originally thought that everything would go smoothly, never expected that Wang Xiaohu would be killed when he was about to succeed, and now the outside world is speculating and questioning the authenticity of "Game of Death".

"Damn, why is this happening!" Zou Wenhuai angrily pressed the cigar onto the desk, and Ted Easley, who was pushed in by the door, hurriedly stopped him after seeing it: "Redmond, what are you doing, this desk is very precious, you are actually using a cigar to burn a stain now, oh God!" You're the devil, it's my beloved desk! ”

"Easley, now is not the time to care about the office, we should think of clarification, Wang Xiaohu used a trailer to make our early efforts come to naught!" Zou Wenhuai said to Ted Eisley with a cold face: "I want to arrange the release of "Game of Death" tonight!" ”

"No, don't do that!" Ted Eisley shook his head and said, "He has a trailer, can't we use a trailer, let Gao Luos edit the trailer before the afternoon, and it's OK to release it in major theaters." ”

"That's different!" Zou Wenhuai immediately exclaimed: "Our trailer can't be compared with them at all!" ”

“why!” Ted Eisley asked blankly, "It's all Bruce too. Lee's posthumous works, we shoot no worse than them! ”

"But the problem is that our film is an imitation of Wang Xiaohu, and the film we used was stolen from the warehouse of Concord!"

"Oh God, what did you say, Redmond, are you sure what you say is true?" It was Ted Easley's turn to be dumbfounded: "You told me earlier that this is Bruce. Lee took it two years ago when he didn't leave Golden Harvest! ”

"Now I have to tell you that most of the film in this film is discarded film from Concord." Zou Wenhuai took a hard breath and said: "And in order to get your investment, Gao Luos and I hid it from you, so"

"So now Tiger. As soon as the king came out with his real thing, you started to panic, didn't you? Ted Eisley fell into deep thought after saying this, he had already realized the seriousness of the matter, but after all, he had been in Hollywood for decades, and he had never seen any storms and waves, so he said after a short silence: "Redmond, now we have no other way out, we must stop Wang Xiaohu's release tomorrow." ”

"That's what I thought about, but I can't think of a way now!" Zou Wenhuai looked a little flustered and a little overwhelmed, he had already spent 20 million US dollars, although Hong Kong and other regions received 25 million Hong Kong dollars in three days, which is also more than 20 million, but the meaning of the representation is very different, 625 million Hong Kong dollars can be exchanged for 20 million US dollars! He can't lose, he can't afford to lose!

Ted Easley frowned, and after thinking for a while, he cautiously asked, "I remember you once said that you were missing something after watching Rocky, right?" ”

"Yes, you let me think about it" Zou Wenhuai pretended to be contemplative, his brain turned at full speed, and began to recall the feelings after watching "Rocky", I don't know how long it took, he suddenly clapped his thighs and said excitedly: "By the way, I thought about it, whether it is "Raptors Across the River" or "Enter the Dragon" are both works that enter Hollywood, and I also said to Bruce when filming "Raptors Across the River" that if you want to be recognized in Hollywood, you must respect the rules of Hollywood, and there must be black people in the film, but " There is no one in Rocky! ”

"Haha, that's great, this one is enough for him to walk around without eating!"

After the two looked at each other, Ted Eisley sneered, "Then what are we waiting for, why don't we go now"

(To be continued)