Turn on the TV to watch movies, this classic advertising slogan is something that Wang Xiaohu often heard in his previous life. 【Reading.com】

Broadcasting movies on TV has been a thing for a long time. But before the '60s, most of the films on American television screens were old films from before 1948, and there were few high-quality, high-grossing masterpieces, and they were usually broadcast at midnight or early morning garbage time.

It wasn't until 1961 that NBC was the first to broadcast "Saturday Night Movie" in prime time, and the show received extremely high ratings and critical acclaim. Soon after, in 1962 and 1965, ABC and CBS also aired movies in prime time.

However, because of the problem that the coverage of the television stations is too wide, the broadcast of movies on the television stations has created a situation in which there are too many monks and too little porridge -- the sellers control the world. Hollywood studios took advantage of the opportunity to raise the price of their films, and in September 1966, ABC aired the Oscar-winning film "Bridge on the River Kwai," when ABC paid Columbia Pictures $3 million.

The habit of watching movies on TV in China began in the 1990s, when the "Zhengda Theater", which was broadcast after "Zhengda Variety Show", introduced a large number of exquisitely produced movies from the United States and Europe, which played a great role in promoting the audience's understanding and acceptance of watching movies on TV.

In 1995, the movie channel was launched, and this specialized movie channel was loved and sought after by the audience. Although the movie channel bought 61% (about 2,200) of domestic films after the founding of the People's Republic of China, these films can only be regarded as a drop in the bucket due to their huge demand for films. Similar to the history of television and cinema in the United States, in 1998, the movie channel introduced the concept of "televised movies" and began to shoot televised movies.

This history is Wang Xiaohu based on the investigation of Hollywood TV and movies, as well as his own past life, from which he came to a conclusion that the development of TV and movies is still very promising, but if you want Hong Kong citizens to develop the habit of watching movies on TV, this investment is undoubtedly huge.

At the very least, this TV station must have lost money at the beginning, and even if you adopt a fee-based system, there may not be a few citizens willing to spend money to watch it.

So after Wang Xiaohu and Run Run Shaw's research, it was decided to conduct a year-long free trial broadcast, according to Run Run Shaw's opinion, TVB's current structure has been finalized, and I don't want TVB to participate in this plan, so Wang Xiaohu discussed with him for a long time, and finally locked in Jiayi TV, which went bankrupt last year.

"You and I each contribute a part of the funds to buy Jiayi's mess, and at the same time invite those employees back." Wang Xiaohu said.

Run Run Shaw nodded and said, "You have the big head, I'll take the small head." ”

Wang Xiaohu grinned and looked at Run Run Shaw, who said very confidently: "You are old and timid, you young people don't dare to toss!" ”

In fact, Run Run Shaw did not tell Wang Xiaohu that the reason why he occupies a small head is mainly because he is not optimistic about the development prospects of pay TV stations.

He does not have the favorable conditions of foresight like Wang Xiaohu, so he naturally does not know the development future of television and movies, let alone the role of television in squeezing the surplus value of films

Wang Xiaohu took out the toy model of "Star Wars" from his duffel bag, as well as a set of unreleased terracotta warriors and horses of "Mythology", and the little guy was happy to fiddle with it.

In contrast, it is more difficult for adults to coax, but under the offensive of Wang Xiaohu's hands, the resentment in Zhao Yazhi's heart has also disappeared, after all, he knows that her husband is not idle outside, but for the career, for the film career they love together.

"Ah Hu, do you think I'm really more popular in Hollywood?" Zhao Yazhi looked at the newspapers that her husband brought back from the United States, many of which commented on the role of the princess in "Mythology", and some of the words in it were very bold.

Some say that Zhao Yazhi has successfully become a first-line female star in Hollywood with her perfect shape in "Myth", some say that she has become the oriental goddess in the hearts of millions of young men in the United States, and some say that she can win the Oscar for Best Actress

Seeing these comments, Zhao Yazhi's heart was full of joy, and her vanity was somewhat inflated.

Wang Xiaohu nodded and said seriously: "If you participate in the release of "Myth" in North America with me, I can guarantee that you will not be able to go out shopping at all, at least a dozen reporters will follow your ass." ”

"Hehe, I heard that American entertainment reporters don't want to be as annoying as Hong Kong." Zhao Yazhi said.

"That's because you're a stranger to them, don't think the paparazzi in the United States have any good intentions, I bet they just want to dig out negative news from you and discredit Myth."

Wang Xiaohu said one after another, this news is not groundless, when he and Corklian reached a long-term partnership, the gambling king once told him that Warner Bros. paid gunmen to smear "Myth".

Anyway, now that Concord and Warner Bros. have become mortal enemies, you must always be careful in Hollywood in the future.

Zhao Yazhi sighed after hearing this, it is true that the entertainment industry anywhere is not so clean, and at the same time, she was secretly lucky not to participate in the premiere event in North America

Two months ago, Wang Xiaohu planned to give priority to Hong Kong to release "Myth" on the mainland, but two months have passed, and the training course for mobile projectionists on the mainland has not yet ended, that is to say, now the more than 1,000 projectors have been put into the mainland and handed over to the Ministry of Culture, and the Ministry of Culture will have to train them in one province after another.

Of course, the training is not for 1,000 projectionists, but dozens of representatives from each province receive unified training in Yanjing, and then the representatives of each province go back and retrain, and according to the different development of films in each province, the projectors are distributed as appropriate.

Maybe it only takes a day to do it in Hong Kong, but for the mainland's 9.6 million square kilometers, 1,000 projectors is really not much.

Early the next morning, Wang Xiaohu had a telephone conversation with Huang Zhen, minister of the mainland's Ministry of Culture, to inquire about the progress of the training.

Minister Huang Zhen apologized very politely on the phone and said: "Everything is going well so far, but considering that some places are relatively remote, it will take another month for our training to be perfected." ”

"Okay, a month, then I'll do a screening in Hong Kong first." Wang Xiaohu hung up the phone helplessly.

In fact, when the first symposium was held with the Ministry of Culture, the two sides had reached a consensus, that is, the box office of Concord Company in Hong Kong, Europe and the United States and other developed countries was under the supervision of Wang Xiaohu, and the mainland had no right to interfere in it. Relatively speaking, the income from the screening of "Myth" in the mainland also belongs to the mainland.

At first glance, it seems that Wang Xiaohu has suffered a loss, but if you really want to be more serious, Wang Xiaohu really did not suffer. You must know that now that the mainland has just experienced the catastrophe of the Cultural Revolution, the cultural industry is in an extremely weak state, the people's livelihood has just recovered, and the country is busy with the whole country to fill their stomachs.

Therefore, Wang Xiaohu basically gave it away for free this time, not only did he not get the slightest dividend from the box office income, but also gave 1,000 projectors to fund the development of the mainland film market.

And Minister Huang Zhen of the Ministry of Culture learned through the news from the United States that "Myth" won 170 million US dollars in two months, and his intestines were green with regret! Only then did he think of why Wang Xiaohu was so generous and generous, even if he wanted to wear small shoes for Wang Xiaohu now, it was impossible, after all, the country now attaches great importance to the development of film culture.

This can be seen from the sudden whirlwind of Chinese culture in the United States, after all, Wang Xiaohu is not only making money in the United States, but also shouldering the burden of promoting Chinese culture.

Moreover, the Ministry of Foreign Affairs has recently received many letters of friendship from the heads of state, and those heads of state also want to visit the Terracotta Warriors and Horses of Qin Shi Huang and feel the rich atmosphere of Chinese culture.

A movie can have such a high and strong far-reaching influence, everything is promoted by the young man named Wang Xiaohu, sometimes even spending money can't buy fame and influence, so Huang Zhen received an order not to worry about Wang Xiaohu at the overseas box office, but to maintain a friendly and cooperative relationship with Wang Xiaohu, and take advantage of the momentum of Hong Kong film development and international influence to drive the pace of domestic film development.

All the information was summarized to Minister Huang Zhen, and he had to talk to Wang Xiaohu politely, and communicate with Zhongnanhai in advance about everything, so as not to offend this ancestor.

So, after communicating with the mainland, Wang Xiaohu decided to release "Myth" at the end of July, that is, in the summer, in Hong Kong, Macau, Thailand and other Southeast Asian regions.

Once all the publicity work was launched, the coverage was absolutely amazing, and in just one day, agents in five Southeast Asian countries snapped up the Chinese version of "Myth", which surprised Wang Xiaohu.

At the same time, the Governor of Hong Kong, Sir MacLehose, also approached Wang Xiaohu, and the first thing the Governor said when he met was: "Tiger, have you considered the distribution in the UK?" ”

"I've thought about it, but Hollywood is working on it."

"What else to prepare, in the future, Concord's films will not be so troublesome to be released in the UK, just come to me!" The Governor said with a wave of his hand.

(To be continued)