Chapter 287: Blowout
There was a long queue at the entrance of the cinema, and the much-anticipated film "Treasure Map" finally began to be released, and the only regret was that Qin Xuebing could not be seen at the premiere. However, this does not curb people's enthusiasm for watching movies, because this film carries too much.
This is the largest investment in the history of Chinese films, and fans want to know what kind of special effects pictures can be created with a blockbuster investment of 700 million, and whether it can compete with Hollywood's special effects blockbusters.
For film peers, this film will become a benchmark, and if the film can pay for itself, it will prove that there is such a huge box office market in China, and other studios will continue to launch such big-budget films. If the film loses money, then no studio will consider such a huge investment for a long time.
In addition, this film is also invested by Qin Xuebing's personal 100 million, and the benefits generated by this investment will be donated to the Military Martyrs Foundation.
Junlie, this is a great term, and many people are paying attention to it. After the establishment of the Military Martyrs Foundation, many people asked the foundation to open up the donation system. Relying on the first batch of funds injected by Qin Xuebing, as well as Qin Xuebing's private exhibitions, and the funds injected by the Palace Museum, it not only tells everyone with practical actions that this is not a foundation that makes money, but a foundation that does practical things.
Therefore, many people have decided before the release of the film that they should buy a movie ticket no matter what, pay attention to and care for the military martyrs. They all hope that the foundation can do better and better to care for the families of the martyrs.
Of course, fans are most concerned about the film itself. The public picture of the desert treasure hunt is very magical, but it was Qin Xuebing's second treasure hunt, and the first treasure hunt did not have any picture records, and they all hoped to understand the treasure hunt process through the film.
The reporter appeared in the ticket hall for an interview, which was definitely arranged by the filmmaker, in fact, one of the things that any film will do, through interviews, leave good reviews, and then put them on the Internet to stimulate fan consumption.
In fact, this is a very disgusting thing, as long as anyone who has worked in related jobs knows, these things are all fake.
The reporter will prepare the questions and answers to be interviewed, then communicate with the interviewee, and then ask the interviewee to read the answers, all of which are a bunch of good words, so that the audience cannot hear the truth.
This is not the most disgusting, the most disgusting thing is that when fans go online and want to read a real movie review, they use a search engine to search, and it is all a pair of sycophants, and they will never see the real comments on the point.
The Treasure Map has been adjusted in this regard, and everything is based on facts. There are great benefits to doing this, but the risks are just as great.
As we all know, the post-production of the film after its release is extremely important. But when there is no truth in the whole industry, telling the truth will become a new means of promotion. Generally speaking, the use of new means of promoting officials is often successful.
But the risk of doing so is huge, and if fans watch it and there are a flood of bad reviews, the film will soon be thrown into the abyss. It can be said that the reason why "Treasure Map" adopts this method is because it has great confidence in the film.
The film was officially released, and the producers, distributors, and theater staff all paid great attention to one number, the attendance rate.
The schedule of "Treasure Map" is a little strange, such a huge investment, its schedule is neither May Day, nor National Day, nor New Year's Day, but the deserted April 1st April Fool's Day, which happens to be Monday, a whole month away from May Day.
Such a schedule has disadvantages and advantages, the disadvantage is that the entire box office market is far inferior to holidays, the advantage is that there is no need to compete with other blockbusters, and the cinema chain is very powerful, it is expected that 20,000 films will be made nationwide, and the market share is as high as 40%. …,
Wang Yue is a Beijing college student and a standard treasure hunting mouse fan, and when he finally waited for the release of the film, he naturally came to line up as soon as possible. But his luck was not very good, and the theater he chose was so popular that he couldn't get a ticket for the first show, so he could only buy the second show.
Seeing the reporter coming over, Wang Yue didn't react in particular, and when the reporter stopped him, he asked, "Is there something?" ”
"Hello handsome guy, I'm a columnist for the movie "Treasure Map", can I give you an interview?" The reporter's little beauty blinked, suspected of playing a beauty trick.
"I haven't seen it yet, the second one." Wang Yue waved the movie ticket in his hand, a little depressed.
"It's okay, I just wanted to ask you, what prompted you to come so early to buy tickets?" The reporter asked the little beauty.
"Because of the treasure hunt mouse, of course, I'm a treasure hunt mouse fan."
Wang Yue didn't feel the slightest nervousness at the camera, and said very calmly: "Have you seen the jade coffin in the Forbidden City?" Worth billions, how did the treasure hunt rat find it? Although the film cannot restore this process, it will definitely record the best pictures, and this alone is worth looking forward to. ”
"Okay, thank you for the interview."
The reporter Xiaomei thanked her and continued to look for interview subjects on the set, and soon locked in a family of three, and her parents took a four or five-year-old girl: "Hello, I am a columnist for the movie "Treasure Map", can I give you a family of three an interview?" ”
"Of course, you ask." The young father is holding his daughter, and he is queuing anyway, and he is idle and idle.
"It's Monday, don't you have to go to work?" The reporter is a little presumptuous to know her question, but such an interview is more authentic.
"Yes, but it's more important to watch a movie with my daughter, so I'm asking for leave."
The young father rubbed his daughter's brain and said, "Nan, tell the little aunt what you want to see." ”
The little girl tilted her head and said, "I want to see Little Black, Little White and Little Red, they are the cutest." ”
After a series of hype, Xiao Hei, Xiao Bai and Xiao Hong have long become animal stars, and their popularity is not weaker than that of first-line stars, and they also have a high box office appeal.
The reporter ended the interview with satisfaction and waited for the first batch of fans to watch the movie in the ticket hall. More than two hours later, fans came out one after another, and the reporter little beauty immediately caught up with him and stopped a young white-collar worker: "Hello handsome guy, I am a columnist for the movie "Treasure Map", can I give you an interview?" ”
"Yes, you ask." The young white-collar worker said.
"How do you feel after watching the movie "Treasure Map"?"
"It's great, the three animals of Xiaohei, Xiaobai and Xiaohong combine special effects technology, the picture is very shocking, it is definitely the highest level of domestic films, no, to be precise, it should be a breakthrough. The plot is also very prominent, every link is exciting, and after two hours, you won't feel bored at all. ”
"So what do you think of the actors' performances?"
"To be honest, although Hua Tianwang's acting skills are outstanding, he is a little old after all, of course, the performance is still great. As for Lin Damei, there are still some shortcomings, of course, there is still a big breakthrough compared to previous dramas. What I feel the best about is the group of special forces inside, which is really great. ”
The reporter Little Beauty has done a lot of interviews, and in general, the production level of the film can still satisfy the audience's appetite, and it can be regarded as rave reviews. Especially the three little guys, Xiaohei, Xiaobai and Xiaohong, received more attention after the film was released.
During the movie, no one thought that they were three animals, but a loyal guardian, and two children who liked to be funny. …,
After a long wait, the box office on the second day has been counted, and an amazing news appeared on the Internet: "Treasure Map" exceeded 100 million at the box office on the first day, setting a new record.
For the industry, this is definitely shocking news. Previously, the highest single-day box office was "Painted Skin 2", which broke the 70 million mark at the box office on the first day of release, setting a new record. But now, "Treasure Map" has not only broken this record, but also raised it by 30 million.
On April 1, the number of films in "Treasure Map" was close to 20,000, and the attendance rate of the Golden Field was infinitely close to 100%, and the average attendance rate of the whole day was as high, which was another new record.
And "Treasure Map" broke the record more than "Painted Skin 2", "Painted Skin 2" was only released in 30 versions, and the ticket price was high, so it was able to refresh the record. However, the 20th and 30th versions of "Treasure Map" were released at the same time, and the average ticket price was much lower than that of "Painted Skin 2".
In any case, this is an amazing record, and when fans were in an uproar, the film production company also responded accordingly: the domestic box office is 1.3 billion, try to strive for the overseas box office, and recover the cost.
It's definitely an amazing response, but no one would find it exaggerated, and looking at its first-day box office, it would even be taken for granted.
Qin Xuebing didn't know this, and now he was on the deck, very carefully climbing onto the Sky Eagle. The Sky Eagle is the first sea eagle caught, and the other is called the Divine Eagle, which is the name given by Ouyang Xiaomei. Originally, Ye Zijing wanted to name the two sea eagles, but after seeing Ouyang Xiaomei say goodbye to the big turtle, she was depressed, so she gave the naming right to Ouyang Xiaomei.
"Skyhawk, take off!" Qin Xuebing gave the order, and the Sky Eagle flapped its wings and flew up, the speed was extremely fast, as if there was no person on it.
Flying in the air against the sea breeze and overlooking the sea, it feels like one word, cool! It's definitely not a feeling like sitting in an airplane, especially when the wind blows, it's cooler than flying a fighter jet yourself.
Qin Xuebing now understands why so many people abroad have a pair of wings on their bodies and dare to jump off the plane when they are equipped with a jet system, and what they are pursuing is the feeling they have now.
Qin Xuebing only flew for a short while before coming down again: "Little sister, it's your turn." Xiaoxiao, you ride a figure. Be careful, it's not safe to fly in the sky. ”
"Xiao Xiaoya, let's compare speed."
Ouyang Xiaomei climbed onto the Sky Eagle, and the depression of saying goodbye to the big sea turtle finally dissipated, with a smile on her face, which made Qin Xuebing feel that it was worth it to be busy training the Sea Eagle in the past few days.
"Second brother, how many days will it take us to go back?" Qin Xuebing was already a little impatient, according to the date, the movie had already been released, and he didn't want to miss it...... )