There's something to do at night.,So this chapter is set to be sent automatically.,Come back and see the monthly pass.,If the situation is gratifying.,Hehe.,Let's add more.,Everyone is working hard!

The exhibition cars on display at the venue today were all sent to the Xiangyun 4S store in the capital in advance, and the owner of the Xiangyun 4S store was Ouyang Fenqiang, so for today, he also organized the elite soldiers in the store for a long time, trained them, and made special preparations.

But the enthusiasm of consumers still surprised these well-trained salespeople.

Before a consumer could reply, he had already pulled the car door and got into the long-cherished eMotion car, in which he couldn't put it down and kept touching the steering wheel, looking at the dashboard, and then opened the glove box in the passenger seat, turned on the roof lights, and kept looking east and west, checking around, and it seemed to be extremely skilled.

And the sales lady was very dissatisfied with the customer's rude behavior, but before she could show anything, there was already a circle of consumers around her.

Some of these consumers are observing the shape of the car, some are reaching out and pressing the case cover of the car to test the hardness of the sheet metal, and some simply take a small flashlight to irradiate the seams of the car to see if there are any flaws.

There are a few other doors of the car opened, and then got into the car, and those who failed to get into it were so anxious that they jumped to their feet, and kept asking the people sitting in the car outside, how is the interior of the car, whether there are any flaws, or just blocked at the door of the car, and after those few people came down, they went directly to test the car.

There was a test-drive car outside the exhibition hall, but at this time, it was even more crowded......

The sales lady was quite annoyed when she saw such a situation, but then she thought about it, President Ouyang asked them to come over today, just to let them sell on the spot, and now so many people are paying attention to this car, she should be happy.

Besides, so many people pay attention to this car, it shows that the future potential of this car is huge, if she performs well today, then there should be more people who buy the car from her, so that she will take more at the end of the month, so why not do it?

Thinking of this, the face of the car sales lady was not as ugly as just now, and the questions that the anxious consumers had just heard in her ears that made her feel impatient now became pleasant and began to answer patiently one by one.

"Hey, this sales lady, how much is your Yidong?"

One of the surrounding consumers asked the question that everyone was most concerned about, and then the sales lady noticed that she had forgotten to put the big-priced brand she had prepared on the roof of the car because of a momentary panic.

So she hurriedly took out a large sign from the trunk of the car and placed it on the roof of the car, and the surrounding fans also gasped after seeing the price.

"165,008? Hiss ......"

This price made the following consumers immediately start to talk about it, because of course some people are happy and some are worried about such a price.

"Why is it so expensive?"

A consumer who apparently thinks that domestic goods should be bought cheaply whispered.

"What? Is this too expensive? What are the prices of other cars? Now Ricky still dares to buy more than 60,000 yuan for breaking QQ? You go and see the Jetta King, and you still buy more than 150,000 yuan, what kind of jb thing is that? You are looking at the engine of this car, 2.0DVVT with 6MT, such an engine, let me tell you, Hiromoto Accord, and Toyota's Camry, with such a technology engine, at least have to buy more than 250,000, not to mention the Passat, there is no such technology at all! Dare to buy 200,000 yuan, if this price is too expensive, you should buy Santana, right? ”

As soon as someone heard the words of the consumer with glasses just now, they were immediately unhappy.

Indeed, in recent years, because our Celestial Empire's cars, especially independent brands, have not yet grown, this car market is still a joint venture and a foreign dominant, and the pricing power is completely in their hands.

Although since the end of last year, Guangben and FAW Toyota, in order to compete with Shanghai Volkswagen, have begun to reduce the price of the main intermediate models, but the price of Guangben and the price of Toyota Camry have not been reduced to less than 200,000, and those with VTEC or VVTI technology engines, but there is no less than 220,000.

Jin Xiaoqiang: In fact, when they were pricing the car, they also spent a lot of thought.

Because if the market pricing is not set well, it is easy for your product to lose its competitiveness in the market, and even bring a very serious adverse impact on your brand.

For example, when they first went public, it was a period when the Celestial Empire automobile market was in flux, and the German and Chinese companies were fighting a price war.

At that time, there was no concept of low-end models in China, and there were only a few popular cars on the market, such as Accord, Camry, Pajero, Santana, Jetta King, Passat, and Audi, and the American Buick.

The cheapest one in this is probably Santana, but this car was sold for about 130,000 or 40,000 yuan that year, and the Jetta King could buy 180,000 yuan.

The price of Accord, Camry, Pajero, Passat, Audi, and Buick is not less than 200,000.

So Ricky caught up with a good time at that time, and the price of Ricky QQ was more than 60,000 as soon as it was listed, and their Son of the East, Qiyun series, etc., were priced at about 100,000.

It's a pity that soon those German, said and American car companies noticed this company, so everyone began to play the price reduction card, and Ricky in the quality control of this piece is really not good, soon their product quality is poor, there are many problems, it has become the object of criticism by many consumers, originally because of the advantages accumulated by the price, it was soon lost by the counteroffensive of foreign companies and joint ventures.

Later, in order to ensure sales, Ricky began to play the old trick of the Celestial Empire enterprises, fighting a price war, and directly reducing the price of all products, which retained some consumers, but also gave the Celestial Empire's independent car companies a very bad start.

That is, as soon as everyone went public, they began to kill each other and play price wars, although the result was to get a part of the consumers, but at the same time it also left a very bad psychological hint to the consumers of the Celestial Empire, that is, the quality of the products of independent brands is not good, and the price has to be set very low, not more than 100,000 ......

This also stifles the development breakthrough path of these independent car companies such as mid-to-high-end models, and those foreign and joint venture car companies are happy to see such a situation.

Since then, the car companies of the Celestial Empire have fallen into such a vicious cycle, although some car companies are often able to launch some models with good quality and powertrain matching that are not necessarily lagging behind the joint venture car, but they just can't go up in sales.

For example, the mid-range models launched by Ricky later, the Seilin G5 and G6 series, to be honest, although some details are not as good as German cars, the configuration of these two cars, and the surname price ratio can completely kill most of the joint venture cars, but domestic consumers just don't buy it.

They think that your Ricky products have to be cheap, that is, they can't exceed 100,000, why do you sell this car for 150,000 or 60,000? With this money, I might as well drive a joint venture car to save face......

I'm afraid this is going to be regarded as Ricky's own fruit, but there are many other independent brands that are unlucky with Ricky, such as the later Zhonghua H series in Central China, BYD, etc., everyone's car is honestly surnamed The price ratio is really good, but because of the pricing problem, the people just don't buy it.

Enterprises also have difficulties, we don't want to produce high-quality products, the cost of high-quality products is high, the cost is high, and the price is naturally high, but once the price is high, the people just don't buy it, and they think why do you buy such a domestic brand?

Of course, the immature consumption psychology of our Celestial Empire consumers who love face also accounts for a large factor.

So at this time, Jin Xiaoqiang and those senior leaders of Huayang Power don't know how many meetings they have held and how many times they have studied the consumer psychology of their products, which is to let Zhang Chi them do a questionnaire survey on the Internet, on many potential consumers or registered members of Yidong, and finally everyone summed it up to come to the conclusion that this starting price is the most suitable.

Not only do you want to let our consumers in the Celestial Empire get benefits, but also allow enterprises to have a certain profit margin, and you have to establish a certain reputation for the factory, so in this era, you can only choose this price range.

The positioning of this Yidong is to closely follow the mid-range products of the Accord, Camry, and German Passat, and it is similar to these cars in terms of surname, and even exceeds, but in terms of price, in order to let the people enjoy the benefits, it cannot exceed 200,000.

But it can't be set too low, because the people of our Celestial Empire have a consumption mentality, that is, cheap is not good, so you can't be too cheap.

Otherwise, if you buy your car and go out, this car is 100,000 yuan, and the person who buys the car will also feel faceless, which is not in line with the psychology of consumers who like mid-range cars.

So you have to make them feel that they have both the inside and the face, so this price is the most suitable as the starting price.

In addition, in order to cope with the price reduction offensive of foreign capital and joint venture car companies in the future, it has reserved room for profit concessions and guaranteed profits.

The 165,08 entry version with 2.0 DVVT with 6MT came the 175,08 with 2.0 DVVT with 5AT, followed by the 185,08 with 2.0T with 6MT urban sports version.

Then there is the 195,08 2.4DVVT with 6MT Premium Edition, then the 205,08, 2.4DVVT with 5AT Urban Premium Edition, and then the 215,08 2.4T with 5AT Urban Deluxe Edition.

(To be continued)