Bidding farewell to Bao Guangming and Donnie Yen, Lin Zhenhua took Liu Zhaohua to inspect more than a dozen cooperative enterprises. In all these enterprises, Lin Zhenhua has received the highest courtesy. These companies were already on the verge of bankruptcy, but after GCA exported its technology to them, they were given a new lease of life. The semi-CNC machine tools they produce are constantly recovering the market that was originally occupied by overseas machine tool companies, which is a good interpretation of the strategy of surrounding the city in the countryside.

After turning around, Lin Zhenhua asked Liu Zhaohua to return to Xunyang first, and he came to Nanjing to visit An Yan. As a result, in An Yan's place, he heard stories about the home appliance industry defending national brands.

"Brother Lin, what a coincidence, you are fighting a national brand defense war, and our home appliance industry is also competing with foreign brands."

In the president's office of Nanjing Jiankang Home Appliance Store, An Yan said with a smile to Lin Zhenhua, who came to visit. The two of them sat on two sofas, and An Yan's son Lan Xiang sat behind his mother's boss's desk, crackling and typing on the computer keyboard, and had a good time by himself.

"I've heard that." Lin Zhenhua said,"Did that Changhong TV play a slogan,It's called'Build our new Great Wall with our brand'?" ”

An Yan clapped his hands and said, "That's right, Brother Lin is really well-informed. Changhong's brochure reads: We have all the functions that foreign products have; We have all the varieties of foreign products; We provide all the services provided by foreign products; However, with the same function and the same quality, our price is 30% lower than that of foreign products. ”

"How's it going?" Lin Zhenhua asked.

An Yan said: "The effect has already appeared. In the first two years, domestic household appliances were basically crushed by imported household appliances. Just last year,Japan's Panasonic Company said that it would not hesitate to pay 3 billion US dollars,It also wants to occupy an absolute share of China's color TV market。 As a result,Changhong began to reduce prices on a large scale,Several domestic color TV manufacturers followed the price reduction,Imported color TVs were squeezed out all of a sudden。 According to the results of our rough statistics, at the moment. Changhong、Konka、TCL、Panda these big brands,It has already occupied7% of the share of the domestic color TV market。 ”

"Wild goose. Look at this battle for Chinese and foreign household appliances. What are our odds of winning in the end? Lin Zhenhua asked.

An Yan said: "It depends on how determined the domestic home appliance manufacturers are." As far as I know, some CEOs of big brands have already spoken. Said to fight with foreign brands. Haier's boss said: Compete with multinational capital. Even if he dies, Haier will die to the last. The boss of TCL said: In the competition with foreign regiments, TCL wants to be a death squad that serves the country by industry, and he himself is the captain of the death team. ”

"This is the so-called mourning soldier will win." Lin Zhenhua nodded and said, "By the way, Yanzi, does the competition between domestic home appliance manufacturers and foreign brands have any impact on you?" ”

An Yan said: "Seeing that the manufacturers are moving, we are doing the store." Nor can it be left behind. I made an appointment with Brother Xiong and Xiaotao, and our Jiankang store and Daxiong store should join hands to help the national brand at this time. We have set up a special counter for the promotion of ethnic boutiques in the store, which is placed in the most eye-catching position. No matter how much money foreign brands pay, they can't enter this counter. For this reason, we have offended several international home appliance giants. ”

"Wild goose, history will prove that you made the right decision." Lin Zhenhua said, "We don't say anything about national righteousness, just from the interests of enterprises, supporting the development of domestic enterprises is definitely beneficial to your home appliance stores." If foreign home appliance brands squeeze out China's home appliance brands, foreign retail brands will crush you in the next step. In fact, you and the domestic home appliance manufacturers are both a loss and a prosperous one. ..., An Yan smiled embarrassedly: "Why is Brother Lin talking so straight?" We're just a little bit of that, and we're letting you say it. Indeed, when Brother Xiong and I discussed this matter, we thought about this issue, otherwise, think about how Tao Hui would agree to do this kind of money-making business. ”

Hearing this, Lin Zhenhua couldn't help laughing. Tao Hui's personality, Lin Zhenhua is very clear, basically belongs to the kind of person who doesn't see rabbits and doesn't scatter eagles, and it is a complete waste of words to talk to her about national interests and the like. However, Lin Zhenhua still has some trust in Xiong Lijun's consciousness, Xiong Lijun looks very aggressive, but his heart is quite bloody.

Interestingly, Xiong Lijun was very afraid of inwardness in the first few years of his marriage to Tao Hui, and he had to look at Tao Hui's face in everything. In recent years, the situation has reversed, Xiong Lijun seems to be able to have some say, there is less and less friction between Daxiong Household Appliances and Jiankang Household Appliances, and there are more and more times to work together, which is of course something that Lin Zhenhua is happy to see.

"At this time, whether it is public or private, we need to build our new Great Wall." Lin Zhenhua said with emotion.

In China in 1996, national brands were indeed in the most dangerous time. This is true for the home appliance industry, and it is also true for other industries. Someone once made a statistic that 22 of the 27 major industries in China have been controlled by foreign capital. Whether this statistic is exaggerated or not can be re-examined, but judging from this figure, it is enough to reflect the extent to which foreign brands have eroded the domestic market.

In this case, some companies that are unwilling to become slaves have launched a Jedi counterattack, constantly fighting for the market with foreign brands. In later generations, people's criticism of the national industry mainly focused on the fact that the technical level was not high enough and had not yet reached the first place in the world. At that time, people were worried about whether the national industry could survive, and in an industry, even if domestic enterprises could occupy a few percentage points more market share, it was enough to make the Chinese people breathe a sigh of relief.

"However, in general, the situation in our home appliance industry is good, there are several leading enterprises for each product, and foreign companies can afford to fight for costs and prices, and now they have basically beaten down foreign brands. Foreign brands also have their flaws, they are too arrogant and do not take into account the needs of Chinese consumers. Our domestic brands are much better, and they produce what the people need, which is also one of the reasons why they can win. An Yan concluded.

"This experience is also worth learning from our machine tool industry." Lin Zhenhua said, "We are now in a relationship with the Japanese Xihu Company, and who wins and who loses depends on who can win the respect of customers." I have also noticed that the products of Xihu Company are indeed very good. But it is very arrogant towards its customers and basically does not consider the needs of its customers. And it is to force the customer to change the way they produce according to its products. This goes on for a long time. Customers will naturally be disgusted with it. And that's our chance. ”

"Brother Lin, I believe in you. There is a competition between you and Sihu. Definitely going to win. An Yan said, "Didn't you drag down the Japanese company called Nihon Heavy Industries in the past, and I believe that in two years, Xihu Company will also be dragged down by you." ”

Lin Zhenhua said: "When we competed with Nyon Heavy Industries, in fact, Xihu Company helped us a lot. Many of our equipment are purchased from Xihu Company, without which it would be difficult for us to significantly increase our production capacity, and it would be difficult to compete with Nihon Heavy Industries. ”

"And now?" An Yan asked.

"Now we're going to compete with Sihu. There is also an obvious shortcoming, that is, the problem of industrial control chips. At present, the level of domestic industrial control chips is very poor, which cannot meet our needs for mass production of CNC machine tools. Our industrial control chips mainly rely on imports, among which the chips of KHN company in Japan are very important to us. "...," KHN......" An Yan muttered softly, paused for a moment, and then asked, "Brother Lin, what are you worried about now?" ”

Lin Zhenhua said: "What I am most worried about now is that KHN will interrupt the supply of chips to us out of the relationship with Xihu. If this happens, we will have to turn to Germany or the United States for chips, and the cost may increase significantly. ”

An Yan asked, "Do you think it is possible for KHN to interrupt the supply of chips to you?" ”

Lin Zhenhua said: "We have analyzed it and feel that there are some risks. We have a supply agreement with KHN and are a valued customer of KHN, so on the face of it, it should not be interrupted from working with us. On the other hand, KHN and Xihu are both Japanese companies, and it is difficult to say whether they will embarrass us from the perspective of safeguarding the interests of Japanese companies. After all, if our Chinese companies are squeezed out, Japanese companies occupy the Chinese market, and they also need to purchase KHN's chips, for KHN, our life or death has nothing to do with it. ”

An Yan smiled and said: "If we add another weight to KHN and make it feel that it can't offend Chinese companies, otherwise it will suffer huge losses, I think, KHN will not dare to discriminate against you." ”

"Yanzi, so, are you going to help?" Lin Zhenhua looked at An Yan and asked.

Lin Zhenhua came to An Yan to talk about KHN, but he actually considered it. KHN is a large-scale enterprise specializing in the design and production of electronic chips, and its products include industrial control chips that are urgently needed by Hanhua, as well as various control chips used in household appliances. China's home appliance market is developing rapidly, the output of home appliances has increased significantly, and the consumption of home appliance chips is also rising. The home appliance chips produced by KHN entered the Chinese market earlier and have been widely adopted by many home appliance manufacturers, and the Chinese home appliance market has long been an important market that KHN cannot ignore.

Lin Zhenhua means that she hopes that An Yan will use her influence in the home appliance industry to send a signal to KHN that China's home appliance industry and machine tool industry have common interests. If KHN dares to block China's machine tool industry and stop providing industrial control chips to Chinese machine tool companies, then China's home appliance industry will in turn block KHN and not purchase home appliance control chips from KHN.

This is a strategy of bundling interests, home appliances belong to the low-end manufacturing industry, Chinese companies have gained the right to speak in this market after a period of efforts, and are constantly expanding their market share. According to Lin Zhenhua's memory, in a few years, China's home appliance enterprises will continue to occupy an absolute advantage in the domestic market, and will enter the international market, occupying half of the international market. By the beginning of the 21st century, the global market for color TVs, refrigerators, air conditioners, VCD machines, microwave ovens and other household appliances has basically been pocketed by Chinese enterprises. If a company like KHN, which provides home appliance chips, is jointly blocked by Chinese home appliance companies, its fate will be very sad.

Lin Zhenhua did not explicitly mention this idea to An Yan, but An Yan has been rolling in the mall for many years, what a smart person. After listening to Lin Zhenhua, she already knew Lin Zhenhua's intentions, and she also thought about the joints clearly, so she took the initiative to take this matter under her own name.

"Yanzi, then I will thank you for the entire machine tool industry." Lin Zhenhua said sincerely.

An Yan said angrily: "Brother Lin, what do you say, my little sister helped you do something, and she dared to let you say thank you?" If it weren't for you Brother Lin, Fengzi and I wouldn't be where we are today. Besides, my Jiankang home appliance store, you also supported it back then, we have a little influence in the home appliance industry, isn't it also the foundation laid by your brother Lin? ”

"Hehe, then I won't say thank you." Lin Zhenhua said, "Yanzi, the luckiest thing for me is to have good friends like you and Fengzi." "And me." Lan Xiang, who had been busy playing with the computer, raised his head and interjected.

"Yes, and our little black, who is also my good friend." Lin Zhenhua laughed, walked behind Lan Xiang, and stretched out a hand to caress his head while looking at what he typed on the computer. As a result, Lin Zhenhua was a little stunned: "Xiao Hei, what are you doing?" Why can't I read it? ”

Lan Xiang said disapprovingly: "This is the compiler of 8086, and I am using it to make a game of Monopoly." ”

"I'm dizzy, how old are you to play compilation?" Lin Zhenhua was stunned by Lan Xiang. Assembly language is a low-level language, and it is very difficult to use, and Lan Xiang is only 13 years old, and he actually started to play assembly.

Lan Xiang said with great interest: "I have been studying for more than a year. Uncle Lin, you don't know, the compilation is fun. There are a lot of articles in the computer newspaper about modifying programs in assembly language, and it is really interesting to modify the original program in a few places to achieve a lot of interesting functions. ”

"What are you going to do with the program?" Lin Zhenhua asked.

"Play a game." Lan Xiang said, "After changing the game software, you can add 100 lives, and there is countless money, no matter how you fight, you won't lose." But I don't play this anymore, I like to program it myself. ”

Lin Zhenhua turned his head to look at An Yan and sighed: "Yanzi, when I saw Xiao Hei, I knew that I was really old." In the future, the world will be a little black theirs. ”

Hearing Lin Zhenhua praise her son, An Yan's face was full of happiness, and she said openly and secretly: "This child really gives me a headache, I like to play with the computer all day long." Fengzi is also used to him, and every time he returns to China, he brings him the latest computers abroad. Look at what Xiao Hei is playing now, it's a 586 computer, and there are not a few in the whole of Nanjing. ”

"Mom, how many times have I told you, this is not called 586, this is called Pentium." Xiao Hei corrected with a long procrastination