"That's the case, our Luo Group and Hanwei Group jointly invested one billion Hong Kong dollars to acquire a total of 58.47% of ATV's equity shares from the senior management of Phoenix Satellite TV, this is the subscription document, you see."

Luo Jiaqi explained the progress of the acquisition of ATV in detail, and then pushed the yellow plastic folder in front of Chen Xiao, and poked the key provisions with a thin finger of Qianqian, which was smeared with delicate Lancôme, and talked eloquently, obviously having done sufficient investigation.

Chen Xiao didn't blink her eyelids, and said with a smile: "Don't look at it, you have the whole operation, even my mother and aunt have reviewed it, I'm just here to go through the motions." ”

Luo Jiaqi pursed her lips and smiled, and her unfolded smile, under the background of the swaying earrings, became more and more dazzling and attractive, like a violet, luxurious but beautiful.

Chen Xiao glanced at the contents of the document, raised his eyebrows slightly, and said, "The 14% stake purchased by CEFC Group has also been completed, right?" ”

Luo Jiaqi nodded and said: "Three days after we completed the equity transfer procedures, they also subscribed for a part of the shares, which can be regarded as part of the central government's support for us." ”

CEFC Group, is a super-large wholly state-owned enterprise directly under the central government, the main business is concentrated in finance, industry and other fields, the acquisition of ATV, the central government has high expectations, hope that Luo's Group and Hanwei Group can join hands to bring this well-known Xiangjiang and even Nanyang media organizations out of the business dilemma, and at the same time the ideology advocated by the central government through media channels, further influence Xiangjiang.

Letting CEFC Group invest in the acquisition of a part of the shares, in addition to directly enhancing its control over ATV, is also to show a supportive attitude to the outside world.

"Having said that, this time it can be so smooth, and it is unprecedented that the central government can directly fund and cooperate, all relying on the face of you and Mr. Su, you know, ATV changed hands 6 times before, although there are also many rich people who have a lot to do with the central government. But I have never received such a great support. This kind of treatment can make many gentry and nobles in Xiangjiang red-eyed. ”

Chen Xiao smiled and was noncommittal.

In this acquisition, Mr. Su's face is certainly an important factor, which can be traced back to the central government, or because of the deteriorating situation of ATV, there are very few businessmen who are willing to take this responsibility.

As we all know, the media kingdom is often the domain of the rich. A way to burn money, especially if you want to eat the behemoth of ATV, there is no background relationship, even if a lot of money is thrown out, it is purely self-defeating!

Due to political, historical and cultural issues and other problems, ATV has changed hands six times, but there are only a handful of years in which it has been profitable.

For such a long-term loss-making company, it is not easy to find a suitable successor. And they have to live up to the expectations of the central government. If it weren't for the huge interests behind this acquisition, the Locke family would not be stupid enough to wade into troubled waters.

In order to maximize the benefits for Chen Xiao, Mr. Su also put forward a number of conditions to the central government, in addition to giving business policy support and convenience, he also made it clear that state-owned assets would be allowed to enter together, so that even if ATV continued to lose money, state-owned assets would support it. No matter how bad it is, it won't be lost!

At least, Mr. Su didn't expect ATV to bring much profit at all, nothing more than to let the central government give Chen and Su other preferential treatment and compensation at the expense of the Chen and Su families, such as politics, or the family's industry, and the benefits brought by these compensations. It's enough to benefit the two families and the Locke family!

Now, in ATV's shareholding structure, the subsidiary established by Luo's Group and Hanwei Group has occupied nearly 60% of the share, becoming a veritable actual controller, and the remaining part is continued to be held by CEFC Group and Phoenix Satellite TV, in terms of management, the two have already agreed that Luo Yuxiong will take over the chairman of ATV, and Luo Jiaqi will become an executive director, fully responsible for the daily operation of ATV.

On the one hand, this arrangement is due to the fact that the Locke family has a wide network of relationships in Xiangjiang and is an ideal direct spokesperson role; On the other hand, it is the Hanwei Group and the central government in order to avoid public opinion on the "red component" of ATV by the people of Xiangjiang.

"My family and I won't interfere much in business matters."

Chen Xiao took a sip of mellow coffee and said, "But I personally have a small suggestion, you and your uncle can consider it." ”

Luo Jiaqi tilted her head and smiled: "Even if you say it, when it comes to equity sharing, you are ATV's Shaodong, I ...... It's nothing more than a manager. ”

Chen Xiao pondered it and said: "It's not a whimsical idea, but I think the reason why ATV continues to decline, in the final analysis, is because its business positioning is too vague." ”

"Phoenix Satellite TV takes the route of establishing a news station, in fact, it has become the leading news media in Asia, and TVB, it relies on literature and art to promote Taiwan, film and television to strengthen Taiwan, it is precisely because it has always adhered to such a development policy, it has its longevity."

Of course, no one can deny its glory in the field of film and television dramas in the eighties and nineties of the last century, but it did not seize the opportunity and grasp the market trend, so it will lose half of the country, at this stage, if you want to seize it back, I am afraid it will cost a great price!"

Luo Jiaqi held her cheeks, her bright eyes circled, and nodded: "I have indeed considered what you said, now the times have changed, and ATV is still those immutable models, in addition...... If you want to forcibly reverse the market share, it is by no means an overnight job, and the elders of our two families will not agree with the huge cost. ”

Similar to Mr. Su, whether it is the Chen family or the Luo family, the acquisition of ATV basically does not have too many profit ideas, to put it bluntly, it is purely a tool to ask the central government for credit, and the amount paid for the acquisition is not expensive, and it is necessary to increase investment, no matter how rich Yang Ningyu and Luo Yuxiong are, they can't bear the suspenseful and long development period.

The plan of the two elders is to control ATV for a few years, wait until the use value is almost exhausted, and then repeat the old path of the previous controllers, and hand over ATV to another powerful person who is trying to climb the relationship with the central government.

It is conceivable that if the cycle continues, ATV is destined to be just a bargaining chip for power and money, and what is the long-term development of the bargaining chips?

"That's right, due to the constraints of various factors, it is destined that we will not be able to make a big move."

Chen Xiao smiled bitterly and glanced at the Xiangjiang Daily this morning, which had a news item on which told the situation of the change of ownership of the ATV at a large length, and clearly pointed out that the Luo Group has a great relationship with the central government and has strong financial resources.

Compared with the mainland, the media in Xiangjiang has always been the gossip and anecdotes can be written in a big way, but they would never have thought that the once glorious ATV has almost become part of the power and interest transaction, and most of the several shareholders it has experienced have not had much interest in business growth!

"Since we don't have much time and resources, we can only do our best, and instead of letting this media giant continue to fall, it is better to open up a new route appropriately, and maybe there is a possibility of turning things around." Chen Xiao smiled slightly and said: "The first step is to avoid the edge of Phoenix Satellite TV and TVB in Xiangjiang and try to develop in the mainland!" ”

"You may also know that many artists in Xiangjiang now have a tendency to develop in the mainland, and ATV can follow this trend and position the core of the development of film and television dramas in the mainland market, prepare or invest in potential film and television dramas, and at the same time attract these artists who go north to make money to join."

"The film and television drama market in the mainland started late, the scale is old, the pattern is chaotic, there are too many shoddy film and television dramas, and there are very few qualified artists, and ATV has enough background and experience, as long as it caters to the needs of the mainland market, and then there are those artists who enjoy popularity in the mainland to cooperate, although it will not make a lot of money in a short period of time, but at least it can ensure that it will make a steady profit without losing money!"

“bingo！” Luo Jiaqi snapped her fingers and said, "This is indeed a good opportunity, and you can focus on research." ”

"A dead horse is a live horse doctor, anyway, everyone doesn't expect to make any money from ATV, and there is no need for psychological pressure." Chen Xiao took out a business card from his wallet, handed it over and said: "This is a media company in Yunjiang, called Online Entertainment Media, just started, recently invested in the shooting of several movies and TV series, the market response and income are very good, you can try to contact their managers to see if there are any opportunities for cooperation, after all, if ATV really wants to develop in the mainland, it needs a long-term and reliable partner." ”

Luo Jiaqi looked at the business card, and said with a smile: "Since it was recommended by you, it also saved me a lot of preliminary work, and after the internal integration of ATV, I will contact and try to invest and cooperate once or twice, hoping to answer the old saying that I have no intention of inserting willows and willows, if it really succeeds, I Daddy They are sure to drop their jaws in shock, giggles......"

"I hope."

Chen Xiao nodded with a smile, Ning Wei's online entertainment media, with his behind-the-scenes trading guidance, has a strong momentum at the beginning of its development, but it is difficult to open up in a short period of time, and now there is an opportunity to cooperate with ATV, which can be regarded as mutually beneficial.

Unconsciously, the abacus of his business has already been rattled!

At this moment, there was a sudden knock on the door of the room.

Incidentally, this is not an office or a conference hall, but a hotel in Tsim Sha Tsui, where the Locke family holds a stake.

Chen Xiao's heart moved, and after walking over, he looked through the cat's eye, his expression was inexplicably complicated, but he still quickly opened the door, and the next moment, when he looked at the beautiful girl in front of him, he smiled and said, "You are here, I haven't seen you for a long time......"