Chapter 70: A Rookie in Advertising
This young man's name is Mai Yonghao, he is Jia Yuyao's cousin, he boasted to himself about what kind of Cambridge top student, anyway, Yang Lin didn't believe it. This guy is simply a chatterbox, always chattering, and strange questions are endless, which makes Yang Lin very troubled.
Mak Wing Ho is a stockbroker of HSBC, and it is said that he is still a "gold broker", of course, this is also his own statement. The two went to Statue Square in Central, the headquarters of HSBC.
Demolished and rebuilt in '81, the HSBC Head Office Building is currently under construction and is now housed in a building opposite the original site.
Mai Yonghao led Yang Lin to handle the foreign exchange financial margin and asked: "There are many kinds of margins, the minimum ratio is 1 to 1, and we are now generally speculating in foreign exchange at a ratio of 1 to 20, which is relatively less risky." ”
Yang Lin asked, "What is the maximum percentage?" ”
Mai Yonghao was stunned: "It's 400 times, and it's illegal to exceed this amount." But basically no one dares to use this ratio, because the margin is a lot and the risk is extremely high. ”
The so-called foreign exchange margin trading refers to signing a contract with the bank, opening a trust investment account, depositing a sum of funds as a guarantee, and the bank setting a credit limit. Investors are free to trade spot foreign exchange of the same value within the quota, and the profits and losses caused by the investment will be automatically deducted or deposited from the above investment accounts. It allows small investors to use smaller funds, obtain larger trading amounts, and enjoy the same use of foreign exchange transactions as a risk avoidance and create profit opportunities in exchange rate fluctuations like global capital.
If the margin financing ratio is 100 times, that is, the minimum margin requirement is 1%, investors can trade up to $100,000 as long as $1,000, making full use of the leverage effect of small to large. In addition to capital amplification, another most attractive feature of foreign exchange margin investment is that it can be done in both directions, you can buy when the currency rises for profit (long), and you can also sell when the currency falls for profit (short), so that you do not have to be limited by the so-called bear market that cannot make money, providing greater profit space and opportunities.
The margin financing ratio provided is 400 times, that is, the minimum margin requirement is 25%, so investors can trade up to 100,000 US dollars as long as 25 US dollars.
For Yang Lin, who is driving a gold finger, it is good to have a margin financing ratio of 10,000 times to maximize the benefits, because the risk is zero.
Yang Lin pondered for a moment and asked, "What is the exchange rate of the US dollar to the Hong Kong dollar?" ”
"1 US dollar is exchanged for 9.695 Hong Kong dollars," Mak Yonghao pointed to a display screen in the lobby: "Today's latest exchange rate, the Hong Kong dollar is depreciating every day, but it is estimated that there will not be much room for shorting, and it is impossible to fall to the point of collapse." ”
It seems that the time is right! "Short the Hong Kong dollar?" Yang Lin shook his head: "No, I'm going to be long, Hong Kong dollars." ”
"What?" Mai Yonghao was startled and was busy: "Hey, do you understand what foreign exchange speculation is all about?" The Hong Kong dollar is falling every day now, do you want to go long? Just your little money, you will lose it in two days! ”
Yang Lin ignored him and asked: "You don't have to worry about this, when the exchange rate is 1 to 9.7, enter the market immediately, and all the money is long Hong Kong dollars." The margin ratio is set at 400 times, how many lots can I buy with this money? ”
Mak Yonghao was speechless, where is there such a play? You are a fairy, you know that is the lowest exchange rate? After watching Yang Lin for a long time, I found that this guy was not joking, so I had to cancel my plan to persuade him. What's the matter, this "turtle" throws money into the water, what does it matter to him? He took the calculator, crackled it, and said, "The margin financing ratio is 400 times, and your $110,000 can buy 440 standard contracts." Saying that, Mak Yonghao's problem of talking was done again, and he said tirelessly: "But you must know that your $110,000 deposit is too little!" For each standard contract, the profit and loss of one point is one dollar, and 440 hands is 440 dollars, as long as the exchange rate fluctuates down by 25 points, that is, 0:0025, the system will force the liquidation, and you will lose all your money! It's too risky, and although it's not too much money, it's also something you've worked hard to earn, right? Ninety-nine percent is going to be finished..."
Yang Lin endured his dizziness, and it was not easy to get angry, after all, people were also good for him. I had to say categorically: "What you have to do is to stare at the exchange rate table for me every day, don't miss the opportunity, I'll contact you in the afternoon, goodbye!" After saying that, Yang Lin fled.
——
In Shao Yifu's office, Yang Lin once again enjoyed the treatment of Cuban cigars.
Shao Yifu watched Yang Lin spit out a smoke ring, and said with a smile: "Yes, it's much better than last time." ”
Yang Lin also smiled: "That is, I am not afraid of a low starting point, as long as I study hard, I will always improve." The lower the starting point, the greater the progress. ”
Listening to Yang Lin's boastful words, Shao Yifu was a little funny, and he asked: "How is it, the results of "People on the Journey" are not bad, what are your plans for the next play?" ”
The ratings of "People on the Journey" are now rising all the way, in stark contrast to the stock market in Xiangjiang, I really don't understand that Xiangjiang people still love watching TV so much when the whole society is in turmoil. And now more than half of the plot of "People on the Journey" has left Zhao Zhenqiang's "Lai Buyi's Clever Calculation" behind, which makes Yang Lin raise his eyebrows.
"There is a new script that is being created, and because we have to contact advertisers in advance to better integrate the ads into the plot, the progress is a little slower." Yang Lin said.
Shao Yifu smiled very happily: "I have to say, you kid is really good at eating brains." Now that the ratings of "People on the Journey" are good, many advertisers have come to the door and offered to buy advertisements for your next play, and even spend a lot of money to implant ads at your distance. They all said, where are you still a producer, you are even more popular than the most popular advertising company in Xiangjiang, and you can be called a rookie in the advertising industry. Those people in the advertising department are full of praise for you now, in the past, they begged grandpa to sue grandma to pull advertisements at home, when did it be so beautiful? "What do TV series rely on to make money? It's not like movies have a box office, and wireless is a free-to-air TV station, and the backer is advertising revenue.
Yang Lin smiled shyly: "You have won the prize, but you are lucky." ”
"Hehe, it's not good for young people to be too modest, you have to be a little energetic." Shao Yifu smiled and changed the topic: "I heard that you have been discussing the movie with Ah Jing recently?" ”
Yang Lin was stunned, could it be that Wang Jing told Fang Yihua so quickly? Pondering the sentence, he said: "I have this idea, after all, the movie has more room to play, and I want to see it." But whether it's a TV series or a movie, isn't it still under your command Uncle Six? ”
Shao Yifu smiled, looked at Yang Lin, and said earnestly: "It's a good thing to have ambitions, but everything has to be done step by step, and the foundation is the most important." You are still young, there will be a lot of opportunities in the future, don't be too anxious. ”
What is this? Warn? Or is it advice? Yang Lin couldn't figure out Shao Yifu's thoughts, so he had to say cautiously: "I remember, I know where my position is, please rest assured Sixth Uncle!" ”
"Hehe, don't think too much, do what you need to do well, and the opportunity will naturally find you." As soon as Shao Yifu's words fell, the secretary knocked on the door and came in and said, "Chairman, Mr. Huang Zhan wants to see you, do you see?" ”
Yang Lin got up and said, "Then I'll leave first, and I'll see you next to Uncle Six." Shao Yifu nodded, and a person at the door said: "Ah Lin, don't go, it just so happens that you are also here, and I am looking for you!" Yang Lin saw that Huang Zhan, who was wearing glasses, had already walked in, and there was a woman in her thirties standing beside him.
Yang Lin hurriedly greeted: "Uncle Zhan." He looked at the woman again, and thought to himself, could it be Huang Zhan's confidante?
The woman first shouted "Mr. Shao" to Shao Yifu, and then smiled at Yang Lin: "You are Mr. Yang Lin, right?" Hello, my name is Lin Yanni. ”
Lin Yanni? The "talented girl" Lin Yanni who intervened in Huang Zhan's family as a third party, the two fell in love for many years, and finally parted ways?
Honestly, Lin Yanni is not pretty. Her face is relatively wide, and her facial features appear a little atmospheric. If there is a black mole on her lips, superstitious people will say that she has food, drink and money for the rest of her life. But the strong confidence revealed in those bright eyes instantly sublimated her temperament. Her smile is hearty and sunny, which shows her straightforward surname.
Especially her dress, which made Yang Lin's eyes shine. A small pink low-cut dress revealing a snow-white spree. Pink and choppy. Ultra-short black dress, black silk ** straight and slender, and the figure is extremely good. This is the woman Yang Lin has been closest to him in terms of aesthetic point of view since he crossed over.
Of course, in this era, there is inevitably some overly surname, shocking and vulgar, giving people a feeling of "fox spirit".
In a flash of thought, Yang Lin had already clasped Lin Yanni's jade hand and said politely, "Sister Lin, hello, hello." Don't you dare to be a gentleman, just call me Alin. ”
This "Sister Lin", Lin Yanni, who was called, "giggled" and laughed coquettishly, with a smile on her face. Huang Zhan's eyes widened: "Are you kid funny?" How to rank the seniority of this? "He and Gu Jiahui are best friends, Lin Yanni is his girlfriend, why does Yang Lin have to call "Aunt Lin", right?
Yang Lin pretended to be surprised and said, "Hey, what does Uncle Zhan mean by this?" Sister Lin looks like a moon, she is in Huaxin, she is not a few years older than me, what is her generation? ”
Lin Yanni smiled and narrowed her eyes, but Huang Zhan's face was black, and her heart was hot, this kid is scolding me for "old cows eat tender grass", pick! It's really hateful, how did the honest Gu Jiahui accept such a sharp-toothed apprentice?
Shao Yifu was a little funny, and scolded Yang Lin with a smile: "Ah Lin, it's not big or small, apologize quickly." ”
Yang Lin made a compilation with a smile: "I'm sorry, Uncle Zhan, just kidding." ”
Huang Zhan rolled his eyes in anger, this is an apology? One bite of Uncle Zhan, one bite of Sister Lin, it's really annoying.
Shao Yifu smiled and beckoned Huang Zhan to sit down: "You two talents, you are coming to me together, I'm afraid you're not here to care about me, an old man, right?" ”
Huang Zhan sat down and said, "Don't say it so ugly, it's one to visit you, and I also want to ask you for something and borrow someone from you." ”
Shao Yifu nodded, and said briskly: "Which person to borrow, I'll say hello to the artist department, can I still give you Huang Dacai's face?" Huang Zhan and Lin Yanni partnered to open a "Huang Helin" advertising company, and often used some big-name actors to shoot advertisements. However, most of the big stars have contracts and can't directly receive extra money, so they need to coordinate with each other through the companies they sign with. Huang Zhan and TVB often cooperate and have a very close relationship, so Shao Yifu thinks that Huang Zhan is here to borrow an actor.
Lin Yanni said: "This time I am not borrowing you an actor, but borrowing a general under you." As he spoke, his eyes flickered on Yang Lin.
Yang Lin was stunned for a moment, look at what I'm doing, is this talking about me?
Huang Zhan snorted: "Bullshit general, the guy who hasn't grown his hair is all right." "He is not afraid that Yang Lin will be angry, no matter how angry he is, Shao Yifu agreed, and Gu Jiahui's face, you kid have to be honest with me.
Shao Yifuqi said: "Borrow Alin? ”
Lin Yanni smiled tactfully: "Yes, we want to ask Alin to help us shoot an advertisement." ”
Yang Lin hurriedly waved his hand: "Don't, I'm just a director of a TV series, and I've never made commercials." ”
Lin Yanni said happily: "Modesty what? I watched the scene "People on the Journey", and the picture is simply amazing, as long as I shoot that feeling. ”
Yang Lin was speechless, if you want to shoot a picture, just look for Pan Hengsheng?
Huang Zhan said in a stiff tone: "You think I want to find you?" Other customers ask you to shoot by name, saying that they value your fame. Hmph, take five to six, and want to take the opportunity to raise the price? ”
Yang Lin directly ignored the second half of his words, and this person had a "poisonous tongue". But you want me to shoot by name? Could it be that buddy is really a rookie in the advertising industry now?