Chapter 867: Advertising Feast

There is no difficulty in taking photos for Yang Lin and Maggie-Q, the cooperation between the two is very smooth, and several sets of different photos are interpreted into fashion blockbusters, which look quite fashionable and have the feeling of a police movie. This is a fitting fit for the game's name: Infernal Clouds.

"Everyone has worked behalf of the studio, I thank you for your support and love for this game, I believe that with your help, this game will make long-term progress and win more people's love, especially thank you Yang Lin and Maggie-Q, I have had a great time with you this week, and we will meet at the game show in the future."

Bell stepped forward and hugged them one by one, but Yang Lin frowned slightly, turned his head and asked the person next to him, "Game show?" What kind of game show? ”

Zhang Qian touched his nose a little embarrassed, and said in Chinese in a low voice: "That is, on the day when Need for Speed was released, you were invited to cosplay your own characters in the game. It's easy to do, after all, the character is designed with your prototype in mind, so it's not difficult. By the way, we can also check out the rest of the games, and another copy of your favorite World of Warcraft will be announced. ”

For this, Yang Lin doesn't have any feelings, cosplay is not bad, but is it still difficult to play himself? It wouldn't be bad if it was a different one, he would prefer to cosplay the minotaur in World of Warcraft.

"Okay, okay, you are the broker, you are responsible for the arrangement, anyway, I will leave it to you." Yang Lin didn't want to question anything, but went over to Bell and said, "Mr. Bell, can you let this game be installed on my PSP first?" ”

He looked a little embarrassed. I don't know where to put my hands. I'm very embarrassed.

It's Bell. He was stunned for a moment, then laughed, hugged Yang Lin, and said, "What's so difficult about this?" It's just that you haven't perfected your image, because the staff is still compositing your image with the game, but fortunately, it's already half done. By the time you've cleared this halfway, we'll be on sale. When the time comes, you can continue. ”

Yang Lin hurriedly handed over the PSP in his hand, he should be regarded as a standard otaku, when he is not working, he sits at home and plays games, and when he is on the set, he also plays PSP and listens to songs.

The farewell dinner was a bonfire party, everyone had a lot of fun, Yang Lin also rarely went up to dance with this group of people, and the guests and hosts enjoyed themselves.

This endorsement is mainly for his own happiness, so Yang Lin doesn't care how much it is, as long as it is enough for a plane ticket, there is no problem. He was open-minded.

However, according to the itinerary, Yang Lin is now going to fly to Los Angeles. The Super Bowl has less than three weeks to go before the Grand Finals, and he is the finalist of the halftime show. He must be involved in the rehearsal, so he must pass. He will definitely spend the rest of his time in the United States, because the performance tasks of the Super Bowl, Oscars, and Grammys are heavy, and they must not be repeated in the slightest, and they must also be wonderful and amazing. In addition to his three performances, he also has a film to promote, "500 Days with Shamo", which was released before the Oscars, and also has to shoot the most expensive commercial.

The Super Bowl's halftime is a hard-to-find stage for all advertisers in the world to bid on, and as early as last November, all the live TV advertising space for this Super Bowl was sold out. In 30-second increments, a total of 70 advertising slots are sold for anywhere from $3.5 million to $4 million, and the average price per second is 10 times the price of CCTV's most prime-time advertising. The NFL was able to capture $250 million in advertising revenue for just one game. Over four decades, the price of Super Bowl advertising has increased more than 70 times, reaching just $75,000 per minute in 1967. This ad that was watched by 1 billion people at a time really worked. Last year, automakers spent $77.5 million on advertising at the Super Bowl, and sales increased significantly after the ads aired. The U.S. auto industry has recovered this year, with car ads accounting for almost half of Super Bowl ads, and the ad scuffle is no less than the battle on the football field.

According to data provided by the Nielsen survey, about 50 million people each year do not watch both halves of the game at all and only appear in front of the TV at halftime. What kind of ads are they watching? The Volkswagen version of "Star Wars", the Audi version of "Twilight", the Chevrolet version of "2012" plus "Transformers", and even the photo website version of "Rise of the Planet of the Apes", these classic hit movie theme advertisements are also carefully made with film-level investment, with beautiful pictures and humorous and funny plots. There are even more big-name stars, Beckham "Terminator" dressed up to advertise Motorola, endorsed underwear for his true performances, and Pepsi was played by British musician Elton. John teamed up with 18-year-old American popular idol Amaro to star.

And this year has become Yang Lin's lucky year, because as the spokesperson of Pepsi and Mercedes-Benz, he will lead the two top-notch commercials in the halftime of the Super Bowl.

The U.S. advertising industry calls advertising at the Super Bowl a "DebutShow" that is as important as the premiere of a new Hollywood film. This is a feast of advertising, the biggest festival in the advertising world!

The Super Bowl has become a stage for companies to showcase the latest advertising ideas of the year. Being able to appear at the Super Bowl is significant for companies, not only means that new products are quickly introduced to the market and the company's brand awareness is greatly improved, but also gives companies the opportunity to climb the creative advertising charts. The annual Super Bowl ad selection has become a tradition that has made audiences, media, and advertising industry look forward to the Super Bowl, and the Super Bowl has evolved from a sports symbol to a social symbol with huge cultural impact.

Jerry Della Femina, a veteran advertising man at The Wall Street Times, once said, "In my advertising world, the Super Bowl is Judgment Day." If politicians have Election Day and Hollywood has Oscars, then advertising has the Super Bowl. ”

There are many categories for the selection of Super Bowl advertisements, including the most popular among women, the favorite under 17 years old, the favorite over 58 years old, the least creative, and many other lists. AOL also launched an advertising campaign on its website at the same time as the Super Bowl televised, with 77,000 people voting. The Super Bowl has undoubtedly greatly improved the advertising taste of the American public.

On the Super Bowl, it was enough to impress the audience and even cause a sensation, and as mentioned earlier, the rich creativity of the Super Bowl ad attracted it to a larger audience than just sports fans, half of which tuned in to watch the commercial. Since the commercials broadcast at the Super Bowl are basically the first to appear on the television media, they are extremely fresh, enjoyable and attractive, and basically each version of the commercial is only shown once in the program. The reason why it is only broadcast once, the first is that Super Bowl ads are too expensive, and most of the people who can buy multiple advertising spaces on the Super Bowl are some super companies; secondly, it can firmly grab the audience's attention and create a feeling that cannot be missed; Third, advertising on the Super Bowl is enough to make a splash.

Businesses that buy multiple ad slots often create multiple ads with different creatives. For example, Budweiser ran six advertising editions in 2005 and seven in 2006. As a result, the Super Bowl is known as a feast of advertising. The anticipation of Super Bowl advertising "gluttony" has driven a virtuous cycle of creative, ratings and effectiveness. Even countless of Hollywood's top blockbuster movies will show special trailers here, such as Twilight, Avatar, Inception, Harry Potter and the Half-Blood Prince, 2012, Transformers 2.

This time, the two advertisements that Yang Lin wants to shoot are both one minute long, and the strength of the advertiser can be imagined. Mercedes-Benz's latest, he will shoot a set of blockbusters called "Cool Tonight", cool to the end. And Pepsi, he welcomed himself to the show with creativity.

"In 2009, you were a little too hot!" Zhang Qian sat on the plane and slowly sorted out the documents and invitations, put aside the unnecessary going, wrote the necessary ones in the itinerary, and left some dispensable ones for Yang Lin to read for himself.

After hearing Zhang Qian's emotion, Yang Lin also laughed, this year's start is really good, it is estimated that no star in the world can suppress him, the three world's top stages, Oscar Grammy double nomination, 2008 global record sales champion, at the end of 2008, he also dedicated an online concert, and the momentum is unparalleled!

"No way, that's it, what's the way?" Yang Lin shrugged his shoulders, he is steadily moving towards his goal, a new generation of world icons is slowly growing, and one day he will replace Michael Jackson.

Zhang Qian raised his eyebrows while opening the letter, and said, "It's strange, there is a character here who is not bad, but he is not even the second male lead." Do you want to take a look? ”

He pursed his lips and was a little disapproving, after all, Yang Lin's current status is extraordinary, his strong ability to attract money has convinced Hollywood, and his superb acting skills have also conquered the Oscars, and there are even companies that invite him to play the male number three or something.

In fact, Yang Lin has no opinion on playing a supporting role, as long as he likes this role, even if he doesn't have many scenes, he can try it. However, the thinking of Zhang Qian and others is that since they have been the protagonists for so long, they will continue to be the protagonists, and it will be a bit embarrassing to be a supporting role.

After taking the envelope, it turned out to be sent by Paramount, and there was a Chinese character in the movie they shot, this series of movies used to use Koreans or Japanese to play this role, but now there is a pure Chinese in Hollywood, naturally to consider him.

This series is called Star Trek! (To be continued......)