After explaining that Lao Fang was going to get off work tonight, Chen Xiao drove the car and followed Feng Yuanbin all the way to a hotel in the city, at the spacious and luxurious porch in the lobby, Deputy Director Ma of Yunjiang TV Station was already waiting there.

As soon as he saw Chen Xiao, Director Ma greeted him very warmly, shook hands and greeted him, and led the two to a palatial box on the second floor.

Judging from the attitude shown by Director Ma, Chen Xiao concluded that this meal would not be easy, but he also wanted to see what Lao Feng and Lao Ma had to find a producer.

As the beautiful service lady stacked the dishes on the table, Director Ma poured a glass of Wuliangye first, and said with a smile: "I have heard that Producer Chen has made achievements in the provincial Taiwan, and he has single-handedly built "Xinghai Hotline" so well, after meeting that day, I asked Lao Feng to find time to ask you to come out and chat, but it was only because everyone was busy that it was delayed until today." ”

"Don't call me producer, I don't dare to pose my identity in front of the two of you." Chen Xiao smiled leisurely, and said in his heart that it would be because his own column accounted for more and more of the local ratings in Yunjiang, causing the city TV station to sit still, right?

After all, the Xinghai City Channel to which "Xinghai Hotline" belongs is only a terrestrial channel, and the ratings market is mainly concentrated in Yunjiang City, so it is inevitable to compete with Yunjiang TV Station for market share, and the competition relationship is purely a congenital surname.

Ma Taichang nodded and said with a smile: "That's okay, we don't talk about identity at the wine table, brother, I'll call you Brother Chen, how about it?" ”

Feng Yuanbin helped to mobilize the atmosphere and said: "Chen Xiao, most of your column group is looking for news topics in Yunjiang City, today you and Lao Ma have a lot of relationships, if you lack any materials in the future, just ask Lao Ma, so that their TV station has more connections in Yunjiang, and everyone complements each other." ”

In fact, Xinghai Radio Station and Yunjiang TV Station have a lot of business contacts, and whoever has good news materials, the other will come to borrow them.

For example, the last Fu Bin incident, because Chen Xiao was holding the video of the secret visit in his hand, Yunjiang TV came to borrow it the next day, although what he got was no longer exclusive, but it was better than nothing, and "Xinghai Hotline" usually asked the news department of Yunjiang TV if there was any news topic missing some information or footage.

"Hey, don't dare to be complementary, now go to the street and ask, eight out of ten people will say that "Xinghai Hotline" is our number one people's livelihood news column in Yunjiang City, but the news department of our TV station will look up to Lao Feng and Brother Chen for assistance in the future, come! I'll have another toast and wish you another step up in two years' time! ”

Ma Taichang drank until the glass was dry, Chen Xiao responded with a smile, and waited patiently for their text.

Sure enough, after Director Ma wiped his mouth, he suddenly sighed and said: "I am quite envious of Lao Feng and Brother Chen now, as long as I manage the program well, I, the deputy director, look at the scenery, but I am not a person inside and out, and I am also a wretch." ”

Feng Yuanbin pretended to be curious: "How do you say this, old horse?" ”

Director Ma glanced at Chen Xiao, shook his head and said, "Forget it, everyone is their own person, it doesn't hurt to say it, I guess I won't be able to be the deputy director in the future." ”

"What's wrong?"

Director Ma said calmly: "Today, the Municipal Bureau of Radio, Film and Television called me over, saying that the audience has recently voted a lot of reports against our station, and some people have even reported to the Industrial and Commercial Bureau, the Health Bureau and the Rectification Office, saying that our station's advertisements are immoral and the time period is exceeded. ”

Chen Xiao smiled, thinking that something was wrong, it turned out that the city TV station was going to be dealt with because of advertising problems, and Feng Yuanbin guessed that he had a background, so Suo took himself to listen to Director Ma's grievances and see what solution could be made.

Director Ma didn't finish his bitter water, and muttered: "Dude, we are all media workers, and we should know that this line of work is not easy, those viewers always say that we are not right and that is not good, but have you ever put yourself in the shoes of us, we also have to eat, unless the country is willing to spend hundreds of billions of dollars every year for us to operate, otherwise what do we leaders rely on to feed the people below, besides, we are just a city TV station, the market is already small, and talents and resources do not need to be mentioned, they are all eliminated from CCTV and provincial radio stations, If it weren't for the funding of these advertisers, our station would have closed its doors a long time ago. ”

"Always talk about our advertising, if the state is willing to subsidize our station every year, it doesn't need more than ten or two billion, just give 500 million, I promise that not a single advertisement will be broadcast throughout the year, but is this possible?"

Ma Taichang slapped his hands heavily, with a sad face.

Feng Yuanbin didn't know whether it was to cooperate with the acting, or if it resonated, and he sighed deeply, and glanced at Chen Xiao.

Chen Xiao smoked quietly, and she also had a lot of feelings about advertising, a hot topic that has accompanied the development of the media industry so far.

When he was young, he complained all day long about why the TV station had to insert advertisements, and he came to it every critical moment, until he came into contact with this industry, and in the process of learning and practice, he also discovered the industrial chain in it.

In the final analysis, there is no free lunch in the world, take TV dramas as an example, the producer invests in the filming of the TV series, and the manpower and material resources spent naturally want to make a sum of money back, and the self-financing TV station, as the purchaser, gives the producer the opportunity to make money, and must also want to make a profit.

So how do you earn it?

It's simple, it's an advertisement!

As the bulk of the income of TV stations, it is the investment and sponsorship of many advertisers, so that TV stations get the opportunity to make money by buying TV dramas and support the entire industrial chain, and advertisers also want to make money, nothing more than to promote their own products through TV stations, open up the market, and get the opportunity to make money from the audience.

As the last link in the industrial chain, the audience excludes what cable audio-visual fees and electricity costs, in fact, the price paid for watching TV dramas is already very small, at most, it is passively obtained the information of the product in the advertisement (regardless of false advertising), and the decision of whether to buy this product or not depends on the audience themselves.

A media organization once did a survey, a poorly produced TV series without advertising, a well-made TV series with advertising, let the interviewees choose, and the result is that ninety percent choose the latter.

However, this also has to pay attention to a degree, if the number of advertisements interspersed in the program exceeds the tolerance limit of the vast majority of viewers, or even broadcast false advertisements for short-term interests, it can only show that there is indeed a problem with the operation of this TV station!

Seeing that the atmosphere was stiff, Feng Yuanbin said loudly: "Then there is really no room for maneuver?" ”

"How can you maneuver, the Bureau of Radio, Film and Television has sent an investigation team down, and they will talk to me tomorrow, I have been restless in the past few days, and my eyebrows have been burned."

Chief Ma Tai said heartbrokenly.

Chen Xiao saw that the two of them had spoken to this point, and it was not easy to fill the mud, and said: "Director Ma, did you broadcast any advertisements for health care products in your station, and the number and time of advertising inserts exceeded the standard?" ”

Ma Taichang pursed his lips, found that Feng Yuanbin glanced at him, gritted his teeth, and nodded.

"It's no wonder, it's understandable to grasp the political axe at the end of the year, but your Taiwan just happened to hit the muzzle."

Chen Xiao flicked the cigarette ash, in fact, this is also the impact of the Fu Bin incident, which led to the current rectification movement in the city, pondered for a moment, and said with a smile: "That's it, since everyone is destined to sit together and drink, I will give Ma Taichang a move, but I can't say whether it can be achieved." ”

Seeing that Chen Xiaoken was willing to help, Director Ma suddenly turned his worries into joy and said, "Brother, even if you say it, no matter what the result is, my brother will accept your affection." ”

Chen Xiao waved his hand and said with a smile: "It's not necessarily useful, it's just that at this juncture, you have to make an appearance and explain to the superiors, otherwise these departments will really use you to explain to the citizens." ”

"First of all, in addition to writing a review book, you also have to carry out a self-examination and self-correction reflection meeting in Taiwan, especially let the leaders above know, do you understand what I mean?"

Ma Taichang's eyes rolled and he understood that this was to make himself guilty first, and the investigation team would be embarrassed to be ruthless to himself again.

"But with that alone, the investigation team shouldn't give up, right?" Feng Yuanbin asked.

"Of course, this is for Director Ma to make a gesture of reflection and save himself first."

Chen Xiao said with a smile: "There are two more points that are crucial, isn't the city rectifying recently, then you should quickly contact the Municipal Public Security Bureau, the Narcotics Control Commission and other departments, and launch a series of public service advertisements out of your own pocket, the bigger the better!" ”

Ma Taichang was stunned and slapped his thigh violently!

Wonderful!

The implementation of this measure can not only save the image of the TV station, but also put itself above the moral high ground.

Chen Xiao breathed a sigh of relief and said: "Finally, Director Ma, I advise you, it's better to rectify the advertising, especially the false advertising must be removed, although there will be losses, but compared to the long-term brand image of the city TV station, these small profits are not needed." ”

Ma Taichang's eyes flickered, knowing that Chen Xiao had already stopped, and what he said was very reasonable, although there would be a big loss in doing so, but compared to his own safety, he also understood which was more important, and after drinking a cup of wine, he nodded solemnly and said: "Okay!" Brother, my old horse usually rarely convinces people, and now you say these heart-to-heart words, I will do it all when I turn around! ”

Chen Xiao smiled slightly and said, "That's fine, in addition, I also have friends in the political axe, let him help deliver a few words when the time comes, and I won't be too embarrassed by the investigation team." ”

Ma Tai was overjoyed, he had heard that this producer had a thick background, and today he is also a dead horse and a live horse doctor, he listened to Feng Yuanbin's persuasion to see if he could find some life from the other party, he didn't have much hope, but he didn't want to solve the big problem at once!

Excited, Chief Ma hurriedly poured wine and poured three glasses in a row to express his gratitude to Chen Xiao.

As soon as the haze disappeared, it was also fun to push the cup and change the lamp.

"It's a great blessing to know a friend like Brother Chen, and I don't know how to thank you." Ma Taichang's face was full of alcohol, and he was a little tongue-twisted.

Feng Yuanbin joked: "Oh, I solved the matter in a few words by looking at Chen Xiao, but I didn't help much, I rubbed a drink in vain, I'm embarrassed." ”

"What are you talking about, Lao Feng, I can tell you, in your Taiwan, I will recognize you and Brother Chen now, and you are willing to fight for righteousness when I am in the most difficult time, this is the great love of a lifetime, I don't know how many times better than the Guyang Dao of your Taiwan!"

Chen Xiao's eyes froze, and he said casually: "Director Ma, do you still know the head of Guyang Dao?" ”