Chapter 318: The True Master

ps: Hey, hey, hard-working and honest guy begging for a monthly pass!

At ten o'clock, Wang Zuxian's first new product launch of this fashion company began on the second floor of the Hong Kong Convention and Exhibition Center, although the people on the first floor and outside could not be present in person, but they could see the ingenious live broadcast on the big screen on the first floor and outside, it is said that this thing costs a lot of money. (The fastest and most stable update, ReadTalk.com, N.)

This fashion company does not have a real Chinese name, and the registered name is still the English name king's fashion company, and then all the stores are also hung with this logo, but there is a name that everyone calls, "King's New Clothes".

At the beginning, it was still the models who waved their charm on the T-shaped catwalk, Chen Jin and they watched at the exit of the T-shaped catwalk in the background, watching the women wearing flowers and branches one by one, and from time to time, they were very bold to flatter them, Chen Jin really honestly didn't see it this time, but Aaron Kwok and a few of them were a little bit eye-catching.

For large fashion companies, under normal circumstances, this year's autumn and winter fashion will be released in February and March, and the spring and summer fashion of the second year will be released in September and October, but the company that Wang Zuxian is now opening is now mainly launching products in Hong Kong, but there is not so much attention to it, this is the first time, the only thing to do is to let people know that there is a fashion company of yours, and know the style and brand positioning of your clothing.

King's brand positioning is ultra-high-end, that is, it is luxury, focusing on casual style, and the young class spans from eighteen to forty-five years old, which is also set according to Chen Jin's characteristics. This time, Chen Jin also added many excellent elements in the future, and he is quite confident in today's press conference, believing that it can give people a lot of surprises.

At the beginning, it is very difficult to position it as ultra-high-end, and it can also be said that it is easy to mess up, however, everything has a process of development, and luxury goods also have a commonality, that is, in addition to these things are really good, the real biggest added value is in the brand, and a consensus is that we are not selling products, but selling his brand.

Cool, Chanel, Versace, etc., etc., super luxury goods in the fashion industry, in addition to the excellent characteristics of fabrics, workmanship, etc., they have a super brand, and fabrics, workmanship and other product characteristics are good, this is nothing, as for how good each brand's design is, it is even more nonsense.

Can you say that the things that come out every season are good, they are all great, they are all liars, it is very simple - publicity, there is a word called "leading the fashion trend", the simple explanation of this word is, no matter whether my things are good or not, I have to instill in you a consciousness that this is fashionable, the best, and then, he formed a fashion.

And to build a super brand, in the fashion industry, like Versace, Chanel, Romain Rolland, etc., they all have a characteristic, that is, their founder is famous, and then through development and accumulation, the current scale has been formed.

That's right, Versace, Chanel, they all belong to the fashion industry, they are experts, and Chen Jin and Wang Zuxian are not, however, we have to know that the fashion trend formed by a brand often starts with the big names, the star dress every season, the "star fashion show" at every award ceremony, advertising or something, in short, all of this adds up, and then, find a group of people in the fashion industry to comment, advocate, slowly, this trend will rise.

Chen Jin is a super celebrity, and now has an unimaginable influence in the whole of Asia, and his ambition is in the United States, and the current king's may still be very weak, but as Chen Jin continues to climb to a peak, this brand based on him will slowly gain a foothold and develop, and finally, Chen Jin is absolutely confident that it will be a super brand. ..., the first model show is over, and then it's the turn of Chen Jin and their amateur players to appear, in other words, each of these big names has never done catwalk work, so although they are amateurs, they are not a little rusty.

Chen Jin and Wang Zuxian were the first to appear, the two of them wore British style clothes that were very popular later, in other words, although it is still British Hong Kong, but the British style has already fallen, the biggest reason is naturally old-fashioned, the biggest feature is naturally lattice and dark blue, dark black and other colors.

Chen Jin and the two of them are now wearing a very relaxed and natural, but elegant beige suit, Wang Zuxian's skirt is also decorated with blue petals, watching the two of them come out, the people watching below began to applaud, Li Keqin and Zhang Weijian, the two guys are even more tasteless whistling.

Chen Jin still had a straight face at the beginning, looking like a serious 800 model catwalk, but at this time he finally smiled, and sent a flying kiss to the bottom, so that the following also laughed, Wang Zuxian pulled him back, he was still making trouble, and the hated Wang Zuxian almost kicked him off the stage.

Chen Jin is the protagonist, almost everyone has a ride, when it is the turn to walk with Andy Lau, this guy deliberately learns Andy's walking posture, twists his waist and shakes his shoulders extremely exaggerated, of course, it is still a little different, for the sake of that kind of humorous effect; When it was his turn to be with Jacky Cheung, he had sharp eyes, pretended to be pretentious, stepped step by step very large, and threw his hands back and forth with a large range; When he arrived at Aaron Kwok, he was naturally full of dynamics, but when he sat with Liming, he was a little stiff, walking like a woman, and the angry Liming kicked out.

When he walked with his brother, he was naturally the most stylish, and he Fa Ge started to make trouble as soon as he came out, and the two of them seemed to be fighting, although they walked together, they were bumpy and murderous.

Celebrity catwalk, what you see is your popularity, I don't care how you are about the typhoon on the flyover, as long as you are popular enough, everything is OK, today's kings first day of the opening catwalk invited are the top names in the Hong Kong entertainment industry, and even there are many first-class red stars sitting in the audience.

In a word, the scene is big, magnificent, and majestic, although it can't be said to be an instant hit, but the whole of Hong Kong should have some impression that Chen Jin and Wang Zuxian didn't think about how to make money as soon as they opened, what they have to do now is just to let you know, and then to recognize, and finally, naturally, it is to form a fashion.

After the catwalk, it is natural to arrange those famous designers, fashion celebrities, fashion magazines, etc. in Hong Kong to promote and comment, and slowly expand their influence, and then, there will also be various large-scale activities of clothing sponsorship promotion, etc., at the moment, there is a big thing, that is, the 12th Hong Kong Film Awards ceremony held this weekend.

King's is the clothing supplier for all the attendees of this conference, this night, all the guests and other people who appear at the Academy Awards ceremony will wear King's clothing, of course, not on the spot, but very early by the people to choose, and then send it to the door, super generous, because it is the first time, this dress will be sent out directly, unlike those big brands, sorry, after wearing, either sell it to you at a discount, or you will change it back.

Of course, if it is another start-up brand, it is not uncommon for big names to wear it, in other words, whether it is the Academy Awards Organizing Committee or those celebrities, most of them are looking at Chen Jin's face, otherwise, no matter how good your clothes are, people will not be happy to advertise you like this.

Chen Jin made six movies last year, although the box office was good, but for those on the Academy Awards jury, it was not a good work, even "Smiling Proud Jianghu: The East is Undefeated", although it received rave reviews when it was released, it only received three nominations, Lin Qingxia's Best Actress, Cheng Xiaodong, Yuan Bin's Best Action Director and Huang Zhan's Best Film Song. ..., as for "Jedi Men", which won more than 1.1 billion Hong Kong dollars at the global box office, it also did not shock the judges, only two pitiful awards, one Best Screenplay and one Best Actor, however, the nominee for Best Actor is not Chen Jin, but Zhang Weijian.

According to rumors, Chen Jin was still nominated in the first round, but in the second round, considering that if Chen Jin is nominated, whether he wins the award or not, everyone will have a rhetoric to win the award, and the Academy Award and Chen Jin have collusion, not winning the award, there is also collusion, and he is afraid that the traces will be too obvious, so he deliberately does not let him win the award. Therefore, it is better to simply take down Chen Jin as soon as possible, which is always better.

Of course, this is nonsense, but at least speaking, Zhang Weijian's performance is good, and the newspapers and magazines did not say how lucky he was to squeeze out Chen Jin, which in itself is an affirmation of him.

At seven o'clock in the evening, Chen Jin and Chen Zichen arrived, this time, Chen Zichen still walked the red carpet with Chen Jin, and they were dressed up, wearing a purple red printed plant soft dress skirt, elegant and noble, full of bright light, and Chen Jin, who was wearing a simple blue casual suit, stood together, it was really a natural pair, murdering countless films of reporters.

There are some who came earlier than Chen Jin, Brother Qiang is also there, he is dressed very energetically today, Chen Jin walked up and smiled, "Congratulations, I wish Brother Qiang to take the lead tonight and win the lead." ”

This won the nomination for Best Actor with "The Legend of Blue River", although the outside world is not optimistic, but the acting is still a little interesting, hearing Chen Jin's auspicious words, he chuckled and waved his hand, "Come on, don't make fun of me, just a joke, if I win the award tonight, I will immediately donate two million Hong Kong dollars to the Organizing Committee of the Academy Awards." ”

Chen Jin smiled, "Brother Qiang, you deliberately said it so loudly, do you plan to let the people of our jury hear it and change the list temporarily." Brother Qiang shook his head with a smile, "I can't do it, to be honest, I am acting just to have a good time, and I am satisfied with a nomination." ”

Then he looked at Chen Jin, glanced at Chen Zichen who was greeting others in the distance, and quipped, "What about you, today is empty, it seems that you don't have a share in anything, is this considered a love scene and a disappointment in winning the award." ”

Wang Zuxian's opening of a clothing company, the whole circle of people in the eyes of the people, Chen Jin's heart is true, but there is affection and righteousness, which makes many people appreciate, Chen Jin smiled slightly, "I was discriminated against, didn't you hear the newspaper say that my "Jedi Men" must have at least eight or more nominations." ”

shrugged his shoulders again, and said, "It doesn't matter," As soon as he exited, there was a mighty crowd at the door, and there were several brothers, waving their hands, and shouting: "This way, this way,"

Fa Ge and his brother are both here to present the awards, "Farewell My Concubine" was only released in Hong Kong on New Year's Day this year, and it will not be until April next year to participate in the Academy Awards, but this year's Golden Horse Awards can participate, however, it is not confirmed yet, and there will be general news until September.

Sister Fang, Lin Qingxia and Maggie Cheung are all nominees for Best Actress, although they came together, but in order to avoid embarrassment, they each found a place to sit away.

Sister Fang sat with Chen Zichen, and the two of them sat next to Chen Jin, as for the Four Heavenly Kings, none of them came, because there was no play for them today.

At eight o'clock, the award ceremony started on time, the emcee was two very interesting people, a Cen Jianxun, a fat sister Shen Dianxia, as for the gold medal emcee Chen Xinjian, who has held the position of the emcee for more than ten years, it is said that he is too busy to have time, but some people say that the emcee labor is too low, Chen Xinjian is unwilling to take it, and some people say; Chen Xinjian is now working as an administrator at Shaw Brothers, and he is reluctant to take on this kind of emcee job, which seems to be a low status. ..., the first award is the best action director, the award is presented by Jackie Chan and Michelle Yeoh, before that, there was also a martial arts performance in the family class, and then Cen Jianxun also played a very boring so-called iron plate bridge performance with Jackie Chan, in other words, seeing this, although many people are applauding, in fact, they are despising it in their hearts, and the Academy Awards are too perfunctory for everyone.

There are five films nominated, Yuan Heping's "Huang Feihong's Second Boy Should Be Self-Improvement", Tang Jili and others' "Police Story Three: Super Police", and then, the next three are all related to Cheng Xiaodong, "Lu Ding Ji II Shenlong Sect", "Smiling Proud Jianghu: Undefeated in the East" and "New Dragon Gate Inn", it seems that this martial artist is very popular.

Besides, in fact, the action scenes in "Jedi Men" are really beautiful, at least in Chen Jin's opinion, they are no worse than any of them, but unfortunately, people just didn't like it, no wonder he just said that he was deliberately discriminated against.

In the end, the winner was "Smiling Proud Jianghu: The East is Undefeated", Cheng Xiaodong and Yuan Bin came to the stage to accept the award, Cheng Xiaodong said a lot of polite words, and finally after saying thank you Tsui Hark, he changed the topic and pointed to the place where Chen Jin was sitting, "Actually, most of the actions in this movie are from Ah King's idea, in my opinion, he is the real owner of this trophy, but he is unwilling to leave his name in the list of action directors," and then took the lead in applauding, and continued: "Please applaud him!" ”

!@#