Chapter 584 The Popular Propaganda Scene

The promotion of "Iron Man" has reached the most important moment, and under the pull of Donnie and Christina in the early stage, the movie "Iron Man" has frequently appeared in the media!

Supernova Entertainment Film and Television's "Batman 2" movie began to gradually rebound at the box office with the later publicity, and a week after its release, it firmly won the first place in the North American box office performance list!

At this time, Zhou Shaoming called back George to jointly promote the promotion of the movie "Iron Man" around the world!

With the relatively successful publicity mode of the Iron Man movie, it has attracted many companies to join, and many well-known companies have begun to want to take the Iron Man movie, looking forward to Iron Man to create another box office miracle!

"Smith Chow, the Iron Man, is gradually beginning to show a promotional offensive, with the frequent appearances of the two leading actors Downey and Christina, presumably the promotional film of this movie will also appear soon, and we are looking forward to whether this movie is a commercial blockbuster with refreshing box office results in the eyes of the outside world!" Los Angeles Daily News

The outside world is paying more and more attention to Iron Man, whether it is the cooperation between Iron Man and Hasbro toy manufacturers, or the reason why this movie has won corporate sponsorship! have made many media talk about it!

The words of global propaganda are constantly appearing in media magazines! "This is a film that is being promoted to the global film market, I wonder what kind of publicity director Smith Zhou will use to attract people's attention?" New York Daily News

The most important publicity for a movie is the promotional film of this movie, but Zhou Shaoming, who has not launched a promotional film for a long time, is facing a lot of pressure at this time!

Iron Man has begun to promote, and this movie is only a little more than a month away from the release time, if the promotional film can't be pushed out, then the strong publicity before the release of the Iron Man movie will be greatly reduced!

In the office, Zhou Shaoming's eyes lit up when he heard Avril's words. Said: "What's missing? Zhou Shaoming heard that Avril thought the same, so he quickly asked Avril!

Avril frowned, couldn't say it for a long time, and said with some uncertainty: "I always feel that something is missing?" It's not that the lens of the promotional video is wrong, but I always feel that if I want such an atmospheric movie, there are always some indescribable and shocking feelings! If I don't think this promotional video is going to be like a global promotion, it might be really good. ”

Zhou Shaoming sighed, listened to Avril's words to herself, and said impatiently: "After talking for a long time, you still haven't told me what this promotional video is missing?" ”

Avril said angrily, "You're the director." You don't know, how could I possibly know. ”

Zhou Shaoming listened to Avril's words, almost choked, Avril had the same opinion as himself, but Avril herself still couldn't say it! In that case, Zhou Shaoming sighed and said to George beside him: "It seems that it can only be handed over to his subordinates and listen to their opinions." ”

George nodded helplessly and said, "That's all, but time is really tight for us." ”

Zhou Shaoming exhaled deeply. He said to George: "I'd rather release the promotional video a few days later than send out the defective promotional video hastily, and the consequences of this will be even more detrimental to us." ”

George agreed: "Don't worry, I'm in a hurry." Will also know such things. ”

Zhou Shaoming's eyes couldn't help but take a closer look at Avril beside him, Avril pursed her lips and said, "Then do you still go out with me at night?" ”

Zhou Shaoming saw Avril dressed in tights and jeans. Leather jacket, long hair with a pitiful look! "What do you say?" Zhou Shaoming saw Avril who asked knowingly!

Suddenly, a thought flashed out of Zhou Shaoming's mind. Seeing the font on Avril's coat, Zhou Shaoming was stunned and called out to George: "Wait, George." ”

George, who was about to leave the office, was stunned, looked back at Zhou Shaoming, and asked, "What's wrong?" Week? ”

Zhou Shaoming felt a little unsatisfied, looked at Avril's coat and said, "George, do you think Avril is wearing a special dress today." ”

George was stunned, it turned out that Zhou Shaoming stopped himself for this matter, George probably glanced at Avril's dress, and said: "It's very ordinary, of course, for Avril to dress like this, it's her style, I don't think there's anything special?" ”

Zhou Shaoming shook his head and said, "No, look at the clothes on his body, those personality fonts, do they add a lot of color to this dress." ”

George followed Zhou Shaoming's prompt, sighed and said, "Avril has always dressed like this, Zhou, what do you want to say?" I'm still busy here? ”

Avril looked at George, who was a little impatient, with a smug smile on her face, and said, "Uncle George, I guessed what Zhou wanted to say?" Why haven't you noticed it yet? ”

George was dumbfounded, glanced at Zhou Shaoming, and then at the proud Avril, and asked puzzledly, "What do you mean?" ”

Avril said: "I guess Zhou has already thought of what is missing from his promotional video? ”

George followed Avril's words and asked, "What's missing?" ”

Zhou Shaoming stood up and said, "Lack of shocking subtitles!" In the past, when we launched promotional videos, we always used the lens to promote the content of the film, but with this global promotion, our publicity efforts have increased, and it is difficult to blindly use the lens scene to attract people's attention in order to make it more attractive! In order to add some strong momentum to the promotional video, I think the charm of the text should be effective. ”

George stared at him and asked, "Add subtitles to the promo?" ”

Zhou Shaoming said affirmatively: "When we make promotional videos, we are often reluctant to use subtitles, and we must let the audience see the wonderful pictures in the movie in only two minutes, so as to attract them into the theater to watch, but when this movie is positioned as a global movie, it is different!" ”

Zhou Shaoming looked at Avril beside him again, but he didn't expect this ghost spirit to bring inspiration to himself at the most critical moment! Zhou Shaoming continued: "So the way we often ignore the subtitles of the promotional video, maybe we are reluctant to use it in this way, and this Iron Man promotional video is precisely without it, so it will not be shocking enough!" ”

George listened to Zhou Shaoming's words and said, "What do you mean to add subtitles?" ”

Zhou Shaoming sat in his place. How can you know for yourself? Zhou Shaoming must not be a writer, and he can't think of some words that make people's blood boil at once!

"Avril, you and George go out first, let someone think about it, what subtitles to add to this Iron Man promotional video, will achieve the desired effect." Zhou Shaoming said to Avril and George!

Avril said reluctantly, "Really, you have to do this kind of little thing yourself." Avril walked out of the office angrily!

In the office, Zhou Shaoming sat alone in front of the movie, watching the promotional film produced. The film is going to be released on November 20, because the promotional film will be launched a month before the release, otherwise, there will be no time to promote it globally and achieve the effect of making people well-known!

The point is to make the audience remember when Iron Man was released! Thinking of this, Zhou Shaoming's eyes lit up, November 20th!

Zhou Shaoming smiled at the corner of his mouth, there should be such subtitles on the promotional video all the time: November 20th detonated the world! Yes, the release of the Iron Man movie. is undoubtedly to detonate the global box office results!

Thinking of this, Zhou Shaoming smiled! Looking at the picture of the promotional video, there should be other words on the promotional video. It's not just this subtitle that keeps appearing!

Why did the movie Iron Man detonate the world? Thinking of this, from the time of filming this movie, Zhou Shaoming couldn't be clearer!

In the movie, it doesn't matter if it's a beauty. Sports cars, luxury villas, gorgeous computer stunts. Shocking scenes, this is all the attraction of the Iron Man movie! So!

Zhou Shaoming's eyes narrowed, and he said to himself lightly: "I should add some subtitles about why the movie Iron Man can detonate the world!" ”

Amazing computer stunts that will shock the global box office! Zhou Shaoming frowned when he saw this sentence, as if the number of words was too long, think about how people are watching such a promotional video, not only to watch the footage of the promotional video, but also to pay attention to the subtitles! In this case, the subtitles should be short and concise!

Shocking stunts detonate the global box office! After Zhou Shaoming's thoughts, he couldn't help but slowly record it again!

In addition to computer stunts, the theme of this movie is Iron Man, the story of a righteous warrior! Well, naturally, such propaganda is indispensable!

Stainless steel armor, create a righteous immortal body! My God, Zhou Shaoming was amazed in his heart, he didn't expect that at this time, he would be so creative!

Hehe, with the rendering of these subtitles, the effect of the promotional video must be even more unforgettable! Zhou Shaoming thought to himself, looking at the scene behind!

In the end, Iron Man began to confront Stan Iron Armor, for such a situation, Iron Man has strong firepower, can kill enemy tanks, fighters, such combat power!

10,000 tons of firepower, crush the deadly crisis! Yes, that's it! Zhou Shaoming couldn't know more about the movie Iron Man, if outsiders watched the promotional video to increase these subtitles, Zhou Shaoming couldn't think of anyone else who could have such a say.

From the filming of the movie to the post-processing of the movie, it was all made by Zhou Shaoming! Zhou Shaoming knows too well the development of Iron Man!

When I saw Iron Man filming step by step, he was like Zhou Shaoming's child, growing up, and then showing this shocking feeling in front of people!

However, these three sentences are just to render the wonderful part of the Iron Man movie, how to use one sentence to express the different feeling that this movie brings to everyone!

In Zhou Shaoming's heart, the movie Iron Man can be said to be comparable to classic series of movies such as "Transformers" and "Batman", and such a momentum will not fail to move the hearts of the audience!

But after all, the Batman series is its own company, and if you add Batman, you may fall into the trap, but in Hollywood, there are not only Batman series movies!

A flash in his mind, Zhou Shaoming snorted, "Spider-Man", yes, Zhou Shaoming then recorded it, with the thought of this sentence, Zhou Shaoming has thought of all the subtitles of this promotional video!

This is a movie comparable to "Transformers" and "Spider-Man", shocking stunts, which will detonate the global box office, stainless steel armor, and create a righteous immortal body! 10,000 tons of firepower, crush the deadly crisis!

Zhou Shaoming looked at the sentences he had written, and the corners of his mouth couldn't help laughing, just let the staff improve this promotional video!

This moment. Zhou Shaoming is finally very satisfied with the promotional video, and the continuous creation and production in the past three days has made Zhou Shaoming feel sleepy!

"Ben, come in for a moment." After Zhou Shaoming called Benjamin to the office! said to Benjamin: "Let the person I buy to improve this promotional video, as for the requirements, I have already written it clearly!" ”

After thinking of these subtitles, Zhou Shaoming already knew very well that these subtitles would be displayed under those clips! The rest of the work is actually very simple, put these subtitles under that footage, Zhou Shaoming has already marked it very clearly!

After the production of the promotional video is completed. Zhou Shaoming can finally breathe a sigh of relief! Lying on the office desk and chair, Zhou Shaoming closed his eyes a little tired and rested a little!

The production of this promotional video has brought a lot of convenience to the promotion of Donnie and Christina!

"The release time of Iron Man seems to be really like what Downey said, and the time is finally set for November 20th! As the movie promo is about to meet the audience, this movie that will meet you every other month, how shocking will it be? "USA Today

On the day of the Los Angeles Plaza, Iron Man promotional premiere. The masses in the United States gathered in the square, waiting for Donnie and Christina to appear!

Everyone knows that this moment is coming to enjoy the promotional film at the publicity meeting. Of course, there are many fans who love Donnie and Christina!

"Donnie, Donnie! Iron Man! "For audiences who love Iron Man, when Iron Man is going to make a movie. That's exciting news, it's been almost a year, and the movie is finally going to be released!

"We're going to see a promo!" There was a shout from the crowd! "Christina." But. Christina's figure has not appeared in people's sight for a long time, and only Donnie's figure can be seen!

"Isn't Christina coming?"

"Impossible, it may be that the actors walked to the stage one by one, and Donnie, the protagonist of this movie, came out first."

Downey slowly walked from the carpet to the center of the stage, on the stage of the ceremony, there is a large screen in the open air, on this screen, the promotional film of Iron Man, will meet the crowd in Los Angeles early!

How exciting this moment was, and of course, after hearing such news, the audience standing under the stage was not only the local people in Los Angeles!

More audiences come to Los Angeles from all afar, maybe it is too long to wait, for the first premiere of the promotional film, such feelings, even if they arrive by plane, it is worth the mood of the audience!

The audience on both sides of the carpet applauded enthusiastically when they saw Downey's arrival! One by one, the audience who wanted to sign autographs crowded around Donnie and Christina!

When Donnie stood in the middle of the crowd and walked onto the stage! At the premiere of this promotional film, Zhou Shaoming, who did not inform the outside world, suddenly drove a black sports car to the scene!

This time, Zhou Shaoming's appearance is obviously more dazzling than Donnie's, in the passenger seat of the sports car, sitting Christina's figure!

"Director Smith Chow!"

"No, how could he come to the scene, I heard that he has been very busy recently, the promotion momentum of the movie Iron Man is very strong, Smith Zhou is not only busy with the production of the movie, but also has to deal with the promotion of the movie, how can he come here in time?"

"You're stupid, didn't you come here to promote the movie Iron Man? Don't ramble around here and take pictures. ”

Whether it is the audience or a journalist, when they saw Zhou Shaoming's arrival, they couldn't help but be stunned, at this press conference, I didn't hear that the organizer had Zhou Shaoming attending!

However, at the scene, Zhou Shaoming appeared in a shining way to meet thousands of audiences in the audience!

Zhou Shaoming was wearing a suit, and Christina next to him was wearing a sexy red dress! On the carpet, Zhou Shaoming's figure slowly got out of the car!

A confident look looked at the crowd of spectators! This is the most important moment of Iron Man publicity, in fact, Zhou Shaoming himself is still reluctant to go in front of people to create such an atmosphere!

However, after all, this movie is a test for both Zhou Shaoming and Supernova Entertainment Film and Television Company!

Think about it, in terms of publicity, they have begun to boast that they want to be comparable to Transformers and other films like them, if more audiences don't buy it and come to the theater to watch it, then everything is just a picture!

A classic movie is not only based on word-of-mouth, but more importantly, the real box office results in theaters! That's the true charm of a movie!

With the development of Hollywood model movies so far, there have been very few movies that have had a mediocre response when they were released, but they have become popular after a few years!

If this is the case, it can only be said that the film distribution unit has great drawbacks in the movie operation mode, and the audience has not discovered such a classic movie!

After countless lessons learned, for the distribution unit, the publicity stage is no less than the filming and production of the film! So, when the Iron Man movie is still a movie that will be released in about a month!

Zhou Shaoming adopted more violent propaganda methods, whether it is the media, the Internet, traditional media, or modern propaganda by any means! Zhou Shaoming has to use all means to let the audience see the charm of the Iron Man movie! (To be continued......)