Chapter 746: The Rising SUV Market

This time Peter. And Hill brought not only the K3 model car, but also a car that was also from Peter in later generations. The K series model of the hands of the Richel team, that is, an urban SUV model, that is, the later: smart running!

Speaking of this car, in fact, it was Jin Xiaoqiang's whim that made Peter a point, which made Peter think of developing an urban SUV model.

Peter was originally the chief engineer of Volkswagen, which was a big name in Europe, but before he came to Huayang Power, he had been working in Europe, and in Europe, SUV models were not very popular.

The reason is very simple, whether you are an urban SUV or a hard-core SUV, it is too big and too fuel-intensive, you must know that the price of oil in Europe has always been not low.

Therefore, it is more popular in Europe to pull out the wagon, after all, the highway traffic in Europe is relatively developed, and the paved roads are everywhere, so car consumers do not have to consider the passability of the car at all.

If the whole family travels together, then the station wagon is much more cost-effective than the SUV model, because this kind of car can not only carry things, but also carry people, and the most important thing is to be more fuel-efficient than the SUV.

So in Peter's concept, he really didn't plan to add an SUV model to the K series.

But after coming to the Celestial Empire, the market is a different scene, originally Huayang Power is mainly aimed at the local market of the Celestial Empire, as well as the North American market, as well as Central and South Asia and South America and other regions, as for the economically developed Europe, because of the relatively strict automobile import policy, as well as the exclusivity of local consumers, so it was placed in the third level of the market by Huayang Power.

Therefore, although Huayang Power also has the research and development of the travel car, compared with the SUV model, the travel box car is more backward, after all, the local is the key.

Over the years, the local economy of the Celestial Empire has developed rapidly, and there is a lot of construction of highways everywhere in the country, but the quality of the highways in the Celestial Empire. Everyone knows that when the checkpoints are deducted and the construction is no longer carried out, the foreman can hardly make money.

Therefore, the quality of the highway in the Celestial Empire is really worrying. It is often just opened for a year or two, and some sections have been scattered, plus there are still many places in the country that are not open to highways, which are non-paved roads, so many drivers will feel headaches when facing such roads.

This is also one of the main reasons why many wealthy people in the Celestial Empire like luxury high-end SUV models, and for ordinary consumers, there are also a considerable number of fans of relatively low-priced urban SUVs.

Although most urban SUVs are pseudo-SUVs. There is no four-wheel drive system, and it is not a load-bearing body, but after all, the chassis is raised, the passability is better, and the line of sight is high when driving, and the ride is more comfortable, so many consumers like such models.

And Huayang Power's other main market, the North American market, is needless to say. Where is the big consumer of SUV models.

The consumption mentality of American consumers is the same as their national status, they like a big word when they buy everything, and as for fuel consumption. That was out of the picture.

Later, with the frequent outbreak of international oil crises, Americans also began to worry about oil prices, but the consumption habits developed over the years can not be changed so easily.

In the end, the Japanese took the lead in thinking of a way to develop the world's first urban SUV, which was actually raised on the chassis of a sedan and then skinned to the body.

As a result, urban SUVs took the lead in becoming popular in the United States, and were quickly accepted by the majority of American consumers, and finally became popular all over the world.

And now, with the increase in the understanding of automobile products among Tianchao automobile consumers, there are more and more people with driving experience. In the past two years, they have also begun to become wealthy, and they have begun to think about changing their own cars, so more and more people have begun to pay attention to urban SUV models. …,

In fact, as early as the beginning of the birth of Huayang Power, they launched a Yihu, which car is the ix35 from the later generations of Hyundai, and later it was attributed to the derivative model of Yidong by the majority of consumers.

Three years ago. Before Huayang Power launched this car, there was no real urban SUV on the market in the Celestial Empire, and in the SUV market, Japanese models such as Toyota's Land Cruiser and Mitsubishi's Pajero were still popular.

At that time, although the Japanese had Toyota's RAV4 and Honda's CR-V, they had not yet introduced these two models to the Celestial Empire.

At that time, if people wanted to drive such an urban SUV, they still needed to rely entirely on imports, and a pure imported model of Honda's CR-V was bought at a price of 700,000 yuan in the Celestial Empire.

Huayang Power just seized this time difference, and during that time, launched their Yihu model, and with its beautiful car shape, advanced power system configuration, and not too expensive price, it soon won the favor of many consumers with this car.

It has a taller body than a sedan, a more spacious space, a wide frame view, and a passability that a car does not have.

Compared with hard-core SUVs, such comfortable SUVs are more fuel-efficient, have better handling, and are more comfortable to ride, so soon this Yihu has won rave reviews in China and the trust of consumers.

Since its birth, 5,000 units have been sold in the first month, and the sales rate has increased at about 1,000 units per month.

In the middle of last year, it reached the peak of sales, and the monthly sales were as high as about 15,000 units, you must know that it was only 2005, not 2009, when the car market was hot.

Such sales are enough to be outstanding in the automobile market, but at that time, because the Qoros under Huayang Power and the Yidong car series were more popular, the reputation of this car did not seem so hot in the sales list, and it has been tepidly hanging behind.

Later, when Japanese car dealers saw that Huayang Power's Yihu was so hot, they couldn't sit still anymore, Toyota and Honda both introduced their RAV4 and CR-V to the Celestial Empire in advance, and even the German Volkswagen began to think about a city SUV from their golf platform.

Jin Xiaoqiang knew that Volkswagen later pulled out the same model, in the original previous life in the Celestial Empire popular Tiguan urban SUV, in the previous life he personally experienced the popularity of which car.

The car has not yet been listed, and the order has been lined up for three months, and the 4S dealers are even more desperate, and they want the car dealership, increase the price by 50,000 yuan and then queue up......

I don't know if such a hot situation can be reproduced in this life, but Jin Xiaoqiang doesn't plan to sit still.

Since Japanese automakers introduced their two urban SUV models to the Celestial Empire, the market competition has become more intense, after all, both Japanese manufacturers have a long history and rich experience in car manufacturing.

And at this time, there were also a large number of Japanese car fans in China, so after RAV4 and CR-V joined the battle group, although the Impreza still maintained the position of the national sales champion of SUV models, the sales volume fell a lot compared with the same period last year.

At the end of last year, because of a series of promotional and discount activities by Japanese car manufacturers, the SUV market was even more full of gunsmoke, and the monthly sales of the Yihu fell to about 7,000 units per month.

It wasn't until the beginning of the year that Japanese automakers' discounting activities stopped, and sales of the Imagia rebounded, but sales never returned to last year's height.

But this also aroused Jin Xiaoqiang's idea, in fact, this Wing Tiger is not outdated even compared to the latest generation of RAV4 and CR-V scooped out by the Japanese, both in terms of appearance and power system configuration, and even retains certain advantages. …,

But why can't we close the distance in terms of sales?

This is of course related to the hearts of consumers, after all, people are animals who like the new and hate the old, and this Yihu model has been on the market for more than three years, nearly four years.

There has been no big adjustment, although in terms of engine and powertrain, it has made some fine-tuning, but for consumers, it still does not seem enough, after all, it is now an eyeball economic era, what attracts attention, what can lead the trend.

So at the beginning of the year, Jin Xiaoqiang instructed Peter. Ryhill asked him to build an urban SUV when he was working on the K series, and he also helped Peter's team at that time, because he drew a sketch of the later generation of smart running.

With the sketch in hand, Peter and his team designed this urban SUV model, of course, it was handy, and after a few months of hard work, the prototype car was made, and passed all the experiments, and this car also became the second new car grandly launched by Huayang Power at the Beijing Auto Show.

An urban SUV equipped with SKYACTIV technology, I believe this gimmick should be good!

Now the name of Huayang Power is not small, especially in the field of engines, in the field of turbocharger engines, they are well-deserved No.1 in time.

And in the field of naturally aspirated engines, they also have SKYACTIV......

Of course, these are not what Jin Xiaoqiang is most concerned about at present, what he is most concerned about at present is the domestic automobile market of the Celestial Empire, especially in the area of SUV models.

As a person who has come over, Jin Xiaoqiang knows how hot the SUV market is in the future, and after a few years, several private independent enterprises in China can be said to have lived under the squeeze of many foreign businessmen.

Isn't it that they're selling hot SUVs on the market? So this market must be taken seriously! (To be continued.) If you like this work, you are welcome to (.) to vote for recommendation, monthly pass, your support is my biggest motivation. )