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On the third day of the New Year, Li Mobai flew to the capital again to greet his father-in-law for the New Year. Pen, fun, pavilion www. biquge。 info

Li Mobai has not been idle at home in the past few days of the Chinese New Year, spending time with his family, and studying the industrial layout of the Jiang family and the development prospects of the automobile industry in the evening.

Li Mobai's plan is very clear, first of all, he will sell all the shares except Huaxing Automobile, although these shares can bring income to the Jiang family every year, but the Jiang family has no say in these enterprises, and Li Mobai really can't look down on the dividend income.

Half of the proceeds from the share transfer were invested in Huaxing Automobile, and half were used as the reserve funds of the Jiang family, and the investment income was stable in creditor's rights, gold, etc.; Next, Li Mobai plans to pocket the other 50% of the equity of Huaxing Automobile, and eventually own 100% of the equity of Huaxing Automobile.

Although the scale of Huaxing Automobile is not large, but the production license is complete, passenger cars, commercial vehicles can all be produced, which is also the most valuable intangible asset of Huaxing Automobile, but now the most important thing to promote new cars is to be on the announcement catalog, but Li Mobai is not too worried about this problem.

After sorting out the property rights, Li Mobai decided to inject 10 billion yuan of funds into Huaxing Automobile to carry out the research and development of new cars, the recruitment of talents, the renewal of equipment, the shaping of brands, the expansion of the market, the construction of channels, the car is actually very simple, and there is not too high technical content, the so-called innovation is nothing more than the model and comfort, as for the new energy vehicles that are now popular, it is not in the scope of Li Mobai's consideration for the time being - this is not the urgent need to be solved at this stage.

Automobile production is nothing more than stamping, welding, painting, assembly four major processes, the core is the model of the model design and parts model, as for the engine, gearbox can be purchased from supporting enterprises, Huaxing Automobile currently does not have its own production capacity, and there is no need.

For Li Mobai, the most important problem is to recruit competent professional managers and technical personnel, now the automotive industry has gradually developed and matured, professional managers and technical personnel are not lacking, the key is whether there is money to pay their high salaries.

Li Mobai's revitalization of Huaxing Automobile in the plan is more based on capital injection, first eliminating the existing production line, introducing foreign advanced production lines, and dealing with the existing inventory; The second is to invite the Italian car design company to design a new car, Huaxing Automobile is not without design ability, but the concept is too outdated, digging talents within can not solve the current urgency, but the Italian car design company has mature experience.

Again, it is a reorganization of the supporting facilities, supporting manufacturers can be said to be the lifeline of the automobile factory, only with a tacit understanding of the supporting industry chain, in order to produce high-quality cars.

For these two aspects, Li Mobai decided to first bid for bidding from an internationally renowned advertising company to reshape the brand image of Huaxing Automobile, and the channel also gave great support, first dealing with inventory, and then reshaping the image and sales force of the terminal 4S store.

When this plan was placed at the Jiang family's family meeting, the big guys were stunned by Li Mobai's bold idea, which was 10 billion yuan, almost 1.5 billion yuan more than the investment in the joint venture between the automobile industry and the second automobile.

"Mo Bai, can you really invest such a large amount of money?" The old man of the Jiang family was also quite shocked, "If you are confident, the bank can also support it!" ”

"Old man, there is no problem with funds, and the bank just hopes to postpone the existing low interest rate of debt for 2 years." Li Mobai doesn't want to use the Jiang family's family relationship, as long as his 10 billion investment is in place, the bank will beg for himself, not for the bank.

"Okay, this is a great thing for the benefit of the country and the people, Mo Bai, even if you let go of your hands and feet, I will support you!" The old man of the Jiang family was quite excited, and he didn't pay attention to any skill in speaking, and took a big bag in one bite.

"Mobai, we will fully cooperate with you, Qinhuangdao City, where Huaxing Automobile is located, such a large investment is introduced, I believe they will give the greatest support."

"Mo Bai, you can rest assured in terms of publicity, and I will give you the greatest support."

"Mo Bai, according to your plan, it is a surname to launch two models, including a 100,000 yuan family sedan and an SUV, is the step a bit big?"

"Mo Bai, you still plan to participate in the Dakara Power Race, I recommend you drivers, they are all first-class players in the army!"

"Mo Bai, you directly move the production line to me, the land is rent-free for 10 years, and the business tax and income tax are exempt for 2 years!"

Li Mobai's plan really stirred up a thousand waves with one stone, and the big guys talked about it one after another, but there were not many reliable ones, but they really got support - the taxi market.

With the taxi market, at least there is a window for appearance, although the influence on the brand is also quite large, but Mercedes-Benz BMW is used in the taxi market in Europe and the United States, even Honda Accord is used in the taxi market in many countries.

After less than 10 days, Li Mobai took down the other 50% of the shares at a price of 500 million yuan, for an enterprise that is about to close down, 50% of the shares can be sold for 500 million yuan, which is very high, and the local political axe is simply a thousand thanks to Li Mobai, not only accepting this mess but also no longer worrying about the workers of the automobile factory coming to the political axe to eat and survive.

For Li Mobai's 10 billion yuan capital injection, the local political axe is still in the dark, if you know the news, I don't know how happy it will be.

After some consideration, Li Mobai decided to temporarily block the news, without publicity, and wait until the new car design is finalized, and then launch this news, which will be more shocking and convincing.

Li Mobai's actions are very low-key, but he has not forgotten the publicity, it is not Huaxing Automobile that is promoted, but Li Mobai himself.

Li Mobai named the project "Crazy Fan" project, and the first step of the plan was to use the reputation he gained on the Internet at the time of the porcelain exhibition to further break the news through an online public relations company, and slowly mold Li Mobai into a youth idol.

The identity of a positive youth idol will make Li Mobai constrained in many aspects, but it is very beneficial to the next step of shaping the Huaxing brand.

The main consumer group of 100,000 yuan sedan car is undoubtedly young people, more as the first car to buy, and the biggest characteristic of young people is impulsive, as long as Li Mobai's youth idol image can take root in their minds, for the next step of Huaxing Automobile listing, will undoubtedly form a good reputation.

It can't be said that Li Mobai uses young people with a black heart, this is the case in business, he does everything he can, everything is just for profit, not to mention that Li Mobai has made himself public, and he has also lost a lot.

Driven by public relations companies, the number of clicks on Li Mobai's blog and bib can be said to have soared, and Li Mobai's cutting-edge and avant-garde articles on blogs and bibs have won a lot of praise, and even many well-known sociologists are full of praise.

The calligraphy works released by Li Mobai on the blog have also won high praise from the art circle, and the public relations company is fanning the flames, advocating that Li Mobai is the first young person in contemporary seal calligraphy, which not only did not offend the old guys, but also won the favor of the old guys for Li Mobai, after all, Li Mobai's seal script does have high attainments.

In short, in just one month, Li Mobai has won a large number of fans among the younger generation and is known as a role model for young people.

In this month's time, Li Mobai went to Italy, Germany, and the United States non-stop on the one hand to discuss the car development plan with Italian automobile design companies, on the other hand, to purchase suitable production line equipment, and an important task is to constantly meet with the technical talents arranged by the headhunting company. will spare no effort to lobby it to go to China and come to Huaxing Automobile.

Although Li Mobai is very popular on the Internet now, there are very few photos about Li Mobai, and the photos that can be seen are basically taken by professional photographers in the studio, but they have not been PS, so although Li Mobai is hot, he is still relatively mysterious in the minds of fans.

At the end of April, it suddenly broke out on the Internet that Li Mobai would spend 10 billion yuan to buy Huaxing Automobile, and at the same time, it was revealed that Li Mobai's Heshi Jewelry would hold a large-scale jewelry auction in Shencheng, during which there was no shortage of top glass jade jewelry.

For a while, there were different opinions, and the questioning spirit of netizens was very strong, many people still didn't believe that this was the truth, how could he have such a huge amount of wealth, 10 billion yuan is not 10 billion VND, and for Li Mobai's background, it was even more noisy, some people said it was grassroots, some people said it was the TZ party.

Of course, under the guidance of the public relations company, more people believe that Li Mobai has earned wealth through his own efforts, and the superb porcelain on display at the porcelain exhibition is the evidence, and Li Mobai has great expectations for Huaxing Automobile Company.

Just when there were different opinions, the Internet broke out the spy of Huaxing Automobile Company's new cars, although they are all conceptual designs, but the sensational effect caused on the Internet is earth-shaking, and the first draft of the design of these new cars has been reprinted by tens of thousands.

But Li Mobai has always remained silent and does not accept any media interviews, although many print media and TV broadcasts have done many programs with Li Mobai as a topic.

On Li Mobai's blog, there is never any mention of his Huaxing Automobile and He's Jewelry, whether it is a blog or a scarf, there are only Li Mobai's articles on the economy, culture, art, etc., as well as comments on current affairs, although many views are very sharp, but they rarely involve politics.

Just when there was a lot of arguing on the Internet, Li Mobai finally said on his scarf that May Day will go to Shencheng to participate in company activities, and at the same time, a press conference will be held in Beijing on May Fourth, and remind netizens not to speculate and argue, there will be a clear decision at the press conference.

As soon as this scarf was issued, it was immediately reprinted by countless fans, and for a while the major forums were lively again, although Li Mobai said not to guess, but many people swore that Li Mobai went to Shencheng to participate in the activities of He's jewelry, and the press conference in Beijing must be related to the investment of Huaxing Automobile.

In fact, this is the effect that Li Mobai wants, all of a sudden he can explain where there is still a sense of mystery and how to attract people's attention, real attention is a long-term process, not an instantaneous fireworks.

Next, the Central Committee of the Youth League released another blockbuster news, Li Mobai was shortlisted for the "Top Ten Outstanding Returnee Entrepreneurial Youth", and the three companies under Li Mobai in the announcement were Huaxing Automobile, Boguge porcelain, and Heshi Jewelry.

Wave after wave of shocking news, the major web portals and forums, scarves, and blogs suddenly went crazy, and fans went to the big portals to vote frantically, and in just a few days, Li Mobai ranked first, far ahead.

But Li Mobai kept a low profile, saying nothing about his company, except for his scarf and blogging to express his gratitude, but he published an article related to the auto industry, concluding that China's huge market will inevitably give birth to world-class car companies.

It goes without saying that this is Li Mobai's statement to create a world-class car brand, and there is no mention of the national industry in the article, only pure market analysis, which makes many netizens very satisfied, playing the national card can only make people disgusting, but although Li Mobai did not play the national card, it inspired the national pride of young people.

Many fans said that as long as the products of Huaxing Automobile can be comparable to international brand cars at the same price, they will definitely buy Huaxing Automobile, even if it is slightly worse, as long as it is not the same as some domestic companies that play national brands and sell inferior cars, the same support.

In the past few months, Li Mobai has indeed been tired enough to almost devote himself to Huaxing Automobile, but the results still make Li Mobai quite satisfied, at least he can hand over a satisfactory answer at the press conference on May Fourth Youth Day.

Before netizens had time to digest the above news, He Yanran, the spokesperson of Boguge, held a press conference and announced that a new product launch conference would be held during the May Day porcelain exhibition under Boguge.

This time, Li Mobai did not remain silent, but responded in a high-profile manner, and at the same time posted photos of the latest porcelain works of Boguge's porcelain studio on the scarf and blog.

This is a group of contemporary white porcelain works, full of contemporary sense of the times, the crystal clear white porcelain glaze is almost as pure as crystal, and the paintings on it are of the top level, which makes people love it from the bottom of their hearts at a glance.

Careful netizens soon found that the inscription on this porcelain was Li Mobai's handwriting, and suddenly this porcelain exhibition attracted a lot of attention, even people who are not fans of Li Mobai were also attracted, this time He Yanran's public relations department and the cooperative public relations company used a lot of resources to promote high-profile publicity.

The advent of Boguge's contemporary porcelain broke the argument of attacking Li Mobai on the Internet in one fell swoop, and made Li Mobai's fans cheer.

In the midst of a noisy controversy, the time also came to May Day, Li Mobai also flew back to Shencheng from Italy, and as soon as he walked out of the station, Li Mobai was stunned by the spectacular scene in front of him.

(To be continued)