Chapter 608: Finalize the Propaganda
"Huh."
Sikong Zhe smiled, and then frowned, he naturally understood what Fang Ming meant. Advertising is placed on TV stations all over the country, this is not a thing that can be solved with money, the simplest and most direct thing is to cooperate with the time, and it has been put on in the recent period, generally speaking, the advertisements of TV stations have long been determined, and such temporary inserts will have to pay a huge price and also require a lot of public relations.
This alone is already a headache.
"It's a real headache."
Planning is one thing, reality is another, although Sikong Zhe has such a plan or ambition, but it is definitely a very difficult thing to achieve.
Fang Ming's hands pressed on his knees, and then patted them gently, he was carefully considering whether there was such a possibility.
To be honest, Sikong Zhe's proposal was full of temptation: if it could be broadcast on TV stations across the country at the same time, the effect would be exciting to think about.
It's just that after thinking about it for a long time, Fang Ming suddenly realized that if he said that he was a master of playing antiques, he was really not very good at it.
Fang Ming is a person who is very able to accept reality, once he finds that this is not his strength, he will immediately think of other ways, such as finding someone who is good at this aspect to do this, and he immediately thought of the most suitable person, took out his mobile phone and immediately dialed Ke Liu's phone.
"Sister Keliu...... Available now? If you have time, can you come to Gu Xuan Zhai...... There's one thing I'd like to discuss with you......"
Sikong Zhe's eyes lit up, slapped his thigh fiercely, and said, "Ha! Why can't I have a solution? ”
The people in that circle are most familiar with everything and can find a solution, and people outside the circle often can't think of a good solution.
Therefore, Fang Ming's method is the best way, because Ke Liu is the person in the circle.
Ke Liu also came relatively quickly, one was that she happened to have nothing else to do, and the other was more important, Fang Ming's call aroused her great interest, and with her understanding of Fang Ming, this kind of situation is usually a big move.
So, as soon as she sat down, she spoke
"Fang Ming, what are your plans this time?" ”
He and Ke Liu were also acquaintances, so Fang Ming was not polite, and directly opened his mouth to tell him about the plan proposed by Sikong Zhe before.
"Huh?! Isn't it, do you really have such a plan? ”
With the experience of dealing with Fang Ming, Ke Liu knew that it must be a big move, but she still didn't expect that this time Fang Ming and Sikong Zhe would play so big: "You guys...... Are you really planning to play such a play all over the country? ”
"Yes."
Sikong Zhe nodded, indicating that this was his and Fang Ming's plan.
"Huh...... This plan was proposed by Sikong Zhe, and to be honest, I thought it was a little crazy, but once it was done, it would have a good effect, so I was tempted. ”
Fang Ming scratched his hair a little embarrassed, why did Ke Liu react so much, he naturally understood, this plan was really a little too crazy.
looked at Sikong Zhe and then at Fang Ming, Ke Liu found that the expressions on the faces of the two people were very serious, knowing that this was definitely not a joke, so he thought about it seriously, but the more he thought about it, the more his brows wrinkled.
Fang Ming and Sikong Zhe glanced at each other, and their hearts were tight, Ke Liu's expression meant that things were quite difficult to handle.
"Alas!"
After a while, Ke Liu sighed softly, shook his head lightly, and said, "This thing is really not easy to handle. Ningdong TV must have no problem, but other TV stations, including the highest TV, are not necessarily. In fact, the highest TV stations include some local popular satellite TV stations, and such advertising time has long been occupied, and it is basically impossible to imagine that you will release one on a temporary basis. Unless there happens to be such a gap, but once there is such a gap, there will be more people fighting. I have a little relationship, but it can't be every TV station, not to mention that even if I have a relationship, others have a relationship. ”
"Well, yes."
Although Sikong Zhe was very disappointed in his heart, he knew that what Ke Liu said was not wrong at all, and that was the case. In Ningdong TV, there is no problem, but elsewhere, the uncertainty is too great, money is a good thing, but money is indeed not omnipotent, it is not the time that can buy advertising if you have money, besides, you are not the only one who has money in this world, isn't it?
Fang Ming also shook his head gently, Ke Liu was the most
For those who are familiar with the situation, what she says is naturally the most authoritative.
"It seems that there is no way to realize this plan."
Since this is the reality, even if you don't want to accept it, you can only accept it.
"However, there are individual alternatives, although it is not pure advertising, but as long as you don't require coverage on TV stations across the country, or in a different way, there is still a chance to achieve it."
"Oh? What kind of way? ”
Fang Ming thought that there was no way to be ready to give up his and Sikong Zhe's plan, but he didn't expect Ke Liu to say such a thing again.
"I think so, since there is less or no pure advertising time at all, then how about we have a different way, a little soft advertising? For example, how about sponsoring a certain program? Of course, such an opportunity cannot be available to any TV station, but I think the opportunity is relatively large. ”
Fang Ming and Sikong Zhe both had expressions of surprise on their faces.
Almost immediately, they understood what Collyan meant.
Indeed, pure advertising has already been set, and if there are no accidents, it is impossible to find such an opportunity.
However, as Ke Liu said, sponsoring a program means naming a program, such an opportunity is relatively easy to find, and this way may be better.
"I think that's the way it works."
After thinking for a while, Fang Ming immediately nodded and agreed to Ke Liu's proposal. Pure advertising is often not very good, especially now that there are so many ads that there are so many of them.
On the contrary, naming a TV program, such as a variety show, and placing a sign on the table in front of the host may be more acceptable, which is milder and more acceptable.
What's more important is that if you can win a more popular program, the effect is actually much more cost-effective and effective than pure advertising.
The doorway in this, Fang Ming just thought about it for a moment and figured it out.
"Yes, I agree with that."
Sikong Zhe quickly figured out the doorway here, and nodded heavily, "It's easier to do it in this way."
To achieve our purpose. ”
"At the same time, we may also involve some other media, such as the Internet and traditional newspapers, which are more flexible in terms of time and should be arranged."
Ke Liu agreed with Sikong Zhe's approach, "In this way, I think you will definitely be able to achieve your goal, of course, the price of money paid here is also very large." ”
"Hahaha!"
Fang Ming stretched out his hand and patted Sikong Zhe's shoulder a few times, and then said, "Our Lord Sikong Zhe lacks everything, but he is not short of money!" So this is not a problem at all! ”
Sikong Zhe's body trembled, and he immediately shook his head and said, "Fang Ming, it's not kind for you to say this, what do you mean that I lack everything and I don't lack money?" I'm pretty short of money, so please give me a little. ”
This is of course a joke, where will Sikong Zhe be short of money?
And the important thing is that even if he is short of money, he has to find a way to find this money, as long as he feels that this money is useful and worth spending, then even if it is more, it is any problem, and he must find a way to spend it.
Therefore, Sikong Zhe immediately said to Ke Liu: "Money is really not a problem, the key to the problem is how to achieve this purpose, you must know that the time of our exhibition cannot be delayed for too long, I think it must be held within a month to two months, and if the time drags on for too long, it is also a not good thing, mainly considering that if it is held in the shortest time, it can overlap with the aftermath of the previous treasure appraisal conference to produce a better effect." ”
Fang Ming agrees with this view, if something has to be done, then do it quickly, there is no need to drag it out.
"Time is a little tight, but it's not impossible."
Ke Liu smiled for a moment, and then said: "I know a friend who specializes in this kind of work, and he has his hands and eyes to the sky, and he can arrange it all by giving him 5 to 10 days." ”
"Hahaha!"
Sikong Zhe laughed when he heard this, and said, "It seems that God really helps me!" You have to introduce me to this friend, Ke Liu. ”
It's best to leave things to people who specialize in this industry to deal with, spend a little money to save a lot of money, Sikong Zhe thought that if he went to visit one by one, it would be a real headache, the person Ke Liu said because he had never worked in this area, he must have a strong relationship, and it was best to hand it over to the other party to deal with!