Huya hybrid rice has been successful, and has achieved the best results, what is the concept of 2,000 kilograms per mu, which is twice the theoretical maximum value of modern super rice, and in reality, the original rice is expected to achieve a super yield of 1,000 kilograms per mu in a small range after ten years.

And Huya, the most primitive variety alone, has reached a yield of 1,000 kilograms per mu, and now it has doubled. The tribe now has nearly 300 acres of paddy fields, which can harvest 1.2 million catties of millet a year, and there are 1.1 million catties of pure rice after removing the chaff, and the chaff is also a good thing to feed livestock, only slightly worse than corn.

He can embezzle about 500,000 catties of Huya rice a day, and the rice is no problem to store for one year, but it begins to turn yellow in the second year, and the rice in the third year is rarely eaten by the villagers, and is generally only used to feed livestock or sell at a low price.

500,000 catties of tiger tooth rice, if it is calculated according to 50 yuan a catty, it is 25 million, that is to say, he can earn nearly 300 yuan a second, if he drops a few thousand yuan on the ground, then there is no need to pick it at all, because the time wasted in the process of picking is enough for him to earn these thousands of yuan back.

Suddenly gave birth to an illusion that there is no place to spend money, of course, it is indeed an illusion, at present, there is no market for him to sell 500,000 catties of rice a day, which is also what makes him depressed, it seems that there is only an appropriate price reduction.

Ke Feng replied: "There is no problem with the cooking method, but it is a little difficult to deal with the supporting facilities. ”

Zhang Heng pondered for a moment, the Huya hybrid rice was only really determined to be cultivated successfully this morning, so much so that it disrupted some of his previous plans, "That's it." You contact Shen Fei and Pu Chuncheng to come over together, the address is at XX Hotel, XX Road. Call me when it's time. ”

"Okay!"

After hanging up the phone, Zhang Heng galloped all the way, and in theory it was not too late. Because lunch time in the village is relatively late, the latest is 4 o'clock in the afternoon.

"It's been a long wait!" Zhang Heng said to Xiao Yin with some embarrassment.

"No, I have a snack!" Xiao Yin looked up at his little face, as if he was looking at him carefully.

At this time, the cousin next to him spoke up, "You can be beautiful and eaten, but I will starve to death." ”

Zhang Heng happily took this sentence, and then beckoned the two girls to get into the car, now he really didn't lack money, so he simply went directly to the Dynasty Hotel. It is also the place where the three of Ke Feng made an appointment.

Who would have thought that he had already arrived before the three of them, the ebony shop was not far away, and Shen Fei's home was also nearby, Ke Feng temporarily lived in Shen Fei's house, the two were patients, and the relationship was very good.

"There are three friends coming over later, and I have some urgent matters to deal with, so I asked them to come over to discuss!" Zhang Heng explained to the two women.

"What's the urgency? Looks like you've been busy lately! Xiao Yin asked suspiciously, a few months ago, he was a poor classmate who lived in a daze every day. He has become a rich man with busy business, and the world is impermanent.

Zhang Heng smiled: "I plan to open a restaurant chain and a clothing chain store, as well as a processing factory!" ”

"What? Are you going to make your business so big all at once? Guo Chunyan said in surprise.

"Well, I want to label Rongcheng as my name. I don't have a foundation in food, clothing, housing, transportation, real estate and the automobile industry, but there should be no problem with food and clothing. Zhang Heng said confidently.

But it was hit right away. But seeing Guo Chunyan said: "You are not greedy, and you are not greedy." Is there really no problem with eating and clothing like this? ”

"Ahem!" Zhang Heng was speechless for a moment, it was better to say directly that he had no taste for life. "Hehe, of course I don't understand, but as long as someone understands, it's fine."

As he was talking, the car arrived at the door of the hotel, as a big hotel with a long history, it is extremely famous in Rongcheng, if a man can't rely on a woman to make himself mature, then the social experience will gradually make people mature, after the kidnapping of the prisoner, his mood has greatly improved a few points, and the temperament of the whole person has changed a lot, but he hasn't realized it yet.

"Let me introduce, this is Xiao Yin, Guo Chunyan!" He said: "Pu Chuncheng, you have seen it, this is Shen Fei, a fashionista; This is Kefeng, a diet expert! ”

Pu Chuncheng and the three of them hurriedly and politely greeted each other, without much delay, and soon entered inside, it is not easy to set the location at this time on this day today, before Zhang Heng could speak, Guo Chunyan next to him took out a black gold card and handed it to the front desk, and the next thing was far smoother than expected, and the private room was available at once.

After taking a seat, Zhang Heng really didn't understand what the dishes on the list were, so he asked everyone to look at it.

He really didn't have high requirements for food, and when the dishes were set, he thought about it and said: "You can call me Zhang Heng, Ke Feng, you can talk about it first and see how you plan to consume the tiger teeth." ”

The three of them are flexible, Zhang Heng's words have a deep meaning, Ke Feng immediately said: "I plan to copy the model of KFC, McDonald's, Tex, Wallace, and Pizza Hut fast food restaurants, but it is mainly Chinese, such as real kung fu and village base with successful columns." The positioning language of real kung fu is (nutrition or steaming is good), the positioning is very accurate, and it hits the soft underbelly of foreign fast food in one fell swoop, because in Guangdi, fried food is always a non-healthy food in people's minds, and its fire in Guangdi is no less than KFC and McDonald's, the two mainstream fast food, and even better business!

In Rongcheng, I rarely see KFC and M spending a lot of manpower to carry out publicity, and in places with a large flow of people in Guangdi, you can see KFC these foreign fast food coupons to engage in contact elimination activities, and the tea restaurants in Guangdi have also affected the business of fast food restaurants. However, in the inland KFC and other business is booming, and even customers often queue up outside the gate, and the price of some meals is higher than that of Guangdi, which is actually a deformed status quo, and it can also be said that the concept of inland has not been completely liberated, and consumption in KFC is no longer just about eating, involving other things such as face. ”

Zhang Heng felt a little like dozing off, but when he saw that the two girls listened to it with relish, he cheered up, he just wanted Ke Feng to talk about the difficulties, there was really no need to talk about it at length, even if he wanted to explain, he had to let him try KFC or something first, so he could have an intuitive understanding.

"Well, you have a point." Guo Chunyan nodded frequently. She grew up in the city, for young people. In particular, it is hard to imagine the degree of obsession with fast food such as KFC for children and semi-adults.

Ke Feng hurriedly humbled and said: "And another successful Chinese fast food in China is the rural base of Daqing Municipality. But the model of the village base with an obvious Sichuan style, in addition to borrowing some of the concepts of the tea restaurant, in addition to the local ethnic market, it is difficult to develop to the field, the real kung fu in front of Li Xiaolong as the spokesperson, very international, has opened a chain store in many big cities, the development is quite fast. And the village base can be regarded as driving a lot of similar stores, such as summer style, Leermei and other tea restaurants with Sichuan style. But the positioning of the rural base is too narrow. There are some niches, and it is more difficult to develop to the whole country.

To put it simply, the real kung fu is positioned as a thing of the Chinese nation, and the positioning of the rural base is a local thing, and it cannot be said who is good and who is bad, because the environment is different in different places, and the thinking of the leaders is also different.

As a reference, I think the current rural base is like the previous BBK department store, and BBK, as a local retail enterprise in Xiangtan, can actually beat Walma. The reputation of BBK in Xiangtan far exceeds that of international retail giants such as Worma because one winter when heavy snow affected traffic, supermarkets were short of rice, and the price of rice was sold. At that time, BBK transported a lot of rice into the city at a loss and sold it at the original price, and since then it has won a reputation in Xiangtan, which is just one of the successful cases. It also fully proves the traditional virtues of our Chinese people, paying attention to human feelings.

Then backgammon jumped out. Started to diversify, starting with the earliest VCD. To the present point readers, learning machines, computers, etc., began to change from the sales terminal to the production terminal, to create a national brand, the reason is that the market in Xiangtan is too small, once out of the Xiangtan supermarket can not develop, but in Xiangtan backgammon can beat the international giant Walma, this is the power of local cohesion.

It is a pity that if this power is not so narrow-minded, and the provinces and localities are expanded into large territories, as long as all the countrymen are united, foreign goods will only be lost. Hehe, this is my personal opinion, in the general direction, this approach is not right, because Huaxia is an open market.

So assuming that the market is fair, regardless of foreign goods, Chinese goods, the rest is to compete from the essence, as long as you dare to do, dare to explore, Chinese fast food is not without the possibility of defeating giants such as KFC, real kung fu and rural base can be said to be an example!

Wang, uh, Zhang Heng, my idea is to position Huya as a rural base for the development of ideas, so that it is possible to defeat the KFC fast food restaurant in Shunai in a short period of time, engage in the local local protection industry, stimulate the local national pride, and let these people pay! Ke Feng said in conclusion.

Zhang Heng really didn't know how to answer for a while, although he understood what Ke Feng said, but he didn't know anything about the fast food industry, so he couldn't suggest, he originally planned to be a shopkeeper, just to help.

Fortunately, the scene did not cool down, Guo Chunyan actually showed great interest in this matter, and continued: "I think there is a problem in the short time you said, let alone a short time, as long as there is hope, it is very good, there used to be a chain store called (Asia) in Rongcheng, and the things sold were also copycat KFC and other fast food, although the store was not large, but the scope was very wide, but now Asia is about to withdraw from the market, and gradually changed to cake shops, basically giving up the market of fast food snacks." ”

Asia, Zhang Heng still knows, but that is the history textbook said "the place where the sun rises", foreigners' name for Asia, this signboard is a bit international, it's a pity, otherwise you can borrow it.

Ke Feng retorted: "That's because there is a problem with Asia's market positioning!" ”

"How?" Zhang Heng interjected, he was from his cousin's faction, and he had to stand on the platform.

Ke Feng hurriedly reacted, this is not a discussion in the family, he is a part-time worker, and explained in a softened tone: "That's the case, the core consumer groups of fast food restaurants are children, students, young couples, and women. While men are the main buyers, they are not at the heart of sales. ”

Zhang Heng nodded, this is indeed the truth, just like the taekwondo gym, the person who pays the bill is not interested in taekwondo, but he must pay for it, this is a clear positioning, don't care who pays in the end, as long as the people who will be interested can be done, these people will naturally figure out how to pay for it in the end.

Ke Feng said again: "I don't know much about Asia. But I've investigated it before, and it's positioned as too fast-food. It's true that things are cheaper than KFC and the like, and the taste difference is not very big. The key lies in his environment, there is not even a seat, and the average face-loving person will feel that eating on the street affects the image, and the face-loving person will just consume impulsively.

In this way, its market demographic is narrowed. Let's describe it this way, there are not no people who can buy stinky tofu on the street, and there are many people who love to eat stinky tofu, but the stinky tofu business can't continue to be hot in one place, and the requirements for the port are particularly high.

Asia first took the route of a commercial street, opening small stores in commercial areas such as department store pedestrian streets. In the end, it gradually became the entrance of the school, focusing on students, but only elementary school students will use these fast food as snacks, and the positioning and environment of Asia will not be able to meet the needs of older children, and its market has been narrowed to primary school students, and passers-by may occasionally buy as an auxiliary. In the end, there are more choices for primary school students, and bubble tea shops and some cottage Sichuan-style small tea restaurants are the key to defeating Asia. Many people go to eat, first of all, they will consider the environment, in about the same. Even in the case of a worse situation, I will definitely choose a better environment, and as for the price is higher, I will feel that it is worth it, these are the problems of consumption concepts. It will take a while to get it clear. ”

Zhang Heng shouted in his mind, do you still understand? Hehe, it seems that Ke Feng has not been idle all these years, and he has probably been pondering these problems. After returning to reality, I went to verify it, not to mention anything else. At least this insight into the clear positioning of the market is commendable.

Guo Chunyan is not an unreasonable person, and she agreed loudly. But then he asked, "So how are you going to develop a new fast food restaurant?" ”

Ke Feng said a little embarrassed, "I got the inspiration from the Xiangxun cottage empire, the cottage has always been the tradition of my country, there is the strongest cottage environment in the world, people are easy to accept the cottage, and pay for the cottage, and as long as the cottage is developed well, it can be turned positive." Every year, a large number of student summer workers in my country enter KFC, these are mature clerks, just dig them directly, and they will also dig a lot of KFC senior masters, such as Leermei, a fast food restaurant on the market is a product of KFC's senior masters.

Foreign fast food has the same things in our store, and will also copycat its management model, service model, decoration model, port model, etc., which is a means to absorb customers, and finally come to do our most fundamental thing, Huya, this is the core! In fact, he didn't finish speaking, there are not only tiger teeth in the tribe, such as Daqing juice and so on.

"Isn't there a problem with you copycating like this?" Guo Chunyan opened her eyes, and Xiao Yin next to her nodded approvingly, she didn't understand much, but she felt that it was definitely not good to copy this kind of thing directly.

Ke Feng glanced at Zhang Heng and said: "Of course there will be problems, these problems have to be solved by Zhang Heng, we are not trying to defeat the whole country, the world's foreign fast food, just to lay the market in Rongcheng, with the market of the provincial capital, then all over Shu will flock to franchisees, so it is not a problem for us to become the next backgammon." ”

"I'll fix it?" Zhang Heng asked out loud,

Ke Feng nodded and said: "That's right, KFC has a white-bearded old man, real kung fu has Li Xiaolong, the main focus of the country base is the rural tone, and the core endorsement sign of our store is up to you to solve it." ”

Zhang Heng swallowed his saliva, "This is not good, I don't want to be hung on the signboard!" ”

"That's not what I said, let's put it this way, you used Ying Long as a signboard for the Beast Fist Martial Arts Gym, and ebony for the treasure store!" Ke Feng explained.

Zhang Heng pondered for a moment, "In this way, the name of the fast food restaurant is Huya, and Huya is used as a signboard!" ”

"Huya, this name is very good, but Huya is too abstract, this is originally the name set for rice, and it is not enough to make a dialect sign when it is transferred to a fast food restaurant, but it is still very good as a store name." Ke Feng answered.

Now Zhang Heng was a little embarrassed, where did he go to find a suitable signboard, "Chuncheng, Shen Fei, don't be bored with the two of you, and help give some advice." He said, "Cousin, what do you think, Xiao Yin?" ”

At this time, the food was on the table, which was also a buffer time, so that everyone could think about it, although Zhang Heng had no requirements for eating, he would not affect his appetite because of things, no, he started to eat directly, maybe he was also influenced by the tribe, food is equal to life!

Xiao Yin said loudly: "I think, the word Huya is not impossible to become an endorsement signboard, as long as Huya is not so abstract, positioning for Huya, the fast food restaurant will be positioned, just like Li Xiaolong, he represents real kung fu, if I see such a signboard, I feel that what I eat is real kung fu!" ”

Zhang Heng's eyes lit up, and he patted the horses one after another, but the result was counterproductive, and he began to think about emotional problems in his heart, maybe his strategy was a little problematic, and now chasing girls in this era is no longer enough to rely on sincerity alone, such as understanding romance. The woman's heart is a needle, if she doesn't understand, I'm afraid it's really a needle in the bottom of the sea, she shook her head, this matter is put aside for the time being, the top priority is to solve the matter of Huya Mi, and then take action!

"I also said one thing, I want to label Rongcheng as me, if there is no me, then the lives of many people in Rongcheng will be affected, you should do things in this general direction!" This is a bit arrogant, but that's what he thinks, don't rely on war violence, use other means to conquer a large province with a population of more than 80 million, and use the power of a province to feed the primitive tribes! (To be continued......)