"You're from China, aren't you?"

Without waiting for Lin Zhenhua to say anything to his daughter, a small Chinese man with a shrewd face came out of a nearby store and said to Lin Zhenhua and others: "You are coming to Spain for the first time, and you don't know the rules here. People here have a lunch break at noon, and they won't be open until three o'clock in the afternoon. ”

"Hehe, I see." Lin Zhenhua said with a smile, he has come to Spain a lot of times, but he is always here for business activities and rarely goes shopping, so he really doesn't know that there are such rules here. He looked at the little man and asked, "Excuse me, brother, are you ...... Doing business here? By the way, may I ask your surname? ”

The man nodded and said, "Don't give your surname Zhang, you can call me Xiao Zhang." That's where I set up shop, you see, I'm here to open this shop. ”

As he spoke, he pointed to the store he had just walked out of, Lin Zhenhua turned his head and found that it was actually a shoe store, so he smiled and said to Lin Fei: "Xiaofei, don't you want to buy shoes?" Let's go to this Uncle Zhang's shop and pick a pair. ”

"No need, no need." That Xiao Zhang hurriedly waved his hand and said, "All I sell here are Chinese shoes, and these little girls can't look down on them." Besides, if you want to buy domestic shoes, you don't have to go to Spain to buy them. ”

Lin Fei had already walked outside Xiao Zhang's store at this time, took a look at it, and was really not interested in walking in again. She looked at the two stores, and then asked Xiao Zhang, "Uncle Zhang, you said that people in Spain are used to taking a lunch break, why don't your stores take a lunch break?" ”

Xiao Zhang laughed and said, "How can we have Europeans so squeamish? Look. The shops on this street, as long as they are opened by Chinese, none of them are like the locals, they all open early in the morning and close late, and there is never a lunch break. And those local shops don't open until 9 o'clock. The door closes at 5 o'clock in the afternoon, and there is a 3-hour lunch break in between. You can't do business for 5 hours a day. If we had done business like them, we would have lost our pants long ago. ”

Hearing Xiao Zhang say this, Lin Zhenhua became interested. He said, "Xiao Zhang, we want to have a look at your store, is it okay?" ”

"Absolutely." Xiao Zhang said, "How can anyone who opens a store stop customers from the door, come and come, three, please inside." ”

Lin Zhenhua and his entourage followed Xiao Zhang into his store, which was a small storefront, and the shelves were full of leather shoes of all colors. There is also a stool for changing shoes and a large full-length mirror. Xiao Zhang found a few folding chairs, beckoned them to sit down, and then conjured up a few bottles of mineral water out of nowhere, handed them to them, and said apologetically: "I'm sorry." I'm in poor condition here. In the future, when I return to China, you are welcome to my hometown to play, and I invite you to have a seafood dinner. ”

Lin Zhenhua and Yang Xin sat down, while Lin Fei went to the shelves to look at the shoes. Xiao Zhang sat opposite Lin Zhenhua and his wife, and everyone chatted casually.

It turned out that this Xiao Zhang's name was Zhang Cheng. Originally from southern Zhejiang, he has been selling shoes in Spain for 5 years. His small shop's main business is to wholesale shoes from southern Zhejiang to shoe manufacturers across Europe, as well as some retail. According to himself, he can achieve an annual turnover of tens of millions of euros. He also proudly revealed that despite the fact that his store here does not look good, in his hometown, he owns a five-story western-style building.

"Are you alone in this store?" Lin Zhenhua asked curiously, he has been sitting here for so long, and he hasn't seen any other clerks, looking at Zhang Cheng's meaning, it seems that no one else is helping in the store.

Zhang Cheng said: "It turned out that my wife and I did it, and in the first two months, she was pregnant, so I asked her to go back to China, the medical cost in Europe is too high, and it is not as convenient as in China." For a while, I'm the only one left here. ”…,

"Can you get busy, then?" Yang Xin's eyes widened, the business of tens of millions of euros is close to 100 million when converted into RMB, if Zhang Cheng still has some concealment, maybe the business is more than 100 million. With such a big business, Zhang Cheng was able to do it alone, which is really incredible.

Zhang Cheng sighed: "Alas, there is no way, you have to be busy if you can't be busy." I was alone, and I had to guard the store, go to the dock to pick up the goods, and deliver goods to retailers everywhere, working 16 hours a day. Just now, this little sister asked me why I didn't take a lunch break, how could I have time to take a lunch break. ”

Lin Fei, who was looking at the leather shoes on the shelves, heard this, and couldn't help but interject: "Uncle Zhang, I think this is still a problem with your business philosophy." I see that your shoes here are all bargains, the most expensive is less than 100 euros, and the cheap ones are even 10 euros. Look at the PEE next door to you, people sell brands, and the price of a pair of shoes is at least 10 pairs or even more than you, so people can sleep lazy every day, and they don't have to work as hard as you, but they can still make a lot of money. ”

"Haha, this little sister is talking interestingly." Zhang Cheng smiled, "However, little sister, there is one thing you didn't say right, just the PEE next door to me, its shoes are indeed much more expensive than the shoes I sell, but it is not necessarily true to say that it makes a lot of money." The annual turnover of this store is not even 1/10 of mine. The car driven by its owner was bought 10 years ago, and he didn't have the money to get a new car. I bought a new BMW last year, and the Spanish boss next door to me had red eyes when he looked at it. ”

"What? PEE's turnover can't even reach 1/10 of yours? Lin Fei was shocked, in her mind, PEE is a world-famous brand, how can it not even be compared to an unknown brand in southern Zhejiang?

Zhang Cheng didn't answer directly, but asked Lin Zhenhua: "This Brother Lin, do you believe what I said?" ”

In the previous chat, Lin Zhenhua had already told Zhang Cheng his surname, but did not reveal his identity. The fame of Hanhua Heavy Industry is well known in China, if he says that he is the boss of Hanhua Heavy Industry, I am afraid that Zhang Cheng will jump up and bow his head.

Hearing Zhang Cheng's question, Lin Zhenhua nodded and said, "I believe what you say." PEE is an old brand, which can attract some young people like my daughter, who spend a few hundred euros to buy a pair of shoes, mainly for curiosity, but it is not practical. Although the price of each pair of shoes is not high, the sales volume is estimated to be ten or a hundred times that of these luxury brands. ”

"Brother Lin knows how to do it." Zhang Cheng gave a thumbs up and said, "In Spain, there are many international famous brands, but if you want to say that people buy the most every day, it is still Chinese goods." A pair of shoes of dozens of euros is comfortable to wear, and it is not distressing to step on water or get wet, and it is enough to buy a pair when it is worn out, so the sales are much more than those international famous brands. In Spain, the people who really buy those international famous brands are foreign tourists, especially those from China. ”

"Haha, just like my Feifei." Lin Zhenhua pointed at Lin Fei and smiled.

Zhang Cheng was afraid that Lin Fei would be embarrassed, so he hurriedly said: "It's not just you who will buy it, sometimes when we go back to China, we will also buy some local famous brands to give away.

However, these brands are not uncommon for locals, and all they care about is the price. In the past, when we Chinese did not come, the locals could not buy cheap shoes if they wanted to, so they could only buy these local shoe manufacturers. Now that there are five Chinese shoe stores on this street alone, where do the locals go to them to buy shoes? ”

"So, you're stealing the business of a local shoe merchant?" Lin Zhenhua asked. …,

"You can say that." Zhang Cheng said, "But you can't blame us for this, right?" These Spanish shoemakers, not to mention the expensive shoes, also have a poor service attitude. Usually the opening hours are half shorter than ours, and when customers come to their store to buy shoes, they are bigger than the customer's shelf, and they are not happy when they try a few more pairs. We Chinese pay attention to harmony and make money, you say that these Spanish shoe merchants have this attitude, how can they get rich? ”

Lin Zhenhua asked again: "You have robbed other people's business, do they have no opinion?" ”

Zhang Cheng showed some sadness on his face and said, "How can you have no opinions?" In recent years, the economic situation in Europe has not been good, and the Spanish shoe merchants on this street are basically unable to make ends meet. They went to the city hall several times to ask the local government to kick out the Chinese shoe dealers. The city government couldn't find a reason to chase us, but it did send someone to tell us a few times to pay attention to it and leave some way for the local shoe sellers to live. ”

Lin Zhenhua said to Yang Xin: "Xiao Xin, you see, what Xiao Zhang and they encountered is very similar to what our company encountered." Europeans rely on their own technology and brand advantages, so they sit there and eat their old books. When they encounter our competition, the first thing they think about is not how to deal with it positively, but how to use the rules to squeeze us out. Europe is like this from industrial equipment to consumer goods, how many days can its economy last? ”

Yang Xin said: "It's true, Europeans are used to being comfortable and are no longer competitive. …… Xiao Zhang, you also have to be careful to prevent the local dogs from jumping off the wall in a hurry. Anyway, you're doing business on someone's ground, in case you ......"

As soon as Yang Xin said this, there was a sudden uproar on the street, and before they could react to what was going on, a Chinese broke into Zhang Cheng's shop and shouted to Zhang Cheng out of breath: "Zhang Cheng, hurry, hurry, something happened!" ”

"What's wrong?" Zhang Cheng, Lin Zhenhua, and Yang Xin stood up together.

"A group of Spaniards surrounded our warehouse in the south of the city and took out all the shoes we had stored there, saying they were going to set fire to them!" The man said.

"I'm fighting with them!" Zhang Cheng roared. (To be continued)