The good use of the new media platform, in addition to the micro ~ blog operation, under the strong recommendation of Yang Lin, the App application of the Apple system was also developed, the public page of the people~people network was established, and the interactive information such as Dou ~ Petal movie review, 100 ~ degree stickers ~ bar, micro ~ blog and so on. Resolutely not be able to let go of all aspects of the network, in addition, there are also special discussion posts in the Tian~Ya forum, cat~flutter and other places.

These are just text versions or pictures, and a group of "broken love stories" in major cities began to appear on the homepage of video sites such as You~Cool、Tu~Dou、So~Fox、Le~Video、Sina.com、Six rooms~Fang" and other video sites.

"Lovelorn Museum" is not a real museum, but it has a popularity that museums can't have, it is the official website of "33 Days of Broken Love", in addition to the information release and video appreciation that will be available on the official website of the general movie, it has also opened up "Breakup Tokens", "Lovelorn Book Recommendations", "Lovelorn Song Recommendations", "Lovelorn Counseling" and other sections, a comprehensive collection of lovelorn memories. A weekly release of "Lovelorn Story" ......

"Museum of Broken Love" is a win-win move in the entire marketing plan of "33 Days of Broken Love". Before that, the movie also did a landing activity, which is normally called "shutdown ceremony", and the main product is the pilot of "Broken Love Story", the mode of "Broken Love Story" obviously sounds much smaller and fresher, and it is also more in line with the audience positioning of "33 Days of Broken Love", that is, young people such as the post-80s, post-90s, college students, and white-collar workers. The promoter has made unremitting efforts to do a series of landing tracking related to "Broken Love", released a city "Broken Love Story" every week, and continued to collect Broken Love Stories and Broken Love souvenirs in various cities, with many responses, and a month later, the online video click rate of "Broken Love Story" exceeded 4 million. In the Shanghai chapter of "Broken Love Story", a passer-by said that falling out of love is "like eating instant noodles without a seasoning packet", which expressed the hearts of many people. The "Museum of Broken Love" collects Broken Love. Reminiscent of love, love is crazy, if you don't love, you are strong!

In the eight major box office cities in China, the post-production team of "33 Days of Broken Love" interviewed hundreds of lovelorn ordinary people in each city, and asked them to talk about their lovelorn journey, spiritual path and views on the future. In various dialects, starring actors such as Yang Lin, Liu Yifei, Zhou Jie, Jing Tian, Hu Ge, and Zhang Jiayi also appeared in each issue of "Broken Love Story", explaining their feelings and feelings about broken love. Or the understanding of the film.

It is inevitable that network marketing will surpass the traditional media in terms of publicity effect, and now young people can not read magazines or newspapers, but they can not read Q~Q, micro~blog, and everyone. As of today, the official Weibo ~ blog of "33 Days of Broken Love" has more than 700,000 fans, and the public page of Ren~Ren.com also has more than 100,000 friends, and they are all steadily rising. The activities on the Internet about "33 days of broken love", such as "Wang Xiaobei around him", are still ongoing.

Therefore, when it is time for the official website of the movie to launch this landing activity, continue to follow the small and fresh route. Doing the opening activity of the "Museum of Broken Love" is full of confidence. The coherent theme has made the topic of "broken love" deeply rooted in the masses, and it must be called "broken love", and this fashion has continued from before Singles' Day to after Singles' Day. From the people who are really out of love, it has expanded to all the people who have been out of love, are experiencing love, and have fallen out of love, and all the people who may be related to it are wiped out. The "Lovelorn Story" series has been played more than 20 million times on major video websites, and the Baidu index has been raised from 130,000 to 170,000, all of which have laid a good foundation for the opening of the "Lovelorn Museum". The settings of the "Breakup Token", "Lovelorn Book Recommendation", "Lovelorn Song Recommendation", and "Lovelorn Counseling" sections provide a full range of "Lovelorn Guides", expanding the topic of the movie to life and forming a continuous attention.

In addition to these. "33 Days of Broken Love" has many other activities. For example, on the official Weibo and official website, the event "33 Days of Happiness in Broken Love Collects 10 Happy Couples and Walks the Red Carpet with Stars" and "Party for You Happy Single Men and Women: Do You Believe in Love at First Sight, Are You Looking Forward to a Chance Encounter?" ", and "people ~ people network special movie viewing activity lottery, draw 20 lucky fans to watch the movie for free" and other related activities have already been launched.

Covering online media in an all-round way, not letting go of traditional media, and playing the resonance card of "33 Days of Broken Love", a bowl of chicken soup for the soul. How many people are in love in the world, and how many are looking forward to love? There is no statistical result to show it, but with the best-selling of the novel version of "33 Days of Broken Love", which has already been released, everyone may have a score in their hearts.

"It's a waste of talent if you don't go to be the director of publicity!" Yang Fan said with some emotion, this is what he said in his heart. Yang Lin's propaganda method made him a little unable to keep up with the rhythm, and the new way was enough to shock everyone.

While listening to Yang Fan's report, Yang Lin, who was gnawing on pears, couldn't help laughing, he waved his hand and said, "I'm going to be the publicity director, which movie will let me promote?" These methods of his have been used in later generations, but now network marketing is still in its infancy.

"That's right, let's honestly promote your movie!" Yang Fan paused, rubbed his brows and said: "The "Love Apartment" you said has started filming, when will you come to make a cameo, it will be broadcast next summer, I hope it can be sold at a good price." ”

"I'll talk about it when I get back, I'm a trapeze artist right now! When the film is finished, it will be back. Hopefully, when the movie comes out, I'll be able to shoot it! After he made a cross on his chest, he said Amen, asking the Bodhisattva to bless him.

Yang Lin did not enter the so-called misunderstanding, since the eighties and nineties of the last century, the propaganda has been in the "poster + ticket window" model. In 2002, when "Hero" was released, Zhang Weiping planned a series of sensational news topics, such as exposing posters, going to the Oscars, testing in Shenzhen for seven days, and chartering flights for the crew. This is the first time that a Chinese film has entered the marketing industry, and the Chinese film industry has entered the preliminary stage of film marketing. In the following years, most of them were still hyped up by various topics and landing activities, and the way of film marketing has not changed qualitatively.

The premise of publicity is that the quality of the movie must keep up, and a good movie is the most important thing. Otherwise, after the audience walks into the cinema and finds that it is a bad movie, then it will be defeated in terms of word-of-mouth, and it will be difficult to get the marketing behind.

Fortunately, as long as anyone who has watched "33 Days of Broken Love" is full of confidence in this movie, urban light comedy plus healing love, co-starring several superstars, Yang Lin and Liu Yifei's first cooperation after "The Legend of the Condor Heroes", Zhou Jie's theory, Hu Ge's acting skills competition, Jing Tian and Zhang Jiayi have a lot of roles. Fan Binbin VS Liu Yifei, the ex-girlfriend snatched her boyfriend, the domineering Fan Ye turned into a little white flower, and Liu Tianxian became a queen! Liu Dehua and Liu Ruoying play the golden wedding couple, facing the cheating Liu Tianwang, the milk tea took out a bullish style, and defeated the junior with one blow!

Count the stars who play a lot of roles in this movie, Yang Lin, Liu Yifei, Zhou Jienon, Hu Ge, Liu Dehua, Liu Ruoying, Fan Binbin, Zhang Jiayi, Jing Tian. And the stars who make cameo appearances or fall out of love are even more uninvited, this is not a movie, but a battle of several star faces.

The multiple attractions made the distributors of those theaters understand what they should do. The film is still a month away, but the distributor's copy has already begun, and no one wants to be left behind. Yang Lin's name is the guarantee of the box office of the movie, and the distributor who has suffered losses before has taken the lead this time.

"Alright, that's all for today. I'm going to work on my own script! Yang Lin felt that it was almost the same, so he ended the video call this time. Although he is an artist, he is also the owner of Firefly Film Company, a shareholder of Jewell Music, and with the help of a professional investment team led by Wang Hongyi, he has invested in Wanda Group, holding stocks such as Gu ~ Ge, and has also invested in the real estate market.

In his position, seek his government. Yang Lin still has a lot of things to be busy with, so he is busy and continues to study on the balcony with the script.

At this time, Liu Yifei is busy, her movie "Search" has been prepared, the starring Ye Lanqiu is of course herself, and the actor Yang Shoucheng is played by the newcomer Wang Yifan excavated by Firefly Film Company, reporter Chen Ruoxi is still played by the big-mouthed beauty Yao Chen, intern reporter Yang Jiaqi is Hualuo Jingtian, and Shen Tassel, the boss of the listed company, is played by the old drama bone Wang Xueqi.

No one thought that Liu Yifei would follow Yang Lin's pace and directly cross over from an actor to a director. The actors have crossed over one after another, and it seems that anyone can be the director. When Liu Yifei held the first press conference of the crew of "Search", she was not faced with praise and encouragement, but with all kinds of doubts and contradictions.

"If you choose a web novel as the script, can the storytelling of the movie be guaranteed?"

"The actor turned out to be a newcomer? I guess there are some unspoken rules! ”

"I haven't honed my acting skills yet, and I'm about to start being a director, Liu Yifei's step is a bit big, didn't Yang Lin remind her?"

"The actor is not Yang Lin, I don't want to live!"

"Who is Wang Yifan? Where did the nobody come out, he doesn't look as handsome as Yang Lin at all, and can he act well? Could it be a vase man who is more vase than Liu Yifei, right? ”

All kinds of comments made Liu Yifei anxious, and she could only complain to Yang Lin slowly on the phone, expressing her tiredness and resentment.

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Updated good scum in recent days, today is a little bit normal. A few chapters in the morning, please pay attention to check~~ (to be continued.) )