New Year's Day is here, the three-day holiday is still the same, and many businesses have begun to prepare for the upcoming shopping frenzy.

The same is true for car dealers, and the major 4S dealers of various brands across the country are also gearing up to get off to a good start.

In the past 2006, in the domestic Celestial Empire, the explosive growth of the automobile market made the country's major automobile brands and car dealers from all walks of life happy.

Although Huayang Power has always been the only one in the annual sales list of automobiles, accounting for more than 40% of the total market share, the market share of other manufacturers and dealers has not decreased much because of the expansion of the market scale.

Huayang Power's products have a large sales share in the market, firmly occupying the throne of the annual market sales champion, but because of the difficulty in production capacity, their market share this year has not been able to further expand.

The orders they received have been scheduled for three months later, which still creates a situation where Huayang Power's cars are often hard to find in the market.

In this way, there are a lot of 4S shops, taking risks, privately raising prices, and increasing the price of the car is not uncommon across the country, although Huayang Power Corporation has also increased the punishment, but it still seems insufficient, many 4S dealers, still risking being fined, are quietly playing the trick of raising the price of the car.

After all, in the face of huge economic interests, that little punishment is not necessarily much of a threat.

Huayang Power Corporation also felt a headache about this matter, and Jin Xiaoqiang, as the company's CEO, was particularly troubled by this matter.

As a person who has come over. And especially as a former consumer of the Celestial Empire, Jin Xiaoqiang is particularly disgusted with such things.

He has made Huayang Power bigger in his life, on the one hand, in order to give us Celestial Dynasty people a breath of air in the field of automobile manufacturing. On the other hand, I am also unwilling to meet the butcher's knife of foreign companies in the previous life, when our Chinese people face the butcher's knife of foreign enterprises, they can only choose the survival mode of waiting to be killed.

In the last life. Some companies rely on their own fame, the brand is bright, that is very angry, whenever a new car is released, it is inevitable to increase the price of the car, and the attitude is even more bull 13 is terrible, you consumers love to buy or not, anyway, we are going to play hunger sales.

For the Celestial Empire, consumers treat them as fat sheep on the one hand. On the one hand, he still looked down on it, and later played the trick of reducing the allocation and increasing the price, but because the majority of consumers in the Celestial Empire have not had much choice, they can only be passively slaughtered for such dealers.

This kind of situation makes Jin Xiaoqiang very heartbroken, and while paying money to fatten these gringos, he is used to them looking down on us. In the world, we are still stuck in our necks everywhere, such manufacturers should get out of the country, and if our Celestial Empire consumers have a little backbone, they should be allowed to get out.

But helplessly, the reality is very cruel. Many consumers in our country face such businesses, for various reasons, they can only choose to avoid helplessly.

In this life, after he was reborn and founded Huayang Power, this situation has been alleviated a lot.

Huayang Power's products have always had a cost-effective reputation in the market, with honest configuration, full of sincerity, and the price is not expensive, which is also the main reason why Huayang Power can quickly gain a firm foothold in the market.

But now the phenomenon of increasing the price and picking up the car has appeared on Huayang Power because of the problem of insufficient production capacity, which makes Jin Xiaoqiang feel a little unacceptable.

He also suggested that the company's management department should severely punish those 4S stores that operate in violation of regulations, and dismiss or cancel their agent and distribution qualifications for Huayang Power products. …,

However, the news fed back from the company also made Jin Xiaoqiang feel a headache, that is, the market management department was unwilling to take too much action against these dealers.

The reply from the market management department to Jin Xiaoqiang is also very simple, the current market situation is good, and now it is a seller's market, so it is difficult to eliminate such a situation.

And if you really punish these dealers severely, it is likely to backfire, you must know that if you do this, it is very likely to make other dealers feel unhappy.

Because of the increase in the price of the car, this situation is a matter of your willingness between dealers and consumers, if you severely punish one or two dealers who are out of line, what do other dealers think?

Now the general environment of the automobile market is good, everyone can sell everything easily, but what if the market environment is bad one day?

When the time comes, you are too strict and leave a bad impression on others, and people will stop playing with you and withdraw from the network with you, what should you do?

If it does cause a massive backlash from dealers, there's really nothing you can do to suppress them? After all, in the current market, it's not you Huayang Power that dominates the world, but the German, American, and Japanese competitors are all eyeing over there, just waiting for you Huayang Power to make mistakes?

Now the price increase to pick up the car, is a kind of deformed market law, although he is unreasonable, but now in the face of the market's hunger and thirst, he seems very reasonable in a certain way, the reason for this situation, is not that we deliberately play hungry sales, but our production capacity is insufficient.

Therefore, if you want to solve this problem, the most fundamental way is to increase the company's production capacity as soon as possible and increase the amount of market launches.

In the face of this reply from the market management department, Jin Xiaoqiang can only choose to compromise, and indeed the dealers are not easily offended, in case it causes a large-scale rebound, it is really not a joke.

It is not unheard of for dealers of a certain brand to withdraw from the network on a large scale in later generations, and now the foundation of Huayang Power is not too deep, so it really can't withstand such a toss.

So he had no choice but to compromise, but he also sent a fax to the market management, asking them to pay close attention to the market. When appropriate, we should also make an example of one or two typical ones, and don't let the dealers make too much trouble.

And at the same time, various departments of the company. is also making a year-end summary, preparing for this year's annual meeting, Jin Xiaoqiang is also pondering. After this year's New Year's meeting, should all the big dealers in the country be invited to Nan@Yang, hold a meeting, and everyone should clarify a charter, so as not to make a good corporate brand bad.

In the previous life, there are no longer a few examples of such state-owned brands finally doing bad things because of dealers.

Recently, the most common complaint their company has received is about the issue of increasing the price of the car. And on Zhang Chi's Autohome website, I also received a lot of feedback, I heard that many car lovers originally liked the model of Huayang Power, but because of the viciousness of increasing the price of the car, there have been many potential consumers who have switched to the name of other brands.

Such a situation must definitely attract sufficient attention......

Just after New Year's Day, there are many car dealership 4S stores in Nan#Yangyang. They all began to put out huge advertising signs one after another, and started the promotional activities at the beginning of the year.

Now the life of the 4S stores under the major brands is very good, and there are many people who have two dollars in their pockets to buy a car in the past two years, but this does not mean that you can sit back and relax and sleep on the credit book.

Because of the rapid expansion of the market. Every year, the annual sales tasks issued by major automobile manufacturers to their dealers are also rising. …,

In the past, everyone could complete the task by selling hundreds of vehicles every year, but now the annual sales task has reached thousands of vehicles, and 4S stores in some big cities have been issued a sales quota of more than 10,000 vehicles.

Therefore, everyone's task quota is very heavy, so the bosses of 4S do not dare to be sloppy, and they are all staring at the various holidays every year to carry out promotions.

The peak sales season of automobiles is generally at the beginning of the year, around the Spring Festival, or during the auto show, and then it is not the eleventh day, such important days.

At the beginning of the year, because of the New Year's Day holiday, 4S stores that did not complete the sales task last year, or who wanted to hit the index this year and wanted to complete the task early, would engage in some promotional activities.

It's not like a few years later, when there were many local auto shows, so the major brands of car manufacturers can only launch their own promotional activities to attract the attention of consumers.

As an economically developed city in the north and an original heavy industry center, Nan@Yangyang itself has many automobile manufacturing enterprises, coupled with the attention of automobile manufacturers in the north and south, so it has become a battleground for automobile manufacturers.

Every year, the competition for the sales of various brands of cars here is very fierce, but since a few years ago, a Huayang Power suddenly appeared in this city, and quickly became popular all over the country, and even became popular internationally, the car market here was quickly monopolized by Huayang Power.

The taxis running all over the street are Octavia models of Huayang Power, and most of the official cars sitting under the buttocks of government officials are Qoros of Huayang Power.

The police car is also a uniform Yidong car series, or K5, and on the special vehicles, it is a tough guy car series launched by Huayang Power, and even the military troops stationed here are all tough guys or battle armor.

And in society, it is needless to say, rich people like to follow the trend to buy Qoros cars, or tough guys, most families choose Yidong or K5, and slightly more general choose Octavia cars.

After all, Huayang Power is a local car company, and the configuration is high, the quality is good, the most important thing is that the price is affordable, such a hometown enterprise does not support, do you still support the company?

In such an atmosphere, in just a few years, Huayang Power has almost monopolized more than 60% of the market in the entire Nan#Yang City.

And because of the strong support of the provincial government, in the whole province, Huayang Power's product sales are also absolutely in the leading state, and in other provinces and cities in Qingyuan Province, Huayang Power's products are definitely popular hard currency.

This has also caused other car brands of cups, Qingyuan Province is the most economically developed province in the north, but such a province with the best economy in the country, in the automobile market is Huayang Power is a dominant one, and the market share is increasing day by day.

It's a pity that when this happened to them, they turned a blind eye, and in Puhai and Yangcheng in the south, where did they not have local protectionism rampant?

As the location of the headquarters of Huayang Power, the scene of Huayang Power products in other parts of the country does not exist in Nanyang.

After all, this place is too close to Huayang Power, and it is normal that the car supply here is sufficient.

On this day, a Fengyuan 4S store on Huaixi Road opened, and after the salesmen finished the morning meeting, they went to their own posts and prepared to do a big job.

Today is the first day of the New Year's Day holiday, and the company has formulated a marketing plan for the New Year's Day holiday early, and everyone is gearing up, ready to do a big job in these days, sell a few more cars, and earn more for themselves. …,

After all, New Year's Day is the Spring Festival, who doesn't want to have more money in their pockets for the holiday!

Fengyuan 4S shop used to be the agent of Guangqi Honda, the first two years Honda cars sold very well, but in the last two years, Huayang Power became popular all over the country, so the company boss joined Huayang Power's 4S store.

Then he assigned Guangben's agency business to another store under his umbrella, and the main body of Fengyuan is to deal in the products of Huayang Power.

Now Fengyuan's salesmen are all elites who have been trained from the original sales of Guangben, so Fengyuan has been doing well after acting as an agent for Huayang Power, and their sales are also rising.

Last year, Huayang Power gave them the sales task, they completed it early, and this year they are gearing up to do a big job, and strive to go to a higher level.

If the sales performance is outstanding, then when you get the car from Huayang Power, there will be priority, and if the rating level is high enough, there may be a discount when you get the car, so the managers and employees of the 4S store are full of energy, ready to make a good start to 2007 in these days, and please a good fortune.

After all, if this year's performance is outstanding, the big boss will never hesitate to reward, so for everyone's purse, everyone is still full of energy.

But as soon as the store was opened today, everyone was dumbfounded, it turned out that outside the gate, I don't know when several Yidong models were parked, and there was a long strip of white cloth on the body, which was written in black letters: Black-hearted car dealers, return me justice...... (To be continued.) If you like this work, you are welcome to vote for recommendation and monthly passes, and your support is my biggest motivation. )