Chapter 35 Literature is also about playing with packaging
After Simon Publishing accepted Lin's offer, a document about the author of the Twilight novel was finally put in front of Teucer, the general manager of Simon, and the editor-in-chief, Ivis. The old partners chose to remain silent after reading Lin Mingyang's profile, in fact, they don't need a profile, just by the photos on the information, the two recognized him as the sunny and handsome actor in "Youth Singing and Dancing".
"Do you think this novel will be Felix-Lin's original?" It was Teucer who broke the silence, and he still had some difficulty accepting that "Twilight", which he regarded as a "masterpiece", was actually written by a sixteen-year-old boy.
"From a writing point of view, it's very difficult to plagiarize a work like this." Ives shook his head, "I feel the same way as you after receiving this information, but I have investigated the other party's information in detail, and there is no indication that he is plagiarizing or asking someone to write for him." ”
"It's just your judgment, what about the evidence?" At stake is the reputation of Simon Publishing, and Trafigura has to be cautious.
"My judgments are based on facts, and if someone can write such a work, why should he be an obscure gunman?" Evis's rhetorical question made Teucer unable to find a reason to refute it.
"And let's say Felix-Lin hired someone to ghostwrite, then why did he write such a novel?" Ives looked at Teucer, and the other party also fell into deep thought, "The biggest possibility is a hype method to gain fame!" But if he has such a purpose, why should he offer such a high price to create so many obstacles to publication, isn't it contrary to his original intention? ”
"Maybe he wants to get more out of it?" Teucer thought of a possibility.
"The average American writer earns less than one-fifth of an actor, and even if this work is different, it's nowhere near as a means of profiting as it is to gain more fame!"
"But these are all your guesses, and we still can't guarantee the original surname of this work." Teucer is a guy who takes it to death.
The only proof is that in addition to being an actor, he is also a good screenwriter, and the script of "Youth Musical" is from him. If you can't believe the previous ones, then at least this proves that he has the strength to create this novel! ”
"And what do you mean?" Tefiguer's hesitation has more to do with his conservative business philosophy.
"Trust him!" Since taking over as editor-in-chief, Ives has felt that Simon's business model needs to be reinvented. But reform needs a breakthrough, and Lin Mingyang's "Twilight" gave him such an opportunity, "This is not an opportunity for us, if our competitors get the publishing rights of this novel, the consequence is that we will have to face an increasingly bad living environment." ”
"Well, you're solely responsible for this!" Evis's persistence dispelled Teucer's last doubts, and others only saw the superficial glory of Simon, but the reality was not as rosy as people seemed. As Ives said, "Twilight" may really be an opportunity for Simon's company.
Teucer is now 56 years old and is about to retire with the question of choosing a successor, and Ivis, 42, can be in the prime of life, and if he can succeed in this matter in his own way, then Teucer will recommend him to the board of directors to take over his position.
After completing Teucer's "ideological work", Ives finally let go, and the first thing he thought of was to meet Lin Mingyang. But after getting in touch with Ackes, he learned that Lin Mingyang was not in Los Angeles at this time, "Pirates of the Caribbean" was still in intense preparation, and when the film officially started filming, Lin Mingyang needed to report to the crew, and the leave given to him by Moss Middle School was almost used, and he could only return to Florida early.
With more and more things to deal with in Lin Mingyang, and he couldn't arrange it himself, he finally accepted Ex's suggestion and hired the other party as his agent. Knowing that Ives was going to Florida to discuss the publication of "Twilight" with Lin Mingyang, Ax gladly acted as a guide.
In a café near Moss Middle School, Ives finally meets the popular idol who is sought after by teenagers across the country. With the further expansion of the influence of "Youth Musical" in the United States, Lin Mingyang can no longer walk on the street as unrestrained as before. Only in the private room can Lin Mingyang take off his sunglasses with confidence.
"Felix, can you tell us more about your novel, such as your original intention and inspiration?" Ives didn't have too much politeness with Lin Mingyang, and went straight to the point as soon as they met.
"Is there a relationship between the publication of this novel?" Lin Mingyang was stunned for a moment, he heard that the other party was suspicious of the original surname of "Twilight", so he spoke very politely, "If Mr. Ives is still skeptical until now, then there is no need for in-depth cooperation between us!" ”
"No, no, no, I think you misunderstood me!" Ives didn't expect things to be self-defeating, and he quickly explained: "We are not doubting your ability, but the information you provide will help us formulate a more appropriate publicity and promotion plan!" ”
"Felix, Mr. Ives came here in person, it is enough to see that Simon Company has a lot of sincerity for this cooperation!" Seeing that the scene was a little stiff, Exx hurriedly stood up and played a round.
The expression on Lin Mingyang's face finally looked better, "Maybe I'm presumptuous, then please ask Mr. Ives to talk about your company's publishing plan first!" ”
"The publication of a novel, channels and publicity are the two most important links. In terms of channels, Simon has stable sales partners covering the whole United States, of course, no publishing company can form a sufficient monopoly advantage in this link, so this time we decided to start with publicity and make some bold innovations in this link, of course, provided that Mr. Felix can give us enough cooperation! ”
"Can Mr. Ives be more specific?" The other party's thoughts coincided with the faint concept in Lin Mingyang's mind, but he still needed further verification.
"Mr. Felix, what do you think is the key to the success of a novel as a writer?"
"The content of the novel!" Lin Mingyang replied without hesitation.
"I agree with you, but just like a jewel, it is not enough to have a good color, but only careful carving and polishing can make it shine brightly, which is the relationship between the quality of the novel itself and the publication and publicity." Ives made a figurative analogy, "In terms of the quality of the Twilight novel, it's the best I've read in recent years." However, not all excellent works can be successful, and the value of Van Gogh's paintings was gradually recognized after his death. The publication of a novel should appear in front of people at the right time and in an appropriate way, so as to obtain the greatest benefits. ”
To give a more concrete example, Mr. Felix must have read the Harry Potter novel, and J.K. Rowling is arguably the most successful writer in the world. It is widely believed that the novel's unique creativity has made the author a huge success, but there is another theory circulating in the industry. In terms of writing and creativity, there were even better works before and after Harry Potter came out, but why was Harry Potter so successful? ”
"It's really a question of timing and publicity. I admit that Harry Potter is a good enough novel, but its huge success does not exclude the element of luck, this novel appeared at the end of the 20th century, when the traditional magic novel was in decline, and a new genre of magic had not yet emerged, and "Harry Potter" successfully blended fantasy and reality, creating a magical world for people to coexist with the real world. I have to say that the timing of its appearance is just right, if it had been a few years earlier or a few years later, it is estimated that it would be difficult for this novel to achieve the current results. ”
"It's clear that the third and fourth installments of the Harry Potter series are not as good as the first two in terms of plot and creativity, but sales are still rising. I think Harry Potter has risen beyond the quality of the work itself to become a trend and a trend, and the film and media publicity has further reinforced this concept, and the people around me think that it is a work worth watching, because of the herd mentality, those who may not like the novel, are also beginning to subconsciously accept it. ”
"In terms of value, Harry Potter is clearly not on par with many classics, and its circulation even exceeds that of the Oxford Dictionary, and its value alone cannot explain this success, which the industry ultimately attributes to the power of publicity!"
"I didn't use this novel to challenge Harry Potter ambitions!" Ives is worthy of being a professional, and his analysis is very reasonable, Lin Mingyang was almost encouraged by his remarks, but fortunately, he still has a relatively clear understanding of himself now.
"But I think 'Twilight' has that potential, and the writing and creativity of Twilight alone is reason enough for me to believe that this is going to be a Harry Potter work that is not inferior to Harry Potter. And "Twilight" has a deeper theme and a wider audience, if it is coupled with reasonable publicity, why can't a work comparable to "Harry Potter" be born in the United States? ”
"I'm a little flattered by your assessment, but as you said before, there are too many factors behind the success of a novel, like timing, which is not something that can be grasped by human control."
"But the time is right in front of us, the first generation of Harry Potter readers should be about your age now, and Twilight is aimed at teenagers your age. "Harry Potter" appeared at a time when traditional fantasy novels were in decline, while "Twilight" reinterpreted the story of vampires and werewolves that many writers wrote without new ideas with a beautiful love element. ”
Avis's expectations for "Twilight" far exceeded Lin Mingyang's expectations, and even exceeded the achievements of this work in later generations, but Avis's analysis is indeed very reasonable, since his butterfly has flapped its wings, why not make the storm more violent?
Lin Mingyang was engaged in a fierce ideological struggle in his heart, and Ex on the side had long been moved by Avis's plan, and he began to glance at Lin Mingyang frequently, signaling him to agree to the other party.
What makes Exx so excited is that Ives puts "Twilight" and "Harry Potter" on equal footing, the novels that created the sales myth of contemporary publishing. The success of Harry Potter is there for all to see, turning a destitute single mother into a female author worth more than £500 million, even richer than the Queen of England. What's more, the series of novels has also led to a side industry worth more than £7 billion, with the film of the same name based on the original book occupying the main position in it.
The more popular the novel of "Twilight", the greater the impact, and the higher the value of the film adaptation of the novel, and the film copyright of the novel will definitely become the target of major film companies. If he is Lin Mingyang's agent, then Disney will have a great advantage in competition, as long as he has such a trump card in his hand, Ex's status in Disney will definitely rise.
"There is no loss for you in such a plan, and most of the risks are borne by us, of course, in the publicity process, we also need a certain degree of cooperation from you." Lin Mingyang has not made a clear statement, but his agent Ex has obviously moved, and at this time, of course, Ives wants to strike while the iron is hot.
"What do I need to do?" Lin had hoped to use the widespread impact of "Twilight" to boost his popularity, but Ives' plan was to use his current popularity among teenagers to promote the novel. Lin Mingyang has absolute confidence in the quality of "Twilight" itself, but he doesn't know what kind of results such a like Ives can bring.
Ives decided to take a desperate gamble this time and bet all his career prospects into chips on Lin Mingyang, and since he learned Lin Mingyang's identity, he has already had a huge publicity plan brewing in his heart. If he could put it all into practice, he believed he could create a novel that surpassed Harry Potter!
(4000 words for the first update, ask for recommendations!) )
;