In Nie Zhenbang's view, the department stores of this era are just the initial stage of the department store form. There is no comparable surname with those super, large department stores in later generations. As for those giant department stores with a business area of 100,000 or even hundreds of thousands of square meters, there is no need to mention. looked at Yang Anbang and Xiao Yali's confused expressions. At this moment, Nie Zhenbang had a feeling of preaching and solving doubts. "It's not really a department store yet," he explains. In my vision. Our department stores. Not only clothes, shoes, hats, toys, etc. Our department store should be a comprehensive shopping mall integrating clothing, food, housing and transportation. Moreover, our department store should be different from the current mass shopping mall. We want to take the high-end route. ”

Another new term. Xiao Yali heard it in a fog. But Yang Anbang had a thoughtful look.

Nie Zhenbang sighed secretly, this person is really angry compared to people. Yang Anbang's talent really doesn't rely on background and boasting, this person is really capable.

Taking the high-end line, isn't that advocating the corrupt life of the bourgeoisie? This made Yang Anbang hesitate. Although the Yang family was also the backbone of the reformers. However, the step is so big. Yang Anbang was also a little apprehensive. Then he asked: "Zhenbang, high-end route, I understand." Is it not to buy the most expensive thing. However, there is no suspicion of the bourgeoisie? Other than that. Does the capital have this spending power? ”

Nie Zhenbang laughed, in this era, although reform and opening up has only just started a few years. The rest of the country may not have this spending power. However, the two places of Beijing and Shanghai do not need to worry at all. Especially in the capital. This is where state power is concentrated. In this era, almost all of the highest-income people are concentrated here. If the capital has no spending power. It's even more impossible elsewhere.

As for bourgeois life. For now, maybe it's a little bold. However, this has nothing to do with shopping malls. On the contrary, Nie Zhenbang is also ready to use this to hype.

Immediately, Nie Zhenbang chuckled and said, "Second brother, I know your worries. But, rest assured, there is absolutely nothing wrong with this. ”

The next day, Zhou Chen and Yang Anbang were very happy to hand over the venue, and at the same time, Yang Anbang immediately ordered people to start moving. All the things in the supermarket were transferred to several other stores in Wojia Supermarket. And some dealers don't have any complaints. On the contrary, because of this, the fact that they were able to enter the Wojia supermarket made them very happy.

However, when the department store operation really began. Nie Zhenbang found out. At this time, it is not easy to take the high-end route of a large department store.

Clothes? At this time, there was no mature brand awareness in the whole of China. Not to mention any advertising. Electrical appliances. In this era when black-and-white televisions still dominate the country. All kinds of electrical appliances are luxuries. Cosmetics. Sorry, this market has not been cultivated yet. In this year, alabaster is still popular.

If you really want to open such a department store. Arguably. More than 80 percent of the goods need to be imported from abroad. It's a challenge.

Thinking of this, Nie Zhenbang shook his head, it seems that Yang Anbang and Xiao Yali are going to come forward again. At this time, it is obviously too late to contact the manufacturer directly. Moreover, information is underdeveloped in this era. The Internet is no better than the future. Check something, just take a look. Let's take an analogy. Versace or Chanel. This world-class brand. Domestically, I am afraid that even the Ministry of Foreign Trade and Economic Cooperation does not necessarily have a contact number. Contact can only be made through the embassy inquiries of these companies.

There are not too many problems in looking for each family. However, a department store has hundreds or more brands. At this moment, Nie Zhenbang already has a plan in his heart.

……

"Second brother, second sister, and family members, you three take a look, this is an investment plan book I wrote. If you take a closer look, do you have any opinions? "In the office on this side of the Wojia supermarket. Nie Zhenbang immediately threw out the plan he had written.

Wait until Yang Anbang and others finish reading. All three of them looked a little surprised. Yang Anbang slapped his thigh and stood up: "Okay, okay." Top luxury brands from all over the world. Zippo, Rolex, Versace, Chanel. Okay. Zhenbang. This thing is a rare item in China. If we bring it in. I'm afraid these lords of these four or nine cities are going crazy. ”

In this era, these brands may not be much in contact with ordinary people. However, these lords in the circle in the city of Forty-nine. The elders in the family have more or less gone abroad to see the world. Like the Nie family and the Yang family. When the old man goes abroad, it is even more commonplace. It's normal to bring something back.

"Didn't say that. Zhenbang, leave this matter to me. My uncle is in the Ministry of Foreign Affairs. Let him help me contact the commercial counsellors of the various embassies. Yang Anbang immediately took over the matter of contacting the countries to which each brand belongs.

At this moment, Xiao Yali also stood up and said with a smile: "Then I'll contact the Foreign Trade and Economic Cooperation Commission." My uncle happens to be from the Foreign Trade and Economic Cooperation Commission. Invitations are issued in their name. I'm sure these brands will still be interested in coming and checking it out. ”

Seeing the two of them leaving in a hurry, Nie Jiamin's expression was a little worried. looked at Nie Zhenbang and said, "Zhenbang, let's make it so big." Will it make the old man angry? ”

Hearing this, Nie Zhenbang smiled. Fire? The old man has already sent it. At this point, I'm afraid I don't have this interest anymore. Ever since I entered this house. First, an article made the Nie family suspicious of the diehards. Immediately afterwards, the two brothers of the Nie family were released to eastern Guangdong at the same time. It is important to know that Guangdong Province is a sensitive area. There is no old man who agrees. I'm afraid the two of them won't go to eastern Guangdong. Then down, the supermarket opened, and he came to Yang's house by himself. It's all there. Step by step, the Nie family has been invisibly excluded from the conservatives.

In his last life, after Comrade Xu took office. Old Man Nie had to step down from his position. This time, however. The position of the Military Commission has not been adjusted. That illustrates. There must have been some contact between the old man and the Führer. Moreover, the old man's mentality has also changed. This time it was a business fair. It's just to put another reform hat on the Nie family's head.

Thinking of this, Nie Zhenbang patted Nie Jiamin's shoulder and said, "Jiamin." You can rest assured. Nie family. At the moment he is already a reformist. ”

Sure enough, just as Nie Zhenbang said. With the movements of Yang Anbang and Xiao Yali. Elder Nie didn't say anything. It's as if you don't even know about it. All their hearts were on the army. Engaged in his military modernization.

And this business fair was also a great success. After Yang Anbang reported this plan to Yang Lao, Yang Lao immediately reported the matter to the Führer. With the support of the head of state, all ministries and commissions of the state have given the green light. Soon, a large business delegation gathered in the capital from all over the world. Under the personal chairmanship of the top leaders of the Ministry of Foreign Affairs and the Foreign Trade and Economic Cooperation Commission. The delegation visited the Special Reform Zone in eastern Guangdong and the development of Shanghai. He also inspected the business situation in the capital. A detailed evaluation of the five stores of Wojia Supermarket was conducted. After conducting a field survey of Wojia Department Store. Many brands have signed agreements with Wojia Department Store to settle in.

After the business fair, the originally empty Wojia department store was also lively. The renovation teams of various world-renowned brands have also come in.

"Second brother. Not bad. With this beginning, the rest is much easier. You have to worry a lot about shopping malls and supermarkets. After the New Year. You've got to be busy. "Standing at the renovation site of Wojia Department Store. Nie Zhenbang was also a little emotional. In the last life, I have a nest for a lifetime. This time, it's all over again. It's finally a lot of progress. The Nie family, because of their own intervention, finally escaped the first catastrophe.

However, Comrade Xu said that he took office. This is still a huge test for the Nie family. Can you just go over it? It's going to be two years from now.

Yang Anbang didn't notice Nie Zhenbang's abnormality at all. At this moment, in business, Yang Anbang's talent has been fully displayed, according to the plan, after the Chinese New Year, Wojia Supermarket will open at least 15 stores in Shanghai, eastern Guangdong and several developed coastal cities and provincial capitals. This is a new challenge. However, Yang Anbang seemed to be full of confidence. smiled and said, "Tomorrow will be thirty." You go to the airport to pick up Uncle Nie and them. It's been the New Year. You also go to eastern Guangdong to have a look. I'll leave the matter to you over there. ”