At eight o'clock in the evening, CCTV's Golden Theater was released as scheduled.

A military drama that has just been broadcast, the ratings are not satisfactory. The trend of TV dramas is always one after another, a period of crazy Qing palace dramas, and then a period of time it is a full anti-Japanese war drama, the recent military fever has been hot for several months, and it is slowly starting to cool down.

However, the TV series that was released immediately afterwards is still relatively different, to be honest, Director Zou, who is in charge of a set of programs, is still a little apprehensive.

At the same time, he also wondered a little, how could the leader put such a game-themed TV series on a set of channels to broadcast it? According to convention, TV dramas with this kind of theme are usually judged more strictly.

The TV series that will be broadcast tonight is "The Legend of Xianxia", which is wholly owned by Legendary Entertainment. Since a month ago, Liu Yufan instructed the company's vice president in charge of the market to start contacting CCTV to strive for prime-time broadcast.

To be honest, Liu Yufan has no confidence in whether CCTV can give this drama this opportunity. After all, the content of TV series with this theme is more sensitive. For CCTV, which is more political, it is generally more cautious. He has already made plans to send it to other satellite TV to broadcast if CCTV does not pass, anyway, there are no less than ten people in charge of satellite TV channels who have contacted the company and expressed their interest in this drama. They are different from CCTV, what they pursue is ratings, and such dramas are appealing to their appetite.

However, to Liu Yufan's surprise, CCTV passed his new drama without any words, and the relevant procedures were quickly completed. Liu Yufan knows this. It must have been Tang Jie's face that played a role.

Of course. CCTV can agree to this matter, which is also a win-win move for them. Liu Yufan believes. As long as they agree to broadcast this drama, they will definitely not be disappointed.

Liu Yufan guessed correctly, although for CCTV. As the most authoritative media in the country and at the same time the most official media, it is their most important task to keep in line with the central government at all times and faithfully perform their duties as the mouthpiece of the party. Therefore, in CCTV, the most important and important program is also the most important. It is a news broadcast, focus interviews and other programs that convey major policies, the national economy and people's livelihood, as for TV dramas. It is also education-oriented. Entertainment is complementary. This can be seen from the types of TV dramas broadcast by CCTV every year. If it involves historical dramas. It must be the kind of extremely serious official history, and there will definitely be no so-called jokes. If it is a reality drama, it must carry forward the main theme and have strong educational significance.

However, this does not mean that CCTV does not need ratings, if the ratings are too low, the relevant person in charge will also be beaten by the superior leaders. The reason is very simple, no one watches your show anymore, how do you spread the big policies? How else to educate the population?

Therefore, occasionally in order to increase ratings, CCTV will also broadcast some popular film and television works, although the proportion is very small, just for show, but there are also some.

It is precisely for this reason that the TV series "The Legend of Sword and Fairy" passed the review so smoothly.

It's just that even CCTV didn't expect that this TV series purely for entertainment would bring them a big surprise.

After all, most of the leaders of CCTV are also half of the system, and about games, this is a topic that is far away from them.

They will also not understand how many players are there in a game like "The Legend of Sword and Fairy" in China?

Compared with the flood of online games and web games in later generations, the game "The Legend of Sword and Fairy" caught up with the most golden era of domestic games. In particular, the 98 Romance Chapter, as soon as it was launched, quickly became a masterpiece in RPG games! From 98 to 2000, China's personal computer began to develop rapidly, and those young people who came into contact with computers during this period, as long as they were exposed to computer games, would not have heard of this game. Even among these young people, if anyone has not played The Legend of Sword and Fairy, it will simply be considered a rather outdated and faceless thing.

When people meet, they usually talk about topics such as "Where did you hit?" "I'm still refining the Demon Tower" and other dialogues. Even if the online game "Legend" launched by Legend Network is now a hot mess, there are still many hardcore players who love this single-player game that has been played countless times, and are willing to clear the level again and again, just to see the ending that is only a few seconds.

In such a situation, suddenly a TV series completely based on the game was put on the stage, how could this news not make the majority of fairy fans crazy?

When CCTV began to broadcast the advertisement of this TV series, countless fairy fans began to run to tell each other, and at the same time looked forward to the early arrival of the official release day!

And now, I don't know how many players have already tuned the TV channel to a CCTV set that they haven't watched for many days, staring at the screen, waiting for the arrival of eight o'clock in the evening!

Jiang Chao is a hardcore fairy sword fan, and has always insisted that the 98 tender version is an eternal classic. Some time ago, he suddenly saw a trailer on TV, CCTV was ready to release a TV series adapted from the game "Sword and Fairy", which made him excited at that time. Especially when he watched the trailer of the publicity, Zhao Ling'er, who was shocked, was like a lightning bolt falling from the sky, which made him not come back to his senses for a long time.

originally thought that Ling'er's kind of character was just a character created in the game and did not exist in reality. But the moment he saw Ling'er on TV, Jiang Chao's heart seemed to be hit by a huge lightning. The woman who plays Zhao Ling'er in the film is simply too beautiful, and that ethereal temperament has caused a huge impact on him.

At first, he was skeptical of this drama newspaper, thinking that no matter how the TV series was filmed, it would not be able to surpass the classics in the game, but the moment he saw Ling'er, he changed his opinion. Don't talk about how the shooting went, Shan Chong this Ling'er. It's worth a look!

There are not a few people who have the same expectations as Jiang Chao. Right now. There are at least more than two million Sword and Fairy fans, waiting for the release of China's first-ever TV series based on the game!

Just after eight o'clock, a Powerpuffer girl holding a trophy began to appear in the center of the TV screen. This is the symbol of the Hundred Flowers Award, one of the most authoritative awards for Chinese film and television. At the same time, it is also a preview of the start of CCTV's prime-time TV series at 8 p.m.

In the eyes of the average person, this opening is really a bit dirty, but tonight. Those game fans who are waiting to watch "The Legend of Sword and Fairy" unexpectedly feel that this opening is really very exciting, maybe it is Aiwu and Wu.

Everything on the screen, a foggy vast sea of clouds suddenly appeared, and then the lightning flashed, and a little golden light flashed from the extreme distance of the sky, and then quickly closed, and when everyone saw it clearly, the golden light had already reached the center of the screen. It is a fairy sword with an extremely stylish shape!

The next moment, the camera has pulled to a cliff, and a young man is standing on the edge of a cliff. Pinch the sword in your hand. The flying sword seemed to have spirituality, and it flew quickly. After a few circles around him, the young man flew in a column, and he had already come to the flying sword.

Edgeworth!

Seeing this scene, how could those immortal fans not know that the character in the picture at this moment is the protagonist Li Xiaoyao in the game! Suddenly, in front of countless TVs, there were bursts of exclamations!

Next, the ultimate boss, the Lunatic Master, appeared, and the two launched a thrilling duel on the ninth night!

Ten Thousand Swords, Dionysus, Heavenly Sword...... The classic moves are dizzying, and the screen is full of light and shadow, gorgeous and abnormal!

Immediately, the camera turned again, but in a rain of flowers, a peerless beauty dressed in white floated in, and the suffocating fairy face made many male viewers who were watching the TV series in front of the TV swallow their saliva.

And with Ling'er's ultimate gorgeous move, the entire screen was full of flowers and rain suddenly danced, and in the flower rain, Ling'er's peerless appearance turned into a little starlight, flying with the flowers.

A crystal teardrop fell from the sky, and then in the rain of flowers scattered in the sky, five large characters with a very ancient style jumped in the center of the screen.

Sword and Fairy turns!

In the lower right corner, a small character with a Chinese Indian style slowly fades out: Fanatic Creation Group!

Wow! It's so feeling! Jiang Chao only looked at the beginning, and couldn't help but praise it!

By now, the beginning of this impression has given him two words - perfect! Especially at the moment when Ling'er appeared at the end, the feeling of being so beautiful that it was suffocating was something I had never experienced when I was playing a game!

Even if it is for this Ling'er, this film must be chased to the end! This is the thought of many fairy sword fans, including Jiang Chao!

Overnight, with the CCTV platform, Zhao Linger suddenly became the dream lover of the majority of fairy fans!

Even, many people who didn't like to play games originally began to like Fairy Sword because they saw Ling'er in the TV series!

And at this moment, the staff sitting in the CCTV live broadcast room have already opened their mouths one by one, looking incredulous!

CCTV's prime-time TV series, said to be prime-time, have not been very good ratings, after all, the TV series broadcast on this station have many restrictions, so some popular themes often cannot be broadcast here in the first time. Fortunately, CCTV doesn't care much about this data.

However, if the data is too low, these people will not look good on their faces. Especially those leaders, no one watches the programs they produce, which is also a failure.

However, at this moment, they were surprised, not because of the low ratings, but because the ratings were too high!

Before that, the best result was only 63 percent, which is a record set by CCTV prime-time TV dramas in history. However, this TV series has not yet aired half an episode, and at this moment, according to CCTV's special collection of real-time ratings, it has exceeded 70%!

And it's still rising!

At this moment, Director Zou, who is in charge of a set of programs, even has a short circuit in his brain. This surprise came so suddenly, so suddenly that she was not mentally prepared at all. Although she said that she didn't care about the ratings, seeing such high ratings, she still felt a wave of ecstasy surging up from the depths of her heart, making her want to have an urge to shout!

"Sword and Fairy Turn" became an instant hit and quickly set off a ratings frenzy! Even after the premiere of CCTV. Countless satellite TV stations have also called Legendary Entertainment. Or simply sent the person in charge to the headquarters of Legendary Entertainment to discuss the purchase of broadcast rights.

The broadcast rights of TV dramas are different from copyrights, and they can only be bought and sold once. Rather, it can be bought and sold repeatedly. For example, CCTV bought the broadcast rights of this TV series and needed to pay a fee to Legendary Entertainment. When other satellite TV stations also want to broadcast this TV series, they also need to pay separately. And the level of the cost depends entirely on the popularity of this TV series!

So, how hot is the TV series The Legend of Sword and Fairy now?

Just looking at the peak ratings of CCTV during prime time, it can be seen how popular it is.

And Liu Yufan's broadcast price to CCTV is not high, it is basically a friendship price. has a total of 50 episodes of TV series, and Liu Yufan's price to CCTV is 100,000 per episode, that is. CCTV broadcast this TV series, and the total cost was 5 million. This number seems not small, but for CCTV. That's the price of a ten-second ad. Moreover. The advertising revenue that CCTV obtained from this TV series is enough to offset the cost and even make a lot of money.

Why would CCTV be given such a big discount. Liu Yufan also has his own considerations. In fact, he didn't want to make money from CCTV at all, all he wanted was the CCTV platform.

With the leadership of CCTV, when I talk to those satellite TVs next, it is time for Liu Yufan to really harvest. There are more than 30 satellite TV stations in the country, and almost eighty percent of them have been in contact with Legendary Entertainment, and most of the attitudes shown are the kind of appearance that they should try to premiere in advance regardless of the cost.

After layers of screening, Legend Entertainment selected the three strongest TV stations from among many competitors, namely Jingshi TV, Haishi TV and Mango TV. And the price of each episode of Sword and Fairy on these TV stations is 350,000 yuan! In other words, these three contracts alone can allow Liu Yufan to have more than 50 million yuan in his account. And that's just the beginning!

The Legend of Sword and Fairy can be regarded as a medium-cost TV series, and the cost of the whole drama is about more than 30 million. Of course, Lao Mouzi's friendship starred, plus Zhao Linger, who should actually be the biggest actor, is Liu Yufan's "family", and the cost of this scene is actually a lot lower. But even so, the money-making potential shown by this drama surprised the staff of Legendary Entertainment from top to bottom, including Liu Yufan.

It's only been a long time, less than a month, not only the cost has been recovered, but there is also more than 20 million income. What's even more eye-popping is that this is just the beginning!

The next contracts for the second and third batches of broadcasts, conservatively estimated, can also make Liu Yufan earn at least 400 million! In the mainland, it is too rebellious to have such a profit with a TV series!

That's not all. What's more, Zhao Ling'er, a little-known little actor from the Beijing Film Academy before, has soared to the sky with such a drama at the moment, and has become the most popular and purple jade diva in the domestic film industry! Tens of thousands of commercial performance contracts flew to Legendary Entertainment like snowflakes, and her worth rose directly to the million level because of this drama. At this level, although there is still a gap compared to those real superstars, it can also be among the ranks of the domestic first-line!

In the face of the popularity of Sword and Fairy, other film and television companies have only one reaction, their eyes are red!

It's so red that it's dripping blood!

In domestic TV dramas, the competition can only be described as fierce. Most TV series are filmed, and they can earn 30 or 50 million, which is already quite a successful work. can look at other people, one drama can easily earn hundreds of millions, which is better than their ten films, can this not make people blush?

As a result, some colleagues with malicious intentions began to talk coolly. What "adapting TV series with games is to encourage young people to play games, which will lead to young people learning badly", what "spreading feudal superstitions", "the content is too bizarre and bloody", etc., and some tabloids began to break some of Zhao Linger's "scandals", saying that she relied on the position of splitting her legs, and the role that director XX had only exchanged for a while in Chunxiao, said with a nose and eyes.

However, although these rumors have some impact on the image of Zhao Linger and this drama, they have stimulated the ratings for the ratings.

When Liu Yufan found out about these changes, he just sneered. This group of stupid people who blushed when they see others eating meat, do they think that splashing these dirty water can discredit this drama and Ling'er? It's really naïve, it seems that people who have not experienced the Internet era are still in the era of pediatrics for the "hype".

At that moment, Liu Yufan instructed the company to set up a special hype team to scold those people through the Internet, TV, newspapers, and this fierce response directly led to the popularity of this drama, which went to a higher level!

At the beginning of the lanterns, in a high-end community on the outskirts of Beijing, in a beautifully decorated room, Liu Yufan was hugging Ling Er affectionately. After the clouds and rain, Ling Er's fairy-like beauty was even more amazing!

"Yufan, tomorrow~~~ My father is going to be discharged from the hospital, he said he wants to ~~ meet you." When Ling Er finished saying this, she looked at Liu Yufan with some apprehension.

"Really? Uncle's illness cured? That's a good thing. No problem tomorrow, there is nothing to do in the company during this time, I will definitely go. Liu Yufan said with a smile.

"Really? That's great. Hearing that Liu Yufan agreed to accompany him to see his father, Ling Er jumped up happily and hung on Liu Yufan's body like a koala.