readx;

The latest chapter of "Hong Kong Entertainment"...

Chen Shaoyi nodded with satisfaction, moved his head to Huang Xizhao again, and instructed: "Manager Huang, the ratings of "Millionaire" are hot, which is very good news for your advertising department. Another point, the naming rights of "Millionaire", we didn't sell it at the beginning, and we can also take the opportunity to sell it this time, but there is no need to talk about the price of less than five million, I believe that the naming rights of "Millionaire" is so good and the naming rights of such a good rating program are definitely more than five million. Pen Fun Pavilion www.biquge.info"

"Millionaire" is a new program, and there has been no similar program in the TV industry before, and when "Millionaire" was launched, it had to be stumbling with TVB's "Happy Tonight", although the publicity was very good, but advertisers were still not very optimistic about "Millionaire" at first, they were more optimistic about "Happy Tonight" like TVB; So it was difficult to sell the naming rights and advertisements of "Millionaire" at a high price before, so Chen Shaoyi simply stopped selling it for the time being, and wanted to wait for the ratings of "Millionaire" to come up before reconsidering.

Huang Xizhao also happily agreed to Chen Shaoyi's instructions, what the TV station relies on to make a profit, it doesn't depend on advertising fees. The higher the advertising fee, the greater the profit of the TV station, but he Huang Xizhao also has the equity of the TV station, whether it is public or private, he naturally hopes to sell the advertisement of "Millionaire" at a high price.

The more Chen Shaoyi said, the better his mood became, after instructing Huang Xizhao. Chen Shaoyi muttered to Zhang Zhengfu again: "Manager Zhang, don't hide the excellent results of "Millionaire". It is necessary to publicize it as soon as possible and let every citizen in Hong Kong know about this news as much as possible. ”

Speaking of this, Chen Shaoyi smiled slyly: "After the meeting, you can go and hold a press conference to 'call' everyone and let other media also help us publicize more." The publicity must be in place and cooperate with the work of Manager Liang and Manager Huang. made the ratings of the second issue of "Millionaire" reach a new high, and also helped Manager Huang to speculate the price of advertising, and we must not be sloppy. ”

Zhang Zhengfu elegantly lifted the frame. He said in a deep voice: "Well, I know Mr. Chen, the propaganda department will definitely do everything." ”

Chen Shaoyi nodded and said with a smile: "Then I'll rest assured." All right. There's not much else to say. Let's go and get busy with the business at hand. ”

When the ratings of the first issue of "Millionaire" were announced, the whole Hong Kong was a sensation, and they were really frightened by the achievements of "Millionaire", and the ratings of the first issue broke 40, and no one could calm down in front of it.

Countless reporters don't need Phoenix TV to inform. came to Phoenix TV again, and Phoenix TV was also happy to receive this group of reporters. Phoenix TV held a grand press conference for this purpose, and once again officially announced the ratings of "Millionaire", acknowledging the victory of Phoenix TV last night. Of course, not only that, but at the press conference, Phoenix TV also deliberately raised the issue of selling advertisements, and sincerely invited advertisers who were interested in advertising in the "Millionaire" program in front of all reporters.

Everyone understands what such a high rating of "Millionaire" means. The higher the ratings of a TV show, the more people are tuning in, and the more attention it will arouse. And the role of advertising is not to advertise, the purpose is not to let more people know about the product, so the role of high-rated programs on the promotion of products, fools understand.

Modern society is different from ancient times, it is no longer an era when the aroma of wine is not afraid of deep alleys, in this era of rapid change and many competitors, it is almost difficult for a manufacturer and company to survive without advertising. The quality of the product is very important, but the promotion of the product can not be ignored, the quality of advertising can affect the development of the company, "Millionaire" can help to vigorously promote the product program, naturally people like, greedy.

Phoenix TV is recruiting advertisers for "Millionaire", which is unbelievable, and all those who have this intention are like sharks encountering blood, swarming to Phoenix TV, and almost tearing down Huang Xizhao's office door.

Advertisers have not experienced such an active behavior, Huang Xizhao has not experienced for a long time, since the second half of last year, due to Li's financial difficulties, after being pressed down by wireless in one fell swoop, the advertising revenue of TV stations is decreasing day by day.

Advertisers are typical representatives of the milk is the mother, the ratings of Li's TV station have decreased, a large number of viewers have been lost, and the attention has declined, advertisers are naturally not happy to advertise in Li, and a large number of advertisers have signed a contract with wireless at that time; Not only that, but Li's advertising price has also dropped again and again, once falling to half of the speed of receiving wireless.

Huang Xizhao finally raised his eyebrows again because of "Millionaire" this time, and for this group of advertisers who came to seek advertising cooperation, Huang Xizhao's nature as a profiteer was brought into full play, and the advertising fee of "Millionaire" was finally sold to a high price of more than 20 million by him, and the naming rights of the show alone were sold for 6.5 million.

After deducting the production and operating costs, even if the contestants in two or three episodes of "Millionaire" win a million prize money in a quarter, Phoenix TV can still make a profit of at least more than 10 million, not to mention that according to the probability, it is rare for someone to win a million prize money in a year.

If calculated in this way, the program "Millionaire" can bring at least 50 or 60 million to Phoenix TV a year, plus if Phoenix TV works well, the income in the second half of the year may be higher, 50 or 60 million a year is just the foundation, and it is not impossible for the annual income to exceed hundreds of millions. What is this concept, you must know that the total assets of Phoenix TV are about 200 million, and the annual income of such a program as "Millionaire" is more than half of the total assets of Phoenix TV.

In addition, you can learn from future generations and sell the rights of "Millionaire" to TV stations in other countries, which can bring a very considerable income to Phoenix TV.

This "Millionaire" is simply the cash cow of Phoenix TV, ATM, and the profitability is too strong, which makes Chen Shaoyi full of spring breeze and joy, and Huang Xizhao, who reported to Chen Shaoyi, is also a visible joy.

The two top leaders of Phoenix TV were in Chen Shaoyi's office, laughing unscrupulously for the profitability of "Millionaire", and the laughter spread far and wide. (To be continued, please search, the novel is better and updated faster!)

∷Fast update∷∷Plain text∷.