In an antique office with a Chinese flair, Mr. Yang and Mr. Wei met the target of their trip: Jensen, director of Cathay Pacific's board of directors and manager of operations. Jensen represents Cathay Pacific's largest shareholder, the Swire Group, and has a strong say in Cathay Pacific's board of directors.

Jensen was in his fifties, blonde and blue-eyed, with typical British features. He reclined on a large and comfortable swivel chair, holding his bulging belly with his hands, and looked arrogant: "My time is precious, just say anything you want." ”

Wei Jiahui was a little unhappy in his heart, he just couldn't get used to seeing these foreign devils with fat brains, and he looked like a high-spirited person all day long, as if the Chinese were born to be a head shorter than them.

Yang Lin was also not happy, but in his previous life, he was used to seeing the hot and cold world, so he didn't show it on his face, and said with a smile: "Okay, I appreciate your gentlemanly surname, so I'll say it directly." ”

Jensen was slightly complimented by Yang Lin, and his heart was very comfortable, and the beard at the corners of his lips was slightly curled. Who knew that Yang Lin's next words surprised him a little.

"I'm the executive producer of TVB, and we're working on a new drama recently, and there's something in the play that will be of great benefit to your company." Yang Lin said, handed the script in his hand to Jensen, and explained his intention briefly and clearly.

Jensen looked confused and said curiously: "But, didn't you say that you were going to make an explanatory documentary?" When he understood what Yang Lin meant, he was even more surprised: "Oh my God! Do you want us Cathay Pacific to advertise with you? Seeing Yang Lin nodding affirmatively, Jensen finally burst into a burst of laughter, laughing so much that tears flowed out, as if he had encountered the funniest thing in the world.

Yang Lin always smiled, glanced at Wei Jiahui, and gave him a "don't be impatient" look. When Jensen's laughter gradually stopped, the foreign devil gasped, shook his head, looked at him with contempt, and said in a contemptuous tone: "Two, I just want to say that if you knew enough about Cathay Pacific, there would be no such presumptuous meeting, you know, my time is precious." ”

"Of course, Cathay Pacific is the leader of Hong Kong Shipping, we know very well." Yang Lin sat calmly opposite Jensen, and his tone was brisk: "However, you can kidnap passengers to take your plane, but you can't make them say a good word about you." Even your employees are full of resentment, and if they can explode once, they can explode a second time. ”

Jensen's smile vanished, and he finally straightened his seat, and began to look at the handsome young man with a smile on his face.

Just the year before last, Cathay Pacific had a major event that was known throughout Hong Kong and caused a huge sensation. Cathay Pacific's 1,500 ground staff went on strike for three days after negotiations with management broke down over wage increases. All passengers are not required to weigh their baggage during this period, and there is no surcharge for excess baggage. The cargo department also lacked manpower to transport cargo onto aircraft, which severely affected both passengers and freight. Due to the shortage of manpower, the management lured the non-striking ground staff to work overtime at three times the salary, and deployed administrative staff to share the work.

Later, although the two sides negotiated and made concessions to ease the incident, the root cause of the problem was not completely resolved. The young man was right when he said that if those employees could break out once, they would break out a second time. Moreover, the longer it is suppressed and the more violently it erupts, the more serious the consequences will be.

Jensen knocked his fingers on the table unconsciously, and said slowly: "You should have heard that the treatment of our Cathay Pacific employees has been improved by several grades, which is better than the treatment of most Xiangjiang companies. Speaking of this, he seemed to have just woken up to the fact that the two people in front of him were guests, so he picked up the phone on the table: "Lina, come in with two cups of coffee." Then he smiled apologetically at Yang Lin and Wei Jiahui, and that smile couldn't be faker.

Yang Lin smiled disappreciatively and said, "Treatment can't decide everything. In Xiangjiang, there are many enterprises whose salary level is not as good as your company, but why don't other people's employees make trouble? In the final analysis, it is because of the centripetal force of the enterprise that employees have no sense of belonging. ”

"A sense of belonging?" Jensen was slightly stunned, it was the first time he had heard that this term could be used in a company. But if you think about it carefully, the more you think about it, the more you feel the mystery.

Jensen glanced at Yang Lin and felt unhappy when he saw the calm smile. As an executive of the Swire Group and a director of Cathay Pacific, can he admit that a yellow man who has not retired is better than himself? He groaned and said in a pretentious manner: "It's kind of reasonable." But I don't agree with what you said about customers complaining about us. It is true that there have been customer complaints before, but this is unavoidable in every service industry, and no one can get everyone's approval, and there will always be people who are dissatisfied. What's more, we have carried out more than one internal rectification, determined to improve service standards, and have also carried out some effective action plans. ”

Yang Lin smiled and asked rhetorically: "Who knows?" ”

"Uhhhhh yes, who knows? Cathay Pacific never advertises!

Wei Jiahui saw that Yang Linyun was light and light, and he was speechless with his backhand, and he was very happy in his heart, and he admired it very much. What Yang Lin said was all seen from the information he collected, but when he collected these materials himself, he didn't have any idea at all.

Wei Jiahui admits that this is the gap, a gap in consciousness.

There was a knock on the door, and the female clerk came in with a coffee tray, put the two cups of coffee in front of Wei Jiahui and Yang Lin respectively, and glanced at Yang Lin with big watery eyes and a smile, and then walked out with her hips twisted. Yang Lin didn't react, but Wei Jiahui was slandered: The little white face is popular wherever he goes!

Yang Lin took a sip of coffee and talked eloquently: "This "People on the Journey" is our highlight at the end of this year, starring in a super luxury star lineup, and the investment has reached 5 million Hong Kong dollars, which has received great attention and support from Mr. Shao Yifu and wireless executives, and the ratings are not doubtful. Needless to say, the popularity and influence of our wireless TV series should be well known to you, Mr. Jensen. Appropriately add the promotion of your company in our plays, such as your company's name, logo or plot, which will subtly affect the audience's impression of your company, and be more acceptable to the public than simple advertising. The benefits of this kind of positive image of the brand will be unimaginable and impossible to achieve by simple advertising. ”

Where is the main event? Where is the ultra-luxurious cast? Where is the 5 million investment? You must know that in this era, the investment in a mid-grade film is only this number. Wei Jiahui listened to Yang Lin running the train with his mouth full of mouth, and looked at Jensen with a gentle expression. Eager to try, I couldn't help but feel a feeling of a high mountain rising to the poplar forest.

Jensen groaned, having been persuaded by Yang Lin in principle. But the merchant's real surname made him not express his position immediately, but wanted to fight for the benefits as much as possible. After thinking for a moment, he asked: "But we Cathay Pacific have never budgeted for advertising, so even if we agree with this intention, I'm afraid the price will not be too high." ”

I have to say that this ghost guy is very deceitful and knows how to negotiate. Put the difficulties out first, make you aware of the obstacles and difficulties in cooperation, and you yourself will automatically lower the threshold without realizing it.

Yang Lin laughed, consulting in the developed 21st century, what kind of negotiation methods, what kind of classic examples have not been heard, how can you not see through Jensen's little trick? He proposed: "First of all, on behalf of TVB, I would like to express my gratitude to Mr. Jensen for his support. If you don't think this will work, you Cathay Pacific will pay us a symbolic sponsorship in advance as a guarantee for this cooperation. In addition, we can compare the ratings of our drama to determine the level of the rest of the expenses. Let's say we set a base rating, and if we exceed that baseline, you pay us the corresponding sponsorship fee. This will ensure that your company's interests are maximized as much as possible. ”

Jensen's eyes lit up, and he was impressed by the young man, and the proposal was simply brilliant. If the ratings for the show are not satisfactory, Cathay Pacific will only have to pay a small fee for it. And once the ratings of this drama are popular, Cathay Pacific will have no problem even if it pays more. The higher the ratings and the greater the impact, the more you will be paid, and rightly so.

Jensen nodded and said, "Okay, Mr. Yang, you convinced me." But I'm also going to report back to the board of directors, and I'm going to keep my assistant in touch with you until the matter is finalized, and then we'll go through the specifics, what do you think? ”

Yang Lin breathed a sigh of relief, stood up and stretched out his hand, and said with a smile: "I am waiting for you at any time, and I wish us a happy cooperation." ”

Jensen laughed, shook hands with Yang Lin enthusiastically, and shook it vigorously: "To be honest, if you develop in the business world, I think the future will be even greater." If one day, Cathay Pacific will open its doors to you. ”

Yang Lin smiled and said a few kind words, left his contact information, and said goodbye to Wei Jiahui.

Out of the Taikoo Mansion, Wei Jiahui sighed and said, "Alin, where did you learn this set?" ”

Yang Lin laughed and waved his hand: "The next target?" ”

"The Peninsula!" Wei Jiahui said firmly.

"Your sister!" Yang Lin burst into a foul mouth, is this Wei Xiaobao deliberately entertaining himself? First Cathay Pacific, and then the Peninsula Hotel, all of which are super-first-class large enterprises and large groups in Xiangjiang, the difficulty of pulling advertisements can be imagined, is this guy specifically testing his "business ability"?

Yang Lin squinted, stared at Wei Jiahui, gritted his teeth and asked, "What about coming down again?" Is it Cheung Kong, or HSBC? ”

"What?" Wei Jiahui was stunned, quickly took out the script to read, and said, "It's Hutchison Whampoa...."

Before the words fell, Yang Lin had already kicked him in the ass and scolded, "Your sister..."

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