After a few days of busyness, coupled with Wei Desheng such an old horse to lead the way, Chen Yihua's company was finally founded, the company's office is located in the Sha Tin factory, Chen Yihua has unlimited expectations for this company, the name of the company he has been thinking about for a long time, and it is also very atmospheric, called Yanjing Comics.

Yanjing Comics Company is still a start-up, and everyone can't see the company's prospects, but since Chen Yihua named the company Yanjing, he hopes that his comic company can stand on the shoulders of giants, hopes that his company is in the top position in the world, and hopes that his comic company can become Yanjing in the comics industry and become an ideal place for comic people.

The company was founded, and Chen Yihua finally had a world of his own in Hong Kong, which not only made him sigh, but also felt a sense of security for no reason, Chen Yihua has always felt out of place in the Chen family, and always felt that he didn't know when he was going to be abandoned, and now he can finally breathe a sigh of relief with the company.

In the blink of an eye, it has been more than two months since the crossing, Chen Yihua's pace is fast enough, and he has not encountered any difficulties, and the opportunity is also very good.

To tell the truth, Chen Yihua is very grateful to Ning Shujuan and Lu Yan, if it weren't for them, it is estimated that even if he wants to succeed in the future, he will have to wait a long time to start the company, whether it is Ning Shujuan's maternal love, or Lu Yan's brotherhood, Chen Yihua's heart feels warm, indicating that he is not lonely in this time and space, and he has relatives and friends.

Don't forget to dig the well, for the kindness of the two, Chen Yihua will not forget, for Lu Yan, he knows that the underworld has no big future, and he will definitely repay him if he has the ability in the future.

For the company's first action, the first work, Chen Yihua has already thought about it after a few days of busy and investigation, for him, whether the company can succeed depends on whether the opening cannon can be fired.

Chen Yihua's funds are not very much, only 100,000 yuan in total, Ning Shujuan told Chen Yihua that if the money is not enough, ask her to take it, but Chen Yihua knows that Ning Shujuan's money is not very rich, how can he be embarrassed, and Chen Yihua is reluctant to ask her to take it again.

The publishing house factory has spent half of Chen Yihua's total funds of 50,000 yuan, and there is the other half left, these days to run a company and the office supplies received, miscellaneous and miscellaneous use of 15,000, personnel employment to get up a month ago, and then recruit some to 10,000, in order to stimulate business, must rent a store, that is, can be wholesale, can also be retail, because the company is not famous, there must be no one to wholesale, must do retail first, in the major schools to open the door, others will find the door.

Miscellaneous expenses have been spent so much, Chen Yihua only has about 10,000 yuan of liquidity left, if it weren't for the factory with a lot of materials left by Wei Desheng, Chen Yihua's company would have closed down before it opened, to be honest, he should really thank Wei Desheng for his generosity, and thank the Hong Kong political axe for cracking down on comic publications during this time.

Originally, Chen Yihua also wanted to rent a second-hand car, which could be used to transport newspapers, but later Lu Yan found out and said that he could get a car and use it for free for a few days, which saved Chen Yihua a lot of money.

If Chen Yihua's first shell misses, then his aircraft carrier, which has not yet set sail, will die prematurely, and Yanjing will definitely go out of business, and Chen Yihua will not be able to afford to lose Yanjing's first shot.

After a few days of consideration, Chen Yihua also decided on his first work, and later generations said that there are many classics in this manga, such as "Naruto", "One Piece", "Inuyasha", "Detective Conan", "Fruit Basket", "Dragon Ball", "Sailor Moon", which can be regarded as classic classics, but when these comics came out, the global comic market was because they were all mature, and everyone's awareness of comics was very high.

Although these comics are very good, but the comics in the Hong Kong market have not yet been activated, and they have not yet stirred up their enthusiasm, and these comics may not be suitable for Hong Kong, and may not be able to arouse the enthusiasm of consumers and get their personal protection.

Everything must be done step by step, and it must meet the needs of the market, so that it will be successful.

Now Hong Kong is full of martial arts music, if you write "Detective Conan", the Hong Kong market will not accept it, so Chen Yihua's first cartoon must be related to martial arts.

"Naruto" and "Dragon Ball" are good, but for Chen Yihua, if "Naruto" is changed to a Chinese story, it will be a bit troublesome for those names and moves in it to be infused with Chinese colors.

Chen Yihua's Yenching Comics Company's current screenwriters are not good creative talents, "Dragon Ball" is much simpler than Naruto, in fact, a lot of it is Chinese characteristics, but Western elements are added in the middle.

Hong Kong people are also familiar with the character of Monkey King, and the market demand is relatively mature.

Dragon Ball is a classic work by the famous manga master Akira Toriyama, serialized in the manga magazine "Shonen Jump Weekly" in 1984, which is a combination of ancient Chinese Dragon Ball legends and "Journey to the West" into a funny manga "Dragon Ball".

The large number of Western elements that appear in the Dragon Ball series is widely accepted around the world, and Chen Yihua believes that even if the manga is sold abroad, it should be very popular.

In 76 years, the current Hong Kong comics are still serialized in newspapers, and there are no magazines, Chen Yihua, who has the memory of later generations, knows that although newspaper serialized comics are also available in later generations, they are not as mature as magazine comics.

Animation wants to be promoted to the world, if it is a magazine, it will be much simpler, as long as you run a publishing house in a region, the radiation will be far away, like now in Hong Kong, if it is a magazine, as long as there is Yanjing's own contact store overseas, you can completely distribute it in Hong Kong while shipping the magazine overseas, no need to find another distributor, and then the money will not have to let others make money.

Newspapers are different, because of the comics, the newspaper must be published every day, if you go to other places, if you want to make your own money and publish, then you have to open another local publishing house, not to mention the problem of funds, for personnel management, financial inquiries are a lot more complicated, and now the computer can not be networked, it is easy to appear corruption within the company.

For the operation of the magazine, Chen Yihua also planned, and the magazine is called "Animation World".

Chen Yihua has a lot of ideas in his head, he is not afraid of no story at all, Chen Yihua wants the company to be able to grab money in the future, Yanjing's magazine needs not to be counted according to the number of issues, such as the first "Anime World", which can be made into "Anime World Dragon Ball Series Shouven Chapter 1", and he wants to create "Naruto" in the future, that is, "Anime World Naruto 1".

The magazine is not necessarily only published once a week, a series is issued twice a week, and the company can also issue another series when it comes out, and the situation remains the same, and another series can also be issued twice a week.

For Chen Yihua, two copies per week in each issue are just right, how attractive his comics are, Chen Yihua fully understands, "Animation World" He is ready to write 28 pages each, the retail price is three and a half yuan, and the wholesale price is three yuan, the early market is not very familiar with the comic world, so these 28 pages are running comics, and when they become famous in the future, they will set aside a few pages in the animation world to publish advertisements for toys and children's products.

Two books a week, a total of only about six yuan, for those students just not up or down, can stimulate sales, a magazine can actually be read in one day, slow two days can also be read, free for a day or two, and can drop the appetite of consumers, and did not make them wait, lose their patience, this trick is the hunger sales method in later generations, of course, this is necessary Chen Yihua's cartoons to attract talents.

Chen Yihua actually took these plans into account and made a plan, and now the problem is that his comic world is not yet famous, how to stimulate the sales of Yanjing in the early stage, and how to make people recognize the "Dragon Ball" series.

Advertising is a good way, and there have been many successful advertising cases in previous lives, but even if there are many successful advertising methods, those upfront costs are not cheap.

Chen Yihua only has about 10,000 yuan of liquidity left, if the money is used, Yanjing will be in a hurry to use the money to do so, and in fact, as long as the comics and novels have a good reputation, the content is attractive, and there is no advertising, the market will slowly spread, and the effect of one to ten, ten to hundred.

Now the main consumer circle of Hong Kong comics is school students, and there is no market in the adult circle, so advertising is not a very good way, the market is so big, and students generally don't watch any advertisements now.

It's almost the end of August now, Hong Kong schools are all summer vacation now, students are at home, it's not time to bundle publicity, Hong Kong schools are just about to start, September 19, there are still 20 days, the time is just about the same.

As long as the time comes to put a poster at the entrance of each school when the students start school, hire a few short-term workers, and each school will issue fifty copies first, and then find a few students to send a few copies for free to each school, then wait a few days, and the reputation of the "Dragon Ball" series should be able to open, and it should not cost a few bucks to do so.

If you release two copies a week, it's definitely not enough to connect yourself with only four screenwriters now, at least you have to recruit four, and you have to find one who can take the lead, fortunately, it's not easy to do comics now, the market is full of unemployed cartoonists, and the salary is not very expensive, to be honest, Chen Yihua has to sigh that he has crossed a good time, and now he is doing comics, which is really a low-threshold industry.