In 2010, Summit Entertainment's global box office exceeded $5 billion, and in 2011, The Sun predicted $4 billion, a lot lower than last year, but the Sun is not only looking at the box office, but also the overall plan for the future of Summit Entertainment. This year, Summit Entertainment has slowed down the production of movies and instead expanded aggressively, with Lionsgate, D2, Lucasfilm, MGM, and DreamWorks, which was hyped up for several days last time.

Every transaction is heavyweight, involving a lot of energy from Summit Entertainment, and even Li Xiuxiu, the CEO of Dream Chasing Entertainment Group, has moved to the United States to work, which shows how busy Summit Entertainment is this year. Such a busy state naturally involved the company's resources and delayed the film plan.

The second entrapment of the Marvel Cinematic Universe, which is an ongoing box office bomb, in addition to the originally scheduled ones. The Punisher, Blade, Daredevil, and Soul Chariot, which have already taken back their copyrights, have not yet started filming.

The third installment in the "Sherlock Holmes" series, shelved. The sequel to "Teddy Bear", put on hold. The sequel to "Rise of the Planet of the Apes", put on hold. Although the fourth part of the "Dance Out of My Life" series was not satisfactory at the box office, the peripheral sales were good, and the sequel was gone. Although the third installment of the "Hangover" series was not successful at the box office, it still earned more than $300 million worldwide, and it was worth launching a fourth installment, and it disappeared like this. "Warm Corpse" sold well, and the sequel went quiet.

It can be said that the gold mines of Summit Entertainment are one by one, but there is no time to mine them one by one.

And the "Star Wars" series under Lucasfilm, at the last press conference. Shao Shuaijun and Lucas also mentioned the new trilogy series, which is now under the umbrella of Summit Entertainment, but there is no sign of it yet.

But shelving does not mean news, these films will eventually meet the audience, sooner or later it is a matter of time. When Summit Entertainment digests this year's big moves, no one can stop it in the future. As The Sun put it, the Earth can't stop the rise of Summit Entertainment.

While the media was hyped, Summit Entertainment was still implementing the plan step by step, and Li Xiuxiu took the overall situation and began to integrate the equity relations of the company's various branches. Summit Entertainment is led by Mitchell. then continue to play the game of big fish eating small fish. Then the media followed, saying today that Mitchell had taken a fancy to Telescope Entertainment, tomorrow that Mitchell had taken a fancy to Focus Entertainment, and the day after tomorrow that Mitchell had met with the Weinstein brothers. There was an uproar.

It's April. April 1-3. Summit Entertainment's "Red Flame Battlefield 2" landed in North America, with a first-week opening score of $18.5 million, ranking second on the weekend box office list. Considering that the results of the entire market are not very good, the results achieved by "Red Flame Battlefield 2" are so-so and qualified, after all, it is not a high-cost production.

At this time, Shao Shuaijun was arguing with the special effects director of ILM and the special effects director of Golden Harvest D2 over a sketch.

"Shao, if it is designed like this, the power system of the entire sky aircraft carrier is unscientific, and we must ensure fluid dynamics and make the left and right symmetry of the hull." said the director of ILM.

Shao Shuaijun shook his head: "Don't fight with me, this is a science fiction movie, or a movie based on comics." I don't need any science, I just want you to design this sky aircraft carrier to be more windy and more windy. The symmetry is so cheesy, I need an irregular, but cool exploding effect! ”

The director of D2 said, "Cool, we need to design the graphic templates on the left and right, and we can't copy each other, which will make the production cost a lot higher? ”

"Don't be stingy with money, I'm worried about a lot of money now! I just want the effect, not the cost! Shao Shuaijun clapped his hands and was resolute. This designed sky aircraft carrier is the headquarters of S.H.I.E.L.D., where the Women's Federation will assemble, and a civil war will break out at the same time.

In order to reflect the pull of S.H.I.E.L.D., the design of the sky aircraft carrier requires a lot of special effects.

ILM and D2 are distressed about money, Shao Shuaijun is not distressed, the Marvel Cinematic Universe plan is not a separate movie, this is a complete set of marketing. Even if the movie is made for 500 million US dollars, as long as the box office is so-so, it will be a success. Most importantly, promote the Marvel superhero brand.

With a brand, you can build superhero theme parks all over the world, sell superhero toys and souvenirs all over the world, and generate a steady stream of energy.

Hollywood movies have a 1:3 revenue law, and a movie is three times the cost at the box office, and it can ensure that it makes money. But for super blockbusters, this law is not important, especially for this kind of movie with huge peripheral income, as long as the movie is good-looking, whether it makes money at the box office or not is secondary.

The simplest example is the "Chronicles of Narnia" series of movies released by Disco Productions, the first and second parts of which are sky-high investment and sky-high promotion, but the box office is not satisfactory, and it is not an exaggeration to say that it hit the street. However, just like that, the third installment of "The Chronicles of Narnia" has already begun to be produced.

Disney is not hot-headed and has to make movies that don't make money, but the "Chronicles of Narnia" is too powerful, adding rich content to Disney's theme parks and attracting a large number of children. Who's money has improved these years? One is a woman and the other is a child.

It doesn't matter if the box office is fluttering or not, as long as the children like it, crying and crying, the money will be earned back from his parents.

Therefore, under the influence of the subprime mortgage crisis, Disney still maintains sufficient vitality, and together with Summit Entertainment, it is now the two best developed companies in Hollywood.

Dream Catcher Entertainment saw it in its eyes and was greedy in its heart, so it decided to acquire Marvel Comics, learn from Disney's model, engage in a series of marketing, and build its own brand. Summit Entertainment is working hard to produce movies and promote brands, and Dream Chasing Golden Harvest is working hard to build peripheral channels and theme parks.

In Shao Shuaijun's clapping hands, the special effects director of ILM and D2, it doesn't matter if the stall is done, the boss speaks, and he can do what he wants.

Special effects, shooting, Shao Shuaijun's life is simple and fulfilling. It's messy outside.

Because DreamWorks Animation, which is listed on the New York Stock Exchange today, has submitted a plan to acquire it.

"DreamWorks gave up its last insistence, and the free spirit of what was once an independent film has completely lost its meaning of existence. Summit Entertainment has surfaced for the fourth time this year, spending $2 billion to acquire DreamWorks Animation! -- The Sun became popular, exposing Mitchell and Coleman at the beginning, and there was a suspicion of hype, and now it has finally been proven. The Sun is the most pervasive newspaper on the planet!

Correspondent of The Sun. It's all great detectives!

DreamWorks President Lewis. Coleman, speaking to reporters, said: "DreamWorks and Summit Entertainment have reached an acquisition agreement, and Mr. Katzenberg believes that the alliance with Summit Entertainment. It is the key to the next step in DreamWorks' strategy. We don't just sell companies. It's for the future. ”

In DreamWorks Animation, Katzenberg is the CEO and Coleman is the president. Coleman reports to Katzenberg. Coleman is just a part-time worker, and Katzenberg is the owner of DreamWorks.

Soon after, Katzenberg himself was interviewed: "I talked to Mitchell about the future, and we knew that DreamWorks could continue to go independent, but it would slow us down, and we had made a lot of great animated films in the last decade or so, but we couldn't tap into more potential." After cooperating with Summit Entertainment, DreamWorks will fully enter the Chinese market, and we will build the largest animation kingdom in the East! ”

As long as it is reviewed by the monopoly organization, the acquisition plan will be realized, and now Summit Entertainment and DreamWorks are no longer hidden, and their intentions are directly clear.

DreamWorks wants to become the Disney of the East!

In recent years, Disney has not given up and continues to integrate the intention of the animated film industry, and it is also eyeing DreamWorks. But Katzenberg kept procrastinating, unwilling. He was the chairman of Disney Animation Studios, and he founded DreamWorks for his dream, always looking forward to one day building an animation kingdom that rivals Disney.

After nearly two decades of waiting, Disney is thriving, and DreamWorks has always struggled to progress.

Just go back to Disney like this, Katzenberg is not reconciled.

Just then, Summit Entertainment bumped into it.

At dinner that day, even if Shao Shuaijun didn't speak, Katzenberg had a plan. Dream Entertainment Group is a giant in China, and the relationship is intertwined, and any entertainment company that wants to come in can't avoid Dream Chasing Entertainment. In the United States, DreamWorks is destined to be unable to surpass Disney, so the only way to confront China is to lead the battlefield to the east.

Entering China is not simply saying that you can enter it, and the scissorhands of radio and television are not only afraid of Chinese, but also afraid of Americans. Taking refuge in chasing dreams is the most concise and fastest step.

"Dream Harvest has already built theme parks in Asia and around the world, and DreamWorks' participation will be a strong complement to the theme parks. The construction of the theme park will also provide more peripheral benefits for DreamWorks, we are not acquiring and being acquired, we are joining forces! "Mitchell. Bruce said with a spring breeze on his face.

The most coquettish figure in Hollywood this year is Mitchell.

"We have reported countless big moves of Summit Entertainment this year, and I don't know how many more times we will report on it, should this year's Hollywood be renamed Summit Year?" -- Hollywood Entertainment Report.

"The momentum of the rise of large entertainment studios across the eastern and western hemispheres is undoubted, and now it depends on where Dream Entertainment will go. At present, the capital chain of Summit Entertainment is good, and the successive acquisitions have also stimulated the stock market, so that the stock continues to rise, and there are already shareholders who are looking forward to the next time Summit Entertainment will acquire that company, so that they can prepare in advance and make a profit. ”

The whole world knows that Summit Entertainment doesn't stop.

In fact, the pace of Summit Entertainment has indeed not stopped.

Since the listing of DreamWorks Animation, another unremarkable news has come out.

Paramount Pictures has confirmed the sale of all of its stake in Epix, a pay-per-pay television station jointly owned by Paramount, MGM and Lionsgate, and the 36.7 percent stake was sold to Summit Entertainment at a discount of $360 million. (To be continued......)