622 Mr. Kim's teachings
The Mercedes sped through the streets of Lagos and stopped in front of a six-story building with a small yard. The black driver jumped out of the car quickly, intending to help Jin Jianbo in the front row pull the door, Jin Jianbo didn't wait for the driver to pull the door, he had already pushed the door open and got out of the car, and at the same time opened the door for Lu Qihong and others in the back row and beckoned everyone to get out of the car.
Jin Jianbo's action made Lu Qihong and others very embarrassed, Wang Shuijin took Jin Jianbo's hand as soon as he got out of the car and said: "Lao Jin, you are so polite, you are such a big boss, personally give us the car door, how embarrassed is this." β
Jin Jianbo smiled and said: "What boss is not the boss, they are all colleagues in the past, you come to me, you are my guests." β
Lu Qihong and Jin Jianbo are not familiar with each other, but Jin Jianbo's performance still makes him feel like a spring breeze. He raised his head and looked at the building in front of him, and asked Jin Jianbo: "Mr. Jin, is this whole building your company?" β
Jin Jianbo nodded and said modestly: "Alas, there is no way, if you want to do business, you must always have a faΓ§ade, customers are very powerful, you don't have a decent faΓ§ade, and people still don't believe in your qualifications." β
"Wow, such a big building, Lao Jin, you're really famous." Wang Shuijin sighed continuously, "How can your current family property be tens of millions, right?" β
This is why people like Wang Shuijin would ask so straightforwardly. If you want to say that the time when Jin Jianbo and Wang Shuijin dealt with each other, it was more than ten years ago, and at that time, one was the factory director and the other was a young young worker who was a young worker, so it really didn't have any deep friendship. But Wang Shuijin doesn't have much heart, he feels that Jin Jianbo misses the old love very much from the interaction just now, and naturally regards Jin Jianbo as a friend who can communicate casually.
Lu Qihong is not as good as Wang Shuijin, but he is also secretly thinking about Jin Jianbo's family property in his heart. This Mercedes-Benz has to sell for more than 1 million in China. In Nigeria, this number is not less than that. As for this building, there may be more than 10,000 square meters of office space upstairs and downstairs. Based on what they know about the rent of office buildings in Lagos these days. That's more than $1 million a year.
The owner who can afford to rent an office building equivalent to 10 million yuan may have to multiply his net worth by 10 times or even more. This Jin Jianbo is really a big boss.
Jin Jianbo snorted. Then he led the three people to the building. Most of the people who came in and out of the hallway were blacks. But there are also Chinese and Westerners, who see Jin Jianbo and all step aside to give way. At the same time, he respectfully called "Mr. Jin". Wang Shuijin walked behind Jin Jianbo. I feel that my status is also a lot higher, after all, it is still a very proud thing to be able to have a big boss as my old friend.
The group came to Jin Jianbo's office and sat down, and a little Chinese girl came in and poured them tea, and Jin Jianbo introduced it to everyone. He was recruited from China to be his secretary.
Wang Shuijin looked at the furnishings in the office and said, "Old Jin." I have long thought that you are a talent, when you became our deputy director at a young age, and later ...... Although it is a bit of a twist and turn, but now you see, you are still mixing so well, and this business is not smaller than Jiang Shidian back then. β
Jin Jianbo waved his hand and said: "Lao Wang, you have won the award, I just took advantage of a loophole, worked in Africa for a few years, and made a little achievement." Compared to you Mr. Lin, it is a heaven and an underground. β
"What, do Mr. Jin and our Mr. Lin also know each other?" Lu Qihong asked.
Jin Jianbo said: "It's not just acquaintance, Zhenhua is my best friend in my life." β
"Really?" Lu Qihong was a little surprised, he turned his head to look at Wang Shuijin, Wang Shuijin still had a blank expression. After all, the grievances between Jin Jianbo and Lin Zhenhua are not something that people of Wang Shuijin's level can know and understand. ..., Jin Jianbo saw their doubts, smiled self-deprecatingly, and said: "The good friend I said is one-sided. I regard you Mr. Lin as my best friend, but you Mr. Lin don't necessarily regard me as his best friend. After all, he has a bigger career circle and more important friends than me. In fact, I just begged him to be able to say that he knew me Jin Jianbo, and he was very content. β
"Uh......" Lu Qihong was also inconvenient to comment on the rights and wrongs of his boss, so he had to divert the topic and ask: "Mr. Jin said that he opened a trading company before, but according to me, your company seems to be more than just trading, right?" I saw your image downstairs that there seemed to be an engineering project on the wall. β
Jin Jianbo said: "Manager Lu is indeed observant, no wonder you President Lin sent you to Lagos to pick up the lead." That's right, my Jianbo Industrial Co., Ltd. was a pure trading company in the early years, mainly purchasing some daily necessities from China to sell in Africa. In the past two years, the company's strength has grown, and we have opened up some new businesses, including the construction of roads, bridges and houses. β
"It's all a profiteering industry." Lu Qihong said with emotion.
"High profits also come high risks." Jin Jianbo responded, "Nigeria's economy is still good, but there are many companies doing engineering here, especially a large number of Western companies, they have been operating in Africa for a long time, and we do not have an advantage when competing with them." For example, in countries such as Chad, Central Africa, and Zaire, the economy is relatively difficult, and we have to advance funds to do many projects, and the risk of recovering the money is very high, and if we don't pay attention to it, we will do it in vain. β
Lu Qihong keenly grasped the information in Jin Jianbo's words and asked, "What, is Mr. Jin's company also competing with Western companies?" Is there any experience you can pass on to us? β
Jin Jianbo said with a smile: "Africa is originally the backyard of Europeans, and we Chinese companies come here to develop, how can we not conflict with them." However, when it comes to grabbing the market with Western companies, your Hanhua Group is the earliest in China, do you still need to learn from me, a latecomer? β
Lu Qihong said: "Our GCA Group has been participating in international competition for a long time, but the situation in each country is still a little different. Mr. Jin has been working hard in West Africa for many years, and there must be a lot of experience worth learning from us, so please don't be stingy. β
Jin Jianbo gave Lu Qihong a thumbs up and boasted: "Yes, yes, worthy of a new generation of college students, much more capable than our generation." I don't have much to pass on to you, lad, but in these seven or eight countries in West Africa, I have some government connections, and I can introduce them to you if you need them. β
"Then thank you so much Mr. Kim." Lu Qihong was overjoyed.
When they were trained before departure, Chu Hongyang, He Fei, and Schumann told them that the more economically underdeveloped countries are, the greater the influence of the government in the economy. It is most important to open up markets in Africa and build interpersonal relationships with the government. Over the years, Hanhua has done a lot of projects in Africa and established some government relations, but the more this kind of thing, the better, and Jin Jianbo promised to introduce them to some connections, which helped them a lot.
"Don't thank me, I owe Zhenhua a favor, how can I care about the affairs of your Hanhua Company." Jin Jianbo said leisurely, "By the way, what are your specific plans for coming to Lagos this time?" β
Lu Qihong heard that Jin Jianbo and Lin Zhenhua had a personal relationship, and knew that Jiang Shidian's predecessor was a petrochemical machine and was inextricably linked with Hanhua, so he had no reservations about Jin Jianbo. He told Jin Jianbo that Hanhua Group planned to establish 200 sales centers around the world, and Jin Jianbo was greatly moved: ..., "Alas, your spirit is indeed admirable." If 200 sales centers can be established, then there may not be a company in the world that can compete with Hanhua. β
"Based on Mr. Jin's experience, is this idea of our group feasible?" Lu Qihong asked, his question is completely from his own learning perspective, he believes that Jin Jianbo's horizons will be broader than his own, so he very much wants to hear what Jin Jianbo has to say about such a plan.
Jin Jianbo said: "Judging from my experience in competing with Western companies in Africa over the years, your Hanhua's plan is indeed unique. Although Hanhua has developed rapidly in recent years, there is still a gap between Hanhua and Western large enterprises. The core idea of your current plan is to pick up a large number of markets in poverty-stricken areas that Western companies disdain, accumulate sand into a tower, gather armpits into furs, hold the low-end market, and support the competition in the high-end market, which is really a good move. β
"So, Mr. Jin also supports our idea?" Lu Qihong said.
Jin Jianbo said with a smile: "In fact, when I first came to Africa, I did the same, and even now, my annual business volume can reach tens of millions of dollars, and I still haven't given up on those small markets." At present, the entire African market, from large construction projects to small retail stores with needles and threads, are operated by us Chinese. We refuse to let go of any small business, and this is the basis why we Chinese can defeat Western companies in Africa. β
Lu Qihong nodded desperately: "Mr. Jin said it so well, I now understand what we should do." β
Lu Qihong's words were not false politeness, and he did learn a lot in this conversation with Jin Jianbo. Previously, all he was thinking about was how to do some big business, and it was best to get a few billion-800 million big orders, and make the performance of the Lagos sales center at once, so as to win in front of people.
But after listening to Jin Jianbo's words, he understood the purpose of the company to roll out 200 sales centers in one go, which is not only to achieve full coverage geographically, but also to achieve full coverage in business. No matter how big or small the order is, as long as it is glued by this huge sales network, it must not be lost. In fact, the big business also starts from the small business, and today to make a water boiler of tens of thousands of yuan for a certain unit, maybe in a few days it will be able to develop a complete set of equipment of more than 100 million yuan.
Chinese are used to being poor anyway, and no matter how small the money is, they will not refuse.