Chapter 548: I'm Hooked on the Devil!
"Sounds good." This is Vitas' self-evaluation, he still doesn't quite understand the operation of the record company, and he doesn't bother to pay attention to it, he believes in Lin Yu, who brought himself to the United States from the Soviet Union, and believes in everything he has done for himself. As Lin Yu said to him: "You need to sing according to your ideas, and everything else has me." ”
When Vitas's "Opera 2" was first broadcast on the radio, except for Vitas, including Walter, the relevant personnel were very nervous, although they were full of confidence in the song, but they cared about it, and no one could take it calmly. However, this doubt was immediately dispelled, and from the next day, the ranking of "Opera 2" on the major American charts has been rising, and a week later it has reached the top spot.
The reason why there is such a good effect can not but be attributed to the super successful strategy of Columbia Records, with the help of Michael Jackson's prestige, the launch of Vitas such a "prince of dolphin sound", now those Michael Jackson's songs, especially those who called the company after Pavarotti's concert, they spared no effort to promote Vitas, how handsome he looks, how well he sings, like people who believe in cults, if they don't believe it, they even put on a desperate posture.
In such a situation, whether you believe it or not, you are very interested in Vitas anyway, and when the news of Vitas is going to release a single comes out, in order to hear this song for the first time, there are not many singers waiting by the radio. And Vitas's songs did not disappoint them, not to mention anything else, just listening to Vitas' voice is already a pleasure, not to mention that the music is even more otherworldly and unforgettable.
So without Vitas' knowledge. A gang of hardcore admirers has been formed, even in various American classes. Preparations have already begun for the "Vitas Song Society".
Such a good result cannot be said to be unexpected, but it still made everyone happy, only Vitas himself did not understand, but seeing everyone beaming, his mood was naturally not too bad.
"Isn't it time to put out a record?" A week later, the crowd began to ask the question.
"Wait." Walter pondered for a long time, and finally said this.
Originally, according to the previous plan, it was the best time to release a record while the song was at the top of the charts, but Walter thought about it carefully. Combined with Vitas's own situation and the demonic voice, Walter decided not to release it for the time being, although it was risky, because now the mood of the singer has been fully mobilized. Everywhere I was asking where I could buy records for Opera 2. If this craze cools down, the effect of the issuance may be much worse. And maybe it will cause a rebellious mentality and resist Vitas. But Walter still felt that it would be better to wait. Because Vitas' songs are so magical, he believes that there is room for the singer's emotions to rise. He's going to take the opportunity to turn Vitas into a superstar. Like a stock speculator, Walter doesn't want to sell the stock after making a slight profit, he has to wait for the stock to rise to the highest level before selling. This mentality is already a standard gambler's mentality. But Walter was confident because of Vitas in his hands. It is a natural card of big and small killing.
Walter's decision turned out to be the right one, in a situation where Vitas records were not available everywhere. Gemi did not give up, but pursued it more fervently. More phone calls were made to the company, the wording was so fierce that some people even cursed and some issued death notices. At this time, Gemi's mood was already crazy.
Walter began to live a life of hiding again.
A month later, when the situation was almost out of control and the singers began to demonstrate at the record label, Walter finally made the decision to release it. During this period, the record had already been produced, and Walter gave an order, and suddenly Vitas, a single called "Opera 2", was sold in video stores all over the United States.
However, everyone still underestimated the impact caused by Vitas, and the long queue in front of the major video stores became a great spectacle for a while. And soon all the major video stores called the company and asked for more records, because even though the records were sold out, there were still a large number of songs that asked to buy.
While delighted by this situation, Walter and the others couldn't help but look at each other, they didn't expect that the genius child brought back by Lin Yu would be so popular, how big is the potential buying group? Originally, Walter had already released the film according to the standards of a popular singer, but it was still in short supply, and those who thought Walter's decision to take risks at the time now feel that Walter's decision was too cautious.
I can't figure it out for a while, but I don't need to think too much about it, and it makes sense to release more records right away. Working overtime, a new batch of records was finally sent out immediately, and then it was swept away by the waiting song.
The sales boom lasted for a long time, and when the national craze cooled down, messages from Europe and Asia delighted Columbia Records, whose video dealers also demanded the rights to release the single.
In fact, this phenomenon just shows the wisdom of Walter's decision-making, and the only thing I was looking forward to for Vitas's single was the song of the world pop king Michael Jackson, and a large part of it was the class with strong purchasing power, that is, the vast number of white-collar workers.
In society, this is a very common class, they are generally highly educated, have a relatively high vision, like Western classical music, and generally disdain general popular music, which is also the largest consumer group of opera music. In the absence of Vitas's records, people who didn't know Vitas as a person, or who knew and didn't care about it, also became interested in Vitas, and the clips of "Opera 2" played on the music charts broadcast every day made them crazy, and the number of this group snowballed. Walter's estimate is not wrong, his estimated circulation is not much different from the number of this part of the song, but Walter did not estimate the other part of the song, all of them are pop music enthusiasts, are in the age of star-chasing, according to the general understanding, this part of the people will only chase superficial pop music, appreciate the immovable and elegant classical opera, but this time, they were also moved by Vitas's songs.
When Vitas first became popular, they naturally laughed it off, and what they sang was that opera was boring and boring. However, Vitas's record was delayed, and the madness of those white-collar singers finally aroused their curiosity to hear what songs could have such great magic. And when I heard it, I suddenly got out of control. The emotions expressed in this "Opera 2" actually coincided with their youthful and dynamic mentality, and they were immediately moved. As a result, there will be a situation where supply exceeds demand.
In addition, there are those white-collar workers, who are the main consumers of opera and music records, and many people like to listen to music to relax their mood and body when they have nothing to do. Now seeing those followers of pop music, little children who don't have rich experience and experience, actually turn the direction to pursue Vitas, it is a rather surprising thing for them, the words of a young man interviewed can show this, he disdainfully commented on the young singer Mi in front of the camera and said: "These people don't understand music at all, they just blindly chase stars, only people of our class really understand Vitas's music, he is connected with our hearts, and what he expresses is exactly what we want to say." For a while, the white-collar class was quite a bit of a mouthpiece of Vitas as their spokesperson.
Vitas didn't feel much about it, and Vitas had always maintained a very calm appearance about the madness of the singer.
However, although the major media in the United States are also paying attention to Vitas, they are now more concerned about Vitas's case.
There are many media outlets that have criticized Columbia Records' marketing methods, believing that this kind of appetizing tactics is too excessive and completely irresponsible to the majority of singers.
However, many media have admitted that this technique is extremely successful, and after listening to this song, I have to admit that it does have the strength to whet everyone's appetite, and it is completely worth the long wait. On this issue, I believe that the mentality of the majority of singers is the same.
In addition, some music media have analyzed this matter from a musical point of view, and the famous critic Terry said: "I have said that Vitas will be the most successful performer in both spans, from opera music to pop music, and I will say it now, and I would like to add that he will be the most successful superstar of the future who combines creation and performance, reaching unprecedented heights." This is not my prophecy, but a fact that will certainly come up. From a musical point of view, Vitas is actually not a perfect serious musician, preferring to popularize opera, but with the recommendation and support of Columbia Records, Vitas's music can be accepted by the public. It was this marketing approach by Columbia Records that allowed Vitas to put his opera at the forefront of pop music, becoming the first person to straddle the worlds of serious music and popular music. Vitas is Daya, and Walter's marketing method is vulgarity, but they can find a point of convergence to vulgarize Daya's things and make them more acceptable. Therefore, there is no need to discuss whether Vitas' song should belong to serious music or what, in a word, he is appreciated by both the elegant and the vulgar. Of course, there is also Vitas' own voice conditions and singing skills, for this, I can only say, it has a devilish youhuo power. It's a pity that I've been completely caught up in this devil. ”!。