After being busy for a while, the sky was dark, Yang Lin led Du Qifeng and Wei Jiahui to the "Manjianghong" hot pot restaurant where they drank liquor last time. The authentic Sichuan cuisine, the red soup, the 30-year-old Moutai, and the strong mainland taste make Yang Lin feel as if he has returned to his previous life.

Compared with Yang Lin, Du Qifeng and Wei Jiahui are obviously not very suitable for the spicy Sichuan hot pot, they stick out their tongues spicily, and they can't stop drinking water, but they also eat very much, and they don't drink much liquor. Yang Lin also ridiculed them: "The great chairman said that comrades who can't eat spicy food are not a real revolutionary. The Fateful. ”

Wei Du and the others didn't speak, but they slandered in their hearts: Lao Tzu is a little citizen, whose life is it?

"Wei Xiaobao, go back tonight, you can work overtime." Yang Lin said while eating.

Wei Jiahui was stunned for a moment and asked, "What are you doing?" "The crew is still just a prototype, do you have to work overtime overnight with so many things?

Yang Lin drank a cup of Moutai by himself, picked up a towel to wipe the sweat on his forehead, and said, "Change the script." ”

"What?" Now even Du Qifeng stopped his chopsticks, "Change the script now?" "The crew and actors are basically ready, just waiting to start the film, how can it be too late to change the script at this time?

When Yang Lin saw their expressions, he knew that he had misunderstood, and said with a smile: "It's not a big change, it's just some small details, in some scenes." Or add something to the dialogue. ”

"What's that?" Du Qifeng was a little curious.

Yang Lin said: "Advertisement." ”

Du Qifeng was stunned: "Advertisement? ”

Yang Lin nodded and said, "Specifically, it's product placement." ”

"Will it affect the ratings?" Wei Jiahui hesitated, he had heard of this term before, and it was often used in movies in the United States. But this is Xiangjiang, and the advertisements inserted between every two episodes of the TV series will cause dissatisfaction among the audience.

"No, it won't." Yang Lin said firmly, seeing that the two of them looked disapproving, he explained: "Of course, the premise is that you don't make it too obvious, you must have an artistic surname, and try to achieve 'seamless implantation'." ”

"Seamless implantation?" Du Qifeng and Wei Jiahui were stunned by Yang Lin's new terms one after another, and they felt that their brains were not enough.

Yang Lin took a sip of wine and said, "For example, in an advertisement for a drink, don't directly give the actor a sentence: 'This drink is delicious!'" Such lines. You can pull the camera down on the refrigerator, and the actor opens the refrigerator and picks out the brand among the dazzling array of drinks. ”

When Du Qifeng heard this, he nodded again and again, in such a way without a trace, as far as possible not to trigger the audience's disgust, and invisibly enhanced the brand's popularity.

Yang Lin continued: "For example, a luxury car brand, you can make a rich character in the play drive this kind of car every time he appears, and give it a close-up every time, which subtly emphasizes the grade and taste of this luxury car." Saying that, he sighed and said: "I can't help it, Uncle Sixth only gave 1 million production fees, but this drama is positioned in a youth idol drama, and it is bound to come into contact with many luxurious scenes, high-end brands, and popular elements, where is this money enough?" You have to think of something else to do. If we want to shoot, we have to shoot the best, are you two willing to see me call that Master Zhao Zhenqiang in the future? Said to Wei Jiahui: "You work hard, add all kinds of big brands, each of them is a reading script, I will talk about it one by one, someone must be able to afford it." ”

Wei Jiahui is notoriously strong in screenwriting, and he has begun to think about which brand should be added to that scene, and how to achieve "seamless implantation" without affecting the smooth and natural script.

With the development of the times, compared with traditional TV and print advertising, film placement has gradually become a channel with a high surname price ratio. In Hollywood, ad placement is often associated with "bundled marketing." Bundled marketing refers to the brand funder placing product advertisements with movie elements, bundling the product and the movie together for promotion. When product placement becomes an indispensable part of the film and television industry, it also marks the maturity of film as a commodity. In Yang Lin's previous life, Hollywood's film revenue was 28%, 20% of the box office, and 80% of other income, and 20% of the latter's income came from implantation and bundled marketing.

Yang Lin even considered that in the future, he should set up a special "implantation company" to operate this business. Not only your own play, but also in all scripts, you can analyze all the clearly listed props or objects that may appear in the movie, and contact possible products to reach cooperation.

What Du Qifeng was thinking at this time was: How many wonderful ideas does this guy still have in his head? Where did he learn these new but useful tricks? Could it be that the level of the mainland's entertainment industry is already high enough to be looked up to by Xiangjiang?

――――――I'm the dividing line of happiness――――――

Early the next morning, Yang Lin was still practicing boxing downstairs at Miao Qiaowei's house, and while thinking about buying a house, he saw Wei Jiahui carrying a bag and coming over early.

Looking at Wei Jiahui's messy hair and bloodshot eyes, Yang Lin was a little moved in his heart. With Wei Jiahui's current situation, there is actually no need to work so hard to help Yang Lin. He is already a well-known screenwriter of TVB, but here in Yang Lin, he is a guy who does chores. Even if the script is changed this time, it is to cater to the merchants, and the completely commercial changes not only do not show strength, but also have to stay up late and work hard.

But Yang Lin also has his own ideas and intentions. In his long-term and ambitious goals, he does not know how many difficulties and obstacles there will be, and he cannot and has no energy, and every work is completed by himself. Wei Jiahui, like Du Qifeng, is a rare talent, and it is the most important part of Yang Lin's future layout. Du Qifeng's directing ability is definitely strong enough, but Wei Jiahui is more comprehensive, producer, director, screenwriter, and even behind-the-scenes coordinator, can handle everything.

Now Yang Lin is going to implant his "super era" concept into Wei Jiahui's head step by step to increase his sense of identity and entourage. Until a fixed law was formed in Wei Jiahui's mind: Yang Lin is always right, follow him, always be right!

That's right, this is the "biography. pin" is the most powerful psychological suggestion. is not as exaggerated and terrifying as the legendary "brainwashing", it is just a relatively esoteric psychological trick, and Yang Lin in his previous life was almost "pulled into the water" by these tricks.

Back upstairs, Miao Qiaowei was still asleep, Yang Lin and Wei Jiahui washed up briefly, and ate the breakfast that Wei Jiahui bought by the way. While eating xiaolongbao, Yang Lin took a rough look at the fruits of Wei Jiahui's overtime work overnight.

Wei Jiahui deserves to be a "gold medal screenwriter", he picked out in detail the places that can be implanted in the script with advertisements, and then added the brands or products that he thought could be promoted, which was reasonable, natural and seamless with the content of the script.

This is also what Yang Lin meant, "implanting" the brands or products that can be promoted in the script in advance, and then negotiating with the manufacturers of these brands or products one by one. In fact, the best way to implant ads is to first contact the advertising objects that need to be implanted, and then implant these advertising objects when creating the script, which will be more smooth and natural. But there was no way, when he "created" the script, Yang Lin didn't think of it at all, so he could only realize it now and encourage him to make up for it.

After eating, Yang Lin changed his clothes and said, "You sleep first, I'll talk to these potential customers one by one, and try to pull as many advertising sponsorships as possible." ”

"I'll go with you, to be honest, this kind of 'ad placement' method I think is very promising, let me see the negotiation process, learn and learn." Wei Jiahui, who washed his face after eating, was full of energy again.

Yang Lin smiled, it seemed that his "biography. The "pin" tactic has already begun to bear fruit.

Well, do you want to pass it on in the future. Pin "this artifact" to carry forward?

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