457 Digging corners
"Lao Xiang, you just said that our machine tool products are under great competitive pressure, what's going on?" Lin Zhenhua turned his head to Xiang Zhe and asked him. He originally planned to ask about the situation after the Korean machine tool companies entered Xunyang, but now he heard Xiang Zhe take the initiative to mention the matter, and he just followed the conversation.
Xiang Zhe said: "Zhenhua, did you find anything different when you came back to Xunyang this time?" ”
Lin Zhenhua nodded and said: "I have noticed, how come there are several machine tool companies with sticks around our company at once?" ”
"Uh......" Xiang Zhe was also choked by the word stick used by Lin Zhenhua, he was relieved, and then replied: "These are the ...... Korean companies, in fact, have already come in, but they have not been listed before, and we don't particularly care. Last month, they suddenly held a very high-profile opening ceremony, several companies were listed at the same time, and firecrackers were set off more lively than the Chinese New Year, making it clear that they were demonstrating to us. ”
Lin Zhenhua said disdainfully: "Demonstrate, just demonstrate, they are willing to play caesarean section at the door of our group, I have no opinion, as long as it does not affect our normal business." ”
Xiang Zhe said with a bitter face: "Zhenhua, the problem is that they do affect our normal business. ”
"What? Are they stealing our business? Lin Zhenhua asked in surprise, a little surprised in his heart. It stands to reason that a new enterprise has just landed, and there are still a lot of internal affairs to deal with, and it is impossible to affect the operation of local enterprises all at once. At the very least, it will take them months to recruit employees and complete the training, right? Not a lot of words
Peng Shaozhe, the general manager of the home furnishing company, said: "Zhenhua, you don't know, these Han ......, oh, by the way, these sticks, the directors don't pay attention to the rules. As soon as they hung up their cards, they started digging into our corners, which was very excessive. ”
This is the difference between himself and foreign monks, Lin Zhenhua calls Koreans sticks, Xiang Zhe doesn't mess around with him, but Peng Shaozhe will praise Lin Zhenhua's field, and also learn from him, using the word stick.
"Digging corners?" Lin Zhenhua was stunned for a moment, and immediately understood, "What, are they poaching our employees?" ”。
The right army nodded heavily and said, "That's right. As soon as they finished hanging up the card, they set up a huge recruitment notice at the gate of the factory to recruit experienced technicians, and the salary given was 1000 to 1200 yuan a month, and the salary was negotiable for those with special skills. ”
Lin Zhenhua gasped: "1000 to 1200 yuan? TMD, this is a naked digging corner."
In 1993, the annual wage of workers in China was only 3,300 yuan, or less than 300 yuan per month. Due to the good efficiency, the wage level of Hanhua Heavy Industry is much higher than that of other enterprises, plus the year-end bonus, the average monthly income of ordinary workers is almost more than 600 yuan, which is already a well-known high salary.
However, as soon as Korean-funded enterprises came in, they offered a salary of 1,000 to 1,200 yuan, which was twice as high as that of Hanhua. The workers are very pragmatic, and no one will think that the wages are too high. In the face of double the salary, it is inevitable that some workers will be tempted. The move of Korean-funded enterprises is obviously poaching people from Hanhua. As for workers in companies other than GCA, it will only be harder to resist this temptation.
In the face of this kind of trick of digging people, Hanhua can be said to have no way at all. What can you say that the wages offered are high, and the workers are willing to go to the past? It's no longer the age of archives and personnel relationships, and it's becoming easier and easier to change jobs.
If you want to retain people, there is also a way, which is to raise the salary standard to the level of the other party, but it is impossible to do so. The other party is just a small company, with a maximum of 100 people, producing one or two products. And Hanhua is a behemoth, there are more than 20,000 workers, and if you want to raise wages, it means that more than 20,000 people have to mention. That's a lot of money.
In fact, even if Hanhua gritted his teeth and raised his salary, the other party could still raise it higher. What people want to dig is only a few dozen people, but if you want to fight for the salary level, you have to take tens of thousands of people to fight, and this kind of spelling will never be able to win.
Some people may wonder why our companies can't raise wages when they can raise their wages very high. The reasons for this are complex. First of all, the technical level of foreign-funded enterprises is itself higher than that of domestic enterprises, and the profit margin of products is high, which can support higher wages. Second, when foreign-funded enterprises first enter the Chinese market, they can tolerate not making a profit for a few years and relying on foreign parent companies for blood transfusion, but domestic enterprises do not have such conditions. If domestic companies really want to compete with foreign companies for wage levels, then people can casually set a standard of 100,000 or 1 million, do you dare to follow?
In addition, the workforce of domestic enterprises is three generations of old, middle-aged and young people, and the value created by the old workers who are not energetic and the young workers who are learning technology is relatively low, and the middle-aged workers who are really able to create profits for the enterprise are in the prime of life. As soon as foreign companies come in, they will directly tap the backbone talents in various domestic enterprises, so that they do not have the burden of placing the elderly and training new people, and the cost pressure will naturally be smaller.
In fact, it is not only foreign capital that will do this when entering the Chinese market, some emerging domestic private enterprises also often do this, they use very generous salaries to poach talents from other mature companies, your original annual salary of 100,000, I will give you 200,000, anyway, I only dig one person, but I can make the remaining hundreds of people become attractive. This method of poaching people is very harmful, because the enterprise of the poached party may cultivate one outstanding talent from among 100 people, and the poaching party does not need to pay the cost of training and eliminating talents, and directly poachs the talents selected by others.
Throughout the 90s, due to the crazy influx of foreign capital, China's industry was severely impacted, and many enterprises were in trouble, bankrupt one after another, or were bought by foreign investors at low prices. In the final analysis, in addition to the objective factors of insufficient technical level of Chinese enterprises, a large number of talents in key positions have been poached by foreign-funded enterprises, which is also a reason that cannot be ignored.
"Have any of our workers been dug up?" Lin Zhenhua asked.
Xiang Zhe nodded: "In the past month or so, more than 100 people have been poached from the entire company, not counting those who applied for jobs and were not accepted." There are already some grumbling among the workers, saying that it is better to work for their own people than for foreigners. The wages given by foreigners are high, and our own people are too picky. ”
"What a nonsense, the housing provided by the company to them, and other benefits in the factory, haven't they seen it?" Peng Shaozhe said indignantly. Some of his home furnishing companies were poached, and some workers came to him to ask for an increase in wages, threatening to defect to Koreans if they didn't increase their wages.
"No way, it's not to blame the workers who left, after all, people are profit-seeking." Lin Zhenhua made a generous appearance and said, this kind of thing, if it comes, it will be safe, and it is useless to be in a hurry.
He Fei, who is in charge of domestic sales, said: "Korean companies are very ugly, they not only poach our workers, but also our salespeople. They pay salespeople more than workers, and in addition to a fixed salary, they also have a high commission on the business. Several people in our sales department have already invested in Korean companies and brought over the customer relationships in their hands, which has caused us immeasurable losses. ”
"This is simply too deceitful" Hearing that the customer relationship was taken away, Lin Zhenhua was really annoyed. The cost of training a marketer is much greater than the cost of training a worker. The customer relationships in the hands of these marketers are formed after paying countless development and maintenance costs. South Korean companies only offer some high salaries, plus the promise of business commissions, to get these customer relationships in their hands, which should be considered a very despicable behavior in the market.
Being able to master customer relationships is the key to a company's ability to gain a foothold in a new market. Previously, Lin Zhenhua also hoped that Korean-funded enterprises would not be able to establish stable sales channels for a long time after entering China, so as to bring a buffer period to Hanhua Machine Tool and the entire domestic machine tool industry. South Korean companies don't want to spend time cultivating the market at all, but snatch customers and salespeople from domestic companies by directly poaching people, so that there is no room for relaxation between the two sides.
The right army comforted him and said: "Xiaolin, you don't have to worry, after all, the people who have been poached are only a minority, and most of the workers and cadres are still relatively stable." I've talked to some of the workers and they feel that the company pays to train them, and it would be unethical to abandon the company at such a time. They all said that they were willing to grow with the company. ”
Xiang Zhe said: "What Shaozhe said just now also makes sense, some workers did not leave because they considered various benefits in the company, as well as housing, etc. We have analyzed the problem of customer relationship that He Fei said just now, and the loss is not too big, and some customer relationships can still be recovered through our efforts. In general, the impact of Korean-funded enterprises poaching corners on us is still within a controllable range, and I bring up this matter today to take precautions......"
Just as she was saying this, Bi Min, the director of the office, suddenly pushed the door open and came in, she looked at everyone, and then walked to Lin Zhenhua's side, and whispered close to his ear: "Mr. Lin, is it convenient for you to go out and have a look now?" Yang Wenyong and Yang Wenjun fought at the door of the office building, and Yang Wenjun kept saying that he wanted to see you. ”
"Yang Wenjun?" Lin Zhenhua frowned. At this time, through the glass window of the conference room, the faint sound of quarrels could be heard downstairs. Lin Zhenhua hesitated for a moment and said to everyone: "Let's continue to discuss, I'll go down and take a look." ”……,