Chapter 36 Advertising is out

(No tickets, no collections, no clicks, it's really painful!) Everyone passing by, it's okay to look at it, please support it! Regardless of whether it is well written or not, no matter how you say it, this is also a precedent for opening entertainment essays, and it started with the trade industry. )

The news media's hype about Zhao Yazhi's incident and the ban on the screening of "Youth on Fire" is in the ascendant, and the time has quietly flipped over and come to December. That night, a clothing commercial of just ten seconds was jointly staged in the prime time of TVB and ATV.

On the picture, Zhou Yanfa's lofty atmosphere, Zhang Yurong's prince and aristocratic atmosphere, Tan Yonglin's elegance and luxury, and Luo Wen's maturity and calmness; Zhang Aijia is generous and confident, Mi Xue is noble and beautiful, Zhong Yihong is charming and enchanting, and Wang Mingquan is elegant and elegant. The dress of several people, as soon as they appeared, took the lead, gave full play to their temperament, and exuded a powerful aura.

All the viewers sitting in front of the TV were shocked in an instant, and these costumes, worn on several people, could not be more appropriate. All Hong Kong people have been taught a hard lesson, it turns out that as long as the clothes are well dressed, the charm of people can be so infinitely expanded.

There are two lines in the commercial, which are so that people remember:

"Men, be cruel to yourself! Han Tang is popular and makes you a real man! ”

"Women, you can be more beautiful! With the popularity of the Han and Tang Dynasties, it's good to be a woman! ”

Overnight, the popular clothing of the Han and Tang Dynasties officially entered the field of vision of the people of Hong Kong. And in the fashion industry, it is tantamount to dropping a bombshell, and the sensational impact caused by it is beginning to sweep away.

The next day, all the newspaper headlines were full of information about the popular clothing of the Han and Tang dynasties. Some say that this is the rise of Hong Kong's local clothing brands. Some say that the appearance of popular clothing in the Han and Tang dynasties as a dark horse will trigger innovation and pattern changes in the fashion industry. Others want to report from the perspective of the company's founders and owners, but unfortunately most of them are hearsay, and they can't dig up anything really useful. In short, there is everything to say.

Usually in the morning, when the citizens meet, they often say "this drama is good-looking", "who is really good at this", "this villain is too hateful", and so on, all of which are discussing the plot of the TV series, and now they don't talk about it. Instead, replace it with:

"What do you think?"

"How's that?"

"What kind of advertising film for Han and Tang Dynasty popular costumes! You can't fail to see it, do you? The speaker looked furious.

"Oh, that's what you're talking about! Look, the man is very handsome, the woman is very beautiful, and the clothes he wears are very good! ”

"You don't have an idea?"

"What are you talking about? In addition to men, actresses and clothes, I have ideas. The man foamed at the mouth, "Tsk! To be honest, I was originally a loyal fan of Zhao Yazhi, but when I saw the advertisement, several women were wearing those clothes, which was so beautiful that I had nothing to say, and my interest immediately soared! ”

"Yes, yes, I feel the same way! Alas, it's so beautiful! ”

At the moment, the two got together obscenely and talked about how many actresses looked good in this dress, and where they looked best.

And when women meet, they talk differently.

"Oh, what kind of clothing advertisement, did you see it? Zhou Runfa is really masculine. ”

"Of course. Still, I think the one who dresses like a prince looks the best, and I love him to death. ”

His name is Zhang Yanrong, and he played the uproarious "Youth on Fire". The two of you are good, but they are still not as good as my favorite Rowen, mature and calm, chic and uninhibited! A woman who heard it couldn't help but interject.

"I said, no matter how good-looking a man is, can he still eat it as a meal? What I want most is to come back with a beautiful dress that I advertised. Another woman interjected.

"This dress seems to be quite expensive, and it will cost us two or three months of wages to buy one."

"It shouldn't be that outrageous!"

Several women were talking, and the topic shifted from talking about handsome guys to clothes.

The first wave of advertising caused a huge sensation. But Zhang Shaoping knows that it is not so easy to successfully create a well-known brand that is accepted by the upper class. The key is to see whether the quality and design of the clothing are good, and even if these hardware and software are all high-quality, it is impossible to open the market of the upper rich at once.

Zhang Shaoping is very busy, busy in the dark, on the one hand, several companies to catch up, on the other hand, he has to personally sit in the cinema chain investment acquisition plan and plan new companies, but also have to keep an eye on the follow-up development of advertising investment. The so-called new companies, including computers, mobile phones, as well as shoes and watches, he has a plan, began to write a plan, and when the time is right, he will quickly take action.

Everyone says that movies are the most profitable in this era, but in fact, the most profitable thing now is industry. Two or three years later, it will be real estate, and ten years later, it will be the high-tech industry, and finally the entertainment and cultural industry. Zhang Shaoping's ambition is to be a tycoon, so what is the most profitable, what he is bound to participate in.

Zhang Shaoping is busy, but many things can't be done overnight, and he can write a plan slowly. Therefore, he was busy and went to participate in the opening ceremony of Wang Jingwang's fat man.

In Hong Kong's film and television culture, there are two that are more interesting and distinctive.

The midnight test screening before the film was officially released, Zhang Shaoping had seen it, and this time he wanted to participate in the start-up worship before shooting.

With the former disappearing from the glory of Hong Kong films, this tradition has disappeared into the long river of history. With the exodus of Hong Kong filmmakers, the latter's influence gradually spread, and in the 21st century, the mainland that believes in atheism has also begun to prescribe "worship God" in the film and television industry.

Turning on the camera to worship God is a kind of ritual to put it bluntly, hoping to be auspicious, ask for peace of mind, and help the big drama start filming smoothly.

In Guangdong, Hong Kong and Macao, especially in Hong Kong, people are very superstitious. From high-ranking officials and nobles to ordinary citizens, they firmly believe in feng shui fortune-telling. Residential and business addresses must be approved by a feng shui master, and the doorway, room layout, bonsai furnishings, etc. must also be guided by a feng shui master, and even what furniture to put and what color furniture to put is very particular.

Not only that, getting married or something, it's not that you want to get married, the birthdays of the two are incompatible, the surname Fan is not guilty, and the good day is right, and so on, a lot of taboos. For example, the surname Ye can't be with the surname Huang, because "Ye will be yellow", and the surname Cai can't be with the surname Guo, and the "pot" will cook "vegetables".

Hong Kong people have inherited the Chinese superstitious tradition in its entirety, but there have been some changes, and they are only keen to worship three great gods: Wong Tai Sin, Mazu and Guan Erye. The other gods all stood aside.

Zhang Shaoping is the first time to participate in the opening of this Laoshizi to worship God, and he feels fresh when he sees everything.

Fresh is fresh, but Zhang Shaoping did not participate in worshipping God, but stood aside and watched like the general crowd of onlookers.

"The Demon Hunter" is a small production, and the pomp and circumstance of the worship ceremony are not grand. But Wang Jing is a thief, and under the gimmick of Han and Tang Fengxing Clothing Company's special sponsorship of script costumes, he really fooled many reporters.

A square table with a large red cloth. On top is a bronze incense burner. In front of the incense burner, there were many offerings, except for a whole golden roasted suckling pig, red wine, chicken, duck and some seasonal fruits.

A feng shui master looked at the hour and announced that it was time to worship. Wang Jing stepped out first, put on his head with a happy face, and muttered in his mouth: "Blessing of the gods, the filming of the crew of "Demon Hunter" went smoothly and was a big hit at the box office. ”

After the director stepped down, the main creative staff stepped forward one by one according to their important surnames or qualifications.

After the incense, Wang Jing stood in the middle, and the leading actors stood on both sides, holding a golden knife tied with a red cloth, symbolizing the first knife of the surname. Then, the sacrifice was quickly divided, and the spectators had a share, and even the crowd and reporters were given a small piece of roast suckling pig.

After the sacrifice was divided, facing reporters, Wang Fatzi deliberately revealed that the current hottest "Han and Tang Dynasty popular costume commercials" were filmed and produced by him, so that the reporters could get satisfactory news, and then take the opportunity to invite these uncrowned kings back to mention this "Demon Hunter" film by the way. Eating people with soft mouths and short hands, the reporters naturally patted their chests and promised that they would definitely report on his film by the way, and then they left satisfied.

waited until all the reporters were gone, and Zhang Shaoping went to talk to Wang Jing. Seeing Zhang Shaoping, Wang Fatzi greeted him with a fart, and said with a smile: "Pingzai, just borrowed your company's name for use, don't blame!" No wonder! ”

Zhang Shaoping said with a smile: "My company name, you can use it, rest assured, use it boldly, I will never blame you!" You should not only use it in life, but also use it in movies! ”

"Advertise, huh? What benefits do I have first? Wang Jingxiao's eyes were rolling around, with a smiling expression, "Why, I'm a principled person...... No good, I'm not going to help you. ”

Zhang Shaoping smiled lightly: "The benefits are right? There must be. You're a director, I'm a businessman, you want to make a movie, don't you have to invest in me? I'm currently negotiating a couple of theaters, and if it goes well, I might restructure a theater chain. I'm the best friend, you know, when the time comes, I'll pay you to open a reading production company, and then be attached to my theater, you make a movie, I'll help you release it, wouldn't it be a good thing? ”

Wang Jing's eyes lit up when he heard this, and he said happily: "Is this true? ”

Zhang Shaoping's words are too attractive, with Wang Jing's current fame, let alone opening a film company, it is a little difficult to find money to invest in making movies. The films he directed, counting this one, are only two in total, all of which were invested by Shaw Brothers, and this is still for the sake of Wang Tianlin's son, so he gave him money, otherwise, he is estimated to be still playing soy sauce.

"Am I going to lie to you? However, the premise is that you have to make a good film, otherwise, even if I am willing to give you money to start a company, you may not be able to gain a foothold in the film industry. ”

"Pingzai, don't worry, I, Wang Jing, don't dare to say anything else, and I will never admit it when I make a movie." Wang Fatzi is rare to be serious, and he is very serious.

"That's for the best."

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