PS ([X-Files was founded in November 2004, in order to select endorsement models for advertising products, the famous Korean advertising company "First Planning" commissioned a South Korean DSR research company to collect data and materials to compile a 113-page document.

On January 17, 2005, the internal document entitled "Report on the Results of In-depth Interviews with Specialists for Advertising Models and Celebrity Prospects" (referred to as the "X-Files") was transferred to the private sector by the Korean advertising agency "First Planning".

Among them, the current situation and trend of 99 popular artists in South Korea are analyzed in detail, among them, the most exciting thing is that the "extreme**" of the artists was kicked off with the excuse of "rumors".

The purpose of the survey is indicated on the front page of the document: to accurately evaluate the value of the model through the collection of information related to the advertising model, and to predict the situation that may occur due to the personal reasons of the model after the signing of the contract, so as to minimize the risk of the advertiser. The investigation method of the document: through the in-depth interview of 10 people, including 8 senior print media reporters and 2 TV reporters, in the form of questions and answers, all the information obtained was collected. The composition of the document is composed of 5 items: current location, secrets, charisma/talent, self-control, and rumors, and each is rated with a maximum of 5 stars. Under the column, the situation of the respondent is also indicated in detail.

In addition to Zhang Dongjian, Ahn Jae-wook, Moon Geun-young, Cha Ren-pyo and others who "survived", most of the stars on the list could not escape the clutches of the "X-Files". (Data from the Internet)

These artists who were exposed to black material were instantly stained with their good image, and their commercial value was greatly reduced.

In the Korean entertainment industry, a pool of clear water turned into ink in an instant.

Of course, the 'first project' that leaked such a document naturally did not have good fruit to eat.

The X-file took place in January, and for the sake of the plot, No. 2 Middle School moved its time to the end of April, to clarify, it's not because No. 2 Middle School forgot about it.

The document surveyed 99 film and television stars and newly debuted models, and created a complete information folder for each person, including personal experience, physical characteristics, self-control, rumors, secrets, private life and other content in addition to regular information such as photos and performances. did not investigate idols and variety artists, Wu Zairong could not be on the list. ）

Staring at the computer screen, Wu Jae-young looked at the document titled [Report on the Results of In-depth Interviews with Professionals for Advertising Models and Celebrity Prospects], and the corners of his eyes twitched.

Although I have imagined that this circle is not so clean, I didn't expect my predecessors, no, it is these actors' predecessors who can play so well.

Sexual perversion, greed for money, and meanness will not be said for all, it is a matter of personal preference, at most, they have not done a good job of self-management, and they are victims when they are exposed.

Stepping on two boats or something, this is tolerable, it can be regarded as a style problem. After all, you can't tell which of the two people you like, and this situation still exists. Not much, though.

Stories like drug addiction and courtesans, Wu Zairong is really drunk to watch.

I'm really good at playing, seniors.

Although most experts have come forward to refute the rumors, saying that these are some rumors that catch the wind and catch shadows, the credibility is not high. But it is groundless, and you can't make up such a wonderful story just by making it up.

This is not the first time that these materials have been exposed, although I knew about it in the morning, but the schedule has been running for a day, and I only have time to read it now.

In the morning, the government had intervened in the matter and blocked the document, and it could no longer be downloaded through normal channels.

Can't download it through the normal route? Then don't go the normal way. After teaching himself computer for so many years, although he did not specialize in hacking techniques, Wu Zairong still knew a little, not to mention that downloading a file was not a difficult thing to do.

Ay.

Of course, the government has to manage it, and to this extent, it is no longer the extent of the loss of the artist's image. Although their image is really damaged. It's the magnitude of a major blow to the industry.

After former President Kim Dae-jung put forward the development strategy of 'cultural nation', countless artists in South Korea have worked hard and paid step by step, and through so many years of development, the entertainment industry has finally changed to today's developed situation, not only generating value at home, but also beginning to export abroad, becoming a pillar industry in South Korea.

And this time the storm, hehehe, directly wiped out all the efforts of the previous years, not to mention erased, but at least halved. South Korea's entertainment industry has begun to become synonymous with hiding dirt and dirt.

The 'first plan' got rid of it this time, and I didn't pay any price, so I guess I didn't want to get out.

Like reading an interesting bedtime story, Oh Jae-young sipped yogurt while browsing what the public jokingly called the 'X-Files'.

What the? Aren't you nervous?

What are you nervous about, Wu Zairong is not an actor, and it is an honor to miss this list. Moreover, even if you are really registered, it is not a big deal, and you don't have any black material to explode, and your life style is very rigorous.

The song is still played, and the stage is still performed.

As for the impact, there is definitely one. Although the popularity of fiction is still there, album sales have begun to stagnate again, and the original 100,000 is now powerless to rush to 80,000.

But there is no way, and I am not alone in facing such a problem, now the entire Korean entertainment industry is like this, whether it is an actor in the hardest-hit area or an idol in the light-hit area.

Cause?

The loss of public confidence in the entertainment industry.

【Bao'er】

Wu Zairong put down the yogurt and looked at it seriously.

[I've been supported by the company.,Suspected of having an affair with the president of the club.] 】

Shit.

There's a hair dye.

With the support of the club, it is definitely not Ai Hui.

Jap is known for his narrow-minded nominalism. Boa is a first-class singer in Japan, but she has always been treated as a second-rate singer, and these are all promotions and albums.

As for Mr. Li Xiuman, hehe.

It seems that what is also written in this material can only be used as bedtime reading.

After a quick glance at the next file, Wu Zairong lay down on the bed. Tomorrow has an agenda, so you have to keep your spirits up.

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"What is this? It's not going to be negative news, is it? Oh Jae-young looked at the Dong-A Ilbo that Song Sung-ho had placed in front of him. In the past few days, I shouldn't have done anything worth being on the front page.

"It's not bad news." Song Chenghao happily denied it.

On the contrary, it is very positive news, which is still written by Lee Jun-gyu, and this newspaper is causing quite a stir now. This thing has touched many people. With this article, Wu Jae-young almost tied the title of high-quality idol to his head.

It's just that the timing is wrong.

【Supernova Light】

What's the title? However, the photo is well taken and looks quite eye-catching.

[Wu Zairong, the most popular love song singer at present, a genius songwriter, an excellent rookie producer, and an orphan. 】

That's it when it comes up.

Although he is still very resistant to this, Wu Zairong is used to it.

[Wu Zairong had a very difficult period during the trainee period. Because of the lack of support from his parents, he had to choose a part-time job while going to school and practicing. 】

Here's a photo of yourself working at a Chinese restaurant.

Wu Zairong touched this photo, it turned out to be this time.

The owner of that restaurant was very nice, one of the few bosses he had met who dared to use "child labor", with a very good attitude and a good salary. However, it was not because of life hardship, but because he wanted to buy a better guitar because he was practicing composition.

I didn't expect it to be interpreted like this. Seeing his previous photos, Wu Zairong was also full of emotion.

[When other children are still playing freely and carefree, Wu Zairong has understood what dreams are and has worked tirelessly for them.

During the trainee period, Wu Zairong practiced almost twice as much every day as other trainees, and did so every day, without stopping. There is no entertainment because there is no such time.

Such days are boring and exhausting. Every day is to practice, sing, create, and repeat.

Strict self-management makes this life an ordeal.

If other trainees are practicing hard, Wu Zairong is almost a machine. 】

Oh, this is the first photo I took after joining the company, how did S.M leak this kind of information.

[A year like this is enough to break a person's mind. And Wu Zairong lasted for seven years. From his entry into S.M in '97 to his YG debut in '04. From the beginning to the end. 】

[In addition to his excellent practice results, Wu Zairong did not let go of his studies.

This is evidenced by his excellent Korean and English scores.

The picture below is a photo of Wu Zairong winning the first place in the 'XX' essay contest. 】

I have this photo myself. My language talent is really good, and if I hadn't made my debut, I might have become a writer.

However, in terms of learning, I only have a good talent for languages. Lee Jun-gyu didn't write math, not a single one.

[The following story, from another angle, affirms Wu Zairong's talent.

At the age of 17, when he was still a YG trainee, he started his own business and developed a software based on his self-taught computer knowledge.

And it was at the age of 17 that Wu Zairong completed a deal with the Internet giant NHN with this software.

The exact amount of the transaction is not clear, but it should be hundreds of millions of won.

Just ask, who can earn hundreds of millions of won from scratch at the age of 17? 】

How did he know this?

[In the second half of last year, his net income as an artist was 460 million. For a newcomer who has just debuted, this is already a very good result. But here, it's not about his ability to attract money.

In the second half of the year, he donated more than 100 million yuan in donations and materials to eight orphanages in Seoul, which is a quarter of his income. 】

Don't think about it, your tax bill has been checked. Otherwise, it wouldn't have been investigated in such detail. Although he did not put on a show, Wu Zairong did not remain anonymous. Because charitable donations are not taxable. (South Korea pays taxes once every six months.) ）

He felt very comfortable being able to do something for those children. But he hasn't been a tyrant enough to pay this part of the tax together, after all, it's all hard-earned money.

The whole article is good, and there is not a single word of disparagement.

These experiences are so exciting, several times more wonderful than what he has experienced, and I have to admire Lee Jun-gyu's literary brilliance.

Strict self-management, constant pursuit of dreams, love and social responsibility, this is simply an exemplary artist. Especially now that the 'X-Files' has been exposed, Wu Jae-young is in stark contrast to those artists who have big problems with their style.

Suck rice, there will definitely be, but rarely, because this period itself leads to difficulties in the activities of entertainers. But the rise in national favorability is certain.

I have to say that Lee Jun-gyu seized the timing really just right, and it is estimated that the sales of Dong-A Daily have increased a lot this time.

However, "Suspend all activities." Wu Zairong said lightly to Song Chenghao.

Sometimes, good words can turn into poison. Especially in such a sensitive time as these.

If the propaganda continues, it will be interpreted as stepping on the "corpses" of a group of predecessors to ascend to the top. Even if it is not interpreted, will those predecessors whose reputation has been damaged really feel better?

Not to mention the connections of the actors, Lee Hyo-ri and Jujin, the two seniors in the music industry, are not something they can offend.

If you want to continue to mix in the entertainment industry and stop your activities, it is your best choice now.

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Yang Hyun Suk's office. This is the first time Wu Zairong has come here in two months.

"Did the president come to me to suspend all publicity?"

Yang Hyun Suk shook his head, "It's a stop." ”

"The turmoil of this matter has not passed so quickly, and your college entrance examination is about to start, so it is better to stop it directly."

"Ready, we've already discussed with KBS, and this week Music Bank will be the goodbye stage of fiction."

"Let's stop all the commercial performances, you can review well and prepare for the exam."

"What about endorsements?"

Because of this incident, many advertisements submitted contracts.

"The company will pick a few good ones, and release the bad ones directly. The fruit is meant to be eaten, as long as it doesn't look so ugly. Yang Hyun Suk showed his trademark chrysanthemum smile.

PS (That's it for today.) ）