The Peninsula Hotel's tea restaurant.

Huo Zhenting sat opposite Zhang Shaoping, sipping tea, and laughing at himself: "Ah Ping, don't look at our family's wealth, but many of them are the company's equity or real estate, and our personal funds are very small, exaggeratedly, it is difficult for you to ask me to come up with 2 million cash at once." ”

Zhang Shaoping smiled and said, "Who said you don't have money, the bank is your money bag." You just have to say it, and all the banks in Hong Kong will be waving banknotes waiting for you to pick them up. ”

Huo Zhenting saw that Zhang Shaoping said something interesting, and laughed: "How can it be so simple, you are really so popular with our family children?" It's strange if you ask those scumbags to try it out and not be swept away. ”

As a child of a wealthy family, he looks beautiful on the outside, arrogant and extravagant, and spends money like dirt, as if he doesn't treat money as money. But only you know what is warm and cold.

The children of the rich are born with an advantage, go to the best universities, enjoy the best education, and the family environment is intimately affected, even a pig should be enlightened. But just like a dragon gives birth to nine sons, there are those who are competitive and those who are not competitive in the next life. Those who are not angry can only take monthly money, and they will eat and wait for death. If you are a little more angry, you will be sent to work in the company to help take care of the family's business, and you can also receive a salary. Outstanding of this kind will focus on training, as future successors, and the leaders among them will be vigorously supported to create another foundation.

Zhang Shaoping knew a lot about these twists and turns, but he didn't know what Huo Zhenting's intention was when he mentioned this, so he couldn't answer, so he only sipped tea with a smile.

Huo Zhenting glanced at Zhang Shaoping, and then said slowly: "Ah Ping, what you didn't say about your business vision is definitely keen and unique, but when it comes to business management...... Your company's industry is like herding sheep, one in the east and one in the west, without integration, and there is too much waste of resources! You want to do everything, you want to develop, you don't know if you can't chew too much, will you have indigestion? If all your energy is put into the Han Tang Fengxing clothing company, the sales volume will never be so much, and the value of the company can at least quadruple. ”

When Zhang Shaoping heard this, he couldn't help but ponder, he also felt that something was wrong, and when he managed these companies recently, he was so busy that he became more and more overwhelmed. He thoughtfully asked Huo Zhenting to continue.

"In ancient times, when the army was fighting, every time it occupied a piece of territory, it would stop and rest, and when it was digested, its vitality was restored, and all its resources were integrated into one and became stronger, it would continue to fight.

And if you replace the background of time and space with modern business warfare, that is, your current card game is too big, and it seems that every company has done well, but except for Hantang Garment Company, each of your companies is almost at the bottom of the industry. If a powerful consortium wants to clean you up, how much money do you have to resist? After the battle, I'm afraid most of them are making wedding clothes for people. ”

Hearing this, Zhang Shaoping already knew why he was powerless, because he was fat and had the body of a giant, but he lacked bones and flesh in his body, so he couldn't stand up.

After a while, Zhang Shaoping came back to his senses and sighed: "Brother Huo, you are so right, listening to your words is better than reading for ten years." ”

Huo Zhenting smiled modestly: "These are all empirical talks, if you really tell me to do it, I am also a fan of the authorities." ”

"Experience is also a treasure book in the business field, otherwise how can you say that there is an old man in the family?"

Zhang Shaoping quipped, picked up a piece of dim sum and threw it into his mouth to chew.

Huo Zhenting glanced at him, and suddenly said in a low voice: "Let me tell you the truth, last year's real estate bubble burst, all the real estate companies were greatly damaged, and even serious ones such as Carnival Real Estate, Yida Investment, and Jianing Real Estate are already crumbling, demolishing the east wall and making up the west wall." Because we have moved a lot of industries to the north in recent years, the impact has not been so great. Not long ago, we copied a lot of the bottom, and now there are too many real estate and real estate in our hands, and we can't get back the funds! ”

"Why are you holding so many properties and plots? Aren't you afraid of insufficient liquidity? ”

"Hehehe, Hong Kong's stock market and real estate market are like this, with big ups and downs, like a roller coaster, falling fast and rising fast. When the world is bad, buying a house is the best way to preserve value, which is both stable and safe. Ten years ago, Li Chaoren played this hand, buying land and selling high, but in two years, his assets have increased several times. ”

Zhang Shaoping reminded: "This time is different from the past, have you considered the factors in the north? ”

For the sake of the Hong Kong issue, negotiations between China and Britain have remained deadlocked.

In the 80s, the mainland put forward three major tasks in the 80s, one of which was to recover the sovereignty of Hong Kong and Macao. Not to be outdone, the United Kingdom announced the British Nationality Act 1981, which stipulates that anyone born in a British Dependency is eligible to become a British citizen, provided that one of the parents is a British citizen or settled in the United Kingdom.

The two sides are arguing with each other, you come and go, playing the emotional card, the public opinion card, the popular card, and the legal card, and even in the end, Britain has even done the frustration of instigating and instigating and intervening in the economy.

Fok Zhenting smiled: "There are so many people in Hong Kong, do you think everyone can immigrate out?" Since immigrants can't go out, they have to buy a house. You can rest assured, this business is definitely a sure bet. ”

Of course, Zhang Shaoping knows that this is a sure profit, but the problem is that the real estate market problem this time is too serious, and it is impossible to recover without a year or two of recuperation, but two years is so long, during this time, he can go to the United States to speculate on a round of treasury bonds and then come back to buy the bottom.

At that time, after surviving the cold winter of 82 years, many real estate predators who still held on to a large number of buildings and real estate in 83 years and did not let go, or had to break their arms, or were directly liquidated. At that time, Zhang Shaoping will snipe, and it will definitely be much better than rushing into the market now. In another time and space, Liu Luanxiong did just that, and Zhang Shaoping just needs to follow his ass and pick up the cheap, which can not only seize the opportunity, but also reduce the risk, why not!

After talking for a while, Huo Zhenting got up and left, mainly to explain why he did not agree with Zhang Shaoping's proposal and created another brand under Hantang Company.

Zhang Shaoping didn't leave, he made another appointment to come here to talk about things.

After a meeting and discussion, the revision of Dingsheng's magazine has been prepared and the layout columns have been finalized, and it can be done by handing it over to several editors-in-chief. As long as a few magazines sell well and have influence, it will be logical to hold the Hong Kong Film Awards at that time, and there will definitely be doubts, but the resistance will not be so great.

It's very simple to hold a film award, like last year's Hong Kong Film Awards, call a bunch of people and send a certificate of merit casually. But it is not a simple matter to run a film award well, especially when everyone is inexperienced, groping for stones to cross the river, which is absolutely tedious and time-consuming.

Around the core three procedures - qualifications, award rules, award ceremony, the formulation of rules and regulations, to achieve rigorous, meticulous, fair, just and open. To this end, Zhang Shaoping even contacted some well-known experts and university professors in various fields, and asked them to research and design a set of executable control methods.

"I'm sorry I'm late."

Just as Zhang Shaoping was pondering, suddenly a man walked over and said in a relaxed tone.

"Hehehe, it was Zhang who was eager to see Mr. Shi, so he came early."

Zhang Shaoping made an appointment with this person, his name is Shi Yangde, and he can be called a palace-level figure in Hong Kong's publishing industry.

When he was young, his dream was to be a painter and he wanted to make a living by selling paintings, but he only sold one in three months, and IBM used it for window displays. After discovering that this had no future, he immediately changed his career to design, and after doing design, he felt that advertising was more profitable, so he changed careers and became the first advertising person in Hong Kong to do graphic design. After making an advertisement, he found that every time he advertised in the media, it would cost 180,000 yuan, and he felt that the money was easy to make, so he made a media again.

One afternoon in the autumn of 1977, when Shi Yangde was bored, he suddenly saw the soap opera "Home Change" on the wireless station, and there was a virtual magazine - "Qingxiu Magazine". He had an idea, and quickly registered the name of "Qingxiu Magazine", and then found Wang Mingquan, the heroine of "Family Change", to make the cover of the inaugural issue. Seven days later, with the success of "Family Change," the 48-page HK$3 Tsing Xiu magazine appeared on newsstands in Kowloon, Hong Kong — with an initial circulation of 35,000 copies — and was quickly sold out, becoming a glorious record in the history of Hong Kong periodicals.

After making a lot of money, Shi Yangde felt that the money was too easy to make, so he simply set up a publishing company called "Yangdetang", which specialized in publishing a series of high-end magazines. His publishing company is not only a hodgepodge, but also designs magazine covers and layouts for clients. In another time and space, the Chinese versions of foreign magazines were almost all made by him, and at the most bullish time, he published 32 magazines a month, which is amazing.

Although Zhang Shaoping didn't know the brilliant results of this guy's later life, he only felt that he was a great talent because he could keenly seize business opportunities, move virtual magazines to reality, and become more and more popular, forcing all kinds of magazines large and small to collapse.

Shi Yangde pulled out a chair opposite Zhang Shaoping, sat down unceremoniously, and said, "Oh, my stomach is starving, let's fill it first." ”

This person is known as a "life player", and he has always been informal, Zhang Shaoping knows it, so he is not annoyed by his formlessness, and said with a smile: "Mr. Shi, please." ”

Shi Yangde eats very gently, slowly and methodically, with the same very comfortable and comfortable expression. Zhang Shaoping never thought that a person eating a snack could play with such a rich expression, and he couldn't be convinced.

After eating the snack leisurely, he wiped his mouth and asked directly: "Zhang Sheng, do you want to play big in the media, or do you just want to be the king in a small place in Hong Kong?" ”

Zhang Shaoping said: "Let's talk about it." ”

Shi Yangde said with a smile: "If it's just Hong Kong, a small place, with Zhang Sheng's financial resources, I can help you achieve the first sales volume in less than two years." But if you want to play big, I'm okay as a planning consultant, but if I'm a general manager or editor-in-chief, I'm not enough. ”

Zhang Shaoping frowned and asked, "Even you can't do it?" ”

"There is someone who may be able to, but I just don't know if Zhang Sheng has sincerity and courage?"

"Who?"

"Tina Brown, editor-in-chief of the British magazine "Gossip."

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