Chapter 48 Body Advertising
"Body advertising? What car body advertising? Fu Baorong asked curiously, he was particularly interested in new things.
"Body advertising, also known as car body advertising, has developed rapidly in the past 10 years, and buses are the most important communication tools in the city. The bus is the most important cultural tool in the city and is closely related to people's daily life, which makes the bus body become a kind of outdoor advertising media with strong penetration, and at the same time the bus body advertising is an extension of fixed outdoor advertising, it has the advantages of fixed outdoor advertising - the advertising picture has a large impact, the advertising influence is continuous, and it can effectively carry out advertising appeals to specific areas and specific classes. At the same time, the mobile surname of bus body advertising makes the audience level of bus body advertising more extensive, and the advertising arrival rate is higher, and the bus body media has become one of the media forms of advertising for many brands with its own characteristics. Li Yihua told Fu Baorong about the concept of car body advertising in later generations, hoping to make full use of this.
The business of outdoor media advertising, at this time, Hong Kong is also staying on advertising lights, road stop signs, etc., and the business of setting up Chinese New Year's Eve screens to broadcast advertisements in crowded places such as Chinese New Year's Eve squares and Chinese New Year's Eve companies is also uninspired, completely blank.
"Is this reliable? So far, none of the companies are engaged in this business. Fu Baorong looked at Li Yihua with a puzzled expression, and was very skeptical of this new Li Yihua's idea.
"I think about advertising on the body of the bus, if you think about it, the bus runs everywhere every day, and if our company's logo is printed on the bus, then our company's "Nightclub" will soon be known to the whole of Hong Kong." Li Yihua affirmed that no one can resist the subtle influence.
Li Yihua has discovered a special thing in the past few days, there is no advertising spraying on the bus body, but a blank space. He didn't know if the era of car body advertising had not yet arrived or what was going on, but Guizheng broke into front of him with such a sudden and brilliant idea.
Thinking about it like this, it made Li Yihua feel irrepressible ecstasy in his heart, and gave birth to a good idea to promote "Nightclub".
In this way, we can get the maximum benefit with the least income. Fu Baorong thought carefully about Li Yihua's creativity and agreed with his idea.
"But if you want me to say, although you have a good idea, it doesn't cost money, how can the bus company let you spray advertising on their cars?" However, Fu Baorong thought about it again, but he thought of the key point again.
"I want you to talk about this matter, I'm not good at this kind of thing." Li Yihua started to be the shopkeeper again, and handed over a lot of big and small things to Fu Baorong.
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"Andy, how did I find myself selling myself to you." Fu Baorong touched his thinner and thinner body, he was still very satisfied with his current life, but occasionally he was very emotional.
"It's good to sell me, so that you don't have to pay your salary, so I won't lose money." Listening to Fu Baorong's complaints, Li Yihua could only joke and laugh.
The headquarters of the bus company.
"Brother Liu, hello." Fu Baorong warmly held the bus boss and said, no one thought that he would meet old friends.
"Brother Fu, I haven't seen you for a long time, I didn't expect you to finally come out of the shadow of your younger siblings, congratulations." Brother Liu held Fu Baorong's hand and said with emotion.
Hearing Brother Liu mention his lover, although it has been so long, he still can't help but feel a yin in his heart, this may be the hurt in his heart, even if he doesn't mention it, it still hurts like a scar when he mentions it.
"Now Brother Fu is high there, but we haven't been together for a long time." Mr. Liu still couldn't help but inquire about the situation of his old friend.
"I just came out of the shadows a while ago, and now I work in an entertainment company, and today I have nothing to do without going to the Three Treasures Palace." Fu Baorong saw that it was an old friend, and he couldn't help but be secretly happy.
"I just like your boldness." The boss of the bus company has a thorough understanding of Fu Baorong's surname.
"That's right, the boss of our company wants to give you a shabu shabu and give them a different style." Fu Baorong did not say his thoughts directly, but adopted the practice of saving the country with a curve.
"There will be such a good thing, so what does our company need to pay?" After so many years of business erosion, Mr. Liu has never believed in the good things of pie in the sky.
"Of course, the only requirement of our company is that the image is designed by us." Fu Baorong looked at this old friend and said his purpose bluntly.
"I said that you are shrewd, and you can't do anything that suffers." Mr. Liu smiled and returned to the momentum of his youth.
"You see what you can do to meet your interests." Fu Baorong faced his classmates for so many years and said directly.
"If your company doesn't ask for a fee, you can do whatever you want." Mr. Liu didn't look at the face of the monk to look at the face of the Buddha, and said the greatest strength he could do.
Fu Baorong was secretly happy in his heart, but he didn't expect to do it without spending a penny, "No problem, we'll pay for it." ”
Car body advertising, the advertising area is huge, the picture is clear, the effective communication distance is long, the large area of the picture display is the prerequisite for the effective dissemination of advertising information, and the huge advertising picture can bring a strong visual impact effect. The single-decker car has a painting area of more than 30 square meters, and the double-decker car is more than 70 square meters, which can be called a mobile giant billboard. MPI (Media Bole) uses an accurate laser rangefinder in the field measurement, and the maximum effective viewing distance of the body advertisement reaches 70-75 meters, and the double-decker car even reaches 100 meters, forming a wide range of effective viewing area. Due to the huge advertising screen, in 30 meters away, in bad weather, the advertising screen is still clearly visible when viewed from a small angle, even if it is more than 60 meters away, the larger advertising screen can still ensure that the information is clearly visible (such as standing across the wide 10-lane road).
Li Yihua got the good news of Fu Baorong, but he didn't expect to do it without spending a penny, not a surprise or something. Li Yihua hurried to make a sensational picture, and tomorrow it is conceivable that the advertisements of "Nightclub" can be spread all over the streets and alleys, and the publicity must be the best.
This period is really full of opportunities, and an idea can bring in super high income, and it is truly a small fight for big. What is most lacking in the 21st century? Talent! This is true not only in the 21st century, but also today.