Chapter 129: The Magazine Sells Big
In order to be able to be simultaneously distributed in three places across the Taiwan Strait, South Korea, Singapore, Malaysia and Thailand, the two magazines "Film Times" and "Television Times" had to be postponed by one day, and the original 16 days were changed to 17 days.
It is said that the pre-sale work should have been prepared in advance, but the fact is that it seems to be quite hasty, which shows that the sales channels and sales system of Dingsheng Company still need to be improved.
But in any case, the magazine was officially launched today, and Zhang Shaoping attached great importance to it, personally sitting in the company's headquarters, hoping to get market feedback information as soon as possible.
Zhang Shaoping took a sip of tea, stood up, and looked out over the scenery of Hong Kong through the floor-to-ceiling windows.
What caught his eye was the beautiful scenery of Victoria Harbour, but Zhang Shaoping was not in the mood to appreciate it, his mind was all about the sale of the magazine at this time.
The waiting time is torturous, and the more you want to know the result, the slower it will be revealed.
Every successful businessman who strives for the top will design a platter of the territory of a business empire for himself. Paper media is an indispensable piece of Zhang Shaoping's business map, and without it, this map cannot be put together, and it cannot be said to be successful.
Therefore, it is not surprising that although the magazine does not make as much money as clothing, catering and other enterprises, and even has to pay a lot of money, Zhang Shaoping invests more energy, material and financial resources in it, and attaches more importance to it.
When I think of magazines, I think of clothing, restaurants, and all the companies flash into my mind one by one. Zhang Shaoping suddenly laughed dumbly, his investment was like casting a net, catching whatever fish he caught in the net, and he didn't seem to have a strong purpose.
"Knock knock!"
Just when Zhang Shaoping's reverie flew away, a knock on the door suddenly sounded.
Zhang Shaoping turned around and sat down, and said in a deep voice: "Come in!" ”
It was his office secretary who came in, and she said excitedly: "Zhang Sheng, the first-hand market feedback has been obtained, and our magazine has only been on the market for an hour and a half, and "Film Times" has sold 60,000 copies, while "TV Times" has even more, with 63,000 copies. ”
"Really?" Zhang Shaoping's calm face was finally moved, and he could no longer maintain the appearance of a young man, "The data is not falsely reported, right?" ”
The female secretary said euphemistically: "Probably not, after all, it is not good for them to report too much, I don't think they need to do it!" ”
"Okay, you go down first, and when the feedback arrives, remember to report it to me in time!" Zhang Shaoping knew that he had asked a little white question, so he hurriedly sent the secretary away to hide the embarrassment.
It can almost be said that the staff of the market research department in Hong Kong will rush to collect and summarize the large and small newsstands, bookstores, and wherever the magazines are sold, and then feedback to the company's headquarters.
When the next issue of the magazine goes on sale, all the magazines that are not sold will be recycled, destroyed, stocked, or disposed of as waste. Therefore, it is not good for anyone to misreport the data.
After waiting for another hour or so, the female secretary went and returned, and reported excitedly: "Zhang Sheng, the cumulative number of copies of "Film Times" has sold 86,000 copies, and it is estimated that in another hour, the 100,000 copies of the magazine we have issued will be sold out. And "TV Times" sold even more, reaching 98,000 copies. ”
Zhang Shaoping's eyes lit up when he heard this, and he said with a smile: "It seems that our magazine is doing a good job!" It's very popular! ”
The female secretary said happily: "Of course! My friends, um, and my neighbors, they all say that our magazine is better than the others. Everyone likes it, and they all vote for their favorite stars. ”
Young men and women like this magazine, Zhang Shaoping believes it, but the neighbors, this is up for debate. After all, 5.5 Hong Kong dollars for a magazine is a large additional expense for some grandmothers, once or twice is okay, and in the long run, it is estimated that few people are willing to pay.
Of course, the female secretary's words added condiments to please Zhang Shaoping, but looking at her look, at least half of them are true, that is, she and her friends really like the company's magazine, especially the way of voting, they probably can't put it down.
Zhang Shaoping smiled, opened the drawer, took out a copy of "Film Times" magazine, and said: "In this way, you said that you all like this magazine, what do you like about it, and what do you think are the shortcomings that need to be improved?" ”
"This"
The female secretary hesitated a little, the boss asked, you can't help but answer, but as soon as she speaks, she is afraid that she will say something and cause the boss's displeasure. In other companies, many beautiful female employees will be harassed by the company's senior management, but in Dingsheng Company is different, not to mention the salary income, not to mention the rumored crooked tendencies.
Fortunately, Zhang Shaoping does not have the ability to read other people's inner activities, otherwise, she will definitely correct her behavior of randomly issuing good person cards. The big and small leaders in the company are all self-proclaimed cultural people, and cultural people have a common problem - that is, stuffiness. Adhering to the principle that rabbits don't eat the grass next to the nest, everyone didn't disturb the female surname in the company, but it harmed a lot of beauties outside.
Everyone is taking Kim Yong, Ni Hao, and Huang Zhan as models, and if their taste is too low, everyone will not be interested.
Seeing the secretary's restraint, Zhang Shaoping directly dispelled her doubts and said with a smile: "Just say it, I promise you, no matter what you say, I won't be angry." Well, I swear by my character, and my guarantee is absolutely trustworthy! ”
Zhang Shaoping's funny words immediately livened up the stiff atmosphere, and the female secretary said: "Then I can say it." ”
"Well, let's talk about it."
"Magazines are good at everything, but there are too few pictures." Star style' column, in fact, you can add special features, color pages, color faxes and the like. My friends and I are more interested in chasing stars, and we often buy "Silver World" magazine, which usually has a large number of celebrity color photos to give, so that those of us who like to collect celebrity photos are so happy! To be honest, Silver World magazine has relatively little text, and those of us who are willing to buy it are for the photos. ”
Zhang Shaoping suddenly remembered that fans often ignore their surnames, and they are willing to pay a greater price for their idols. Obviously, many people are willing to pay a lot of money for this in order to collect jade photos of celebrities.
"Well, yes, go on." Zhang Shaoping said approvingly.
The female secretary was quite apprehensive, after all, the layout design of the magazine was designed by the company's editor-in-chief, editor, chief writer, etc., and it was already very perfect. However, Zhang Shaoping approvingly asked her to continue, which immediately made her very excited and opened the conversation.
"I think there should be more columns such as features and columns. For example, I like Li Hanshen's memoir 'Thirty Years from the Beginning', I wonder if I can open a column for him? Speaking of this, the female secretary looked at Zhang Shaoping expectantly.
Dare to love this fan who is still Li Hanshen!
Zhang Shaoping looked at the female secretary with a smile and said, "You are not so daring, you want to go through the back door from me?" ”
The female secretary modestly defended: "I'm also for the good of the company!" This is what Zhang Sheng asked me to say, so I said it directly, I can't blame me. ”
"Look at your weak heart, it's not a big deal! It's another thing for you to go through the back door for your idol, and whether I say yes or not! ”
Zhang Shaoping groaned: "The column, in fact, can be opened in the 'Star Dream' column, after all, it is all about the ups and downs of the film industry and the experience of filmmaking." The close-up should belong to the 'on-set tidbits' column, since it is to track the crew for reporting, the close-up is also reasonable. The increase in these things can be attractive, but the printing cost will also increase a lot. ”
Zhang Shaoping thought about how to continuously improve the magazine, and when he thought about it, he fell into deep thought. The female secretary did not dare to disturb him, and softly exited the office and closed the door.
After about ten minutes, Chen Guanzhong suddenly broke in directly, and laughed loudly: "Zhang Sheng, the magazine is selling well!" So far, all 100,000 copies of our magazine have been sold out! I have instructed the printing house to print 15,000 copies now so that they can put them on the market before the end of the afternoon. ”
Zhang Shaoping also smiled and said: "This is indeed a great event, I didn't say it, let's go to Longmen Restaurant tonight to celebrate and reward all colleagues in the company." ”
Chen Guanzhong nodded and said, "Yes, I will tell the secretary to make a reservation when I wait for the moment." ”
"Okay, that's it, for the rest, you can look at the arrangement."
The two talked for a while, and Chen Guanzhong left happily. After Zhang Shaoping knew this information, he could also settle down and do other things. For example, accompany Zhou Huimin to lunch and go to afternoon tea with Chen Yulian
For lunch, Zhang Shaoping ate with Zhou Huimin and his little sister Zhang Mengying. In the afternoon, I had afternoon tea with Chen Yulian at The Peninsula Hotel. After sending Chen Yulian back, she rushed to school to pick up Zhou Huimin and have dinner with her.
As for Mi Xue, she is in the capital, and she can just make a phone call at two ends in three days. And Zhong Yihong is busy making movies, just to find her, she has to be free.
Anyway, this is the trouble of having too many women, and everyone must be taken care of in place, so that no one will say that it is partial.
However, Zhang Shaoping is happy to be so busy, what does this mean, Yanfu is not shallow.
After dinner, Zhang Shaoping sent Zhou Huimin to Romwana to learn piano and singing.
Halfway through, Zhang Shaoping received a call from Chen Guanzhong: "Zhang Sheng, the sales of our reprinted magazines are not good, the two magazines together have only sold more than 6,800 copies, is tonight's celebration banquet canceled?" ”
"No, the celebration is as usual! We had expected to sell only 100,000 copies, but now it's over, and our staff did their best! Try your best! Zhang Shaoping calmed down and reminded, "By the way, don't mention this tonight, let everyone have a happy night, and talk about it tomorrow." ”
"Okay."
As soon as he hung up the phone, Zhou Huimin asked with a concerned face, "What's wrong?" Isn't there something wrong? If you have something, you can deal with it, I just have Sister Xuan with me. ”
Zhang Shaoping hugged her and said with a smile: "It's a small thing!" Besides, nothing important is as important as my Min'er! ”