Of course, Chen Xiao didn't believe that one or two sentences of warning would make Cao Yong fully enlightened, the water is clear, there is no fish, he saw this truth very thoroughly, but at least it also let Cao Yong know a sense of proportion, even if it is superficial work, then you have to do enough, let the people know your position, not a villain like He Wangsheng who aids and abuses.

Not to mention, even if many people know it, they are happy to see this kind of show, at least it shows that these people are not out of touch with the mass class and know that they care about public opinion!

But if you really want to investigate it, don't you and your father have other thoughts in this matter...... Come on, I want to do so much, at least I did what I had to do, and I helped the victim to the greatest extent, and the ending was good for everyone.

went to the hospital to visit Meng Yun, and left some money through Lily, although the two girls bluntly refused to accept it, saying that they had received a lot of assistance from Chen Xiao, and even contacted the hospital for free treatment, but Chen Xiao only said that the money was given by the station, and thanked Meng Yun for giving him an exclusive interview, and after several excuses, the money was accepted.

Then, Chen Xiao drove back to the radio station.

Because the report on this injury case is very timely and detailed, especially the exclusive right to report, so that during this time, as the public's attention to the incident continues to heat up, "Xinghai Hotline", which has been cold received by the market for a long time, ushered in an unexpected recovery, and the ratings have risen from the initial 1.8% to an average of 3.1%, and even broke through the record high of 4% in the highest period!

Because the ratings of the urban channel only cover the Xinghai Province region, and the viewership share is mainly concentrated in Yunjiang City, the editor-in-chief office of the station counts the ratings of terrestrial channels, and generally only selects Yunjiang City as the benchmark.

This also means that the population of more than 8 million people in Yunjiang City during this period of time from 6:20 to 40 p.m. every night has an average of more than 200,000 followers!

Although the results are not dazzling, for the column group that continues to be at a low point, it is undoubtedly a long drought and a rainstorm, which also surprises the leaders of the main station.

But if you want to rely on this alone to ensure the continued survival of "Xinghai Hotline" and the jobs of the 50 people in the column group, Chen Xiao will certainly not be naïve to think that relying on a hot news is enough, and an opportunity of "accidental surname" is not enough to change the plans of Xu Fanglei and other station leaders, what really needs to be seen is long-term!

Regarding the disadvantages of "Xinghai Hotline", Chen Xiao also exchanged views with Lao Fang and other old people in private, and their ideas were relatively consistent, that is, long-term conservatism and conformism, even if he wants to change, it will not happen overnight, and he must subtly change the work style of the column group.

As for the personnel exchange, Chen Xiao didn't think about it at all, not to mention that it is impossible for the station leaders to pass, and there is no need for this at present, they are all killed from thousands of troops into the provincial radio station, and no one is three-headed and six-armed, which is enough to prove that these staff members of the column group are actually not worse than those of other column groups, but they have been suppressed for too long, and they need to be given a hint, it's time to rush......

…………

"Leader, you have just come, you have missed the moment of our great historical witness."

As soon as she walked into the office of the column group, Zhang Yiqian jumped in front of Chen Xiao in three jumps and two steps, with a pink lining with a snow-white jacket and tight slacks, showing a youthful and active atmosphere at all times.

Chen Xiao didn't mind her "unruly", and even in the column group, the most comfortable thing was to enjoy the liveliness of this little assistant, watching her stand in front of her, with her hands behind her back, with a meaningful clear smile, and said with a smile: "What makes you like this, is it because our column has improved recently, and the station has issued bonuses?" ”

Zhang Yiqian let out a sigh, drooped her little head, and sighed for a long time: "Hey, leader, I really misjudged you, I thought you were really a good person with Wei Guangzheng, but you were also such a philistine." ”

As he spoke, he waved his hand and said, "Fat handsome, show the things to the leader." ”

"Okay."

As soon as the words fell, Kang Shuai used his considerable figure to make a difficult teleportation, holding a pair of big red pennants in both hands, poked his head out and said with a smile: "Head, just now the boss of the Mingfu Restaurant came here in person and gave us this." ”

Because Chen Xiao has always been approachable, and he is about the same age as the big guy, except for Zhang Yiqian, who is still familiar with the leader, most of the others directly called "head", which seems more intimate.

Chen Xiaoding looked at it, and the four big words "serving the people" were written on the big red pennant, and at the same time, the general office began to applaud tacitly.

"Leader, this is the initial battle you led us, and you are the first to do it, so we plan to hang this pennant directly in your office, what do you think?" Zhang Yiqian put her hands together in front of her chin, with a smile between her eyebrows.

Chen Xiao couldn't help but laugh dumbly, and said: "What do you think it is, such a little thing makes you happy like this, just this little ambition, tsk......"

Seeing that the little assistant pouted dissatisfiedly, Chen Xiao didn't care, and asked Kang Shuai to put away the pennant first, and looked around at the staff, at this point at noon, the number of people was the most uniform in a day, but there were only nearly thirty people, and most of the reporters and cameramen still went to the news.

"Take advantage of the time to say something, the topic selection of news for this time has been very good, and the public has reacted greatly, don't you send us a pennant......"

Chen Xiao smiled and said some warm-up words, walked to the center of the general office, and saw that everyone's eyes were focused, and suddenly changed the conversation, and said: "The leaders of the station also expressed their initial affirmation of the achievements of our column group, but I still have to pour cold water on everyone. ”

Ignoring the puzzled gazes of the staff, Chen Xiao turned around and picked up the marker and wrote on the whiteboard erected behind him.

The editor-in-chief, Lao Fang, sat at the front, frowning, thinking about what Chen Xiao planned to do, and couldn't help but be stunned when he saw the words on the whiteboard that were combined one by one.

Positioning-product-sales

is quite concise words, but everyone is puzzled.

Chen Xiao first drew a circle on the "positioning" and said: "I don't need to say what the situation of the column group is now, everyone knows it, and I don't say anything about the formula, so I will go directly to the topic and analyze it with you." ”

As he spoke, he knocked on the word "positioning" and said: "I will take the most ordinary marketing as an example, as we all know, if a company wants to make money, it must go through the above three steps, all of which are indispensable!" ”

Seeing some people nodding their heads, Chen Xiao said unhurriedly, "The first step is naturally market positioning, figuring out the profitable target market, and then we can create products that cater to this market for sale according to market demand. ”

Then, Chen Xiao circled the "product" and said: "Don't underestimate these two words, this is directly related to whether this company can make a profit, even if the market positioning is good and accurate, without excellent products, everything is empty talk." ”

"In fact, we can compare our news to products, and we are doing people's livelihood news, the target market is naturally the people of Yunjiang City and even Xinghai Province, and only by making news that caters to the people of Xinghai Province can we make a profit from this market!"

At this time, basically everyone understood what Chen Xiao meant, and many people praised it in their hearts, comparing news to products, although there are some novelties, but it is undeniable that this is very appropriate!

Only Wang Zhensheng frowned, obviously mixing a large amount of profit into his journalism work, which made him a little unhappy.

Chen Xiao didn't have time to figure out the minds of so many people, so he added four words to the "product": content is king!

"I can see it clearly, the core of news products is this, only good content can usher in the interest of the audience, now the competition in domestic channels is so fierce, there are so many programs, if you want the audience to lock the remote control in us, you have to do a good job of content, just like a novel, there are decent villains, there are contradictions and conflicts to have highlights, even if the boxing champion Tyson stands in the ring, there must be an opponent to parry, the audience will buy it, and the one-man show will never be expected to be watched."

There are already many people whose faces are moved.

"I have no experience in the media industry, and my colleagues here know more than me, but as an audience, I know that a good people's livelihood column must be people-oriented and localized, so as to have vitality and vitality."

Chen Xiao's voice was loud, patted the whiteboard, and said: "Since the first step in entering the column group, I haven't thought about any major reform and blood change, this is a provincial radio station, everyone can mix to this level is enough to prove that your strength is definitely above most of your domestic counterparts!" ”

When some people heard this, they couldn't help but straighten their waists!

There are so many news practitioners in China, but how many can enter the TV station in the end, let alone a provincial radio station, which in itself proves that they have superior strength!

"I don't expect much from everyone, but it's nice to be able to do a little bit." Chen Xiao turned around and wrote a few big words in the central position: Return the true color of people's livelihood news!

"As long as the news collected and edited by everyone can be close to the ordinary life of the people, I will ensure that there is a market, and the good news, one point is creativity, nine points is implementation, don't have any worries, let go of the courage to do it, I will support it when the sky falls, I might as well say it bluntly, if the "Xinghai Hotline" continues to be sluggish, it is estimated that everyone will have to go their separate ways after the New Year, and now there is no way back, either the new work unit will be implemented in advance, or you will grit your teeth and fight again, the choice is in your hands!"

Quiet, the entire office hall was silent, everyone's eyes were glued to the words on the whiteboard, and many people's expressions became solemn.

Oh, yes! It's come to this juncture, and I can only fight, maybe there is still life!

In fact, most of the reporters and editors in the column group also understand these truths, but in the past two years, they have been constrained too rigid by the former producer and Wang Zhensheng, and the way is completely in accordance with the current political news.

However, now Chen Xiao's words almost made everyone present reach a consensus: maybe the young producer in front of him is not very experienced, but at least he is willing to let himself play!

"Of course, if you can really do the above points, when the ratings go up, I will not only keep this program, but also you will get at least double the money than now, I will give you this guarantee today, just wait to see the transcript you hand in, if I just come here to go through the motions, there is no need to bother to tell you so much, now everyone is sitting in a boat, if you want the boat to be unsinkable, you have to work together, if anyone wants to give up, you can leave early, I will never stop."

After talking for a long time, this is Chen Xiao's main card, and the above truths are nothing more than to let these people slowly accept their own concepts and understand their own spleen and surname.

Even in ancient times, soldiers were called to fight, and they had to be given benefits and fed their stomachs, otherwise who would give you your life to fight the world.

When the emotional regulation is almost over, you will be allowed to benefit, but you are afraid that you will not be able to mobilize the enthusiasm of these people?

Sure enough, as soon as I heard that I could not only let go of my hands and feet to do news, but also get more money, many people's eyes were blazing, and they were quite eager to try!

"Team Leader Chen."

A discordant voice suddenly sounded, Wang Zhensheng got up from his seat, calmly faced, and raised his hand.

Chen Xiao glanced at him, smiled and knew that this old boy was going to find fault.

Wang Zhensheng was in a very bad mood at the moment, he originally thought that he was planning to hold a mobilization meeting, but he had already planned to take the opportunity to fight back and brush his face in front of everyone, after all, in terms of professional theory, Wang Zhensheng thought that no one in the column group was outstanding, not to mention that Chen Xiao was still a layman.

But he never expected that Chen Xiao would come up with a set of marketing theories, which caught him off guard.

What made him even more angry was that this guy actually labeled the news as a big profit, and a smell of copper money covered it, which completely subverted the news principles he had always followed in his heart, and it made him unbearable.

This is simply trampling on the news!

Wang Zhensheng suppressed his anger and said: "I think what you just said is not unreasonable, but if everyone is made to keep up with money, then the news will easily lose its restraint, and the news will be full of commercial colors, which will not only destroy the image of "Xinghai Hotline", but also discredit the channel and even the main station, which is very undesirable!" ”

For a while, the eyes of everyone present focused on Wang Zhensheng, like a piece of cold knife, eager to go up and beat this old immortal thing, and join forces with the former producer to destroy the column, not to mention, now he still wants to push the big guy down the cliff, just a guy who deserves a thousand cuts!

It's come to this point, and I'm still thinking about the image of Wei Guangzheng all day long, and my brain is clamped to the door!

Honestly, you, Wang Zhensheng, are simply the culprit who led to the demise of "Xinghai Hotline"!

Even the always diligent old Fang stared at Wang Zhensheng angrily, new hatred and old hatred surged into his heart, and he had the thought of smashing the camera on his head.

However, Chen Xiao's face did not change color, his smile was still calm, and he said: "Team Leader Wang is right, we can't discredit the main station......

Did he want to regress?

Kang Shuai, Lao Wang and others were a little nervous, for fear that Chen Xiao would be afraid of Wang Zhensheng's old qualifications and give up the promise he had just made, and imperceptibly, everyone naturally tied the next future to Chen Xiao.

Just when Wang Zhensheng was just feeling satisfied, Chen Xiao's eyes converged and said with a smile: "That's okay, for the next development of the column group, and in order to satisfy the main station, we will choose a compromise method, in the future, in addition to the topic selection planning meeting every Tuesday, the topic selected by each reporter must be signed by me, and it can only be implemented with my final approval, so as to avoid news vulgarization!" ”

The old man looked stunned, and then he almost couldn't help laughing, and glanced back at Wang Zhensheng, his eyes were open like dead fish, and his mouth was wide enough to fit into his fist!

This Wang Zhensheng stole chickens and rice this time, and wanted to oppose it, but he was deprived of his power by Chen Xiao in a few words, and he brought humiliation on himself!

But Chen Xiao's surprise to everyone was not limited to this, and at the same time, it almost made Wang Zhensheng fall into an ice cave.

"At the same time, after the news materials are collected, the editor-in-chief Fang has full authority to manage and produce, and after editing, the editor-in-chief Fang has read it, and then submits it to me for review, as for Team Leader Wang......"

Chen Xiao smiled at Wang Zhensheng's harmless people, thinking that you had found it yourself to be slaughtered, and said with a smile on the corner of his mouth: "Team Leader Wang will have to work harder in the future, the column team often has heavy work, which often causes some miscommunication, which greatly affects our efficiency, so Team Leader Wang needs to watch more, solve problems for everyone as much as possible, and do a good job of communication." ”

Wang Zhensheng's face turned blue and white for a while, and his eyes were full of disbelief, like a little girl who had just been ravaged by several big men, and wanted to speak, but found that his chest was jammed, like a fire holding back, but he couldn't vent it.

Most of the staff in the column group gloated, and some even covered their mouths and couldn't help laughing, but they still let out a little laughter, which stimulated Wang Zhensheng to almost have a black eye!

The most important topic selection approval and review rights of the column group have all fallen into the hands of Chen Xiao and Lao Fang, let themselves be responsible for what communication and liaison, reporters run around all day long, and they can communicate by themselves!

This is not clear, it is to set up yourself!

Wang Zhensheng was shocked and angry, and his eyes behind the thick lenses seemed to be about to breathe fire, so he wanted to speak out and oppose again.

"Alright, it's almost time, let's get to work."

Chen Xiao didn't look at him anymore, his eyes swept over the faces of people from all directions, and he said in a loud voice: "That's all I have to say, what to do, everyone actually knows better than me, everyone's style of action is different, but the key is to give full play to your ability, hand over a satisfactory report card to the news center and even the main station, so that the four thousand people in this building can see that our "Xinghai Hotline" is not to be despised!" ”

A good leader is not to do everything personally, but to give full play to the ability of the people below!

At this moment, the members of the column group gradually got rid of their sloppiness and gathered into a point!