177 Price League
"All the leaders and peers here, in fact, from the beginning, I never said that we can only sell this product. Everyone has produced the product, and we can't let everyone have a backlog of these products, which is a matter of pain for relatives and happiness for enemies. Lin Zhenhua showed a harmless expression on his face and said to everyone.
He Haifeng gave him a hint, Lin Zhenhua had already understood. In fact, even if He Haifeng didn't give him this hint, Lin Zhenhua had already fully considered the final treatment plan, that is, he would accept it when he saw it, and he couldn't force people to be in a hurry. Hua Keqin also told him this in advance.
The great truth of Sun Pansheng and others is also correct. The saying that the whole country is a game of chess, everyone usually doesn't take it seriously, but if Lin Zhenhua's behavior really hurts the interests of the country, I'm afraid that everyone up and down will not be able to get along with him. Gao Zuxing asked for his opinion at the venue, in fact, his attitude was very clear, that is, the Ministry of Foreign Trade would not tolerate the backlog of millions of export fans produced in these provinces because of patent problems.
Lin Zhenhua himself knows that the use of patent cards is still within the scope of everyone's tolerance. If it really causes the loss of millions of fans, this beam will be bigger. Gao Zuxing first expressed his support for his patent rights protection, and then asked him for his opinion, asking him how to deal with those infringing fans, this is to give him face, if he is obsessed and does not leave room for people, then it is called shameless.
Speaking of which, even if Kobayashi's EQ is not very high, his IQ is still sufficient.
"So, Manager Lin isn't going to block our fan exit?" Sun Pansheng asked, his face looked much better, and he could faintly see a little blood.
Lin Zhenhua nodded to him slightly, and said: "Director Sun's words are out of sight, I never said that I would block the fan export of our Eastern Zhejiang Province, everyone is a peer, how can I do such a thing." ”
"And what's the deal with that patent claim of yours?" Yuan Wei couldn't wait to ask, "People and foreign businessmen are staring at this matter." ”
Lin Zhenhua said: "Let's do this matter, blame me for not making it clear." As I said at the beginning, the patent is mainly for the purpose of protecting against foreigners. Let's think about it, can our country's production capacity be comparable to that of foreign countries? Especially like Yuben and Han...... Well, countries like South Korea, they have a tradition in labor-intensive industries. If I don't apply for this patent, I'm afraid that European and American merchants will not come to China to purchase, but will go directly to Japan, South Korea and other places to purchase. ”
"That's just as well." Yuan Wei nodded, "Manager Lin is very thoughtful about this. ”
Lin Zhenhua continued: "Now that we have patent protection, it is impossible for other countries to produce this kind of fan, and we can protect our own industry in China." However, this patent currently belongs to our Hanhua company, and if the fans of other companies want to be exported, they must first obtain the authorization of the use of the patent, and with this authorization letter, it is not a problem to sell them anywhere.
Have you noticed that the patent number is written on the fan packaging box of our Hanhua company, but there is no one on your packaging box, isn't this a flaw? ”
Yuan Wei said: "I understand, we ignored this matter, and when we go back, we will print the patent number." ”
At this point, he suddenly felt that the whole audience had fallen silent, and everyone looked at him with pity, as if they were looking at a fool.
"Uh, what did I say wrong again?" Yuan Wei turned his head to look at Sun Pansheng and asked him for advice.
Sun Pansheng ignored him, but said to Lin Zhenhua with a smile: "Manager Lin, what you mean, I completely understand it now." It is absolutely necessary to authorize the use of this patent, which has been pointed out by the leaders of the ministry with great foresight, and we have a profound experience. What I want to know is, what are your specific considerations for this patent royalty? ”
Usage fee! I sell cakes. Yuan Wei patted his head heavily, he had been in business for so many years, why didn't he expect this. Lin Zhenhua went around in such a big circle, didn't he just ask for money? That's right, I'm really stupid, I've fought such a battle with Manager Xiaolin, don't you know what Xiaolin is like?
"Yes, yes, patents, that licensing, that royalty, that's right, Manager Lin tell me, what is the standard?" Yuan Wei hurriedly asked.
Lin Zhenhua turned his head, briefly discussed with Hua Keqin, and then pointed at Hua Keqin and said: "This matter, let's ask our Director Hua to talk about it, after all, it involves the cooperation between brother provinces, which requires the leaders of our provincial department to make an idea." ”
Hua Keqin was polite to Gao Zuxing again, and then said: "I just listened to the spirit of the ministerial leadership meeting conveyed by Minister Gao, and the spirit of the Secretariat conveyed by Director He, I am very educated. The central leadership is now very concerned about the issue of patented inventions, and we must also strengthen the protection of the interests of patent inventors so that they can benefit from patented inventions. At the same time, Minister Gao also talked about the difficulties of the fraternal provinces, in fact, we also saw these difficulties at the beginning. After all, I'm also an old foreign trader, and I've been friends with Director Sun and several other directors for many years. ”
"That's right, Lao Hua's friendship with us, that's not said." Someone below chimed in.
"So, I agree with Kobayashi's opinion just now, our patent is for defending against foreigners, not for attacking our own comrades. We have decided to grant the patent use authorization of the five-blade fan to all peer enterprises in China that meet the technical standards on the basis of appropriately charging a certain patent royalty. ”
"Good!" Everyone applauded together, and the applause was quite loud. This is the legendary killing skill, with applause to hold you high, you are always embarrassed to open your mouth to everyone lion, right?
"As for the cost of patent licensing, let's ask our patent owner, Comrade Lin Zhenhua, to introduce it." Hua Keqin handed over the right to speak to Lin Zhenhua again.
The people here are so hung that their noses are crooked, it turns out that you have been talking for a long time, it is all nonsense, we only care about the price, who is interested in listening to you talk about the truth here?
Lin Zhenhua nodded to Hua Keqin, and then said to everyone: "The patent licensing fee we set is charged per fan. As for the price, it's calculated at $4 per fan. ”
"What, four dollars!"
Everyone chattered. According to the foreign trade settlement price, 4 US dollars is equivalent to 11 yuan, which is not too much. But if you export 200,000 units, 4 US dollars per unit, 800,000 US dollars will be directly exported, which will make everyone feel painful.
"Manager Lin, isn't this fee standard too high?" Sun Pansheng said politely.
Lin Zhenhua said: "Director Sun, this fee standard is really not high. The patent licensing fee of similar foreign countries is much higher than this. ”
"However, our country is still relatively poor after all, and this cannot be compared with foreign countries." Sun Pansheng said.
"That's right, Manager Lin, you see, this authorization is actually a matter of one sentence, you can get this money without a little effort, isn't it appropriate to compress it?" This was also stated by a representative of another province.
Lin Zhenhua shook his head: "Leaders, our patent also has to spend money to do. Just to test the shape of this fan blade, we did tens of thousands of experiments, and each time we had to scrap a set of leaves, everyone calculated, how much does it cost? ”
What kind of bragging, tens of thousands of times, it would be great to be able to do it hundreds of times, Yuan Wei said secretly in his heart. However, he didn't dare to say it publicly, now is the time when everyone wants to pat Lin Zhenhua's ass, who dares to offend him out of thin air?
Lin Zhenhua said: "Another point, let's also open the window to say something, once you are authorized, your fans can be exported smoothly, which will definitely squeeze our market share." Everyone understands that the profit in this fan is probably far more than $4, right? If I had a choice, I would rather not give permission and produce it all myself. ”
"However, we only sell a fan for $30, and if we take $4 as a licensing fee, it will be a huge loss." Yuan Wei said.
Lin Zhenhua said: "This is another thing I want to say to everyone. I noticed that the price of the five-blade fans sold by everyone is much lower than that of our Hanhua company, and of course we can do it at such a low price, after all, there are state subsidies in the back, which is an open secret. However, I think that if we fight a price war like this, it is the country that suffers and foreign businessmen who benefit. ”
Gao Zuxing said: "Comrade Xiaolin said very well, this way of fighting a price war, the ministry has repeatedly ordered and asked to avoid it, and there are responsible comrades of the foreign trade departments of various provinces here, and this point needs to be reiterated to the export enterprises." ”
Lin Zhenhua received Gao Zuxing's support, and he was more confident, he said: "In terms of other commodities, I have no right to speak. On the issue of five-blade fans, my opinion is that we should form a strategic alliance, and no one can arbitrarily reduce prices. I suggest that our benchmark price is set at $38, and on this basis, according to the differences in product quality of each enterprise and the difference in foreign cooperation methods, it will fluctuate a little bit up and down, do you agree? ”
Everyone discussed again, and finally Yuan Wei first said: "In this matter, let me make a statement first, if everyone can abide by the price standard proposed by Manager Lin, then our Hongwei Company will also abide by it." Our product production process may be slightly better than that of some sister provinces, and our price is set at $39. ”
With the first statement, other manufacturers also raised their hands to express their positions. For them, it is actually more profitable to be able to set the price a little higher, so they sell at a lower price, and the reason is also because everyone is fighting a price war, and they have to do it. Now Lin Zhenhua relies on the patent rights in his hands to force everyone to form a price alliance, which is of course the best for everyone.
"Well, since everyone has agreed, please don't breach the contract in disguise in the future. If anyone breaks the agreement, I can only withdraw our patent license. Everyone has no opinion on this, right? Lin Zhenhua looked around and asked.
"No comments!" They all replied together.
"I have a question." Sun Pansheng said, "This patent licensing fee belongs to our domestic transaction, let's settle it in RMB, each unit is 11.2 yuan, right?" ”
Without waiting for Lin Zhenhua to answer, Hua Keqin spoke first: "Old Sun, you old fox, you are too cunning, right?" Everyone knows that we don't care about the income of 11.2 yuan at all, what everyone lacks is foreign exchange. We authorized you to produce five-blade fans, which is already giving you a lot of opportunities to earn foreign exchange, and you have to grab even the 4 dollars, which is too unkind. ”
Seeing that a new round of war of words was about to break out again, Gao Zuxing took over the conversation: "That's it, Lao Sun, don't be too greedy, the foreign exchange income of 4 US dollars should still be transferred to the name of Jiangnan Province according to foreign exchange." Jiangnan Province signed a five-blade fan last year to earn more than 40 million foreign exchange, this year let everyone such a point, it is estimated that it will be good to keep half of it, so everyone should also be content, don't leave room for Lao Hua. ”
"If Minister Gao says so, we will implement it, haha." Sun Pansheng replied with a haha. In fact, when he got up to talk about this, he had already taken into account Hua Keqin's counterattack, and he originally planned to make a counteroffer, for example, half of the US dollars and half the RMB, so that he could save hundreds of thousands of dollars for Dongzhejiang Province. Now seeing that Gao Zuxing is also on the side of Jiangnan Province, Sun Pansheng will give up. In fact, as soon as Lin Zhenhua agreed on the price alliance, the income of Dongzhejiang Province on the five-blade fan has increased by a large margin, so to speak, the 4 US dollars was actually earned by Lin Zhenhua himself.
"Xiaolin, in this way, the loss of your Hanhua Company will be very large." He Haifeng said the key words at a critical time.
Lin Zhenhua sighed: "Yes, although we have collected the $4 patent fee, the loss in sales is many times greater than this." ”
"This is also your contribution to the country. Giving up a small family, for everyone, this spirit is worth learning from. Gao Zuxing said, after saying these high-sounding words, he also felt a little apologetic, so he turned his head and said to Hua Keqin: "Lao Hua, Manager Lin's Hanhua Company, your province should also properly subsidize it, and the loss can't be completely borne by them." ”
Hua Keqin said: "This is difficult, our fan sales have plummeted this year, and I will be criticized when I go back, so why am I embarrassed to let the hall take the money out." ”
Lin Zhenhua said with a smile: "Minister Gao, the subsidy will be exempted, our province is very picky, I don't dare to expect Director Hua to pay for it." ”
Hua Keqin also laughed: "It's still Xiaolin who understands me, it's not that we are slamming the door, it's really that our Jiangnan Province is not very financially well-off and can't afford subsidies." ”
After Lin Zhenhua relieved Hua Keqin, he turned back to Gao Zuxing and He Haifeng and said: "Minister Gao, Director He, you two central leaders are here, can I make a reluctant request." ”
(To be continued)