205 swept the Chinese music scene
"Boss, is there a "First Time"?"
The owner of the famous video store in Renai Road Circle in Taipei has just opened the door, and several young people push the door in and ask the boss if he has any records of Jinlong.
"No, the album has been returned if it doesn't sell." The boss shook his head and said, "Do you want to buy Chen Shuhua's album, her song "Will You Still Love Me Tomorrow" is very good." ”
A tall young man scoffed and said, "What's the use of her singing being good, how can a goddess be good-looking." ”
"The goddess's "At least there is you" dumped her a few streets!"
"The Promise" is better than "Will You Still Love Me Tomorrow"!"
"That's it!"
Several young men and women chattered.
The boss frowned and asked, "Goddess?" What goddess? ”
"It's a shame that you still open a video store, you don't even know the goddess, you deserve to be in business!" The tall boy spitted.
"Ari, what are you doing with him, let's go and take a look at the next one." A few boys said anxiously.
The girl who traveled with her said frustratedly: "This is the largest video store in Taipei, if it is not even famous, how can there be other stores." ”
"Xuanxuan, don't worry, just turn the whole of Taipei over, I will definitely help you buy the album." Ari comforted the girl.
"I don't care, I want a signed photo of the Prince of Love Songs, I want a CD of the Prince of Love Songs!" The girl Xuanxuan stomped her feet anxiously, and a group of boys stared anxiously.
The boss wondered, and asked in a low voice, "By the way, who is the goddess you just said?" ”
Ah Rui said disdainfully: "Let me tell you, the goddess is Chen Shaohua, and a few of us came from Taichung early in the morning to buy the goddess's album." ”
"Chen Shaohua?" The boss's brows furrowed even tighter, scratched his head and said, "You said that amateur singer, when did she become a goddess?" ”
"Amateur?" A few boys stopped hearing this, "You dare to say that our goddess is an amateur, believe it or not, smashed your video store!" ”
"What for. This is Taipei, I'll call the police to arrest you! "The owner was taken aback.
Xuanxuan pulled them and said, "Okay, what are you going to do with him, hurry up and ask the next video store." ”
A few boys scolded and left, and the boss spat out: "A bunch of little kids, it's great if there are many people, and they really think of themselves as a triad gang!" ”
While he was scolding, the phone in the store rang.
"Lao Yang, do you have any leftover tapes and CDs from "The First Time" over there?" The caller was the owner of the "Shangyang" video store on Zhongshan North Road.
Lao Yang said: "No, it's not that you don't know. Three days ago, we returned the goods to Jinlong, how can there be any surplus goods on hand, by the way, why did you ask about this? ”
"Hey, you don't know the feelings yet, now that this album is on fire, many people came to ask this morning."
"Fire? It's impossible, an album that can't even sell 40,000 copies in the first week, how popular it can be. Besides, Jinlong is targeted by the three major records, and it is difficult to protect itself. ”
"Oops...... Forget it, I'll ask someone else, you'd better turn on the radio now. Turn on the TV, the amateur singer Chen Shaohua we satirized a few days ago is now named the first goddess! ”
"Damn, won't you? You didn't fool me? Old Yang was dumbfounded.
"Please. Even if you go out to buy a newspaper to read, you should know, damn, if you really can't do it, you have to go to Jinlong to transfer the goods. ”
Hung up the phone. Lao Yang hadn't woken up from the shock, and another guest came to the door.
"Is there a "First Time"?"
"Nope." Lao Yang told the truth.
"Damn, there is no "First Time", and I still open a Mao video store!" The guest left with a curse.
Lao Yang almost vomited blood, I specially recruited someone to provoke someone.
Then someone came in and asked "The First Time", and Lao Yang finally couldn't sit still, because if he stayed any longer, those customers might say something nasty.
You must know that Mingyang is the largest video store in Taiwan, with a large number of albums of singers from Hong Kong and Taiwan, Europe, America, Japan and South Korea, even the albums on the mainland have some private collections, just because there is no Jinlong's "First Time", it has been complained by a large number of customers, and Lao Yang is aggrieved and depressed.
Now, he just doesn't buy newspapers, doesn't watch TV, doesn't listen to the radio, and he knows what happened.
Mistakes, no, mistakes!
Lao Yang now regrets it very much, and suddenly remembered that there seems to be a small video store in the top commercial building nearby, and agents from all over the front desk have returned the goods one after another, but the owner of the video store did not return the goods because of something at home.
"Well, Fang Yuan definitely has the goods, I'll hurry over and take a look, and try to deal with the dozens of goods first."
Thinking like this, Lao Yang couldn't help but speed up his pace, but when he came to Fang Yuan Video Store, he was dumbfounded again.
Fangyuan Audiovisual Store is located next to Xiamen, a small store of less than five square meters, and there is a long queue in front of this store at the moment.
"I'm afraid there is...... At least 100 people. Lao Yang looked at this posture, and then looked at Qian Mu, the young boss who was busy taking off in the store, and immediately glared, because he saw that Qian Mu was holding the tape of "The First Time" in his hand.
"The last 100 tapes, the starting price is 100 Taiwan dollars, and the highest price will win!" Don't look at Qian Mu as young, but he is very business-minded.
In fact, when "The First Time" couldn't sell, he was also very anxious, and he was supposed to return the goods with a few agents, but he couldn't pass the temporary family affairs, and the delay was two days.
That's more than 10,000 tapes, although it is to help Jinlong sell without advance, but it is also a heart disease in your hands, isn't it?
Just when Qian Mu was thinking about how to return the goods, he suddenly heard several radio stations on the radio constantly on-demand "At least you" and "Promise" in "The First Time", which made him realize that things were a little delicate, so he began to investigate the cause of the matter.
Soon, Qian Mu realized that this was Jinlong's public relations department that began to exert its strength, because newspapers, TV, and radio were all broadcasting "The First Time", especially after China Television released the MV, everyone became more and more familiar with Chen Shaohua.
Qian Mu knows that if an album wants to be a hit, it must have at least a few necessary conditions.
First of all, the songs in the album must be good, with at least two title songs.
There are no problems with this "First Time", and the 12 songs are of excellent quality.
Secondly, the company's propaganda department must be willing to spend money on public relations and promotion. Package its singers, whether it is spending money to buy comments, or participating in the charting activities organized by various media organizations, as long as everyone can be familiar with the singer's voice and recognize the singer, it can drive free potential customers in addition to hardcore fans.
Jinlong's problem lies here, everyone is familiar with Zhang Jin and Anita Mui, but their awareness of Chen Shaohua is almost zero.
Qian Mu also learned from the grapevine that Zhang Jin's album didn't think about hitting the charts or anything at all. People are playing tickets.
Later, when he appeared at the concert, the enthusiastic fans decided to release the record, and after the release, he did not deliberately promote it.
Qian Mu felt that if it weren't for the three major records doing so excessively, Jinlong wouldn't even bother to fight back.
Now it's okay, Jinlong has made a comprehensive effort to tackle key problems, and in just two days, Chen Shaohua has been packaged as a "goddess", and this album can still be saved!
After realizing the potential business opportunity, Qian Mu decided to take a gamble, and the guy didn't plan to return it. Instead, he called the two directors of Jinlong's publicity department and sales department that night.
On the side of the Propaganda Department, Li Minghui was a little surprised to receive a call from Qian Mu, and immediately agreed to come down after hearing that the other party had ordered 1,000 signed photos of the "Prince of Love Songs" and "Goddess", but the signed photos would not be available until a week later. Let Qian Mu be patient.
On the sales department, Fang Weikun received a call from Qian Mu to book 10,000 tapes and 20 CDs.
At first, Fang Weikun refused, because Ding Xiaohui had already given a death order, and all agents who returned the goods called. All of them are excused as out of stock.
There are two considerations for this, on the one hand, it is to cool the gang of sub-agents,. If the sales are not good, you will return the goods, and when the sales are good, you will grab the goods, what about playing? Wait until the old lady's anger is gone!
On the other hand, Ding Xiaohui also realized that it was necessary to establish its own sales channels for Jinlong, and in the past few days, she has been busy inspecting the store site and preparing to set up an exclusive sales channel for Jinlong Records.
Some of these plans were advised by Zhang Jin, such as the plan to build a top-level audition flagship store in several municipalities directly under the central government of Taiwan, which is in full swing.
"Manager Fang, don't be like this, when everyone returned the goods, I didn't return it, which means that I am very optimistic about this album, I know that this album will be popular, for the sake of me being the only agent in Taiwan who has not returned the goods, you can be accommodating and give some supply."
Fang Weikun pondered for a moment, and did not immediately agree to Qian Mu, but called Ding Xiaohui, explained the cause and effect of the incident, and waited for Ding Xiaohui to leave.
"Give him the goods at the original price, and investigate his store and ask him if he is willing to join Jinlong's sales channels."
Ding Xiaohui's instructions were very simple, after receiving the accurate order, Fang Weikun contacted Qian Mu overnight, not only brought 5,000 tapes and 20 CDs, but also explained Ding Xiaohui's meaning after inspecting Fang Yuan's video store.
Risk means business opportunities, since Qian Mu decided to gamble, he simply bet all his belongings into it, the two sides contacted more harmoniously, Qian Mu was recruited by Jinlong, and Fang Yuan also became Jinlong's first exclusive distribution channel in Taipei.
And Lao Yang didn't know these insiders at all, and was staring at a pair of bull's eyes at this time, watching Qian Mu auction tapes there.
“150!”
“200!”
"Don't rob me of anyone, I'll pay 650 to buy three tapes."
"1000 for four plates!"
"I said boss, hurry up, there are still a hundred and ten people waiting behind!"
The customers were so anxious that they didn't see Qian Mu respond after shouting the price, and they shouted one by one.
Seeing this, Lao Yang's heart was about to jump out.
I'm going to make a big deal, and the tapes that cost dozens of dollars were sold for 200, what's the difference between this and grabbing money.
Lao Yang's eyes were red, he strode to the front, and said loudly to Qian Mu: "210 sheets, I want all your 100 tapes!" ”
Qian Mu was stunned for a moment, and immediately recognized Lao Yang's identity, and immediately pretended to be very embarrassed as soon as his eyes rolled, "Uncle Yang, don't make trouble, I'm doing business." ”
"What am I messing with, I'm also talking to you about business, 210 yuan a tape, I will charge as much as you want." Lao Yang said painfully.
"What are you doing, old guy, do you know how to line up!"
"Don't you understand the principle of first come, first come? Go to the back and line up! ”
"Don't rely on the old and sell the old, be careful that I call you flat!"
Lao Yang made a fuss, and the citizens who were queuing up did not agree, and a few strong people came over to surround Lao Yang.
". I know you, you're the owner of that video store nearby! ”
"Fuck it, this old thing is shameless, after taking the goods, it will definitely be sold to others at a high price, little boss, don't help the abuse!"
Qian Mu spread his hands: "Uncle Yang, you have also seen it, everyone is unwilling, besides, I only have 100 plates left, and I will give them to you." You won't kill me. ”
"The little boss said it well!"
"I can't sell it to this old guy!"
Lao Yang's eyebrows twisted, "Little money, I can't get another 30,240 a plate?" ”
Qian Mu was embarrassed.
“250!” Old Yang went out.
Qian Mu began to struggle.
"Damn, 260 can't be more!" Lao Yang is ruthless!
"Done!" Qian Mu brought up a box of tapes, "I want cash, otherwise I won't sell it to you." ”
"Fortunately, Lao Tzu has a habit of carrying cash!" Lao Yang took out his wallet and counted the money, and then left with the tape in the scolding of hundreds of citizens, this guy was satisfied. The first thing I did when I got home was to hang up the sign that said "Exclusively for the First Time" album", intending to make a fortune.
As soon as Lao Yang walked away, Qian Mu took out a box of tapes from behind and said to the citizens who were about to fall out: "Don't worry, everyone. There are still goods here, and we are short of everything else, that is, there is no shortage of Jinlong's records, and the tape is 100 a disc. ”
"Yo. Little boss, you're bad enough! ”
"Haha, that old guy will probably vomit blood if he knows!"
"It cost an extra 16,000, and anyone will be angry if they are replaced."
After knowing that Fangyuan has a sufficient supply. Everyone is not in a hurry, and they are patiently waiting to buy one by one.
Every time he sold a tape, Qian Mu asked everyone to help publicize it.
It was busy until 9 o'clock in the morning, and the number of people outside not only did not decrease, but increased.
At 10 o'clock, there were more people.
Who made this the only store in Taiwan that has "The First Time", and when you buy the album, you can say that it will be passed on to ten, and ten will be passed on to hundreds.
Until it was time to eat at noon, there were still dozens of people in front of the Fangyuan video store.
Qian Mu was tired and hungry, "Do you want me to eat first?" ”
A sister paper said, "Boss, I'll buy you what you want to eat." ”
"Thanks, whatever, just fill your stomach."
After a while, the sister brought several things to eat, "I don't know what you like to eat, so I bought some of everything." ”
"I'm not a picky eater." Qian Mu grinned, picked up five tapes and handed them over and said, "This is for you, by the way, what is your name." ”
"My name is Han Ziling, oops, this is too much." Sister paper shirks.
"Oh, hold the grass, boss, you have to hook the girl and wait for the meeting, we haven't eaten yet."
At half past nine in the evening, Qian Mu closed the door, hid in a five-square-meter hut, and began to count money by the light.
Today, a total of 2,100 tapes were sold, each of which was 100 Taiwan dollars, equivalent to 210,000, plus 26,000 from Lao Yang's side, and he received 236,000 yuan in a day.
If you remove the cost, you will make a net profit of 120,000 yuan, which is a few months of profit from the previous months!
This night, Qian Mu dreamed that he counted the money and counted until his hands cramped.
This night, Lao Yang stole chickens and rice, and went to the hospital angrily.
On this night, Jinlong's exclusive sales channel was announced, and the location of stores in several municipalities directly under the central government was completed, and the goods began to be distributed after a simple decoration.
In the prime location of each city, in addition to having a Jinlong video store, there is also a luxurious top audio-visual store to start the hardcover.
On this night, the three major record companies were collectively dumbfounded.
They didn't expect that in the face of the joint suppression of the three major record companies, Jinlong would be able to quickly fight back.
The kind of public relations and promotion spirit that throws money like flowing water makes the three major scene companies sigh to themselves.
Damn, who would have thought that Zhang Jin would have 12 MVs in his hands.
You must know that the MV was imported from the United States, and since Michael Jackson set off a craze for music and dance on videotape, the MV has begun to become a promotional tool for several major record companies.
At present, only Polygram has such an ability in the three major records of Taiwan, but Polygram will not spend so much money to make MVs for all 12 songs.
Jinlong Records will definitely win this battle!
There is no suspense!
After another three days, Jinlong fully distributed goods in Taipei, Taichung, Tainan, Kaohsiung, New Taipei, Taoyuan, Hsinchu and other regions.
Another week later, the cumulative sales of "The First Time" exceeded 250,000 copies, becoming the New Year's sales champion in the Taiwan music scene.
Jinlong Records struck while the iron was hot and continued to increase its publicity efforts, not only to build "The First Time" into the hottest and best-selling album in Taiwan, but also to completely open up Jinlong's sales channels.
With the opening of sales channels, Jinlong created the first fan elite group in Taiwan, and Zhang Jin, Meng Tingwei, and Chen Shaohua became the first batch of music stars to be packaged.
The "Prince Group", "Goddess Group" and "Princess Group" made a collective appearance, shot by the former chief photographer of the famous French magazine "Elle", and the three-person photo album produced was officially debuted, which won fans as soon as it was put on the market.
Jinlong's series of means came out together, directly shocking the whole Taiwan's curved record companies.
The three major record companies have completely fallen behind in the face of Jinlong's explosive means.
Play clearly, all the means of Jinlong can stand the test of various departments.
Playing yin, the status of the big guy army and Ding Xiaohui is there, although the two of them are not deliberately linked to the community, but the shadow of the famous tree!
Conspiracy and conspiracy can't stop the development of Jinlong.
On February 3, the eldest brother added fuel to the situation of the Taiwan music scene in the past month on the phone, and Zhang Jin listened to it with relish.
"Haha, this time Jinlong has made countless enemies in Taiwan, good, good!" Zhang Jin sighed continuously.
Maybe he has some difficulties in developing in the Hong Kong music scene, but in the Taiwan music scene, once he is given a chance, he will be swept away with a comprehensive crushing trend.
"Big brother, it's almost the Spring Festival, let's bring my sister-in-law to Hong Kong together."
"Your sister-in-law is going too?"
"Nonsense, everyone is a family, it's nothing if your sister-in-law doesn't come, not to mention that your sister-in-law is also in Hong Kong."
"Fuck off, don't talk about your sister-in-law, that's your little daughter-in-law." The eldest brother laughed and scolded. (To be continued......)