Chapter Ninety-Four: Advertising Against the Heavens
"Hongxiang clothing" is a very profitable cake under Honghai, but now it is a dying look, although "Hongxiang clothing" has been transferred to Su Jingru's second uncle cycad, but the same can not save the trend of the market fading. It's like a big wave, but there is a helplessness that is about to be hit to the shore.
Su Caijian was regretting that he had handed over 'Hongxiang Clothing' to his daughter, but it was like this; when Tang Ziyan was being anxious and uneasy by the unstoppable shrinkage of the 'Hongxiang' underwear market; when 'Hefeng' and some famous brands at home and abroad had sharply devoured the 'Hongxiang' underwear market.
On August 20th, Fengjin City, Southern Jiangsu Province, made an overwhelming announcement, and more than a dozen series of women's underwear such as "Hongxiang" female underwear, "Dream Angel", "Blue Angel", "Lavender", and "Lotus Moonlight" were listed in a high-profile manner.
Huge street advertisements, TV commercials, reality TV commercials, newspaper news, and major websites are all hitting hard. The styles of these underwear are indeed incomparably eye-catching, novel and beautiful.
But the advertising makes it clear that this is not the main selling point of these types of underwear. Their main selling point is that these underwear are made of 'cloud silkworm cotton' that everyone has never heard of, what is 'cloud silkworm cotton'? No one knows, but the ad says it very clearly.
'Cloud silkworm cotton' is a new type of fabric that is extremely difficult to produce, just an extremely difficult production will make all people happy, but this is not the main thing.
The main thing is that at present in the world, "Hongxiang" is the first manufacturer to produce "cloud silkworm cotton", and it is the only manufacturer that can produce "cloud silkworm cotton", this is because the requirements for the production of this fabric are too high. The only one, this breath is indeed very big.
However, the value of the silkworm is quite high, the underwear of the silkworm can not only protect the skin and slow down aging, but also prevent the invasion of many toxins, but these are still secondary.
What's more, the underwear of 'Cloud Silkworm Mian' is very comfortable to wear on the body, which can make the skin smooth and shiny. If it is made into a bra, it can even produce a halo at the neckline under the right light, which makes the female surname several times more attractive.
If you wear a bra with 100% silkworm cotton content, the person who wears it can hardly feel the bra on his body, and even the whole skin has a feeling of relaxation. Therefore, 'cloud silkworm cotton' is the best fabric in the world to make women's underwear.
These are the contents of the advertisement, and now 'Hongxiang' has caused a sensation in Fengjin, and there is such an anti-sky product. No one believes it, but there are countless people who are looking forward to it. are looking forward to the appearance of the 'Hongxiang' series of women's underwear on September 1st, is 'Hongxiang' exaggerating to deceive consumers, or can 'Hongxiang' really produce such anti-natural underwear?
Not only is the whole Fengjin talking about this 'Hongxiang' underwear, but they are also talking about 'Cloud Silkworm Cotton'. Even the surrounding provinces and cities are talking about whether 'Hongxiang' has been driven crazy, and they dare to advertise such a rebellious advertisement. If this is proven to be a deception of consumers, the 'Hongxiang' brand will be finished.
Su Caijian was mad by the advertisements on TV, who sent this manager of Fengjin to dare to push 'Hongxiang' to such a cusp? He immediately called and asked the manager to return to Fenjiang immediately, and sent someone to Fengjin.
Tang Ziyan was stunned, she didn't expect this Lin Yun to be so bold and dare to do such a thing, she really wanted to fly to Fengjin immediately, but she knew that it was too late to go, and the matter had already been done. Weakly collapsed on the sofa, trying to call Jingru, but couldn't reach her.
Su Jingru had already seen these advertisements on TV, and her heart went from uneasy to calm as usual. She knew that Lin Yun was not an ordinary person, but she didn't expect him to be so enthusiastic about the company's affairs. Is he for me? It's not like his last name.
Don't talk about others, even Gan Yao and Ji Lan are uneasy, although they are very optimistic about these products, but they don't know the functions that Lin Yun said. It's just that I'm worried about Lin Yun's advertising costs, which are almost less than ten percent of the advertising costs, and the rest are waiting for the product to be launched.
Even many TV reporters came to Fengjin 'Hongxiang' and wanted to interview this Lin Da manager, but Lin Yuntong let Ji Lan go out. The people sent by Su Caijian to Fengjin couldn't see Lin Yun if they wanted to, let alone ask Lin Yun to go.
No matter what others think, September 1st arrived as scheduled. Fengjin 'Hongxiang' just has a sales point in 'Xiangjin Women's Jewelry City', I didn't expect the advertisement to be so big, and the sales point is so small. Although the shop has been renovated, it is still small and crowded with all sorts of people.
However, this is not difficult for Lin Yun, and all those who want to buy 'Hongxiang' underwear line up. In this way, it really seems to be a lot more orderly, but the people waiting behind are a little anxious.
Because the advertisement of 'Hongxiang' underwear clearly states that the clothes are half price for the first three days. After three days, all the original prices were restored, but after reading the price of 'Hongxiang' underwear, I knew the significance of half price.
The lowest price of a 'blue angel' containing 10% 'cloud silkworm cotton' costs 5,000 yuan, that is, if it is not half price, it is 10,000 yuan, which is not a sky-high price, this is simply a money grab. Although I really want to try whether underwear really has the effect of advertising, many people still stop at the price.
This 'Hongxiang' underwear may be the most expensive underwear in the world, and the price of the most expensive bra has reached 900,000 yuan. Imagine such expensive underwear, no matter how good the style is, no one will really want to buy it. As for the ones mentioned in the advertisement, only the naïve people will believe that there are several companies that advertise now, and they say that one is one.
Although there were a lot of people who came, they didn't buy much on the first day, and the turnover was more than 100,000 yuan in this day. Although this money is already a lot, Gan Yao and Ji Lan are a little worried, the first day of opening is usually the best day for business, not to mention half price, but it is just sold at this point, the underwear behind it? Although it is a turnover of 100,000 yuan, it only sells a dozen pieces of underwear at most.
The second day was not even as good as the first day, and the two were even more worried. However, Lin Yun still had a flat expression, and just instructed Hu Qing to increase production and strictly control quality.
Just when Ji Lan and Gan Yao were worried, they didn't expect the sales volume to rise sharply on the third day, and they actually sold out all the inventory in the store in one day. And the people who come to buy underwear are basically some people who have come to buy it two days ago, and even a series of them have been bought, and some people have even bought several series.
Sales reached four million in one day, and this is still at a discount. Gan Yao and Ji Lan couldn't believe their eyes, they could sell so much money in one day. The joy in my heart is really indescribable, and even when I get off work, there are still people who come to ask if there is anything else.
The news that 'Hongxiang' sold out of underwear in one day immediately spread. Some people even think that 'Hongxiang' is self-directed and self-acted, but this kind of thing can be investigated soon.
I asked the people who bought underwear, and even the reporter of the TV station interviewed some women who bought underwear, and the answer was that the advertisement of 'Hongxiang' was completely true, and not only was it not exaggerated, but there was even a tendency to shrink.
A woman even said that she was wearing underwear, and she didn't feel the underwear when she went out, and thought she had forgotten to wear it, and she hurriedly went back only to find that she was indeed wearing underwear. Many people even admit that they buy it a second time, just to buy more at half price now.
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