On the last day of the May Day holiday in 2013, that is, on May 1, "Iron Man 3" came to the Chinese mainland film market. swept the midnight show in one fell swoop, cutting 13.5 million box office with 2,400 screenings and nearly 300,000 moviegoers, surpassing the historical record of 12 million box office in Chinese mainland set by "Transformers 3".

According to the data of Time.com, "Iron Man 3" occupies 41.08% of the average single-day film schedule in the TOP-15 cities across the country, but even so, major cinemas across the country still show that "Iron Man 3" is hard to find. Taking Jiahe Cinema as an example, the 9 screening halls of the film "Iron Man 3" were full, and a large number of audiences were still queuing up to buy tickets at half past 12 o'clock, and the enthusiasm for watching the movie was not eliminated.

As Shao Shuaijun is likely to be the only movie in 2013, Time.com also sent a huge interview lineup to various cinemas to visit the viewing situation and reputation of "Iron Man 3".

"The visuals are very impactful."

"It's a great story."

"The 3D results exceeded expectations."

"The sound and special effects are much stronger than the previous two."

Basically, the audience who watched the movie, when interviewed, received continuous praise. More viewers praised and said: ""Iron Man 3" can be regarded as the most visually appreciative movie in 2013 so far. ”

At the same time, about 70% of the viewers interviewed at random took the initiative to say that they would definitely watch it again if they had the opportunity, and 90% of the fans said that they would recommend it to their friends and colleagues around them. The audience's enthusiasm for watching the movie is irresistible and has a tendency to intensify.

The next day, the daytime opening day ends. "Iron Man 3" won a box office of 140 million yuan in the limelight, setting five box office records in mainland film history in a row.

broke 100 million in the fastest time, and "Transformers 3" broke 100 million in 1 day, but the box office was higher; midnight record, 13.5 million broke "Transformers 3" 12 million yuan; The box office record on the first day was 140 million yuan, breaking the 110 million yuan of "Transformers 3"; On Wednesday, the opening record broke 39 million yuan in "People Are Embarrassed in Thailand"; A single-day box office record, breaking "Journey to the West. Demon Suppression" 125.6 million yuan.

North America has not yet been released, and it has been a few days overseas, and it has won 289 million US dollars wildly.

Originally, experts predicted. "Iron Man 3" is to surpass the first two. reached a height of seven or eight billion dollars, and now, no one doubts that "Iron Man 3" will not break through the $1 billion mark. All will be the final box office of "Iron Man 3". It's on par with the $1.67 billion of "The Avengers".

Of course. It is difficult to reach the heights of the Women's Federation. The best result so far is to surpass Harry. Potter and the Deathly Hallows (Part II) for $1.328 billion.

"From the first shot of the Marvel Cinematic Universe project in "Iron Man", this playboy who wears iron armor and plays cards with uneasy routines. It carries all the expectations of Marvel Comics. In the first part, Jon. Fei Ru can be described as a stunning start, making Iron Man popular all over the world. After the second part of the uneventful blandness, finally Shao Shuaijun took the Iron Man coquettish in "The Avengers", and now in the third part, Iron Man seems to have exploded with unprecedented crazy charm and dedicated a start that exceeded people's expectations. A good director, and a good actor, have a wonderful chemistry......"

The cover characters of this issue of Entertainment Weekly are two people, one is Robert Jr. Downey is holding an Iron Man helmet, and the other is Shao Shuaijun's posture with his hands on his chest on the set.

There is also an interview with Shao Shuaijun in the content, "The Legend of the White Snake: The Legend of the Green Snake" has begun to promote, as the first work of the four magic series, Shao Shuaijun rarely participated in the publicity, first flew to Hong Kong, and held a trailer press conference for the movie.

At the press conference, he took the time to be interviewed by "Entertainment Weekly" and answered the original intention of the reporter.

"I was involved in the pre-production of Iron Man 3, when we were working on the second group of the Marvel Cinematic Universe, but we didn't have a very detailed idea. It wasn't until I took over the filming of the film that I thought about how I should shoot it. ”

"Donnie and Gwyneth also wanted a different Iron Man, so I asked myself. In the end, it was the armor that made Iron Man, or the Iron Man who made the armor, Tony. Did Stark become a superhero because he wore a suit of armor, and would someone else be a hero if he wore it? If not because of the armor, then what exactly made him Iron Man? ”

"With this in mind, I started making films, and I hope to give Iron Man a process of self-awareness, and I also hope to give the audience a process of knowing Iron Man."

Later, the reporter asked Shao Shuaijun what he thought of the final box office of "Iron Man 3", Shao Shuaijun himself didn't know, and replied with a smile: "I hope to exceed 800 million US dollars, and now it seems that there is a chance, as for the final amount, I don't really pay attention to it." As I said before, I made the movie, the audience affirmed it, and everything was enough. ”

Shao Shuaijun felt that it was enough, but the box office in various places did not feel enough, the good news came one by one, and the momentum of watching the premiere was not worse than that of "The Avengers". Many localities have broken the record set by the Women's Federation. However, there are also some dissatisfactions, in the Japanese market, which was released at the same time, "Iron Man" failed to win the box office championship.

Last week's winner was the animated film "Detective Conan 2013: Detective of the Far Sea", which achieved a back-to-back championship with "Iron Man 3". Although in terms of word-of-mouth, "Iron Man 3" conquered the Japanese audience with its excellent entertainment attributes. Viewers who received a first-day satisfaction survey for Pia Movie Life gave the film a score of 91.1, the highest among all new films, while Yahoo Japan also gave the film a high score of 4.

It's a pity that in this big anime country, the invasion of American comics is really difficult, superheroes have gimmicks and scenes, and 3D play is full of flowers, but it has never been able to beat Japan's own 2D comics. Of course, there are difficulties, after all, Japan is still the third largest box office in the world, and Marvel Comics will plan more plans in the future. to invade Japan and bring Japan to its knees.

The Women's Federation and Steel 3 have established a good reputation, and it is not hopeless to turn to the taste of the Japanese audience.

After all over the world was overwhelmed, on May 3, "Iron Man 3" finally landed in the main battlefield in the United States. The midnight show earned $15.6 million, earning $68.1 million on the opening day and $175.3 million three days later.

This score is lower than that of "The Avengers", but it still beats "Harry. Potter and the Deathly Hallows (Part II) for $169.1 million. It became the second place in the opening week of North American film history. The average score of a single library is 41,218 US dollars. It is also lower than the Women's Federation, but it is higher than Harbin seven times, ranking second among large-scale films. And Saturday and Sunday, they are second only to the Women's Federation. Settle for second. The rest of the data are also among the top in North American film history.

Shao used "The Avengers" to refresh North American film history. It's hard to beat. may be afraid that everyone will not have the motivation to pursue, and now "Iron Man 3" is used to give all movies a target to catch up. When it surpasses the box office of "Iron Man 3", you will have a chance to attack "The Avengers". —Hollywood Entertainment Reporter.

At this time, the weekly box office in the mainland was also released. "Iron Man 3" lived up to expectations with 498.65 million yuan, pulling down the first week record of 467.3 million yuan of the 3D re-release version of "Titanic", and once again handed over the first week championship to Shao Shuaijun.

At the beginning, the first week of "Old Boy" was 422.9 million yuan, which ended in the hands of the 3D re-release version of "Titanic", a 3D re-release version of a shipwreck film of the last century, which occupied the box office record in the first week for more than three years, I have to say that this is a very speechless result.

Fortunately, there is no need to dwell on this issue now.

So far, two weeks later, "Iron Man 3" has a global $725 million world.

In the third week, "Iron Man 3" won the championship for $80.56 million in North America, and won the championship three times in many overseas places, attracting $98 million, so far, $946.8 million worldwide, not far from the 1 billion mark.

"The box office of Steel 3 is very good, and it can't be preached before that $800 million will come out." Netizen sujiazong has posted a prediction post on Du Niang last time, which led to a box office controversy, and now he has to post again.

"If it's over $800 million, it's a good movie? It can only be said that you are young and ignorant! Netizen wblyu gave a smile on his face.

"More than 800 million US dollars can't be represented, I can only say that you upstairs let me see your high-end grade." Netizens Ethan_Mo speechless.

"I watched the IMAX-3D version, it was so beautiful, Tony was so cool when he wore and took off the armor. It is optimistic that it will reach $1.4 billion at the box office. Netizen smf82212943 praised it.

"The plot has more depth than the previous two films, but the more you watch it, the more you have the taste of the finale? Don't have a finale! The netizen Tiger said worriedly.

"Downey and Gwyneth's contract seems to be about to expire, Downey signed a total of six movies with Marvel, three Iron Man, two Avengers, and the previous Hulk playing soy sauce, basically after the Women's Federation 2, it will no longer act." The lascivious monk explained.

"Can't you renew it?" Netizen: I think I'm good at asking.

"Renewals are not just signed casually, Robert Jr. Downey and Gwyneth. What is Paltrow worth now? There are tens of millions of dollars that can't be signed, and the further you go, the higher the cost. Didn't the boss of Marvel say it last time, hoping to make Iron Man a series like 007 and changing people at any time. After all, as long as you wear a battle armor, anyone can be an Iron Man, and the child in "Iron Man 3" has not been funded by Tony, maybe he will be the new Iron Man in the future. Netizen Gai Shi Qingtian analyzed.

Obviously, the building is crooked again......

19 days after its release, "Iron Man 3" came with good news, and finally broke through the $1 billion mark, second only to "The Avengers", becoming the second fastest to break $1 billion. It's a little regrettable that unlike the strong follow-up box office of "The Avengers", the follow-up ability of "Iron Man 3" to attract money has declined a little faster.

Experts have given a box office curve chart, and it is expected that the box office of "Iron Man 3" should be around $1.35 billion, which can join hands with "The Avengers" and occupy the third and fourth places in global film history. As for whether it can achieve such data, "Iron Man 3" still has a long way to go at the box office.

However, Shao Shuaijun has no time to pay attention to "Iron Man 3" now, directed by Chen Jiashang and produced by Shao Shuaijun, "The Legend of the White Snake: The Legend of the Green Snake" held its world premiere on May 21 at the flagship cinema of Golden Harvest CBD in Beijing. (To be continued......)

PS: New year, new beginnings!