The fact that Xu Ke left Xinyicheng and was about to join "Red Star Pictures" made the three giants of Xinyicheng stunned and chilled.

Since joining the first work of the new art city, "Ghost Horse Zhi Duo Xing", Xu Ke has been the backbone of the new art city, and his role in the new art city is definitely not under the three giants of the new art city. Later, "Best Partner: The Queen's Secret Order" set a box office record of 30 million.

However, it is such a mainstay, but he resolutely left, which is a huge blow to Xinyicheng in terms of strength and psychology, which is tantamount to taking a salary from the bottom of the kettle. The rest of the people even have their own scheming, which makes the interior of the new art city, which should have been full of contradictions, even worse.

Xu Ke's departure directly led to the fact that Xu Guanjie's movie "The Emperor of Workers", which was originally arranged to be directed by him, had to be filmed by Zeng Zhiwei instead. In history, this drama will not be filmed until the next year, and the heroine is Wang Jixian, who signed a contract from Taiwan by Fang Yihua of Shaw Brothers.

Now the director of "The Emperor of Workers" has changed, and the heroine has also changed, beyond recognition.

Before TVB's seven-o'clock drama "Challenge" was launched, the original commercial disappeared and was replaced by a "trailer" for a non-shootout movie.

The play "Challenge" is a fashion drama starring Liang Chaowei, Weng Meiling, and Lu Liangwei. The plot is fascinating, and several protagonists are also popular, and the ratings are very good. Many viewers waited in front of the TV and saw this one-and-a-half-minute trailer of "The True Color of Heroes"!

"I pick! What is this? ”

"Trailer? What do you mean? ”

"I pick! It's exciting! Isn't that Zhou Runfa? ”

"Windbreaker and sunglasses, the hair boy is so handsome, good demeanor!"

"yes, yes, wow! It's too arrogant to light a cigarette with a banknote, right? ”

"My mother, this shootout scene is so cool, that shot hit the head, and the blood mist sprayed out, it's too real, right?"

"Yikes! Zhang Guorong! Zhang Guorong is also acting? ”

In the end, the picture freezes in the shot of a cloud of blood mist bursting out of Xiao Ma's head, and slowly dims, leaving countless suspense. Then, a few lines of subtitles appeared on the screen: July 1st, Red Star Cinema, the true colors of heroes, shocking release!

This trailer edited into shocking footage caused a sensation. Think about it, can the most essential part of a movie of more than 100 minutes not be shocking?

This trailer was not only broadcast on TVB, but even on ATV. From time to time, the radio station pops up an advertising slogan of "taste brotherhood, sigh the grievances of the rivers and lakes, and see the true colors of heroes" during advertising hours.

Major media and newspapers have reported frequently, and the momentum is very great.

The most arrogant thing is that countless beautifully printed propaganda posters filled every corner of Hong Kong at one time. The exquisite paper, gorgeous printing, and ultra-clear stills of Chow Yun-fat, Dillon, and Cheung Kwok-yong make this poster instantly a collector's item for loyal fans of these stars.

The super propaganda offensive of "The True Colors of Heroes" swept through Xiangjiang with great momentum. Regardless of whether they usually have the habit of watching movies or not, every Hong Kong person knows that there is such a super production "The True Color of Heroes" that costs 15 million and brings together three big stars, Chow Yun-fat, Dillon, and Cheung Kwok-yong, is about to be released.

"The True Color of Heroes", a sensation in the rivers and lakes!

**********

Zou Wenhuai looked at the huge poster on the front page of the newspaper, shook his head and sighed: "This Yang Lin always wants to play some tricks, how did he say that?" Yes, off the beaten path. "The True Colors of Heroes" is such a propaganda method, it is estimated that there are no two or three million that cannot be brought down at all. When someone invests in making a movie, he uses it all for advertising, is this kid a bit too loser? Even the super-tycoon of the Hong Kong film industry was shocked by Yang Lin's generosity. If you dare to invest so much in advertising, he won't lose money if he doesn't shoot?

He Guanchang doesn't see it that way: "This kid has been doing some tricks outside the play since he started TVB, which seems to be a bit nonsense, but he can achieve his goal every time." So this time, I see that Yang Lin is extremely confident in this "True Colors of Heroes", and he is not afraid of losing money at all. ”

For Yang Lin's generosity, the two bigwigs of Jiahe only used "amazement" to describe their mood.

"Do you want to do some publicity for our "Weilong Detective" and "Xia Yue Fuxing"?" Hong Jinbao asked on the side.

His "Xia Yue Fuxing" is still a work of the "Fuxing" series, and it is the highlight of the summer file. The film is similar to the previous "Lucky Star Gaozhao", with the same funny style and a lot of criminal investigation tricks, but the location left Yuben and moved to Thailand.

"I don't need to." Zou Wenhuai is confident: "Our "Five Lucky Stars" series of movies has become a brand, and it has long been a household name in Hong Kong and has a high reputation. Besides, the storyline of this "Xia Yue Fuxing" is still those things, and there is no need to promote it. ”

He didn't say anything about "Detective Dragon", because because that drama was made to cater to American audiences, it would not be too popular with Hong Kong audiences in terms of production techniques and storylines, and it was in vain to engage in publicity.

He Guanchang remembered something and asked Hong Jinbao: "What kind of script of "Mr. Zombie" did Liu Guanwei get last time, how was the filming?" ”

Liu Guanwei first found him and Zou Wenhuai with the script, but neither of them was optimistic about this outdated theme, so they politely pushed it away. If Liu Guanwei continues to take mushrooms, Zou Wenhuai will probably give him three or five million for him to shoot, after all, we must pay attention to the impact, and we can't let people watch Jiahe just praise big names like Hong Jinbao and Cheng Long, but disdain newcomers.

Who knew that this young director who was born as a photographer was also tough, and he actually ran to Yang Lin with the script without saying a word. Yang Lin's guy has always been known as a "loser", and it is the time to recruit troops, of course he will happily laugh at it. Later, Hong Jinbao came to be a lobbyist, and asked Lin Zhengying and others to help Liu Guanwei shoot that play, He Guanchang and Zou Wenhuai combined, so they simply made a favor and let them go, just take this opportunity to sell Hong Jinbao a big favor, let him honestly work in Jiahe.

Although Lin Zhengying has good skills and is a qualified martial arts instructor, there are not too many talents like Jiahe. The key is that this person is regarded as Hong Jinbao's entrainment, and it is also a good result to dissipate Hong Jinbao's influence in Jiahe in this way.

Hong Jinbao smacked his lips with a little envy: "Yang Lin, this kid doesn't say anything else, he really has the courage." Liu Guanwei dragged the people away, and it was directly a budget of five million, and if it was not enough, it could be adjusted to a maximum of seven million. ”

When he heard these words in Zou Wenhuai's ears, Zou Wenhuai was a little unhappy. Now the main direction of Golden Harvest is to enter the US market, so of course the capital investment must be tilted. Cheng Long is now well-known in the United States, and Zou Wenhuai is also bent on making Cheng Long the second Li Xiaolong. Because of this strategy, Cheng Long's plays are generally big productions, and Hong Jinbao has to be aggrieved. How, is this an opinion on my investment strategy?

He Guanchang gave Hong Jinbao a look, and the latter immediately understood that he had said the wrong thing, and quickly got up and said: "Ah Long and I are rushing to shoot "Dragon's Heart", I will go to the set immediately. After speaking, he walked away quickly.

Zou Wenhuai looked at He Guanchang and said unhappily: "Why are you stopping me?" This Sanmao is a little swollen now, and I'm afraid something will happen if I don't teach a lesson. ”

He Guanchang smiled: "No, if something happens, it will happen a long time ago." He groaned slightly and continued: "Actually, Sanmao doesn't have any opinions even if he has some opinions, it's normal. Now the production cost of every movie is rising, and only Sanmao is still the same old-fashioned slapstick funny film, which is inevitably a little resentful. ”

Zou Wenhuai and He Guanchang were partners in Shaw Brothers Company back then, and they left Shaw Brothers Company together, and worked hard for Golden Harvest's career, cooperated for many years, and absolutely trusted each other. Hearing this, he also fell into deep thought, and said after a while: "In this way, hurry up and write a new play, let Sanmao and Ah Long work together next year, let's also have a super production to beat that kid's limelight!" ”

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Red Star Theatre in Causeway Bay.

This theater was originally the property of Zhou Yunou's family, but after being bought by Yang Lin, it was renamed as the leading theater of "Red Star Pictures".

I have to say that the Zhou family's cinemas are not only well-located, all of them are in the most prosperous neighborhoods in Hong Kong, but also have luxurious decoration and advanced equipment, and there is no need to redecorate and replace the projection equipment for at least five years.

In the late 90s, with the decline of Hong Kong films, large theaters such as this one, which can accommodate more than 1,000 people, have long been extinct. Gradually, the cinema changed its commercial use and became a cinema and a shop, with the shops facing the street below and the cinema moving upstairs. Most of the group-style cinemas are miniature small theaters, and it would be good to sit a few hundred people.

At this moment, "The True Colors of Heroes" is being shown on the big screen.

The large theater seemed a little empty, but there were a dozen or twenty people sitting in the front row.

But these people are some of the most well-known figures in Asian countries and the American film industry, and they control almost half of the film distribution rights in their respective regions.

South Korea, Singapore, Indonesia, the United States and even a few European filmmakers, everyone gathered together to participate in the viewing party of "The True Color of Heroes".

Ups and downs of the storyline, hot-blooded brotherly pride, sophisticated post-production, realistic visual effects. There is no surprise that the enhanced version of "The True Color of Heroes" has received unanimous praise from these studios.

For filmmakers from Asian countries, Yang Lin doesn't pay too much attention to it. It's not that I don't care, but the theme of "True Colors of Heroes" is destined to be a big hit in Asia. After years of influence of Hong Kong films and the same surname of culture, these Asian filmmakers will definitely see the value of "The True Color of Heroes". As for whether he can sell more or less, Yang Lin doesn't care much.

What he really cares about is this North American film company: Marvelk Cinemas.

For the North American market, Yang Lin didn't plan to do anything with this "True Colors of Heroes", after all, the Hong Kong flavor of this drama is too strong, and it may not attract too much attention in North America. What he cares about is to use this opportunity to build a good relationship with theater companies in North America and lay a good foundation for future cooperation.

The Cinemark Cinema Line was only established last year, but it is growing rapidly, with more than 300 theaters and nearly 3,000 screens in North America and Latin America.

Compared with the powerful North American veteran cinema chain Lianyi Cinema Line, Mooncorpus is more than a step behind. The United Arts Cinema Line accounts for a quarter of the North American market in terms of both the number of theaters and the number of screens. United Arts' Asian headquarters has always focused on Hong Kong films, and he is the North American theater chain that has cooperated with Golden Harvest the most.

In terms of strength, Lianyi is definitely the boss of the North American theater chain. But if it's the turn of influence, it's the Moonjack with theaters in more than a dozen countries that is even better. And Yang Lin from the future knows that in a few years, Moonjack will expand rapidly and become the world's second largest cinema chain, and the first is Royal Entertainment Group.

Yang Lin doesn't seem to have a choice, I don't know if Lianyi Cinema doesn't look down on him or this play, or if Golden Harvest has made a ghost out of it?

According to the sensation caused by "The True Color of Heroes" in Hong Kong, it is impossible for the United Arts Cinema Line, which received the invitation according to common sense, not even to show up for the film screening. Therefore, Yang Lin estimates that it seems that the latter may be greater. Zou Wenhuai, this old guy, stumbles on his buddies again? Yang Lin touched his chin and squinted his eyes, considering whether it was a pit Jiahe when he was facing the scene. (To be continued.) )