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As the helmsman of an auto company, how can Jin Xiaoqiang not know who is the former helmsman of Ford in North America?

I think that in order to obtain greater benefits in the cooperation with GM, they also threatened to cooperate with Ford, and they really quietly contacted a few times behind the scenes.

It's just that those were three years ago, and that Mark was back then. Fields was just a senior manager at Ford, but a few years later, he was mixed into the role of president of Ford North America.

However, after he became president of Ford North America, it was obviously not so easy, and Nick. Unlike Reilly, who became GM's president of North America, Nick had a good life of a year or two after he took office.

But this Mark. After Fields became the president of Ford North America, he did not have a good day, and the reason why he was able to take over this position was entirely because of Ford's chairman, Bill. Mr. Ford seemed to let him be cannon fodder.

Speaking of the three giants of the automotive industry in North America, this Ford company can be said to be the most alternative one, because unlike the other two auto industry giants, General Motors, and Chrysler, which are pure joint-stock companies, even now, Ford is implementing this family-style management style in this company.

As early as the beginning of the old Ford's founding of the Ford company, his desire to control the Ford company was very strong, after the golden period of Ford's rapid development, that is, after the twenties and thirties of the last century, it was this kind of family management that became a serious obstacle to the development of the Ford company's management model.

This also led to the later implementation of the joint-stock management model of General Motors and Chrysler, fortunately after the Second World War, relying on the arms business Ford Company, also accumulated a lot of capital and technology.

But immediately after World War II, Ford was spurned by the market because they did not go public and practiced a family-style management model, especially those capitalists who coveted Ford's profits.

Because of their dislike for Ford, they transferred a lot of money to GM and Chrysler, so that the distance between Ford and GM and Chrysler was further and further apart.

Until the fifties, Ford's grandson, Henry. After Ford II succeeded to the throne, he agreed to Morgan's request to use about 35% of Ford's shares to go public and raise funds, so that Ford came back to life and became a strong competitor in the automobile market.

After that, several designers of Ford Company successively launched several successful works, such as the Thunderbird, and then the Mustang, and later the Taurus and other models, which stabilized Ford's position in the market and became the second in the United States after General Motors.

But from beginning to end, even until now, the Ford family still firmly holds the control of Ford, and it can be said that this automobile company is a rare car manufacturing company with a pure family business model.

After entering the nineties of the last century, during the period when Clinton was in power, the Americans experienced a rare period of prosperity, and during that period, Ford also relied on the hot sale of Taurus in North America, which was very successful, and also annexed Volvo, Land Rover, Jaguar, and some Mazda and other companies.

Together with GM and Chrysler, it has become the troika of the North American automobile manufacturing industry!

But in the 21st century, a series of problems began to follow, such as a serious aging workforce and high gasoline prices, and at this time, Ford's Taurus model has experienced its initial glory, and it is difficult to pick up the burden of driving Ford's development. …,

At this time, it was difficult for Ford to have upward momentum just by relying on large SUV models and pickup truck models, and in this context, Ford began to encounter a series of serious cash flow crises.

However, they found the problem in a better time and with a faster response than GM, and according to GM's own forecasts, they will lose money from 2006 and will continue to lose money until 2009.

If it can't make timely adjustments, no one can say what will happen to Ford in the coming period.

So in early 2005, they put Mark. Fields was promoted to the position of CEO of North America, but the purpose was actually very simple, Mark's task was to serve as a substitute for the dead like Nick now.

During this time, Ford will make a series of adjustments, such as closing some factories that are not doing well, closing 14 factories in North America, and laying off about 3,000 employees.

There is also the repositioning of its models, the elimination of some profitable, resource-consuming models and so on.

And this offending job will all have Mark. Fields came to complete, and his job, like Nick's now, was to act as a substitute for Ford during the transition.

And now the time has entered the end of July 2006, and it seems that most of Ford's transformation work has been completed, and Mark. Fields' job is also at an end, as if a few days ago, news had come out of the news that he had been fired from Ford.

And the head of Ford's trust, Allen. Murali has already begun to take office.

From this experience, it seems that this Mark. Fields' experience is really the same as Nick. Reilly is a bit similar, really a complete unlucky one.

During his tenure, he closed 14 Ford factories and laid off more than 3,000 employees, and it may be difficult for him to find jobs in other companies in the future.

Ford didn't do much for him other than giving him a large break-up fee and hush money.

But this Mark. Fields doesn't seem to be useless, at least this layoff plan, it seems that he is really involved, and his responsible actions also make Jin Xiaoqiang more appreciative.

"Although he is not particularly well-known in the automotive industry, I have been in contact with him, and I can say that Mark is a very capable and determined person, and like me, he has been in the automotive industry for more than 20 years, and has also had many years of experience in being sent overseas, and he also has a very wide range of contacts within the current automotive industry. Isn't it a pity to miss such a person? ”

Seeing that Jin Xiaoqiang didn't say anything immediately, Nick. Reilly thought he was reluctant to hire Mark. Fields hurriedly continued to explain to Jin Xiaoqiang.

But how did he know that what Jin Xiaoqiang was thinking about was this mark. Fields' past.

Indeed, this Mark was also sent to Ford's European company, and his performance in Europe was not bad, it seems that it was under his auspices that Ford led the development of the Focus model that was more suitable for European tastes, as well as the Fiesta model.

Anyway, from this point of view, this person is still very capable.

And the most important thing is that although Ford has completed a series of transformations and reforms this year, it still seems that life is not good.

At the end of the year, it looks like Ford is about to face its worst big loss ever, and if memory serves, it looks like they're losing more than $12 billion.

It seems that the loss is no less than that of GM this year, and after that, Ford's road to revival is not very smooth, and they will continue to lose money in the next few years. …,

Although there was a small rebound, but in the end, at the end of the year, what awaited them was a loss.

By the time the subprime mortgage crisis in the United States grew in 2008, they were even close to going bankrupt like GM and Chrysler.

But it was the old Henry. Ford's family-run philosophy eventually saved the family-managed company once again, after the other shareholders were reluctant to come up with more money to save the company.

The members of the Ford family reached an agreement with the Morgan family, they took out some of the funds, bought back some shares from other foreign shareholders, and further strengthened their control over the company, and then they increased their investment in Ford in a big way.

It was with the involvement of these family funds that the century-old company was finally saved.

And they relied on their rich technical accumulation and heritage, in 2008 they made an EcoBoost engine that can compete with Volkswagen's TSI, and in 2009, they began to turn losses into profits.

However, in this life, EcoBoost, a classic engine, has been plagiarized by Jin Xiaoqiang, and I don't know what kind of life-saving straw Ford will be able to come up with when the time comes.

But now is not the time to care about those, the most important thing now is to go and talk to the idle Mark first. Fields met to see if he was willing to come to Huayang Power to help him.

If this person is willing to join Huayang Power, it will also be a good thing for himself, after all, he is very familiar with Ford.

You must know that Ford now has a good hand in its hands, such as Volvo, such as Jaguar, and brands like Land Rover, as well as more than 30% of Mazda's shares.

There are a few things in this that Jin Xiaoqiang wants very much, if he rashly finds Ford's door, those guys will definitely not want to buy it for themselves.

But if this Mark had negotiated with Ford on his behalf at a time when Ford was most lacking in funds, perhaps the people at Ford would have been more than willing to accept it......

Whenever he thinks of this, Jin Xiaoqiang feels that he has a great appetite, hehe, the feeling of snatching food from the mouths of these international automobile manufacturing predators is really amazing!