At this time, Zhang Shaoping was completely moved by Yuan Tianfan's repeated words, and said excitedly: "Mr. Yuan, you are right, a sentence can be regarded as solving my confusion, but what should I do?" ”

"Mr. Zhang, you are like a capitalist, and capitalists all over the world are majoring in corporate governance science, and it is also directorship, which is a major based on corporate ownership. To achieve scientific corporate governance, the key to an enterprise lies in talents, professional talents, and professional directors! Only such a board of directors can design a scientific corporate governance structure, a scientific human resource reserve strategy system, a scientific financial fund reserve and supervision system, etc., and the key to the global corporate governance structure lies in the professional ability of the board of directors, rather than the general manager. What the general manager does is not a strategic decision, but an execution, and it is the entire workflow of supply, production and sales. ”

"A board of directors with scientific decision-making? I know that, but where do I start? That's what worries me. Zhang Shaoping said very depressedly.

Yuan Tianfan said: "Mr. Zhang, you must first smooth out the industrial connections of your subsidiaries and find out the leading business." ”

Zhang Shaoping said: "However, in my opinion, every enterprise and every company is important and indispensable!" ”

"This is the common problem of every entrepreneur, keep starting a business, treat the company as if it were blood, and be reluctant to give up, but you must know that even if it is a son, there are also feelings far and near."

"Mr. Yuan, you know, my dream has always been very simple, that is, to make a lot of money, and then put a lot of beautiful girls, that's all!" Zhang Shaoping spread his hands and said with a wry smile, "This kind of ** drove me to this point, but I couldn't go on in the follow-up, so I came to ask you for advice, a professional." ”

Zhang Shaoping said it interestingly, Yuan Tianfan couldn't help laughing, and said: "You are very honest and true, although this kind of truth seems to some women to be bastard, but for those of us professionals who work for people, doing things under people like you will be like a fish in water, and you can play to your heart's content, without worrying about the shackles from the boss." ”

"Well, even though you may sound like you're hurting me, I'm glad to have your approval." Zhang Shaoping drank coffee and said with a smile.

"Li Jiacheng started with high-imitation plastic flowers, and his main business is now real estate, involving infrastructure, container terminals, hotels, etc. The Ritchie family made their fortunes in opium, but their largest company, Hysan Development, is also in real estate, with a dabbling in property, hospitality and finance. Macau's Stanley Ho focuses on the gaming industry, while Shaw Ngai Fu, who operates only in film, television, cinemas and magazines, is Yau Degen, who now holds the power of ATV, and his main business is also Far Eastern Bank and real estate. Mr. Zhang, if you study carefully, you will find that almost all of these people are rooted in the dominant field, and then follow the upstream and downstream industries to develop and form an industrial chain, and then they will consider cross-industry integration and build a large company with a comprehensive surname.

Among the people I listed, Lee Ka-shing's Cheung Kong Group is the most stable, because almost all of the industries he is involved in are real estate-related industries. At the end of the previous year, the bubble of Hong Kong's real estate market burst, and all the real estate companies were injured, but the vitality of Cheung Kong Group recovered the fastest, because it was very simple, its land could not be sold, so it was built as a container terminal, and the real estate was unsalable, so it was changed to the hotel industry, and the funds were easily turnover. And what about the Li family, you know, they sold most of their shares in TVB, for what reason? It's very simple, they can't do this, and they can't play Shao Yifu. However, in real estate, there are property and hotel industries, and the ability to resist real estate bubbles is naturally stronger, not to mention that Lijia also has the financial industry as a backing.

Among the crowds, if you want to say the purest, it is He Hongshen and Shao Yifu, who only play what they are doing. Far Eastern Bank is in the middle and lower reaches of the banking industry, and Far Eastern Hotel Industry is at the bottom of the industry. ”

After saying so much in one breath, Yuan Tianfan was especially tired, paused, stared at Zhang Shaoping with blazing eyes, and said: "Therefore, if a company wants to be strong, it must first be invincible, and then it can conquer the city and achieve brilliance." ”

These words simply reached Zhang Shaoping's heart, and he nodded again and again: "Mr. Yuan, you are very right! I've always had the feeling that as long as I reorganize the resources of my company and scientifically integrate them, I can be much stronger. How to say it, for example, my Han and Tang Dynasty clothing, after the promotion of "Vogue" magazine and the diffuse influence of film and television dramas, will sell a lot. ”

Yuan Tianfan explained: "This is a strong combination of business tying model, such as Coca-Cola and McDonald's, Pepsi and KFC, as long as people think of Coca-Cola, they must think of McDonald's, and when they think of McDonald's, they must think of Coca-Cola." In the same way, successful commercial sales will form a deep-rooted impression, that is, film and television dramas make the world feel that rich people should wear the clothes worn by the upper-class celebrities in the play! ”

"Well, Mr. Yuan, please continue." Zhang Shaoping nodded frequently.

"I've read the magazines published by your company, especially the one that just came out a few days ago, which said that your magazine will be completely revamped in the next issue, and I studied it carefully and found that the revised magazine is more attractive, especially the design of the reader's vote for artists, which is the most attractive. And "Vogue" magazine moved to New York, not hesitating to spend a lot of money to open up the international market, which is a very good chess piece. If you really want to build it into a giant brand like "ELLE" and lead the fashion, you can use its name to open a series of products such as shoes, hats, socks, belts, ties, cosmetics and so on, and I think it will definitely be popular all over the world with its authoritative surname. ”

Zhang Shaoping's eyes lit up when he heard it, this proposal is very good, holding the "Fashion" magazine and other propaganda weapons, and having the backing of master designers, it can completely replicate the success of the two major brands of Han and Tang Dynasty clothing gentry and ladies, and when the time comes, makeup, beauty, skin care, shoes and socks, accessories and other industries that are slightly related to fashion life can be easily involved.

In fact, in the original time and space, "ELELLE" magazine will cross the category of fashion magazines in the near future, make a gorgeous leap, and become a fashion brand with international surnames. This brand is no longer just a weekly magazine with the surname of fashion, beauty and life, but also synonymous with fashion clothing brands, and the fashion products named after it occupy almost half of the fashion industry.

"I'm a layman, others watch movies for fun and fun, but I only look at movies as a business, analyze, and then analyze, and turn them into cold data."

Zhang Shaoping glanced at Yuan Tianfan suspiciously, and he didn't know why he suddenly got involved in the film industry.

"Mr. Zhang, when I was doing stock analysis, I found a very interesting phenomenon, that is, the more complete the industrial chain of a company, the better the quality analysis of financial statements, and the more stable the operating income.

I take Hollywood film companies as an example, with the increase in production costs and the continuous increase in the remuneration of cast and crew, the profitability of the film company's box office revenue is declining year by year. For example, for a movie with a box office of 10 million US dollars, 10 years ago, the producer could earn about 1.5 million, and now it may only have a net profit of 1 million. However, in terms of the sale of peripheral products, the profit obtained is just the opposite, which has increased several times compared with before, and some even reach more than ten times. For example, 10 years ago, the box office revenue of movies accounted for almost more than 9% of the revenue of film companies, and the remaining 1% was attributed to the sale of peripheral products. But by the end of last year, the development income of peripheral products was close to more than 4% of the box office income of the producer.

In this way, the producers of the film actually earn more in terms of total income than before. What's even more interesting is that for film companies, whoever develops more peripheral products will get more profits, rather than whoever has a higher box office will earn more. Game development, toy production, videotape production, comic publishing, and second-round screenings have all become indispensable parts of the film industry. ”

"Please continue." was circled by Yuan Tianfan, and Zhang Shaoping was full of questions.

"As the proportion of peripheral product sales revenue in total revenue becomes heavier and heavier, I can boldly predict that in the near future, all film companies that do not have the ability to develop peripheral products will inevitably be acquired, integrated or eliminated. And the film companies are either industrial consortium giants or media giants!

From an investment point of view, not to mention the high risk, the process from the production, promotion, and release of a film to the return of funds is too long, and the investment and return are not at all proportional. This is why Zou Wenhuai has been making movies for more than 10 years, and his net worth is less than 1 billion Hong Kong dollars, while Mr. Zhang, you have surpassed him in only 1 year.

But if you look at this environment, how many film companies have the ability to sell peripheral products? Not a single one! If there is none, then in a few years it will be severely choked by the neck, and it will either be acquired or wait for bankruptcy, and there is no other way out. ”

Hearing this, Zhang Shaoping finally understood, and said with a smile: "Having said so much, do you mean to tell me not to make movies?" ”

Yuan Tianfan said: "It's not that you don't do it, but you can't focus on it." A modern media group must be three-dimensional, with the television industry as the foundation, the film industry as the flagship, the print media as the wings, and the financial consortium as the backing, so as to be invincible in the market. But this alone is not enough, it is also necessary to connect horizontally and vertically, take the lead, monopolize the industry, and design a very high professional and economic threshold for latecomers.

Mr. Zhang, the reason why the film industry is called the flagship not only shows its important surname, but also shows its fragility, if there is no television industry to attack and retreat, without the escort of print media, without the lifeline of money, it is easy to sink into the sand. How does the money come from, one is to invest in financial products, real estate and other industries, and the other is to develop toys, games, comics, video tapes and other related peripheral industries. As for print media, "Film Times" and "TV Times" have done quite well, and the item of "voting for the most popular artist" alone is enough to influence the entertainment industry. Not to mention the television industry, which can penetrate into all aspects of people's lives in a single country or region, and is more deeply rooted in people's hearts than movies.

As long as these three aspects are well prepared, the film industry will be completely in your hands, and you can clean up whichever film company you want! ”

"So where do we start?"

Yuan Tianfan laughed and said: "Isn't Mr. Zhang doing financial products?" As for comics, they can be made at the same time as magazines, and I think the most important thing to do at the moment is to establish a video tape rental business. ”

"Video rental business?"

"Not bad!" Yuan Tianfan pointed out the country's demeanor, "Video recorders are becoming more and more common, but video tapes are too expensive, it is impossible to often consume them, at this time, a large multinational chain video tape rental company came into being, it is completely possible to monopolize the market with low-cost rental video tapes." As long as we control the lowest end of the market, isn't it up to us to decide what films to rent? ”

"It's not that simple, what about the source? There is no film source, everything is fake. ”

"Hehehe, there are hundreds of film companies around the world, why don't we worry about finding a film source? If the big companies don't cooperate, we will buy niche movies, as long as the film library is enough, just by renting them out at a low price based on quantity, they will also be consumed. ”

Zhang Shaoping pondered for a while, stared at Yuan Tianfan, and said with a smile: "Mr. Yuan, when you say this, you have completely improved the structure of the group company, I sincerely invite you to join the company, and we will do a few earth-shattering things together!" ”

As he spoke, Zhang Shaoping stood up, stretched out his right hand, and looked at Yuan Tianfan sincerely. And Yuan Tianfan also got up, stretched out his right hand at the same time, and held it tightly with both hands.