Zhonghai Yaoguang City Plaza is a large-scale urban complex project built by Yaoguang Group, which is located on the shore of the beautiful Jianhu Lake, introducing the Jianhu water system landscape inside, with a total construction area of 900,000 square meters, including Yaoguang Commercial Complex, Yaoguang Department Store, five-star hotel, and Yaoguang Wansheng Manor.

Yaoguang commercial complex is the key development project of Yaoguang Group, and it is also the most representative shopping center project in China, it is the same as Yaoguang Department Store is a banner in the field of domestic department stores, it is mainly in the form of a complex with the three main components of indoor pedestrian street, supermarket and department store, and the indoor pedestrian street is composed of department stores, catering, cinemas and entertainment to form a one-stop shopping shopping mall integrating eating, drinking, playing and Tesco.

Such an urban complex, because of its good shopping environment, rich business formats, good brand portfolio, so that it has a very strong ability to gather customers, it can be said that such a kind of shopping center itself has formed an independent business district, and even far beyond the influence of the business district it is attached to.

As another commercial project of Yaoguang Group, Yaoguang Department Store is naturally a strong alliance with Yaoguang City Plaza, as the second Yaoguang Department Store in Zhonghai City, the mall is positioned as a luxury store, and for the first time to introduce LV, Hermes, Gucci, Burberry and other brands to Zhonghai, in the near future, Yaoguang City Complex will become a new landmark in Zhonghai, which is the undisputed consensus of many Zhonghai people.

In addition to commercial projects, Yaoguang Group also built a 47-storey Grade A office building and an area of 700,000 square meters of Yaoguang Wansheng Manor, due to the strong influence of Yaoguang City Plaza and Yaoguang Department Store, the housing prices in the community have risen to 5,500 yuan / square, in this era of average residential prices of 4,000 yuan, Yaoguang's pricing has frightened many people, and it has also attracted more high-end people. The price of real estate has been rising, which has really made many people fall through their eyes.

Standing outside the sales center of Yaoguang Wansheng Manor, Lin Fan was in a daze at the overall planning of the project, others only regarded this young man as having never seen the world. I was shocked by the design of Yaoguang Group Hongda, but I didn't know that Lin Fan's thoughts had already passed through the long river of time, shuttling back and forth between the past and reality.

Urban mixed-use projects are a major retail channel in the future, and they are also the retail channels that will be least affected by e-commerce in the future, because the experiential shopping environment they create is irreplaceable by e-commerce. In the case of the extreme shrinkage of street access and department store access in the future, only it can stand out and maintain a high-growth trend, how can Lin Fan let go of such a path? He is standing here in a daze, thinking about how to match his brand with the main business form in the future, and how to formulate his own long-term strategy.

The properties of the two main commercial projects of Yaoguang City Plaza and Yaoguang Department Store have not yet been completed, and it seems that they will not be delivered until a year later, and the Yaoguang Wansheng Manor, which is across the road from the Yaoguang City Complex, has already been put on sale, and Lin Fan's main purpose today is to come to Yaoguang Wansheng Manor.

After talking to Zheng Guangyuan on the phone yesterday. Lin Fan is thinking about buying a house, now he has enough funds in his hands, the money for a house is really insignificant to him, plus he is going back to his hometown to see his parents next month, he took 100,000 yuan from his parents and said that he wanted to buy a house, and now he has bought the house It can be regarded as an explanation to the second elder, a relief.

There are a lot of people in the sales department, and three or five people are surrounding the schematic diagram of the real estate, looking at the location and studying the house type. Lin Fan glanced at it roughly. Most of the people who came to see the house were men and women, and they were basically over 40 years old. The owners here are basically two or more suites, and they are generally successful in their careers and begin to pay attention to the quality of life. A group of people who pursue enjoyment. If there is really a young man who comes to buy a house, he also comes to see a small apartment for investment purposes.

Lin Fan turned around for a while, and no sales lady came to take care of him, Lin Fan looked at the sales ladies who were chasing those customers with big bellies and rich faces like butterflies, and then looked at themselves, and knew why no one took care of him.

Look at those guys. Which one is not wearing gold and silver, the watch is golden, and it is worth a lot of money at a glance. As for himself, although he is also well-dressed, he is not as attractive as those high rollers who have "I have money" written on their faces.

And those rich people also took advantage of their wives to study the vacancy of the house type, their eyes kept aiming at the snow-white thighs of the sales lady, smiling and talking, the tip of the nose was fragrant, but it was also very comfortable, and the sales ladies in order to be able to sell a suite, they also sold hard one by one, to show their good eloquence and charm, trying to persuade them to finalize the intention to buy a house immediately.

At this time, a man and a woman came in outside, the two were about 30 years old, the man was more shy, and the woman was showy, her face was painted with light makeup, she was wearing a white sleeveless shirt on her upper body, and she was wearing a light blue plaid skirt on her lower body, revealing a snow-white and bright beautiful leg.

Lin Fan heard someone coming in because he had his back to the door, but he didn't look back, still standing in front of the schematic diagram of the real estate and thinking about what kind of apartment he wanted to buy? People who buy houses have their own needs, and some people buy them to make a wedding house; Some people buy it to enjoy; Some people are buying to invest. Everyone chooses the type of house they want according to their own needs.

And Lin Fan bought a house simply to buy a house, a wedding house? It's too long-term; Enjoy? This is not all and not at all; As for buying and investing, Lin Fan didn't think about it, the house would appreciate for sure, but Lin Fan didn't look down on such investment returns, and if he really wanted to invest, he wouldn't invest in housing.

At this time, a sales lady finally came over, stood next to Lin Fan and said, "Sir, do you want to buy a house?" ”

Lin Fan glanced back at her, the name on the work card was "Zhao San", such a chic name, so that Lin Fan couldn't help but take another look at this girl with dark skin, seeing that she had a good attitude, not at all like other sales ladies, "age discrimination" against herself, she couldn't help but have a good impression, and joked: "Do you think I look like a buyer?" ”

Zhao San was stunned by Lin Fan's rhetorical question, looked up at Lin Fan, who was half a head taller than himself, and secretly said that this person is really boring, so busy, who has time to play the game of "I guess, I guess, I guess" with you.

Zhao San didn't speak, but someone next to him was in a hurry, and a charming voice sounded in his ears: "He is a half-old child, what kind of house to buy?" Your house price is so expensive, let alone buying a house, can you afford to buy a toilet? (To be continued.) )