Chapter 1073: A Trip to Japan
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Japan is the first country of animation, and animation was originally a leisure culture, and it is the credit of the Japanese that it has truly become an industry. Pen × fun × Pavilion www. biquge。 info
Japan's animation industry has gone through many different periods after World War II, such as the initial period, the exploration period, the theme determination period, the breakthrough period of painting skills, the period of route differentiation and the period of style innovation, and finally the entire industry has become more and more mature, and now it has become the third largest industry in Japan, and the output value of the animation industry accounts for more than 10% of Japan's GDP, which is a very amazing number.
Japanese anime is famous all over the world, and there are a large number of Japanese anime lovers all over the world, taking the United States as an example, Japan exports billions of dollars of anime films and related products to the United States every year.
In terms of commercial packaging, Japanese anime is aimed at the whole people, and the wide coverage has become the foundation of the industry's success. From the perspective of manga classification, Japanese manga can be divided into children's comics, juvenile comics, juvenile comics, women's comics, youth comics and Chengyuan comics according to the readership; From the perspective of animation classification, Japanese animation can be divided into TV animation, video tape animation, animated films and non-mainstream animation; The fine categorization makes a variety of anime products "there is always one for you", and this "indiscriminate" offensive has put the Japanese in the midst of anime, and Japan has become a veritable manga country.
In addition to commercial packaging, the entire industrial chain of Japanese comics is very perfect, in addition to the production of traditional comic books and cartoons, merchants will rely on the comic products themselves to produce toys and other peripheral products, and these animation peripheral products cover almost all areas of life, it can be said that there is only what you can't think of, and there is nothing you can't buy. Such an industrial chain enables animation production to be programmed, quickly meet the needs of market audiences, and achieve the purpose of making a large number of profits.
Of course, the success of Japanese comics today is inseparable from the support of the government. The government has played an active role in the planning and layout of the entire Japanese comic industry, the macro orientation of the entire industrial chain, and the cultivation of animation talents. The Japanese government has even directly purchased a large number of animation products and sent them to some developing Chinese TV stations for free broadcasting, so as to make the tentacles of the Japanese animation industry spread all over the world.
Zhang Qingyun led a business delegation to Japan this time, and made a detailed classification of the inspection, the Chinese entrepreneurs in the group are scheduled to exchange and learn with excellent Japanese animation enterprises, and animation technical talents are corresponding to exchange and learn with Japanese animation elites.
As for Zhang Qingyun and other government personnel, they exchanged views with relevant personnel from Japan's political and comic industry circles to learn from their advanced experience in the development plan of the entire animation industry.
As far as the animation industry of the Republic of China is concerned, the momentum of development is very rapid, since the relevant documents promulgated by the National Academy of Affairs, the provinces and cities have responded enthusiastically, which can be described as "in full swing", but in fact, there are huge problems in the development of the domestic animation industry.
One of the most serious problems is the unclear business model of the animation industry and the incomplete entire industry chain. In the development of animation in China, more people still follow the traditional profit model, and have insufficient understanding of the value-added value of the animation industry and weak awareness of derivatives in the animation industry.
In addition, the entire chain of the domestic animation industry is not perfect, there are a large number of enterprises are still doing outsourcing, agency business, the scale of enterprises is small, the development of small and medium-sized animation enterprises lacks sufficient support, financing difficulties, and many other problems have seriously hindered the development of the entire industry.
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Tokyo, the world's tallest tower 13 meters taller than the Eiffel Tower in France, is destined to be one of Tokyo's dazzling sights since its completion.
The observatory of the tower is a 20-meter-square room, surrounded by a whole block of large glass, Zhang Qingyun is in it, there is a sense of being born out of the sky, far away from the world.
At this time, the weather is clear, and when you look down, you can see the whole of Tokyo at a glance, and the beautiful Mt. Fuji in the west is covered in light makeup and graceful and beautiful.
Climbing the tower is different from mountaineering, mountaineering is often because you are in the middle of the mountain, and you don't know the height and majesty of the mountain. However, when you climb the tower, you are not stepping on the earth, and the shock you bring is difficult to express in words.
"Zhang, there is a telescope here, and you can see a farther landscape through the telescope!" In this industry inspection, Jiangnan is affiliated with the Japan Animation Workers Association, which is the only national association of the animation industry in Japan, and the president of the association who spoke to Zhang Qingyun was Sato.
Sato is around sixty years old, always with a smile on his face, speaks unhurriedly, is polite and kind to everyone, and is completely a generous elder. On Zhang Qingyun's visit to Japan this time, Sato accompanied him throughout the whole process for several days, even including today, when he accompanied Zhang Qingyun to enjoy the panoramic view of Tokyo.
Zhang Qingyun waved his hand and said, "Look at it!" I don't look at it, I just like the view. "He didn't speak to Sato, but to the entourage.
In addition to Mao Han, secretary of the provincial government, the main leaders and guides include Fei Boming, director of the Department of Commerce, He Jimin, director of the Department of Industry, Ren Ximeiyu, director of the Jiangnan Science and Technology Park Management Committee, Yan Huan, deputy director of the National Development and Reform Commission, and Shen Yi, deputy secretary of the government.
Judging from this luxurious lineup, it shows that Zhang Qingyun attaches great importance to this inspection, and he really wants to change the brains of the cadres in Jiangnan. In terms of negotiations with the Japanese side, Zhang Qingyun not only took the path of the traditional official and commercial affairs department, but also did a lot of work through Zhao Jiayao, Geng Shuang and other commercial relations.
In fact, many years ago, Geng Shuang's investments in Japan were very frequent, and many of them involved the animation industry.
"Mr. Sato, climb up to see the scenery, you have to see the weather! Just like now, you can see the whole of Tokyo in full view, and that's the atmosphere! You talked to us in the morning and mentioned the two key words of 'determination' and 'love', which summed it up accurately!
As far as our government is concerned, determination may be more dominant, and we must make great determination to do a good job in the entire animation industry, in fact, it is to let those entrepreneurs and talents who really love the animation industry have broad development opportunities and provide them with a successful environment.
This is easy to say, but it is extremely difficult to do, in this regard, the Japanese side has a wealth of experience, these days we have been communicating with Kato and other associations, and we have benefited a lot! Zhang Qingyun opened his mouth and smiled at Sato.
Sato smiled and said, "I'm personally very happy that our experience can help you." Personally, I very much hope that the Republic of China can have a good animation environment, we can not only communicate, but also cooperate! The cooperation of the animation production industry chain, the cooperation of talent training and other cooperation are all things that we like to see.
For thousands of years, the rich cultural accumulation of the Guimin people has also provided an inexhaustible source of material for animation creation. ”
Sato speaks Japanese, and Zhang Qingyun has studied Japanese for a while and can understand some of it. The level of translation is very high, and it is basically synchronous translation, which also makes the communication between Zhang Qingyun and Sato basically no obstacles.
Facing Zhang Qingyun, Sato did not dare to underestimate him. First of all, he has some understanding of the communist and national governments, and knows what the governor of the communist and national governments means, and in terms of administrative level, the provincial governor is equivalent to the head of the central ministry, that is, equivalent to the Japanese cabinet minister, and is a veritable high-ranking official.
In addition, Zhang Qingyun's arrival this time has alarmed many Japanese chaebols, among which friends from Japan's SoftBank and other giants have greeted Sato, hoping that Sato can receive the delegation led by Zhang Qingyun this time. This made Sato even more shocked, and he also knew that the communist party and the national high official in front of him might have other prominent backgrounds.
If it weren't for this reason, as the president, it would be impossible for him to accompany Zhang Qingyun throughout the process. Sato's action surprised many people in Japan, how high will Sato be? It is indeed surprising that one should look so differently at an inspection group of the Communist Peace Countries.
In recent years, there have been too many and frequent delegations to Japan to inspect the animation industry, and the Japan Animation Industry Workers Association has received dozens of requests for inspection and cooperation every year.
Most of the delegations are very simple to deal with, and the delegation of the Republic of Korea and the country are more enthusiastic about seeing the scenery, seeing the scenery, shopping, and traveling, and they are not interested in the actual exchanges, which also causes many practitioners in the animation industry in Japan to react to this kind of delegation of the Republic of Japan and the country relatively numb, so they are even more surprised that President Sato attaches great importance to this time.
In fact, it was not only the Japanese personnel who were surprised, but also many people on the Chinese side. Jiangnan's development of the animation industry did not start from this time, and almost every governor will toss around the animation industry for a while. The visit to Japan was not Zhang Qingyun's first initiative, and most of the people in this delegation were actually not in Japan for the first time.
For example, He Jimin, director of the Department of Industry, has come to Japan for the third time, and one of them is to inspect Japan's animation industry. In Hokimin's memory, his expedition was very unpleasant, and the Japanese side received him coldly, and even a little domineering.
At that time, the Chinese delegation proposed to communicate with the Japan Animation Industry Practitioners Association, but it was ridiculed by others, and a well-meaning Japanese friend told He Jimin and others. In Japan, the concept of private weaving and the official structure are completely different concepts.
In a place like Jiangnan, where the development of the animation industry is still in its infancy, there is no commercial value and cooperation value at all, and it cannot enter the eyes of the association.
He Jimin still clearly remembers that the head of the delegation at that time, a certain vice governor, was so angry that the first Buddha was born and the second Buddha ascended to heaven, and he felt that he had been humiliated by little Japan......