Of course, the rental income of a supermarket store street depends on the profitability of the operator, if the supermarket passenger flow is very good, the operators can make money, the rent can naturally rise, on the contrary, no matter how low the rent is, the operator can not come, and the phenomenon of empty shops in the shopping street is not unseen.

The shopping street of the supermarket is also a community business district, which is different from the business district of Zhonghai Pedestrian Street, which can cover the whole city and even the whole province, and even some outsiders; The supermarket store here attracts residents around the community, with bus routes that can radiate to the area, and the supermarket's pick-up shuttle bus will also bring some customers who are slightly farther away.

The difference between the customer group of supermarket stores and department stores and street stores is still obvious, among these types of people, the customer group of department stores is the most fashionable, the highest consumption power, generally over 30 years old, and has a higher economic income; The customers of street stores are generally younger, and this kind of consumers pursue fashion, but because they have just entered the society, their economic income is limited, and their spending power is low, so they cannot accept too high-end prices; The customers of the supermarket store are mainly middle-aged and elderly and housewives, of course, the young customer group will also occupy a certain proportion, this is mainly because the supermarket store is mainly engaged in fresh food and daily necessities, and the people who come here to shop are generally for the family to buy, and the consumption power of the customer group here is not high, and the price range they can accept is similar to that of the street store, or even slightly lower than the street store.

Shi Kehua is an idea, very enterprising person, since he took over the work, has been considering the shopping street to re-plan, brand upgrading, enhance the brand image, improve the business atmosphere, in the improvement of consumer shopping experience at the same time, undoubtedly can increase the sales of the brand in the mall, enhance the profit of the brand in the mall, naturally can also enhance the leasing capacity of the brand, improve the rental income of the shopping street.

He talked about his thoughts when chatting with his old friend Zhang Wu, Zhang Wu thought of Lin Fan's "Yaxi" at that time, this brand is fashionable and moderate, if it can enter the shopping street, it is undoubtedly the first brand in the department store area of the current supermarket.

He just mentioned it to Shi Kehua, but he didn't expect that when he learned that Zhang Wu knew the person in charge of "Yaxi", Shi Kehua excitedly grabbed Zhang Wu's hand and asked him to help introduce him, it seems that Shi Kehua's interest in this brand is extraordinary.

Zhang Wu felt that this was a mutually beneficial thing for both parties, so he agreed, but he claimed that it was just a rope, as for how the two would talk, and whether the final intention could be achieved, he could not guarantee it. Because he didn't know Lin Fan's thoughts, although Lin Fan respected himself very much, and it was not difficult to deal with, but doing business and making friends were two different things, and the business field could not be mixed with emotion, otherwise he would not be a qualified businessman.

Lin Fan has been quietly listening to Zhang Wu said, but his thoughts have not stopped for a moment, he has considered entering the supermarket, because compared with department stores, although the "Yaxi" brand still has a certain "status" in the department store, but with the rapid development of the retail industry, some high-end brands have entered Zhonghai, and at that time, the status of "Yaxi" in the department store will inevitably plummet, and a brand that has lost the right to speak in the mall will inevitably be controlled everywhere, and now "Yaxi" has entered the Nanhu store of eLong Department Store, and the mall has immediately adjusted the original brand. Today of these brands is the tomorrow of "Yaxi", this is the law of the market, and Lin Fan knows it very clearly.

The supermarket store is different, with the brand positioning of "Yaxi", it will be able to be the top few brands in the market for a long time, and it can have enough right to speak, so as to take the lead in the location and negotiation of rent conditions.

Entering the type of business district of the supermarket store, has long been within the scope of Lin Fan's planning, but recently busy with the two stores on the pedestrian street and the layout of the department store, the supermarket has not taken the effort to visit the major supermarket stores to attract investment, can only be put aside temporarily, today Zhang Wu proposed that "Kebiduo" has a strong intention to cooperate with himself, but let Lin Fan save a lot of effort.

After listening to Zhang Wu's introduction, Lin Fan said with a smile: "I thought that Mr. Zhang had something to help me with, but I didn't know that Mr. Zhang always 'sent warmth' to me, and you didn't forget to take care of me if you had a good thing." ”

Zhang Wu also laughed and said: "With or without me, you will all meet above, I am a middleman by the way, try to see if I can earn some favors back." ”

Lin Fan said: "Mr. Zhang's kindness, Lin Fan is grateful!" ”

Zhang Wudao: "Eat vegetables, eat vegetables, our family doesn't talk to each other, and if you are polite, the meals are cold, it's a pity that it's so delicious." ”

Lin Fan also smiled and beckoned Wang Ping to eat, just now the two big men were talking and chatting there, she was not good at eating there alone, even if her personality was informal, but with Lin Fan, she had to take care of Lin Fan's face, Wenwen sat there quietly like a lady.

Zhang Wu told Lin Fan that when he turned around, he would call Lin Fan to Shi Kehua and ask him to contact Lin Fan directly.

"Mr. Lin has opened two stores in Zhonghai Pedestrian Street Pedestrian Street in just two months, and the business is so good that it is eye-catching, what will be the next big deal?"

Lin Fan said modestly: "What is the big deal, compared with Mr. Zhang's business, it is not worth mentioning, my first department store will open in a few days, and I have been preparing for this in the past two days, hoping to make it a hit, so that the popularity of "Yaxi" will reach a higher level." ”

Zhang Wuqi said: "Mr. Lin's action is really fast, just like a combination of boxing, in the clothing retail industry in the past two months, the biggest topic is 'Yaxi', look at your confident appearance, this time into the department store, I'm afraid it will bring a new shock to the industry, right?" ”

Lin Fan said: "I can't talk about vibration, there is still a little creativity, I like to be foolish when I'm fine, and play tricks that others haven't played." ”

"There is a certain risk in liking innovation, but once it is successful, there will be great gains, but unfortunately too many people like to rest on their laurels and stick to the rules."

Lin Fan laughed and said: "It is precisely because there are too many such people that there is an alternative like me to have a chance, if everyone is the same, how can I stand out." ”

Zhang Wu nodded and said, "The first-class people create, the second-class people expound, and the third-class people imitate." The wise follow the great man, and the great man walks on his own! ”