In Hollywood, if a movie wants to do well at the box office, the first thing to do is publicity. 【】

Of course, before the film enters the publicity, it is necessary to sign a screening contract with the distributors, and the specific publicity work is jointly agreed by the producer and the distributor, and the amount of publicity cost and the scope of publicity determine how many citizens will enter the theater to watch the film.

Among the eight major Hollywood film companies, in addition to the United States Company, the other seven film companies have their own distribution theaters, the most professional of which is the searchlight distribution company under 20th Century Fox. (According to the information, this film company was founded in the 90s, well, anyway, it's been in our book for 7 years.) Mistakes, mistakes! ）

Don't underestimate this publishing company that has been established for less than ten years, and the publicity methods of searchlight can be described as varied. When the box office of "Myth" reached $19.75 million in two weeks, George excitedly wanted to find Wang Xiaohu to open champagne to celebrate, but he knew that Wang Xiaohu was still playing in the dark on the set of "First Blood", so he could only endure the excitement and excitement in his heart and carry out the next round of publicity.

The second round of publicity work is much more luxurious in scale than the first round, and this cost is entirely the responsibility of searchlights, after all, they didn't do anything at the beginning, and they got more than 8 million US dollars. So the second round of publicity costs amounted to $3 million. Wilson made a big stroke of the pen, and the appropriation was in place.

It is still the original propaganda method, but the posters of "Myth" are more diverse, there are posters of Wang Xiaohu holding the Great Qin Long Sword, there are posters of the princess dressed in costume, there are posters of the Great Qin army array, and there are also posters of the princess and the general "space walk" in the suspended heavenly palace, of course, under the strong request of the Concord Company, the searchlight has launched a batch of very Chinese style posters.

The number of Chinese-style posters is very small, but the workmanship is quite exquisite, and the plates are relatively large, not so much posters, but huge billboards!

You can see these very characteristic billboards all over the United States, in urban areas, suburbs, on both sides of highways, some of them are full pictures of the terracotta warriors and horses, some are ready to go Qin Dynasty military formations, and of course, more are promoting Chinese culture.

These expenses accounted for more than 2 million US dollars, but the publicity effect was very effective, with 920 theaters and several large TV stations in prime time concentrated trailer bombardment, in the third week, the box office of "Myth" directly reached 35.97 million US dollars!

With more than 3 million US dollars in publicity expenses, it has earned more than five times the profit, and such a crazy money-making behavior really stimulates the eight major Hollywood companies!

"Winterdur, for God's sake, tell me where Tiger is!" Robert, the representative of Universal Inc., pleaded bitterly.

"Robert, I'm sorry, I don't know where the boss is." Winterdur rolled his eyes and said helplessly: "He didn't tell anyone when he left, not even a phone call. ”

"We're all adults, don't tell such childish lies, okay?" Robert said depressedly, he had been squatting in the reception room of the Concord branch for three days and two nights, and the damn Oriental man never appeared.

"If you don't believe me, there's no way around me." Winterdur shrugged and said, "For the sake of friends, I advise you not to wait here." ”

"What do you mean?" When Robert heard that there was a door, he hurriedly leaned over and whispered, "Is there any special inside story?" ”

Winterdur smiled and said, "If our boss wants to see you, he will definitely stand up automatically." ”

"Hell, it's already its third week, doesn't he want to make the box office even more exciting?"

Winterdur just laughed and didn't answer Robert's question, and finally, Robert helplessly said, "Well, for the sake of old friends for many years, if you have any news about Tiger, let me know as soon as possible." ”

Winterdur lazily raised his eyelids and said, "Of course." ”

Robert is not a fool, he can guess from Winterdur's expression that this old guy will never inform him, after thinking about it, Robert walked out of Winterdur's office, and when he passed by the reception room, he looked at the group of colleagues who were also waiting for Wang Xiaohu with him, and smiled coldly.

Half an hour later, Robert returned to the Concorde branch, and his colleagues saw that he was bulging in his coat and didn't know what kind of plane he was doing, but he came out of Winterdur's office again.

Danny, the representative of Lianmei, frowned and thought for a long time, suddenly patted his forehead thoughtfully, and walked behind Robert, and the representatives of Paramount, Columbia, MGM, and Disney were stunned for a moment, and said in his heart, What are you doing with this company that has no distributor and is about to go bankrupt!

Near lunch, Danny came back in the dust, his coat bulging too, and likewise he came out of Winterdur's office.

The other four representatives glanced at each other, and then suddenly realized that they would no longer squat in the reception room and drink free coffee

Meanwhile, within Warner Bros., Chris Bros. Siegel, Warner's president, is furious, and yes, the third week of "Myth" has made him very upset.

Although since he took over Warner, he didn't know much about Wang Xiaohu, who had done everything he could to calculate Wang Xiaohu, but in the past few years, he finally realized how terrible the Concord Company under the leadership of Wang Xiaohu was. He would love to remind the other seven Hollywood giants of his efforts, but it is clear that everything he has done has been in vain.

Let's talk about the other five film companies that have reached an agreement three weeks ago, when he learned that the representatives of the five companies were waiting for Wang Xiaohu in the Concord branch, Chris was angry and wanted to kill.

"**, these guys are mercenary, and they actually gave up the alliance we reached for money! God, why don't you curse them! ”

Angry is angry, Chris also has no way to take the other five, after all, money is still supreme in the United States, and in this developed country, only money can make the capitalists excited.

"Jaws", "Contact of the Third Kind", "Home Alone" and "Star Wars" have given Hollywood distributors a taste of sweetness, and there is no reason why they should not gather around and share the profits in the face of "Mythology", which is in the limelight.

"Chris, don't get so excited."

Chris's female secretary pressed over with her plump body and comforted the manic boss, she said: "Boss, don't hurt your body for this kind of thing, have you thought about it, Tiger They made such a big noise, it is nothing more than two reasons." On the one hand, it's for the money, that is, the box office, and now five other companies are ready to work with him, and it's clear that he's succeeded. ”

"I know that better than you do!" Chris grabbed the female secretary's plump upper body and said jokingly: "Sweetheart, I'm very unwilling." ”

The female secretary endured the pain on the **, pretended to enjoy the moan, and continued: "The second point is for the name, if I am not mistaken, Tiger. The king did this in order to seek an equal opportunity. ”

"Is there a chance to be on an equal footing with our eight major Hollywood studios?" Chris's expression was a little hideous, and the strength in his hand increased a little more.

"Yes, and"

"And what? Whore! ”

"He'll apply to Hollywood!"

“fake！” Chris slapped the female secretary's plump thigh, "I won't let him get his wish!" After saying that, the whole person was like a raging barbarian, tearing the female secretary's stockings open

On the first day of the fourth week of "Mythology" in North America, Wang Xiaohu, who had been spoiled on the set of "First Blood", received a call from Winterdur.

"Old Wen, how's the situation going?" Wang Xiaohu's voice was so loud that Winterdur felt very deafening.

After leaving the microphone slightly two centimeters away from his ear, Winterdur complained: "Boss, your voice is too high, my ears are almost deafening." ”

"Aha, I'm sorry, my ears have been irritated by the recent shooting practice, and when I talk to someone, if he doesn't speak loudly enough, I may not be able to hear clearly." Wang Xiaohu struggled to reduce his voice by a few decibels.

But Winterdur still felt that the sound was very loud, and finally he shook his head helplessly, and said: "Okay boss, things are going well, the other six film companies have already compromised, if you can't come, I'm afraid they will really give up cooperation." ”

Wang Xiaohu hummed on the phone, not knowing what he was thinking, and then he said to Winterdur: "There is a saying in our China, called courtesy exchanges, didn't Longmayer and Corkrian invite me to Las Vegas to gamble and play golf, then you also give the presidents of the other six companies an invitation letter, saying that I invited them to come to the set of "First Blood" to play shooting games. ”

Winterdur was stunned for a long time, and then said with some anxiety: "Boss, wouldn't this be a little inappropriate?"

The bosses of other companies invite extravagant and high-end gadgets, but his own boss is good, as soon as he comes up to invite others, it is a strong smell of gunpowder, it is a real gun, not a toy gun for playing at home, he can't think about how other bosses will react when they hear the news.

"Wrong? I don't think there's anything wrong with that, you know, I politely invited them to the company's screening room at the beginning, and they didn't give me face. Wang Xiaohu said in pieces: "Now it's just a change of negotiation environment, and the environment of the Canadian town of Hope is good, and it won't take a few hours to fly, the air here is very fresh, by the way, there are mysterious deep mountains and old forests, they will like it." ”

"Well, I'll do my best!" Winterdur said helplessly.

Hung up the phone and said, Wang Xiaohu continued to carry the gun to practice shooting, after all, it was a waste of thousands of bullets, he is now very interested in the American police pistol and its M16A1 rifle, especially the latter, I used to like to use this rifle when I played CS, and now I finally have a luxury, of course, I have to squander it.

Wang Xiaohu shot on the set leisurely, and the bosses of several other film companies almost crooked their noses when they heard the news.

Victor, the boss of United States. Lang didn't even think about it, and bought a plane ticket to Canada that night.

Universal's boss, Long Mayer, looked at Robert with a frown, and only after a long time did he say, "Are you sure the Oriental Kid is in Canada?" ”

Robbert nodded and said, "Yes, you can't be wrong, Sister was there filming "First Blood", you should know the relationship between Sister and Tiger." ”

"Yes, of course I do." Longmayer pinched his temple and said: "Back then, it was the Oriental kid who made Syst popular, and I didn't expect that I would turn over the whole of Hollywood, and he actually ran to Canada to be chic." ”

"Then we're now," Robert hesitated, knowing that his boss was usually annoyed by the fact that he usually made this gesture.

"Book me a plane ticket to Canada tomorrow morning." "No, tonight, in addition, the contract with the sequel to Jaws is the one that is in proportion to the box office dividends!" ”

Robert was stunned when he heard this! You must know that the boss was furious on the spot when he learned that Concord asked for box office dividends, and almost demolished the office, and pointed to his nose and scolded the Oriental Boy, saying that the Oriental Boy was whimsical, what happened today?

This kind of situation is not only happening in Universal Company, in MGM Company, Corkrian is swallowing smoke with a big cigar in his mouth, and after hearing the secretary say that he wants to go to Canada, he laughs: "This Oriental boy really has a grudge!" But I like this surname! Martha, arrange my private jet and we will go to Canada tonight. ”

So, in addition to the representatives of Disney who did not participate, the presidents of United States, MGM, Universal, Paramount, and Columbia, and the five Hollywood giants flew to Canada overnight, and the Oriental boy Tiger who swept the North American box office in the second half of the year with "Myth". The king met.

This is exactly what I thought about when the six giants of Hollywood joined forces to boycott Concord, but now, the five giants are now going to move from the United States to Canada to sign the agency distribution contract of "Myth", which cannot but be said to be ironic.

If one of them understands a little bit of the historical background of "Mythology", you will find that everything that is happening now almost alludes to the founding law of the Qin Dynasty in "Myth", at the end of the Warring States Period, the Six Kingdoms resisted the Qin Dynasty, but under the leadership of Ying Zheng, they swept through the Six Kingdoms, and finally created the first unified country in Eastern culture.

(To be continued)