Chapter 66 The fledgling mainland film and television
Cutting the ribbon for the joint venture company was just a pretext, but in fact, several heads of Guangdong TV were anxious to see Zhang Shaoping.
As soon as Zhang Shaoping arrived in Suicheng on the front foot, Liu Chi, the deputy director of the station, came on the back foot. Before the others arrived, they hurriedly shouted: "Zhang Sheng, do you have an opinion on the people of our Guangdong Province?" ”
Zhang Shaoping asked in surprise: "How do you say this?" ”
"We, the people of Guangdong Province, are now looking forward to the stars and the moon, just waiting for your TV series to be introduced to enrich our spiritual food. You're good, the old god is here, you only hear the wind and don't see the rain, you say, don't you have an opinion about us? ”
Zhang Shaoping wondered, Liu Chi complained like a machine gun, but he solved his confusion.
"Hehehe, what am I saying, it turns out that this is the thing. Aren't I busy, I can't spare my hands for a while, don't worry, I won't do anything else when I go back, just focus on this until it's done. Do you think that works? Zhang Shaoping said with a smile.
"Better hurry! I'm not afraid of being laughed at by you when I say it, TV dramas are extremely scarce in our mainland, and many TV dramas are broadcast again and again, and some are broadcast to the point that the audience is disgusted. In order to fill this gap, we have been importing excellent TV dramas from abroad, and the insufficient part is replaced by playing movies. ”
Speaking of this, Liu Chi is helpless, so far, there is no real talent in the whole of China who can produce a feature-length TV series.
It has been more than 30 years since the founding of the People's Republic of China, but it was not until last year that the first "domestic" TV series "18 Years in the Enemy Camp" was born amid controversy. This is produced by CCTV, only 9 episodes, the filming and production are rough and not to mention, and it was criticized for the false plot and monotonous characters, and the whole country was scolded.
The second "domestic" TV series is "The Legend of Shrimp Ball" produced by Guangdong-Dong TV, which is fortunately, and has created a peak of ratings for mainland TV dramas in the singing of Cheng Fangyuan's "Wanderer's Yin", and has been well received by the whole country. But it's a pity that it only has 8 episodes, and in addition to the ratings, in other aspects, it can only be the second.
Regarding what Liu Chi said, Zhang Shaoping of course knows that mainland TV dramas lag behind the outside world a lot in terms of filming and production, equipment and facilities, content conception, drama creativity and commercial operation. And these shortcomings did not begin to change gradually until 93 years later. The opportunity for breakthrough is brought about by co-productions and Hong Kong and Taiwan film and television talents, who have deeply influenced the current situation, market and pattern of film and television in the mainland.
At that time, a "Huanzhu Gege" was popular all over the motherland, and then swept the Hong Kong TV market at a tornado-like speed, forcing TVB, which has dominated Hong Kong's prime-time ratings for many years, to be helpless and had to avoid its edge. Not only that, but this drama has also swept the entire country, South Korea, and Southeast Asian countries, and at the same time landed in Mongolia, Russia, Ukraine, and even entered the United States, all of which caused a ratings frenzy. It was one of the most-watched TV dramas in Asia, and it remained the record holder until Zhang Shaoping's soul pierced Hong Kong.
Therefore, co-production and exchange are the most urgent needs of the current mainland film and television market, which urgently needs a window to open and get in touch with the outside world, without suddenly overwhelming the world in the window. At the same time, the negotiations between China and Britain have already reached an eye-brow, and the two sides have even reached a consensus to return Hong Kong to China, so the mainland authorities are also stepping up their arrangements and intensifying cultural exchanges with Hong Kong and Macao, so as to prepare for a smooth return to China in the future.
Zhang Shaoping only knows that the mainland TV dramas are very poor, so he needs to import dramas, but he does not know about the authorities' insider considerations. It was also his good luck that he hit the right moment.
Since Liu Chi was in such a hurry to introduce the series, Zhang Shaoping didn't dare to procrastinate, thought about it, and said: "Deputy Director Liu, let's do it, after I participated in the ribbon-cutting of the new company, I will immediately return to Hong Kong to start this matter, and I should be able to give you a letter soon." ”
Liu Chi nodded and said, "Okay!" ”
After saying this, Liu Chi and Zhang Shaoping reminisced about the old days, and left in a hurry.
After Liu Chi left, Zhang Shaoping was thinking about the introduction of dramas, and he couldn't raise the slightest interest in cutting the ribbon for the opening of the joint venture. Zhang Shaoping originally wanted to return to Hong Kong immediately, but after the company opened, it would print and publish the first issue of periodicals and magazines, which was equally important to him.
"Zhang Sheng, this is the Greater China edition of the "Film Times" magazine that has just been printed, can you take a look?" Chen Guanzhong happily took a step of full-color printed paper and handed it to Zhang Shaoping.
It was an unbound magazine, freshly baked and with a faint scent of ink.
Zhang Shaoping took it, the cover is a pretty woman, the appearance of the country is fragrant, and the fresh and natural simple temperament makes people deeply unforgettable at a glance. In addition to not being fashionable enough, the appearance and temperament are the best choice, Zhang Shaoping sighed, the beauty of the mainland in the same era is not uncommon, but because of the background of the times, many people's limelight is covered.
The cover also notes the woman's name, called Cong Shan. Flipping into the layout, I learned that she made a movie called "Wrangler", directed by the famous domestic director Xie Jin. Xie Jin, Zhang Shaoping has heard of it, and it seems that later generations have said that he is a "four and a half generations" director, playing an excessive role in connecting the past and the next.
This is a film between the main theme and the surname, this film mainly shows the truth, kindness and beauty of ordinary people, and Cong Shan was chosen to play the heroine Li Xiuzhi with her simple appearance. Although it was her first time acting in a movie, she did not have stage fright, and accurately showed the destruction of women by the old Chinese feudal etiquette.
This is nothing, but a statistic behind almost frightened Zhang Shaoping, a movie he had never heard of, and the number of viewers reached 120 million. What is this concept? If you calculate the movie ticket price of a dime, this is 12 million yuan, converted into Hong Kong dollars, nearly 40 million. This data can completely kill the big production, big cast, and big scene movie "Best Partner" with a local box office of 26 million in Hong Kong this year, and this investment-profit ratio is even more than "Best Partner" can catch up with on a rocket.
"Is this data real or fake?" Zhang Shaoping pointed to the numbers published in the magazine and asked Chen Guanzhong in disbelief.
"It shouldn't be fake! This is the statistics obtained by the Guangdong Provincial Cultural Administration from above, and they say that this may only be undercounted, and it will never be overcounted. ”
At first glance, seeing Zhang Shaoping's stunned appearance, Chen Guanzhong felt a lot more balanced in his heart, it turned out that it was not that I was not calm enough, but that this data really made people not calm.
I still remember that at that time, he was pouring tea to drink, and when he suddenly saw this, his hands shook in shock, and the hot tea splashed down the roots of his thighs, and he almost didn't hang up his surname Fu in the second half of his life. He thought that the data was typed incorrectly, and hurriedly asked the editor to re-review the manuscript, but was dissuaded by the staff in Guangdong Province, saying that the data was like this and could not be wrong.
"Is the movie famous? There are so many people watching! ”
In this regard, Zhang Shaoping is very puzzled.
In this era, there were very few cinemas in the mainland, and almost all of them were located in several famous large and medium-sized cities. Therefore, the people who can go to the theater to watch movies are generally urban residents, while the broad masses of people in the countryside do not go to the theater to watch movies, because there will be film broadcasters organized by the political axe to go to each production brigade and show movies for everyone to see for free.
Of course, this free will soon become paid.
Chen Guanzhong said seriously: "Zhang Sheng, didn't you read what was written in the magazine: the release of the movie "Wrangler" brought a great shock to the Chinese people.
Chinese people also fell in love with Cong Shan overnight. ”
When Zhang Shaoping heard this, he rolled his eyes and said angrily: "That's an article, written for readers, can it be done accurately?" ”
Throwing down a sentence, he ignored Chen Guanzhong and continued to flip through the magazine.
The current mainland movies are still dominated by the main theme, which is really lackluster. In order to highlight the highlights, he used a large amount of ink to describe the pride of mainland movies "Shaolin Temple". When introducing Hong Kong films, the focus is on the prosperity, maturity and diversity of the Hong Kong film market, and then the three films "Best Partner", "Master Long" and "Running to the Angry Sea" are used as examples to illustrate the blooming of Hong Kong films.
From beginning to end, Zhang Shaoping looked through it and found that in the magazine, film reports from the mainland accounted for one-third of the space, Hong Kong and Taiwan accounted for one-third of the space, and the rest was the introduction of Chinese films and filmmakers in South Korea, Southeast Asia and other places.
After thinking about it, Zhang Shaoping said: "This magazine is very good, and after it is published, it will definitely be loved by mainland readers." However, there is too much space in South Korea, Southeast Asia and other places, and the next issue should reduce it, and then add more content about mainland and Hong Kong co-productions. As for the rest, you're the general manager, so you can do it. ”
Zhang Shaoping is an outsider, and he can't put forward any good opinions, so he doesn't dare to talk nonsense. As for whether it can open up the market, Zhang Shaoping has never doubted that just the full-color printing of the entire magazine is enough to sweep many film and television magazines in the market.
"It seems that Zhang Sheng is very enthusiastic about the huge market in the mainland!" Taking the magazine sample handed back by Zhang Shaoping, Chen Guanzhong quipped. focuses on co-productions, and anyone with a discerning eye knows that this is going to the mainland market.
"Who doesn't have hot eyes on such a big piece of cake? It's just that whether we can get a share of the cake or not is not something we can decide. ”
At this time, Zhang Shaoping thought of Jiang Zhiqiang again, this guy rejected his kindness at that time, saying that he wanted to build a theater in the mainland and develop the film market in the mainland. Forget the math, it's time for this guy to go, right? He said that he would call Zhang Shaoping to go with him when he left, but until now, Zhang Shaoping has not received the slightest rumor.
"He can't forget it, right? Hey, it looks like I'll have to make a phone call to remind him when I return to Hong Kong. Zhang Shaoping thought that he had been busy picking up girls, and he forgot such an important thing, which was a shame. If it weren't for the report of "Wrangler" today, which touched his nerves, Zhang Shaoping would never have thought of it.
The magazine passed the eye and finalized, but Zhang Shaoping stopped paying attention.;