readx; ATV's actions are very fast, and on the second day after Qiu Degen's talk, the entire ATV screen is filled with the propaganda offensive of "Super Boy", which has many similarities with the wireless promotional film, all marked with the label of this public stage, and the promotional slogan is also very attractive!

"Sing when you want, we are the loudest! Happy Xiangjiang on April 16th, happy boy, is on! ”

"We're not looking for actors! I'm not looking for a singer! We're looking for the next super idol! Not requiring you to decide to stand on the Super Boy Voice, the more people who know you and the fewer people who know you, the more you might be applauded? If you're not afraid, ATV's "Super Boy" is waiting for you! ”

"Do you want to be him (Leslie Cheung's photo)? Do you still want to be him (Tan Yonglin's photo)? Don't hesitate, don't be confused, hurry up and come to "Super Boy", your star dream will start here! ”

..............

As soon as this promotional video came out, the entire Xiangjiang was stirred, and the two major local TV stations seemed to be about to start a war, and ATV chose a variety show to fight back this time, a "Super Girl", a "Super Boy", it was just a needle to the wheat, and it was spelled!

This time, the entire media, which is afraid that the world will not be chaotic, has more topics. Pen "Fun" Pavilion www.biquge.info

"The entertainment battle is about to begin, laugh and ask who is the master of ups and downs?!" This is the title given by Ming Pao, and the whole report tells the history of the grievances between wireless and ATV clearly, and then makes bold predictions and analyzes the pros and cons of this star-making movement.

"Ask the hero who is the hero, and watch the variety show war is about to begin!" This is the title given by "Sing Tao Yuebao", this report starts from the variety shows of two TV stations, and I am looking forward to this ATV counterattack.

"Longsheng Pictures wireless strong combination, how can ATV face it?!" The focus of "Oriental Daily" is on Li Yihua, and I am full of expectations for Li Yihua's participation in the production of variety shows this time!

The conference hall of the wireless building is pitch black, and the promotional video of ATV's "Super Boy" is playing on the big screen.

The following wireless executives are sitting in danger and watching carefully, and Li Yihua, the founder of Longsheng Pictures, and Fu Baorong and others were also invited to participate in this meeting!

The lights in the conference room were on, and the big fart screen was fixed there, and many wireless executives looked at Shao Yifu, who was sitting in the first place.

"What do you think of ATV's "Super Boy" this time?" Shao Yifu spat out a smoke ring and asked with a stern expression.

"This is plagiarism, **naked plagiarism!" As a high-level wireless executive, Wang Tianlin took the case and scolded loudly: "This old man Qiu, this time he is too shameless, stealing our creativity to do tricks, aren't you afraid that the whole Xiangjiang will laugh?" ”

"Let's sue him, sue him for infringement!"

"Yes, we can't cheap him, let's sue him!"

...........

For a while, the entire conference room turned into a vegetable market, scolding and scolding, and there was quite a group of heroes fighting against each other.

"Bang!" Shao Yifu slapped his palm on the table, glanced down majestically, pointed to a group of wireless executives and scolded: "What kind of system? Look at you one by one, what has become of you, here to let you figure out a way, not to let you scold your mother! ”

Then he turned his head to Li Yihua and said, "What do you think?" ”

"There's no way!" Li Yihua spread his hands and said lightly: "We have not applied for a patent for this show, so it has no legal effect, and it is a blank sue!" ”

Seeing the promotional video of ATV's "Super Boy", Li Yihua was really stunned for a moment, Nima's, this efficiency is too high! None of these tycoons are easy to deal with, "Super Girl" just came out of the promotional video, and as soon as it caused a trend, Qiu Tycoon immediately found a flaw and caused imitation.

He has secretly decided in his heart: in the future, he will apply for intellectual property rights for all these programs, this feeling of being calculated is really unpleasant, and he will never do these things to lose money and make money again.

"But you can still sue us, at least you can promote our show for free!" Li Yihua looked at Shao Tycoon and said, "But in this case, it will also be promoted to "Super Boy"!" ”

Shao Tycoon thought for a while, then raised his head and asked, "Can Supergirl play it in advance and hit Superman's momentum." ”

'There's no need!' Li Yihua looked at him directly, and said with a smile: "ATV put Superman behind Supergirl just to emulate our show, if we are ahead, they will also be ahead." ”

"I don't care about Supergirl, I hope you don't let me down...."

..............

April 15th, wireless studio!

"Ah Hua, I was dragged on the thief ship by you, and with so many girls, Sister Fei, I will be idle and inconspicuous. It's good now, it's hard for me to ride a tiger, I'm a wise and a dead man! It was really Li Yihua's cheap sister Shen Dianxia who spoke, and she was saying to Li Yihua with a wry smile at this time.

"Don't worry so much, Fat Sister!" Li Yihua said with a smile, "Talent shows are watched by both men and women, young and old, don't you feel very exciting to watch the grassroots grow into big stars step by step?" ”

"Stimulation is stimulation!" Shen Dianxia shook her head and said: "But ATV's TV series is more attractive, you must know that today is the finale of "Eight Immortals Across the Sea", I am really a little worried!" But I'm most worried about you, if the ratings are not good, you will lose all your money, and you won't even be able to find a place to cry at that time. ”

The production cost of "Super Girl" was borne by Longsheng Pictures, and Shao Daheng just gave up a publishing platform, and the revenue collected was divided equally between the two.

For this program, Wireless gave up the prime time on Saturday night, and the two sides cooperated, so for Wireless, the losses caused by cutting the program in half can be immediately replaced by another program to postpone it, and for Longsheng Pictures, it is facing a loss of high production costs of up to tens of millions of dollars.

Moreover, the contract also states that if the program fails to meet a certain condition, such as the program ratings do not meet a certain requirement, or the program ratings are continuously suppressed by competitors, etc., Wireless has the right to unilaterally cut the program in half.

It is not surprising that the halving is in wireless, for example, on September 1 of 80, the Hong Kong TV circle, which is about to rain and the wind is full of buildings, finally stormy, thunder and lightning, and the first war of wireless ATV was officially unveiled. The film and television drama that TVB is fighting against is "Turns", which is known as "One King and Five Queens", and as a result, the ratings of "The Kindness of the Earth" exceeded 40% in the first week, which also made "Turns" the first drama to be cut in half since the opening of TVB.

In the eyes of the program producer, such a clause is a bit of a "bully", but who calls people a TV station with resources, if you want to be on the show, especially on the prime time, you must strictly follow the requirements of the TV station, and you must fully meet the requirements of the TV station, so it is not surprising that Shen Dianxia is worried that Li Yihua will lose money, if the ratings are not good, it is very possible for the program to be cut in half.

If you change to other time periods, you may be able to watch the effect slowly, but prime time is prime time after all, and no TV station has time to waste time on prime time, especially TVB, the leader of the Hong Kong TV industry, prime time is even more precious, it is a critical moment for ATV to seize the audience, it can really be said that time is money, if you want to continue to do the show, you can't lose at the beginning, you must win!!

"Fat sister, don't worry, I never do things that I am not sure of, this time I will not only win, but also win beautifully!" Li Yihua said confidently.

Li Yihua will not have such worries, the show "Super Girl" has completely created a new situation of a talent variety show at this moment, at present, at least in terms of scale, it has completely achieved the first in history.

For example, the later American Fox Broadcasting Company's "American Idol" and Hunan Satellite TV's master program "Super Girl and Male Voice", these large-scale variety show talent shows have achieved the participation of the whole people in the selection of public idols, which to a large extent satisfies the public's curiosity psychology, because it captures the audience's curiosity psychology, so no matter how this type of program is evaluated, how it is criticized, and how it is bombarded, it is fire, and it is so popular that it does not need any reason. (To be continued.) )